Cisco Small Business Switch Portfolio

Positioning

Carl-Johan Ekman
Systems Engineer

cekman@[Link]

Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. 1

 Objectives

 Clarify positioning of Cisco Switching products for small

and medium-sized businesses
Cisco Small Business Switches
Cisco Small Business Pro Switches
Cisco Catalyst Switches

 Provide guidance on when to lead with each product

 Sales Scenarios and recommendations
 Key Messages

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 Small Business Customer Segments

Basic Open to Elite

Guidance

 Limited technology  Wants to improve  Early adopter

focus
 Knows technology  Values technology
 Price conscious can help
 Architects growth
 Reactive buyer  Not sure where
to start

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 Small Business Product Mix
Services and Functionality

Video
Voice

Storage Comprehensive Portfolio

Wireless Routing Security
Video
Sw itching
Switching
IT Professional
Wireless
Security
System Architecture Experience
Routing

Transactional Partner-Centric Experience Cisco

Broad RTM Cisco Small Business Pro Series Cisco Partner
Experience Programs
Cisco Small • Solutions-based approach to small
Business Series businesses (Pro Series) • Cisco IOS and CLI
• Products designed and tested to work (Command Line Interface)
• Broad range of standalone products together • Scalable end-to-end
• 3rd party SW for standards and • Basic software enhancements • Extensibility
feature content • Centralized configuration & management • Intelligence
• SNMP management (Cisco Configuration Assistant – CCA) • High-Availability
• Sized for Small • Easy to Install • Right Functionality at • Small Business • Enterprise Management
and Manage an Affordable Price Targeted Support • Comprehensive Support
Cisco Small Business Support Center Cisco Support
Extensibility and Scalability
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 Cisco / Cisco Small Business – Key
Differences
Catalyst 2K Catalyst 3K Pro Series (ESW) Small Business
 Cisco IOS end-to-end  Single site  Single site device
 Cisco CLI management level management
Scalability
 Extensive Management – CLI, CNA,  Solution tested for  Standalone
LMS Cisco Works – enterprise-wide Small Businesses products

 Cisco IOS SW roadmap  Minimal upgrades &  Bug fixes only

bug fixes
 Innovative technologies  Minimal integration
Extensibility  Integrated solutions
 Robust end-to-end data, voice, tailored for small  Cisco Protection
video, wireless, security solutions businesses Investment program

 Enhanced  Advanced L3/L4

QoS for voice- intelligent services  Leverages 3rd party  Leverages 3rd party
aware features silicon and software
 Virtualization support silicon and software
Intelligence  Enhanced for Industry
 CCA configuration and
security  StackWise management standard features
 EnergyWise  EnergyWise

 Cisco Limited Lifetime Warranty  Enhanced 5 year  Varies by product

warranty
 Cisco TAC  Small Business  SBSC
Support
 SMARTnet, Smart Care, Smart Support Center (SBSC)  Transactional
Foundation  No support contracts support
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Cisco ESW 500 Switches - A Key SBCS Component

Unified WAN Security /

Communications IP Phones Switching Wireless Teleworker
NEW

AP500
Unified 500 Series 7900 & 500 Series ESW 500 Series WLC 500
Cisco SR520

• 8 to 64 Voice Users • All Cisco Unified IP • PoE & non-PoE • Autonomous APs or • VPN, Wired and
• Desktop & Phones are models with CDP & Unified Wireless Wireless Access,
Rackmount Models supported including Smartports Solution with Mobility Remote IP Phone
• Optional Integrated new Cisco 500 Series • Replaces CE 520 Express extension
WLAN AP on desktop with WLAN and over time
models Bluetooth

Business & Productivity Applications

Cisco Configuration Assistant

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 Competing against HP ProCurve in Small
Business with the ESW 500 Series

ESW 500 Street Price HP ProCurve Street Price

ESW-520-24 $504 2610-24 (J9085A) $495
$979 2610-24/12PWR (J9086A) $1,200
ESW-520-24P
2610-24-PWR (J9087A) $752
ESW-520-48 $859 2610-48 (J9088A) $837
ESW-520-48P $1,954 2610-48-PWR (J9089A) $2,025
ESW-540-24 $1,293 2810-24G (J9021A) $1,249
ESW-540-24P $2,046 HP Product Gap! NA
ESW-540-48 $2,500 2810-48G (9022A) $2,300

Source: Insight

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 Cisco Catalyst 2960 LAN Lite

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 Cisco Catalyst 2960 Series Switches
Catalyst 2960 LAN Base Series Catalyst 2960 LAN Lite Series
Now w ith
POE

 Fast Ethernet and Gigabit Ethernet and Power  Fast Ethernet in 8, 24- and 48-port
over Ethernet for entry-level enterprise and mid- configurations for small branch offices and
market customers wiring closets
 Offers enhanced Layer 2+ intelligent LAN services:  New 24 and 48 PoE models
Availability  Offers basic Layer 2 services with entry-level
Enhanced security availability, security, PoE and QoS
Advanced quality of service (QoS) Scalable and secure network management
 Simplified management and troubleshooting for  Simplified management and troubleshooting for
lower total cost of ownership lower total cost of ownership
 CiscoWorks LMS, Cisco Network Assistant and  CiscoWorks LMS, Cisco Network Assistant and
Cisco Smartports Cisco Auto Smartports
 Limited lifetime hardware warranty and software  Limited lifetime hardware warranty and
updates at no additional charge software updates at no additional charge

