Richmond PPC Report Benchmark

Month Clicks Impressions Cost CTR Avg. position Avg. CPC Conversions Cost / conv. Conv. rate Search Impr. share Budget CTR 7.11% Conversion Rate 15.77%
Total 22358 421,713 £42,321 5.30% 2.4 £1.89 3656 £11.58 16.35% 48.23% £35,628 CPA £10,288,002.26Impression Share 15.04%
Jan-20 117 3,751 £292.83 3.12% £2.50 23 £12.73 19.66% 71.34% £207.00
Feb-20 132 3,070 £313.57 4.30% £2.38 16 £19.60 12.12% 73.72% £207.00
Mar-20 130 2,810 £292.86 4.63% £2.25 19 £15.41 14.62% 55.75% £207.00
Apr-20 101 1,340 £202.52 7.54% £2.01 14 £14.47 13.86% 55.85% £207.00
May-20 103 1,506 £211.69 6.84% £2.06 18 £11.76 17.48% 43.25% £207.00
Jun-20 89 1,445 £211.13 6.16% £2.37 17 £12.42 19.10% 47.76% £207.00
Jul-20 104 1,596 £203.91 6.52% £1.96 21 £9.71 20.19% 53.90% £207.00
Aug-20 117 1,798 £206.91 6.51% £1.77 20 £10.35 17.09% 59.54% £207.00
Sep-20 124 1,481 £200.29 8.37% £1.62 22 £9.10 17.74% 58.07% £207.00
Oct-20 125 1,624 £193.24 7.70% £1.55 18 £10.74 14.40% 20.65% £207.00
Nov-20 118 1,631 £192.37 7.23% £1.63 19 £10.12 16.10% 15.16% £207.00
Dec-20 117 1,566 £190.31 7.47% £1.63 16 £11.89 13.68% 29.34% £207.00
Jan-21 134 1,793 £208.01 7.47% £1.55 19 £10.95 14.18% 23.30% £207.00
Feb-21 129 1,925 £203.49 6.70% £1.58 21 £9.69 16.28% 23.54% £207.00
Mar-21 335 4,183 £605.05 8.01% £1.81 60 £10.08 17.91% 41.82% £603.00
Apr-21 296 3,752 £603.12 7.89% £2.04 55 £10.97 18.58% 50.71% £603.00
May-21 331 3,951 £644.29 8.38% £1.95 54.5 £11.82 16.47% 50.87% £603.00
Jun-21 356 5,780 £689.50 6.16% £1.94 77 £8.95 21.63% 34.26% £603.00
Jul-21 334 4,833 £654.29 6.91% £1.96 55 £11.90 16.47% 28.71% £603.00
Aug-21 330 4,871 £591.06 6.77% £1.79 48 £12.31 14.55% 26.16% £603.00
Sep-21 332 4,887 £585.54 6.79% £1.76 65 £9.01 19.58% 26.31% £603.00
Oct-21 323 4,739 £612.41 6.82% £1.90 61 £10.04 18.89% 30.25% £603.00
Nov-21 331 4,048 £588.79 8.18% £1.78 51 £11.54 15.41% 28.91% £603.00
Dec-21 308 3,981 £593.75 7.74% £1.93 35 £16.96 11.36% 42.21% £603.00
Jan-22 162 1,813 £286.71 8.94% £1.77 26 £11.03 16.05% 23.31% £207.00
Feb-22 141 1,818 £286.85 7.76% £2.03 26 £11.03 18.44% 20.52% £207.00
Mar-22 276 2,832 £661.04 9.75% £2.40 72.05 £9.17 26.11% 35.25% £567.00
Apr-22 301 2,611 £637.23 11.53% £2.12 82 £7.77 27.24% 41.40% £567.00
May-22 129 1,125 £249.43 11.47% £1.93 33 £7.56 25.58% 36.47% £175.00
Jun-22 328 2,775 £662.42 11.82% £2.02 92 £7.20 28.05% 38.22% £665.00
Jul-22 338 3,216 £692.33 10.51% £2.05 83 £8.34 24.56% 36.58% £665.00
Aug-22 383 3,607 £759.17 10.62% £1.98 78.64 £9.65 20.53% 34.22% £665.00
