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Search Engine Analytics PDF

The document outlines the importance of search engine analytics for understanding website performance, detailing the processes of crawling, indexing, and ranking. It also covers market research steps, including problem definition and research design, as well as the features and benefits of search engine advertising (SEA). Key metrics, traffic sources, and ad optimization strategies are highlighted to enhance online visibility and effectiveness.

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ismaeelsalamismaeel
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13 views9 pages

Search Engine Analytics PDF

The document outlines the importance of search engine analytics for understanding website performance, detailing the processes of crawling, indexing, and ranking. It also covers market research steps, including problem definition and research design, as well as the features and benefits of search engine advertising (SEA). Key metrics, traffic sources, and ad optimization strategies are highlighted to enhance online visibility and effectiveness.

Uploaded by

ismaeelsalamismaeel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Search Engine

Analytics
Essential for understanding your website’s performance in search results.

ISMAEEL SALAM
is

23USBA26
S3BBA
Search Engines
The way users find information online.

Crawl Index Rank


Finds and collects new pages. Organizes the collected pages. Determines the order of search results.
Analytics Insights
Provides data to understand how search engines affect your website.

1 Key Metrics 2 Traffic Sources


Important numbers like clicks Which search engines are
and conversions. sending visitors.

3 Device Stats 4 Landing Page


How people are accessing Analytics
your site. Which pages are most
effective.
Market Research
Helps businesses understand their target audience.

Define Problem
1
Identify a specific business challenge.

Research Design
2
Plan the research methodology.

Design & Prepare


3
Create surveys or questionnaires.

Collect Data
4
Gather responses and observations.

Analyze Data
5
Interpret the collected information.

Communicate Results
6
Present findings and recommendations.
Step 1: Problem
Definition
The core of any market research project.

Lack of Information Business Problem


The business needs data for a The specific issue to be
decision. addressed.
Step 2: Research
Design
A detailed plan for conducting the research.

Method Surveys Focus Groups Interviews

Data Questionnaire Discussions Conversations


Collection s

Data Type Quantitative Qualitative Qualitative


Search Engine Advertising
(SEA)
Promote your website through paid ads.

CPC
Pay per click.

Keyword Bidding
Place ads based on relevant terms.

Ad Optimization
Improve ad performance.

Traffic & Brand


Increase website visits and awareness.
Features of SEA
Benefits of using paid search advertising.

Cost-Per-Click Targeted Ads


Pay only when someone clicks on Reach specific audiences based on
your ad. keywords.

Improved Ranking Measurable Results


Boost visibility in search results. Track ad performance and adjust
strategies.
THANK YOU

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