To provide a competitive analysis of the streaming content market in Vietnam,
particularly for U.S. companies looking to enter this space, the following table
summarizes key players, their market positioning, and relevant insights.
Competitive Analysis of Streaming Services in
Vietnam
Unique Selling Proposition
Player Content Type Revenue Model
(USP)
Strong focus on local content
Movies, TV shows, Subscription
Galaxy Play and partnerships with telecom
local content (SVOD)
providers.
Extensive library of
Movies, series, Subscription
Netflix international content and
originals (SVOD)
original productions.
Offers a mix of live sports and
Subscription
FPT Play Movies, live sports local programming tailored for
(SVOD)
Vietnamese viewers.
Strong brand recognition and
Live TV, local
VTV Go Free with ads access to national television
shows
channels.
Subscription Focus on local channels and
MyTV Movies, live TV
(SVOD) affordable pricing.
Dominates video sharing with a
User-generated
YouTube Ad-supported vast user-generated content
content
library.
Growing presence but limited
Amazon Prime Subscription
Movies, series localized content compared to
Video (SVOD)
competitors.
Strong brand appeal among
Family-friendly Subscription
Disney+ families and children but faces
movies (SVOD)
challenges in localization.
Market Insights
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1. Growth Potential: The Vietnam video streaming market is projected to grow at
a CAGR of 6.70% from 2025 to 2033, driven by increasing internet penetration
and smartphone accessibility[1].
2. User Preferences: A significant portion of the Vietnamese audience prefers
free ad-supported services, indicating a challenge for subscription-based
models[3].
3. Localization Strategy: Successful players are focusing on localizing content
to cater to Vietnamese cultural preferences, including offering Vietnamese
language options and showcasing local stories[1][4].
4. Technology Adoption: The rise of mobile internet usage and advancements in
technology such as 5G are expected to enhance streaming quality and user
experience, further driving market growth[6].
5. Competitive Landscape: The competition is intensifying as platforms explore
partnerships with telecom companies to offer bundled services that include
data plans alongside streaming subscriptions[1][2].
Conclusion
For U.S. streaming companies considering entry into the Vietnamese market,
understanding local consumer behavior, focusing on localized content offerings,
and leveraging partnerships with local telecom providers will be critical for
success in this competitive landscape.
Sources
[1] Vietnam Video Streaming Market Size Share Forecast 2033.
https://www.imarcgroup.com/vietnam-video-streaming-market
[2] Vietnam Video Live Streaming Solutions Market Upcoming Trends ...
https://www.taiwannews.com.tw/news/6035230
[3] Vietnam Streaming Report and Prediction 2020-2025
https://marketreport.io/streaming-in-vietnam-report
[4] OTT Video - Vietnam | Statista Market Forecast
https://www.statista.com/outlook/amo/media/tv-video/ott-video/vietnam
[5] E-commerce race heats up in Vietnam - Hanoi Times
https://hanoitimes.vn/e-commerce-race-heats-up-in-vietnam-328801.html
[6] Vietnam Streaming Video Market Outlook to 2028 - Ken Research
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https://www.kenresearch.com/industry-reports/vietnam-streaming-video-market
[7] Vietnam Media Streaming Market (2025-2031) | Trends & Outlook
https://www.6wresearch.com/industry-report/vietnam-media-streaming-market
[8] Vietnam's 2025 digital economy to thrive on AI-powered solutions
https://en.diendandoanhnghiep.vn/vietnam039-s-2025-digital-economy-to-
thrive-on-ai-powered-solutions-n41841.html
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