Uses Cisco ASICs for superior quality and hardware and software integration
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 24
 Primary Features and Benefits

 Cisco AutoSmartPorts
 Cisco Auto Install
Cisco Catalyst 2960
LAN Lite IOS
 Enhanced Troubleshooting
Designed for  Limited lifetime hardware warranty
Small Branches
and Wiring Closets  Software updates at no additional cost

Presentation_ID
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2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25
 Management
 Cisco Express Setup
 Built in Web GUI
 Cisco Network Assistant
Cisco Catalyst 2960  Cisco Works LMS
LAN Lite IOS
Corporate Office
Small
Branch

Cisco
Small Catalyst 2960
Switch Router Cisco Network
Branch
Assistant
Router
(Up to 40 devices)
Cisco Router
Catalyst 2960 Internet
Switch Small
Small Branch
Branch

Router Cisco CiscoWorks LAN

Cisco Router
Catalyst Catalyst Management
2960 Switch 2960 Switch (Thousands of devices)

Presentation_ID
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2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26
 PoE & QoS

 CDP v2
 Per Port Power Sensing
Cisco Catalyst 2960
LAN Lite IOS
 LLDP
Designed for  Voice VLAN
Small Branches
and Wiring Closets  IGMPv1,2,3

Presentation_ID
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2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27
 Cisco Catalyst 2960 LAN Lite vs LAN Base

Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. 28

 Cisco Catalyst 2960 Series Switches
Catalyst 2960 LAN Base Series Catalyst 2960 LAN Lite Series

Availability, Management and Troubleshooting

 255 vlans supported  64 vlans supported
 Supports 128 STP instances  Supports 64 STP instances
 Supports LLDP and LLDP-MED  Supports only LLDP
 Supports Flexlink and Link State Tracking  1 SPAN Session
 Support for IP SLA Responder  No RSPAN
 2 SPAN sessions
 RSPAN

Uses Cisco ASICs for superior quality and hardware and software integration
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 29
 Cisco Catalyst 2960 Series Switches
Catalyst 2960 LAN Base Series Catalyst 2960 LAN Lite Series

Quality of Service
 Trusted boundry  No support for trusted boundry
 ACL classification  No ACL classification
 Ingress policing  No ingress policing
 Auto QoS  No support for Auto QoS
 Configurable Queue Weights  Queue weights can´t be modified
 Configurable buffers and thresholds  Buffers and thresholds are static
 Class and Policy maps  No support for Class and Policy maps
 Modify CoS and DSCP mappings  Cos and DSCP mappings can´t be modified

Uses Cisco ASICs for superior quality and hardware and software integration
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 30
 Cisco Catalyst 2960 Series Switches
Catalyst 2960 LAN Base Series Catalyst 2960 LAN Lite Series

802.1x
 802.1x Auth Fail-VLAN  No Auth Fail-VLAN
 802.1x AAA Fail Open  No AAA Fail Open
 802.1x WOL  No WOL
 802.1x Web Auth  No Web Auth

Uses Cisco ASICs for superior quality and hardware and software integration
Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 31
 Catalyst Service Coverage

Catalyst 4500/E, 3K, 2K

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. 46

 New LLW & SW Update Policy
Old New
Hardware Software Hardware Software
C4500 & 90-day* 90 Days* LLW Lifetime Base Images
C4500-E
90 Days Premium Images*
C3K-E 90-day* 90 Days* LLW Lifetime IP Base Images
90 Days Premium Images*
C3K (non-E) LLW Lifetime LLW Lifetime IP Base Images
90 Days Premium Images*
C2K LLW Lifetime LLW Lifetime LAN Base Images
Lifetime LAN Lite Images

 Software Policy changes

• Lifetime enhancements available for IP Base, LAN Base and LAN Lite Images
• Premium SW packages to require service purchase for SW updates
• Software Updates require login to [Link] registered access
 Limited Lifetime Warranty (LLW) policy
• Lifetime hardware warranty with limited 5 years for power supplies and fans and 5 years from
announcement of discontinuance
• Customers purchasing within 30 days of the effective date will also be entitled to LLW
• Does not include TAC support
• Advanced parts replacement within 10 business days
• Entitlement is by HW serial number

Presentation_ID
* 90 Day support covers only media & compatibility with release notes
© 2006 Cisco Systems, Inc. All rights reserved. 47
 Key Messages
 Cisco offers a broad portfolio of products to meet the
varying needs of small businesses
 Cisco is a leader in switching
 Cisco offers a complete portfolio of networking and
communications products deliver complete technology
solutions
 Cisco offers superior service and support
 Cisco offer competitive warranties

Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 49
 Switching Reference Guides
 Cisco Catalyst Switch
Guide
Complete reference guide
for the Catalyst Switch
portfolio
 Switching Competitive
Reference Guide
Positions Cisco Catalyst
Switches against following
competitor products:
HP ProCurve, 3Com,
Extreme, Nortel, Force10,
Foundry, Huawei
Available on-line and hard
copy

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