1 of 44.

Northern Trail Outfitters has many email sends and wants to create a data extension to
gather this information.

Which template type will generate the emall send in the data extension?

A. Send Logging

B. Data View

C. Reports

2 of 44. The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject
line will improve open rates. They decide to test their hypothesis with a sample set in their next
upcoming email. They want the test to automatically choose the winner based on highest open rate
and then send the winning subject line to the remaining population.

Which feature should the associate use to execute these testing parameters?

A. Random Data Extensions

B. Journey Builder A/B Testing

C. A/B Testing In Email Studio

3 of 44. The marketing team at Northern Trail Outfitters wants to send birthday discount coupons to
its recipients and to accommodate family members who want to opt in together with a single email
address.

Which attribute should an associate use to uniquely identify each family member?

A. Full Name

B. Subscriber Key

C. Primary Key

4 of 44. The marketing team at Cloud Kicks has identified an audience for their upcoming journey
that will refresh daily using a data filter in Automation Studio.

Which entry source should an associate use for the journey?

A. Audience

B. Salesforce Data Entry Event

C. Data Extension
5 of 44. Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members
with their points balance and spending activity. CK wants to avoid customers unsubscribing from
these messages so they remain aware of their benefits. CK is also concerned about staying
compliant.

Which send configuration setting should be leveraged?

A. Transactional Send Classification

B. General Send Classification

C. Commercial Send Classification

6 of 44. A marketing associate has a list of contacts that needs to be imported into a data extension
from a text file.

Which type of data extension should the associate use to complete this task?

A. Standard data extension

B. Random data extension

C. Filtered data extension

7 of 44. Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to
complaints and Internet Service Providers (ISPs) blocking emails.

Which of the following is considered best practice regarding unsolicited emails?

A. Make sure that subject lines are ambiguous and general.

B. Ensure transactional message subject lines are promotional.

C. Capture explicit consent from users.

8 of 44. The marketing team at Cloud Kicks wants to set up a form on a landing page to collect
contact information to a data extension in Marketing Cloud Engagement.

Which functionality should the associate use?

A. Web Collect

B. MobileConnect

C. Smart Capture
9 of 44. Management at Northern Trail Outfitters would like to start sending personalized emails to
its customers.

Which tools should an associate use to accomplish this?

A. Marketing Cloud Intelligence, Mobile Studio

B. Email Studio, Journey Builder

C. Advertising Studio, Social Studio

10 of 44. Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent
purchasers who are not loyal members.

When creating a data extension, which attribute should the associate define in order to reach loyalty
member prospects?

A. Send Relationship

B. Data Type

C. Data Retention

11 of 44. The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce
and third parties to assist with their marketing operations.

Which site serves as a marketplace with ready-to-install applications to extend Salesforce products
and functionality?

A. Salesforce AppExchange

B. Salesforce Store

C. Salesforce Idea Exchange

12 of 44. Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing
campaigns to potential and existing customers.

What does the marketing campaign need to include in the email sends to meet CAN-SPAM
requirements?

A. Transactional Send Classification

B. URL link to privacy standards

C. Physical mailing address

13 of 44. Northern Trail Outfitters wants to ensure its subscribers receive communications that best
fit their needs and wants.

Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?

A. Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe

B. Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe

C. State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe

14 of 44. Which consideration should an associate keep in mind regarding the Marketing Cloud
Engagement All Contacts and All Subscribers lists?

A. All Contacts are included on All Subscribers once messaged via email.

B. All Contacts and All Subscribers are included on one list and cannot be separated.

C. All Contacts and All Subscribers are two separate lists with no overlap.

15 of 44. Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon
immediately after they sign up for a newsletter.

What should an associate use to accomplish this task?

A. Email Studio

B. Automation Studio

C. Web Studio

16 of 44. The marketing team at Cloud Kicks notices that several hard bounces have occurred in their
last email send.

What is causing the email to hard bounce?