Sep-22 371 3,599 £805.49 10.31% £2.17 79 £10.20 21.29% 29.73% £665.00
Oct-22 395 4,021 £817.55 9.82% £2.07 74 £11.05 18.73% 34.49% £665.00
Nov-22 476 4,447 £876.67 10.70% £1.84 75 £11.69 15.76% 34.23% £665.00
Dec-22 501 5,658 £887.04 8.85% £1.77 74.848879 £11.85 14.94% 23.79% £665.00
Jan-23 634 7,852 £947.13 8.07% £1.49 92 £10.29 14.51% 17.33% £665.00
Feb-23 595 6,633 £885.97 8.97% £1.49 76 £11.66 12.77% 17.96% £665.00
Mar-23 442 5,074 £730.67 8.71% £1.65 64 £11.42 14.48% 18.26% £665.00
Apr-23 358 4,135 £714.76 8.66% £2.00 44 £16.24 12.29% 20.32% £665.00
May-23 519 8,974 £973.91 5.78% £1.88 91.5 £10.64 17.63% 15.33% £665.00
Jun-23 591 10,938 £815.60 5.40% £1.38 96 £8.50 16.24% 11.56% £665.00
Jul-23 635 9,178 £846.89 6.92% £1.33 126 £6.72 19.84% 12.07% £665.00
Aug-23 665 8,171 £835.38 8.14% £1.26 87.728773 £9.52 13.19% 14.72% £665.00
Sep-23 627 8,411 £769.51 7.45% £1.23 89.792135 £8.57 14.32% 12.45% £174.00
Oct-23 237 3,589 £350.56 6.60% £1.48 32.740459 £10.71 13.81% 11.96% £174.00
Nov-23 462 5,975 £658.35 7.73% £1.43 49.718007 £13.24 10.76% 14.20% £910.00
Dec-23 551 7,043 £974.56 7.82% £1.77 60.63808 £16.07 11.01% 12.51% £910.00
Jan-24 669 9,139 £1,342.83 7.32% £2.01 92.070457 £14.58 13.76% 11.80% £910.00
Feb-24 378 5,709 £886.51 6.62% £2.35 52.767815 £16.80 13.96% 13.57% £910.00
Mar-24 421 4,888 £926.26 8.61% £2.20 33.333334 £27.79 7.92% 14.13% £272.00
Apr-24 282 3,413 £531.00 8.26% £1.88 49.387404 £10.75 17.51% 12.27% £272.00
May-24 150 1,850 £287.90 8.11% £1.92 14.5 £19.86 9.67% 13.34% £271.00
Jun-24 147 1,465 £178.50 10.03% £1.21 20.5 £8.71 13.95% 11.31% £271.00
Jul-24 293 2,240 £299.67 13.08% £1.02 65.78989 £4.55 22.45% 12.87% £271.00
Aug-24 200 1,540 £272.68 12.99% £1.36 34.000666 £8.02 17.00% 13.15% £271.00
Sep-24 169 1,263 £246.67 13.38% £1.46 22.549464 £10.94 13.34% 14.53% £173.00
Oct-24 157 1,329 £254.21 11.81% £1.62 25 £10.17 15.92% 12.52% £173.00
Nov-24 276 4,467 £411.92 6.18% £1.49 35.0021 £11.77 12.68% 20.01% £173.00
Dec-24 142 2,269 £218.25 6.26% £1.54 22.697564 £9.62 15.98% 13.48% £227
Jan-25 112 1,365 £167.73 8.21% £1.50 16 £10.48 14.29% 11.74% £173.00
Feb-25 162 2,202 £276.20 7.36% £1.70 30 £9.21 18.52% 15.23% £176
 Richmond PPC Report Benchmark
Month Clicks Impressions Cost CTR Avg. position Avg. CPC Conversions Cost / conv. Conv. rate Search Impr. share Budget CTR 7.11% Conversion Rate 15.77%
Total 22358 421,713 £42,321 5.30% 2.4 £1.89 3656 £11.58 16.35% 48.23% £35,628 CPA £10,288,002.26Impression Share 15.04%