Introduction+to+Design+-+Notes+with+Keywords
Introduction+to+Design+-+Notes+with+Keywords
2. Explain Personas.
A- Key words - Representative of a certain user groups / fictional, archetypal users /
create reliable and realistic representations of the key audience segments for
reference. describes the user's goals and some of the interaction.
3. What are the tools used in the Empathize stage of Design Thinking?
A - Key words -
1. User Interviews - most common and powerful ways to understand people / method
for discovering facts and opinions/ face-to-face and one-to-one
2. Focus Group - focus group, ntended users of a website naturally organize, can be
conducted in a variety of circumstances, a moderated discussion, aim is to solicit focused
feedback / can learn about users‘ attitudes, beliefs, desires. a traditional market research
technique.
3. Card Sorting - research method, very popular among researchers
4. Ethnography – social research technique, studying people‘s behavior in everyday
contexts, n informal conversation, participant interaction clarify complex human needs,
behaviors, and perspectives
5. Contextual Enquiry - watch and listen as the user works, ask questions as the user
navigates the site, results are usually qualitative, observed data.
5. Shadowing - observing people in context, not aware,
6. Survey - rely on asking the same question in the same way to a large number of people
Key words- Lean - streamlining the design process, minimizing waste and maximizing
value,
; Agile is how we adapt to changing conditions with software
Q6. What is the testing stage and how can it benefit the creator?
Keyords - often lead you back to a previous step, this is rarely the end of the Design
Thinking process, providing the insights, redefine the original problem statement