A. The recipient's mailbox is temporarily unavailable.

B. The subscriber's mailbox is full.

C. The email address is invalid.

17 of 44. The marketing team at Northern Trail Outfitters is launching a reengagement program in an
effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber
suppression list and, after the first attempt, the bounce rate is higher than normal.

What is causing the deliverability issue?

A. Customers had previously unsubscribed from All Subscribers.

B. Email addresses have been flagged by List Detective.

C. Email addresses no longer exist with the service provider.

18 of 44. A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a
data extension which has the following three attributes:

 ContactID contains the unique identifier for the contact

 MobileNumber contains the mobile number of the contact
 EmailAddress contains the email address of the contact

Which option should the associate use as the primary key of the data extension to ensure no
duplicates are included in the data?

A. EmailAddress

B. MobileNumber

C. ContactID

19 of 44. Cloud Kicks wants to build trust with customers by creating an onboarding campaign that
welcomes them.

Which marketing practice should the associate apply?

A. Include personal data for the customer to easily access.

B. Utilize first-party data to personalize the customer experience.

C. Promote products that the customer might be interested in.

20 of 44. A marketing associate needs to create a criteria-based subset of an audience from another
data extension without using structured query language (SQL).

Which data extension should the associate use?

A. Filtered Data Extension

B. Random Data Extension

C. Standard Data Extension

21 of 44. Which key allows marketers to manage customers subscribed to multiple channels as one
unique profile?

A. Primary Key

B. Contact Key

C. API Key

22 of 44. A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing
Cloud Engagement to learn about a journey.

Which components will the associate be able to see?

A. Goals, Population, and Alerts

B. Click Rate, Bounce Rate, and Alerts

C. Unsubscribes, Delivery Rate, and Goals

23 of 44. A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard
bounces increased after the most recent send. Recently, NTO:

• Updated its Commercial Send Classification

• Incorporated a list of additional contacts gathered from an industry event into a sendable data
extension

• Tested new subject lines in its email campaigns

What is causing the high bounce rate?

A. The newly added contacts had NOT given consent for email marketing.

B. Some newly added contacts' email addresses were invalid.

C. The updated subject lines triggered spam alerts and the emails were flagged as junk.

24 of 44. A marketing associate at Cloud Kicks has created a promotional email and wants to send it
to internal marketing, compliance, and sales teams. The teams currently consist of 15 individuals
each.

How should the associate send a preview of the promotional email to the internal teams?

A. Send a proof based on a Subscriber Preview.

B. Send to a test data extension in the test send.

C. Enter the email addresses under Recipient in the test send.

25 of 44. An associate is tasked with setting up an email broadcast using a Single Send journey in
Journey Builder. However, when defining the entry source, the specific data extension was not found.

How should the associate troubleshoot this issue?

A. Ensure the data extension is sendable.

B. Ensure the data extension is testable.

C. Ensure a data retention setting is enabled.

26 of 44. Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK
informed its gold tier members last week and wants to avoid re-sending the email to that audience.

How should the marketing associate accomplish this?

A. Use the customer base data extension as the target and the gold tier data extension as
excluded.

B. Create a random data extension and suppress gold tier members from the customer base data
extension.

C. Use a data extension that includes only tiered members that opened the previous email.

27 of 44. Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the
customer service inbox so that support staff can respond to customer inquiries.

Which feature is configured in an account to meet these requirements?

A. Delivery Profiles

B. Reply Mail Management

C. From Address Management

28 of 44. Under GDPR, which rights does the consumer have to the data collected by the business?

A. Rights to not be forgotten or processed

B. Rights to data access and portability

C. Rights to request and modify data as they see fit

29 of 44. The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure,
also known as the right to be forgotten.

Which data privacy policy does this fall under?

A. CAN-SPAM

B. GDPR

C. HIPPA

30 of 44. Northern Trail Outfitters has been running an email marketing campaign for 6 months. The
head of sales wants to know how many new sales leads this email campaign is generating.

Which marketing metric should the associate present to the head of sales?

