Data Input Sheet
Market
% of
Revenues Market Market Share of
Products Corporate
in kEUR Growth Rate Share Largest
Revenues
Competitor
Product 1 29,000 28% 5% 35% 20%
Product 2 19,000 19% 18% 20% 15%
Product 3 16,000 16% 3% 30% 25%
Product 4 14,000 14% -5% 10% 15%
Product 5 10,000 10% 25% 15% 10%
Product 6 8,000 8% 23% 10% 25%
Product 7 4,000 4% 18% 30% 50%
Product 8 2,500 2% 28% 15% 30%
102,500
BCG Matrix Diagram
in kEUR
Relative
Market 30%
Share Stars
high
1.75
1.33 25%
1.20
0.67
1.50 20%
0.40
Market Growth Rate
0.60
0.50 15%
10%
1.9 1.8 1.6 1.5 1.3 1.2 1.0 0.9 0.7 0.6
5%
0%
-5%
low Cash
Cows -10%
high Relative Market Share
0% Question Description
Marks
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5%
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0.9 0.7 0.6 0.4 0.3 0.1
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Poor
10% Dogs Placeholder, place your own description here
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