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Naturals Organic Skincare Products Exporting from China to the Netherlands
Company Name: EcoGlow
FITT: 349027
FITT: 349040
Subject: Applied Project
Target Market: Netherlands Market
February 27th, 2025
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Table of Contents
Executive Summary 3
Introduction 4
Market Analysis 4
Regulatory Compliance 4
Logistics and Supply Chain 5
Analysis of Competitors 5
Marketing and Branding Strategy 6
Retail and Distributions Strategy 8
Financial Projections 14
Conclusion 18
Recommendation 18
Key challenges and opportunities for further research 19
References 20
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Executive Summary
This feasibility report considers the potential for exporting a variety of organic skincare
products under the brand EcoGlow Naturals into the European Union, specifically in Germany,
France, and the UK. This report is intended to examine how feasible accessing the market is
and what specific steps need to be taken for expansion. EcoGlow Naturals is an organic
skincare line offering a range of chemical-free and sustainably sourced skincare products
designed to appeal to health-conscious consumers. The target consumers include
environmentally aware individuals, those with dermatological skin problems, and anyone who
regards high-quality, preferably natural, skincare solutions as a top priority. Although the
skincare industry remains highly competitive, it forges ahead due to the increasing recognition
that consumers have toward organic and eco-friendly products. The business proposes an array
of market-entry strategies, which will include digital marketing campaigns, spawning strategic
partnerships with local retailers, and ensuring compliance with EU cosmetic regulations. Based
on the financial projections, this would guarantee a steady rise in revenues, especially
supported by the competitive and effective pricing at which this company will sell its products
and through the distribution channels that reinforce this price positioning. In the initial stages of
operations, though, the company will require initial funding for production processes, regulatory
approvals, and marketing purposes. This report lays out details of the approach and detailed
action plan necessary for EcoGlow Naturals to expand successfully into the European markets.
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Introduction
The details of an internationally feasible trade opportunity between China and the
Netherlands and broader EU markets relating to organic skin care products export will be
prepared through a report which will be conducted by me and Arjun. Such products have to be
made from the highest quality organically grown aloe vera, green tea, and ginseng, which is
best known for anti-aging and hydrating benefits. We intend to export these products to the EU
market in response to the growing demand for natural, cruelty-free, and eco-friendly skincare,
for environmentally conscious consumers in search of innovation at more affordable prices than
European and U.S. brands.
Objectives
Market Demand and Consumer Preferences
Market Demand and Consumer Behavior: In general, what is the demand for organic
skincare products with a sun protection focus in the Netherlands today? What does the
consumer base feel about organic ingredients, and how do their preferences influence the
choice to purchase or not to purchase? Since it is based on the customers' behavior, the above
two questions will let one know if ECOGLOW products meet their demand or meet what the
target markets need. These two will help tailor offerings and messaging for maximum
resonance.
Most importantly, this will make sure that what ECOGLOW offers is actually needed on the local
market for organic sun protection and hence enhances chances of market acceptance and,
correspondingly, product success (Euromonitor, 2021; Johnson, 2022).
Regulatory Compliance and Import Barriers:
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What are the legal requirements for importing organic skin care, specifically sun
protection products, into the Netherlands? In other words, understand the relevant EU
regulations on cosmetic products, certification needed, product safety issues, and entry barriers
in the form of tariffs and limitations.
This will help the company avoid legal issues and enter the market without any glitches. It will
also be very beneficial for ECOGLOW to understand the legal framework regarding the approval
of a product, so that during the process it does not get delayed or fined (European Commission,
2021; NVWA, 2022).
Supply Chain Logistics and Costs:
Logistic barriers and export costs for organic skin-care products from China to the
Netherlands may be searched by finding quotation of shipment rate, customs charges, delivery
times, and also assessing the reliability of the future shipping partner. A well-organized supply
chain ensures minimal delay and ensures on-time delivery to the Dutch market.
Importance: Supply chain management efficiency will reduce operational costs and enhance the
reliability of product delivery, which is of high importance for customer satisfaction and hence for
the viability of the business in its entirety (World Bank, 2020).
