MISHA FATIMA
Brand Manager
    0310-2246-594                      Experience
    mishaalam4@gmail.com
                                        Mar 2023- Present
    Flat 13, Building 02, Pakistan      Syscrowd l DHA Phase 7 Ext., Karachi.
    Housing Authority
                                        Senior Brand Manager
EDUCATION                                 Specialized in spearheading strategic advertising campaigns as a Brand Manager,
                                          demonstrating a keen focus on creativity throughout the design process from
                                          ideation to execution.
                                          Orchestrated user-centric design initiatives to elevate brand visibility and resonance,
Bachelor of Business                      showcasing expertise in crafting compelling and creative campaigns.
Iqra University                           Applied comprehensive market research to tailor advertising strategies, aligning
2018 - 2022                               them with user preferences and industry trends to consistently exceed campaign
                                          expectations.
Intermediate
Government Degree College                Oct 2022- Mar 2023
Gulshan                                  Syscrowd l DHA Phase 7 Ext., Karachi.
2016 - 2018                              Brand Manager
Matriculation                              Spearheaded and coordinated user-centered design projects, demonstrating initiative as a
                                           novice Brand Manager. Employed diligent research, ideation, and basic wireframing
The Vision School
                                           techniques to enhance product and website usability.
MAY 2016                                   Conducted comprehensive market research to inform and guide the development of
                                           personalized UX and branding strategies. Rooted in user preferences and current
                                           industry trends, these strategies aimed to optimize user experiences effectively.
STRENGTHS                                  Showcased developing proficiency in creating and executing impactful strategies, leveraging
                                           foundational knowledge in user-centered design and branding to contribute to the overall
                                           success of projects.
   Analytical Skills
                                         Oct 2019 - Mar 2020
   User Research                        Trinet Capital l Ceaser Towers, Main Shahrah-e-Faisal
                                        Rd., Karachi.
   Copywriting
                                        Human Resource Manager
   Visual Conceptualization               Cultivated positive and productive workplace environments through seasoned
                                          expertise in human resources.
   Ideation                               Demonstrated proficiency in talent acquisition with a proven track record of
                                          successfully recruiting and onboarding high-caliber individuals.
LANGUAGE                                  Applied strategic approaches to employee development, retention, and managing
                                          employee relations, contributing significantly to a harmonious workplace culture
                                          while ensuring compliance with HR policies.
   English
   Urdu