A. Clicks

B. Conversions

C. Impressions

31 of 44. Cloud Kicks sends a digital receipt for all online orders. The receipt needs to be sent even if
the subscriber has previously unsubscribed.

What should an associate use at time of send?

A. A Send Classification with honor list-level opt outs checked

B. Commercial Send Classification

C. Transactional Send Classification

32 of 44. A new marketing associate at Northern Trail Outfitters wants to learn how to use Marketing
Cloud Engagement.

Which resource provides knowledge checks and community-centered assets?

A. Salesforce Help & Training

B. Knowledge Base

C. Trailhead
33 of 44. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and
addresses based on the nearest store location to each subscriber. This feature has been scripted by
NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email,
they need to ensure this feature is activated.

Which setting in the email send flow controls this?

A. Sender Profile

B. From Address Management

C. Delivery Profile

34 of 44. The marketing team at Cloud Kicks wants to easily report the average open rate across all
email sends from journeys this month.

What should a marketing associate use to retrieve this information?

A. Analytics Builder Reports

B. Intelligence Reports Email Dashboard

C. Journey Analytics in Journey Builder

35 of 44. Northern Trail Outfitters uses multiple IP addresses for email sending and needs to
designate which IP address should be used.

Which functionality should a marketing associate utilize?

A. Delivery Profile

B. Sender Profile

C. Security Settings

36 of 44. How should users in a business unit make items accessible to users in other business units
in Marketing Cloud Engagement?

A. By individually assigning access permissions to users

B. By storing items they want to share in a shared folder

C. By establishing a dedicated business unit for shared Items

37 of 44. A marketing associate at Cloud Kicks wants to show different rule-based variations of
content in an email based on a subscriber's interest.

Which content block should the associate use to create this content?

A. A/B Test Content Block

B. Reference Content Block

C. Dynamic Content Block

38 of 44. What is used to identify unique member records?

A. Foreign Key

B. Primary Key

C. Subscriber Key

39 of 44. A marketing associate is tasked with making changes to an existing journey by reordering
the emails it contains.

How should the associate meet this requirement?

A. Create a new journey version.

B. Create a new journey.

C. Copy the existing journey.

40 of 44. Management at Cloud Kicks wants to engage customers who have redeemed promotion
codes on its website.

The associate set up a data extension so that Subscriber Key is the primary key. However, the
associate notices that customers who have redeemed more than one promotion code only have one
record added into the data extension.

What should the associate change to allow more than one record per subscriber key?

A. Assign new subscriber keys to each promotion code redemption.

B. Assign the email address as the primary key.

C. Assign the promotion code field as a second primary key.

41 of 44. Cloud Kicks is participating in an event partnering with athletic leagues and other sports
retailers. The marketing team would like to collect consent to email attendees after the event.

What is the best practice to collect consent?

A. Obtain handwritten submissions at the booth.

B. Provide a digital form or QR code at the booth.

C. Email everyone from the attendance list.

42 of 44. The marketing team at Northern Trail Outfitters is exploring how they can make their
promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic
Content Blocks.

How should an associate test if these emails are rendering properly before sending them out?

A. Einstein Content Testing

B. Subscriber Preview

C. Journey Builder System Optimization

43 of 44. A marketing associate at Northern Trail Outfitters wants to send the final copy of the email
in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension
in the Preview and Test section, the data extension is not visible.

What is the reason the associate cannot see the data extension?

A. The data extension has the Is Testable flag unchecked.

B. The data extension is empty and cannot be used for testing.

C. The associate has insufficient user permissions to perform a test send.

44 of 44. The marketing team at Cloud Kicks notices that a critical data extension is able to be
modified and deleted by anyone.

What should an associate utilize to prevent users from accidentally editing or deleting these data
extensions?

A. Use Manage Data Extension Policies to prevent users from modifying or deleting this data
extension.

B. Use Roles & Permissions to set modify and delete permissions for key data extensions.

C. Use Contact Builder to move all key data extensions into the Salesforce Data Extensions folder.