Competitive Analysis:
Who are the most important players in the Dutch organic skincare market and, in
particular, the segment of sun protection? What is the pricing strategy, choice of assortment,
and branding for main competitors? It will allow ECOGLOW to identify the missing parts of the
market and thus further differentiate its products by understanding the competitors.
It is important to understand the competitive environment so that ECOGLOW will be able to
position its products appropriately in the market to ensure unique value delivery to Dutch
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consumers for a certain market share in a competitive industry (Euromonitor, 2021; Mintel,
2021).
Statement of Methodologies
This study will employ a combined research approach that blends both quantitative and
qualitative research data collection techniques to conduct and evaluate a thorough and proper
feasibility analysis of exporting The Eco Glows organic products from China to the Netherlands
and the wider EU markets. Here we are doing surveys, interviews, and focus groups with
environmentally aware consumers in the target market, which is the Netherlands so that we can
understand the target market's demand for the product, attitude toward organic skin care items,
consumer preferences, Price sensitivity, and buying behavior.
Secondary data will be collected from the existing industrial reports, government publications,
and trade databases to identify and evaluate the level of regulatory and certificate standards
which includes import tariff rates for organic and natural-based skincare products in the
Netherlands. To get the data, we are using sources such as CPNP and those trade associations
that exist in the EU market to ensure the full compliance of the EU regulations.
For the supply chain matters, we are analyzing and comparing the shipping and transportation
costs from different reputed logistics companies. Collecting data related to delivery time,
customs duties, and import fares. This is done to evaluate and identify the best way of supply
chain which will reduce the cost and make the business more profitable and feasible and most
importantly we have to make sure that the supply chain won’t get interrupted.
An advanced and competitive analysis will also be conducted by analyzing the market reports,
pricing data, and competitors’ virtual media. As a part of this, we must evaluate and understand
the product range, pricing strategies, and branding and marketing techniques of those leading
Dutch and EU organic skincare brands. To evaluate the strengths and weaknesses of Eco-glow
we have to thoroughly conduct a SWOT analysis.
Quantitative and Qualitative Methods
Primary Sources
Consumer Surveys – Structured surveys targeting environmentally conscious
consumers in the Netherlands to collect quantitative data on preferences, purchasing habits,
and demand for organic skincare products with sun protection.
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Focus Groups: Representative samples of Dutch consumers in small but varied groups
participate in guided discussions to delve into qualitative insights on attitudes, motivations, and
perceptions about organic skincare products and sun protection solutions.
In-depth Consumer Interviews: Personal interviews with selected survey respondents to probe
into personal preferences, barriers to purchase, and brand perception.
Secondary Sources
Trade and Industry Reports – Market research publications from Statista, IBISWorld, or
Eurostat provide data on organic skincare trends, market size, and projected growth (Statista,
2023) (IBISWorld, 2024).
Regulatory Databases – (CPNP) and EU cosmetics regulations for understanding product
safety, certification, and import compliance (European Commission, n.d.).
Competitor Analysis Reports – Published reports or analyses of key organic skincare brands in
the Dutch and EU markets, covering branding, pricing strategies, and product assortments
(Smith J, 2023).
Logistics and Shipping Cost Databases – Information from logistics providers like DHL, FedEx,
or freight-forwarding platforms for evaluating export costs, customs duties, and delivery
timelines (DHL Global Forwarding, 2023).
This mix of primary and secondary sources ensures both comprehensive market data and
valuable consumer insights to inform ECOGLOW’s strategic entry into the Netherlands.
Market Demand and Consumer Preferences
Data Collected
Primary Data (Survey): Among the 18 participants, 88.9% expressed that they value
organic ingredients when buying skincare products. Furthermore, 27.8% mentioned a
preference for products containing aloe vera and ginseng.
Primary Data (Focus Groups): This research gathered primary data by conducting interviews
and focus groups to gain insights into consumer preferences for eco-friendly skincare products.
Eight participants from diverse demographics (ages 20-45, with a balanced representation of
genders) took part in the study. The conversation focused on topics such as sensitivity to
pricing, preferences for packaging, and trust in brands.
