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Section Two

The document outlines the 8 hallmarks of scientific research and critiques a study conducted by the Friendly Telephone Company regarding customer complaints. Researchers gathered data from 100 customers to identify specific issues and planned to provide recommendations based on their analysis. The study aims for an 85% accuracy in problem-solving, highlighting the urgency of the situation.

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Ziad El moataz
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6 views1 page

Section Two

The document outlines the 8 hallmarks of scientific research and critiques a study conducted by the Friendly Telephone Company regarding customer complaints. Researchers gathered data from 100 customers to identify specific issues and planned to provide recommendations based on their analysis. The study aims for an 85% accuracy in problem-solving, highlighting the urgency of the situation.

Uploaded by

Ziad El moataz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Section Two

1. List and Explain the 8 hallmarks of scientific research?


2. Critique the following research done in a service industry as to the extent
to which it meets the hallmarks of scientific investigation discussed in this
chapter.

The Friendly Telephone Company


Customer complaints were mounting, and letters of complaint regarding the
problems they experienced with the residential telephones lines were constantly
pouring in at the Friendly Telephone Company. The company wanted to pinpoint
the specific problems and take corrective action.
Researchers were called in, and they spoke to a number of customers, noting
down the nature of the specific problems they faced. Since the problem had to be
attended to very quickly, they developed a theoretical base, collected relevant
detailed information from a sample of 100 customers, and analyzed the data. The
results are expected to be fairly accurate with at least an 85% chance of success in
problem solving. The researchers will make recommendations to the company
based on the results of data analysis.

Prepared By: Yasmine Nabih 1

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