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Pitch Deck Guide

The document is a guide for creating a pitch deck, outlining essential elements such as the cover slide, problem statement, solution statement, target market, competitive landscape, business model, ask, and team. It also provides tips for a successful pitch deck, emphasizing storytelling, simplicity, legibility, consistency, visuals, high-quality images, and avoiding jargon. The guide aims to help presenters effectively communicate their ideas and engage their audience.

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catherinerikkidanepawe
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25 views18 pages

Pitch Deck Guide

The document is a guide for creating a pitch deck, outlining essential elements such as the cover slide, problem statement, solution statement, target market, competitive landscape, business model, ask, and team. It also provides tips for a successful pitch deck, emphasizing storytelling, simplicity, legibility, consistency, visuals, high-quality images, and avoiding jargon. The guide aims to help presenters effectively communicate their ideas and engage their audience.

Uploaded by

catherinerikkidanepawe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PITCH DECK

GUIDE
ELEMENTS OF A PITCH DECK
Cover Slide
Problem Statement
Solution Statement
Target Market
Competitive Landscape
Business Model
Ask
Team
C O V E R SLIDE

TITLE PAGE 1

Project Name
Slogan and logo (if you have)

INCLUDE YOUR PROJECT NAME


PROBLEM S T A T E M E N T

PROBLEM 2

SDG and Indicator


Define the Problem

WHAT IS THE SPECIFIC PROBLEM?


SOLUTION STATEMENT

SOLUTION 3

Describe your
system/product

HOW WILL YOU SOLVE THE PROBLEM?


TARGET M A R K E T

TARGET MARKET 4

Who will be your target


users?

WHO ARE YOUR CUSTOMERS?


COMPETITIVE LANDSCAPE

COMPETITORS 5 ADVANTAGE 6

What is your
List all your competitors advantage?
System/Product similar to yours What makes your system/product
unique

WHO ARE YOUR MAIN COMPETITORS?


BUSINESS M O D E L

BUSINESS MODEL 7

Place and explain all


segments of your BMC

WHAT I S YOUR BMC?


ASK

Estimate how much will you


ask from your investors

HOW MUCH FUNDING DO YOU NEED?


TEAM

TEAM NAME

Juan Karlos Kate Suarez J i m m y Valencia


HACKER HUSTLER HIPSTER

*Hacker=Developer
*Hustler=Project Manager
*Hipster=Designer

WHO ARE YOUR TEAM AND THEIR ROLES?


TIPS FOR A SUCCESSFUL
PITCH DECK
tip
#1
TELL A
STORY.
Share a story that touches the heart,
m a k i n g your audience feel a
connection.
Use relatable experiences to m a k e
your startup more memorable
tip
#2
K.I.S.S
PRINCIPLE
“Keep it Simple, Stupid” - The content,
design a n d overall presentation must
be straightforward a n d e a s y to
understand.
Keep descriptions to one sentence for
clarity.
Avoid overcrowding slides with too
m u c h information
tip
#3
M A K E YOUR SLIDES
LEGIBLE
If your audience cannot read it, they won’t be able to
understand it.

Things to remember:
C h o o s e a clean a n d readable font
M a k e sure to h ave g o o d contrast
between the font a n d background
tip
#4
BE
CONSISTENT
Maintain a consistent visual theme
throughout your pitch deck.
Use cohesive color scheme, font styles
a n d imagery.
tip
#5
USE
VISUALS
Incorporate e n g a g i n g visuals, charts,
a n d infographics to convey
information in a visually appealing
way.
Visuals c a n help your audience g r a s p
the key concepts quickly a n d a d d a n
element of interest to your slides.
tip
#6
USE HIGH QUALITY
IMAGES
Ensure that all i m a g e s u sed in your
pitch deck are of high quality a n d
resolution.
Blurry or pixelated i m a g e s c a n detract
from the overall professionalism of
your presentation.
tip
#7
AVOID
JARGON
C om m u n ic at e your ideas using clear
a n d straightforward language.
Avoid industry-specific jargon that
might confuse your audience
Use terms that are easily understood
by people outside your field
if you need to use technical terms,
provide brief explanations.

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