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Analysis for Survey
Analysis for Focus Groups (Thematic)
Theme 1: Price Sensitivity
Participants expressed varied opinions on the importance of price in purchasing eco-friendly
skincare.
Participant 3 (Interview): "I’m willing to pay a bit more if the product is genuinely sustainable."
Participant 6 (Focus Group): "I still compare prices with regular products because the difference
can be huge."
Theme 2: Packaging Preferences
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Many participants noted that sustainable packaging significantly impacts their purchasing
decisions.
Participant 1 (Focus Group): "Biodegradable or refillable packaging is a big selling point for me."
Participant 7 (Interview): "Plastic packaging feels contradictory to the idea of an eco-friendly
product."
Theme 3: Trust in Brand Claims
Several participants highlighted skepticism about brands’ eco-friendly claims.
Participant 4 (Focus Group): "It’s hard to trust labels unless they’re certified by a recognized
organization."
Participant 5 (Interview): "Transparency about sourcing and production builds my confidence in
a brand."
Theme Frequency Key Insights
Price Sensitivity High Willing to pay more but
compares prices
Packaging Preferences Moderate Preference for biodegradable
materials
Brand Trust High Trust increases with
transparency
Regulatory Compliance and Import Barriers
Data Obtained:
Secondary Data (European Commission): The primary regulatory obligations for
cosmetics involve adherence to the Cosmetic Products Regulation (EC No 1223/2009).
Products are required to be registered via the Cosmetic Products Notification Portal (CPNP) and
must be certified for safety (European Commission, 2025).
Analysis
Certification/Compliance Description Authority/Requirement
Cosmetic Products Ensures product safety and European Commission
Regulation (EC 1223/2009) consumer protection for
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cosmetics sold in the EU.
Cosmetic Products Online registration system for European Commission
Notification Portal (CPNP) cosmetics entering the EU
market, is required before
products are placed on the
market.
Safety Assessment and Includes safety data, product Required by EU regulations
Product Information File composition, and
(PIF) manufacturing details. Must
be accessible to authorities at
all times.
Labeling and Packaging Labels must provide clear European Commission and
Standards ingredient lists, expiry dates, local market regulations
and warnings, complying with
EU standards.
Certification for Organic Certification by recognized Independent Certification
Products bodies such as COSMOS or Agencies
ECOCERT to authenticate
organic claims.
Interpretation: Adhering to these regulations is essential to prevent penalties or delays in market
entry. The analysis indicates that ECOGLOW needs to allocate resources for safety testing and
adequate documentation to guarantee a smooth entry into the EU market.
Supply Chain Logistics and Costs
Data Gathered:
Secondary Information (DHL and FedEx): The average shipping expense for organic
cosmetic items from China to the Netherlands is €2,000 per container, and the delivery period
typically spans from 15 to 20 days (DHL, 2025) (FedEx, 2025).
Analysis
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Interpretation: Effective management of the supply chain can reduce wait times. Choosing
trustworthy partners that offer competitive pricing will improve ECOGLOW’s operational
effectiveness and boost customer satisfaction by ensuring prompt deliveries.
Competitive Analysis
Secondary Data (Competitor Analysis Reports): Major participants in the Dutch organic skincare
sector consist of Weleda, Dr. Hauschka, and Lavera. Their pricing approaches emphasize
premium pricing based on their brand reputation and certifications (Statista, 2025).
Interpretation: Implementing a competitive pricing approach for ECOGLOW that ensures
affordability while maintaining high quality can set it apart in the marketplace. This tactic will
attract eco-friendly consumers who are mindful of costs.
Cost Analysis
Payroll Costs (2018-2022)
The payroll information from 2018 to 2022 sheds light on the labor expenses linked to the
production of organic skincare items in China, as well as the operational teams needed in the
Netherlands.
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Key Costs:
Federal and Provincial Taxes: As China does not implement federal and provincial taxes
similarly to certain other nations, it will be important to factor in payroll taxes in the Netherlands
according to Dutch law.
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Insurance and Pension Contributions: Relevant expenses related to employee benefits in both
countries, especially those that apply to the Netherlands, should be taken into account.
Sales Analysis (2018-2022)
The sales revenue figures from 2018 to 2022 indicate an upward trend for all products. This
information will assist in projecting potential sales and revenues for the Dutch market.
Sales Growth:
• Product 1: The growth rate fluctuated between 5% in 2018 and 8% in 2020.
• Product 2: Steady growth of 2% to 3% has been observed.
• Product 3: Exhibited considerable growth, increasing from 7% in 2018 to 8% in 2020.
Gross Margin: The gross margin for all products has shown an upward trajectory over the years,
with Product 3 experiencing the most significant increase in margin.
Operating Expenses (2018)
An examination of operating expenses for 2018 revealed that they totaled $41,400, allocated
among different categories.
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Operating Expenses in the Netherlands: In addition to the previously mentioned operating costs,
it is important to include expenses associated with shipping, import duties, storage, and
warehousing in the Netherlands. These extra costs will influence the overall operating expenses
and should be taken into account when determining the venture's profitability.
Pricing Approach
Identifying Expenses
The expenses involved in bringing skincare products from China to the Netherlands include:
Freight Charges: Costs associated with shipping and handling.
Import Taxes and Tariffs: Taxes imposed on imports from China to the Netherlands.
Storage and Distribution: Expenses related to warehousing and logistics within the Netherlands.
Pricing Approach
An effective pricing approach is essential to ensure that the products remain competitive, cover
all expenses, and yield a profit. The following approaches can be explored:
Cost-Plus Pricing: A predetermined markup is applied to the total expenses to set the selling
price, covering operational costs and ensuring a targeted profit margin.
Competitive Pricing: The pricing of the products should be aligned with local competitors offering
similar organic skincare items in the Netherlands.
Value-Based Pricing: If customers perceive the products to hold greater value due to their
organic characteristics, a higher price can be justified.
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For instance, if the total expense of producing and importing a unit is $20, a retail price ranging
from $25 to $30 might be suitable, contingent on the desired profit margin and prevailing market
circumstances in the Netherlands.
Annexure
Identifying Issues and Setting Context
The global trade situation for the export of organic skincare products from China to the
Netherlands is a complex one. The primary challenges are geopolitical tensions, economic
instability, regulatory compliance, logistical limitations, and cultural differences. Key risks that
could affect the feasibility and success of the business venture are identified in the analysis.
Risks and Mitigation Strategies
Political Risk
Description of Risks: The trade relationship between the European Union and China will
be sensitive to changes in diplomatic relations, tariffs, and sanctions (World Trade Organization,
2022).
Likelihood & Effects: A 50% probability on moderately serious effects in a case of trade
restrictions or heightened tariffs.
Preferred Scenario: To have trade relations and tariffs existing in stable equilibrium.
Proposed mitigation strategies include:
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Maintain constant monitoring of trade treaties and policies in the EU.
Supply diversification through working with alternate suppliers in countries that maintain a stable
trade relationship with the Netherlands.
Design contingency plans like trade insurance and development lobbying strategy.
Regulatory and Compliance Risk
Regulatory and Compliance Risk: The EU has strict regulations regarding cosmetics and
organic skincare, including label, safety, and certifications (European Chemicals Agency, 2023).
Probability & Impact: Medium probability. High impact in case of non-compliance-imposed
penalties.
Desired Outcome: Full compliance with EU cosmetic regulations.
Mitigation Strategy:
Use regulatory consultants in the Netherlands to ensure compliance with EU standards.
Acquire necessary certifications, such as COSMOS or Ecocert, for organic skincare products.
Conduct regular audits and testing of products before sending them out.
Economic Risk
Description of Risk: Changes in currency exchange rates and inflation may affect profit
margins (International Monetary Fund, 2023).
Probability & Impact: High probability, medium impact on the fluctuations likely to occur due to
the continuous volatility of the Chinese yuan (CNY) and the euro (EUR).
Desired Outcome: Prepare all necessary plans and predictions about the financial
circumstances on a regular basis.
Mitigation: Hedging risks relating to currency through forward contracts or options, if necessary
to hedge against distribution risks.
Price products in Euros to minimize FX exposure.
Long-term contracts with suppliers and distributors will be used to lock prices and minimize
uncertainty.
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Logistics and Supply Chain Risk
Risk Description: Global supply chain disruptions, delays in shipping, and increasing
freight rates can affect delivery schedules (World Economic Forum, 2023).
Probability & Impact: High probability and high impact, due to uncertainties that surface in global
logistics and hence delivery schedule.
Desired Outcome: A stable and inexpensive supply chain management function.
Mitigation Strategies:
Develop multiple shipping routes and backup suppliers.
Partner with well-reputed shipping service providers that have exhibited competency with
transportation of merchandise internationally.
Use effective supply chain management software to track shipments.
Social and Market Acceptance
Risk Description of the Risk: The Dutch market has strong competition, established
organic skincare brands, with consumer preferences that may not be in alignment with those in
China (Mintel, 2022).
Probability & Impact: Likely moderate probability; likely moderate impact, as brand trust and
consumer perception are vital.
Sought: a good initial reception and strong branding.
Resolution:
More focus on consumer-targeted research.
Targeted campaigns over social media to capitalize around quality arguments and organic
benefits.
Collaborations with amassed local influencers and beauty connoisseurs to give credence.
Environmental and Sustainability Risks
Risk description: EU regulations and Dutch consumer expectations must be of high
sustainability levels regarding packaging, sourcing, and reduction of carbon footprint (UNEP,
2023).
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Probability and effect: High probability, high effect, since the regulatory pressure as well as
customers grow.
Preferred outcome: Compliance with sustainability levels and a good reputation among
stakeholders.
Mitigation action:
Employment of sustainable, biodegradable packaging materials.
Having a carbon offsetting policy and sourcing from sustainable logistic providers.
Gaining accepted certification for credibility.
Conclusion
The research shows that the organic skincare market in the Netherlands presents an
eco-opportunity for EcoGlow Naturals, especially related to sun protection. Organic, cruelty-free,
and sustainable products are of great attraction to consumers while there is massive demand
for some significant ingredients such as aloe vera and ginseng. Also, the growth of the market
alongside the clarity of regulatory provisions has helped to further cement the viability for entry.
However, the entry of EcoGlow Naturals to the Dutch market shall have to be with a good
strategy for the challenges such as regulatory compliance, supply chain costs, and competition
from well-established brands in Europe. Thus, EcoGlow Naturals should launch into the market,
as outlined, provided it takes relevant measures to minimize risks and gain an edge.
Recommended Action Plan
Regulatory Compliance: Achieve COSMOS or ECOCERT certification and submit a
product registration via the Cosmetic Products Notification Portal (CPNP) prior to entering the
market.
Market Positioning & Pricing: Utilize market positioning strategies such as one of value
versus the one of premium, depending on the target market insights.
Focus on value-based pricing that should appeal to consumers in the sustainability market.
Supply Chain Optimization: Economical logistic partners must be contracted to assist you in
handling shipping costs and timelines. A Business Continuity Plan, in anticipation of supply
interruptions, should be at your disposal.
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Branding and Marketing Strategy: Use social media marketing targeting eco-friendly
consumers, and enlist the help of Dutch influencers to promote the brand and sustainability
awareness.
Retailing & Distribution Strategy: Use partnerships with organic skin retailers, e-commerce
platforms, and local distributors to penetrate the market on various levels.
Key challenges and opportunities for further research
Consumer Brand Trust: Further original research (focus groups, brand perception
surveys) could determine the Dutch consumer's willingness to try EcoGlow Naturals.
Regulatory Changes: Continuous monitoring of the EU cosmetics regulations is key to
avoiding compliance challenges.
Efficient Supply Chain: More supplier comparisons may lead to improvements in cost
structures and shipping timelines.
If addressed in a strategic fashion, EcoGlow Naturals could effectuate and sustain a competitive
entry into the Dutch market.
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References
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DHL Global Forwarding. (2023). Cost and logistics for cosmetic product shipments to the EU.
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European Commission. (n.d.). Cosmetic Products Regulation (EC) No 1223/2009. European
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Statista. (2022). Annual expenditure on organic skincare in the Netherlands. Retrieved from
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