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TIPS
What Does ‘Su Su’ Mean
in Thailand?
July 17, 2011
If you make Thai friends while on
a trip or living in Thailand,
eventually one of them will tell
you “Su su” (or “Suu suu”). When I
@rst moved to Thailand and heard
the term, I didn’t have the foggiest
idea what it meant until my
closest Thai friend told me it
comes from the Thai word !,
which means “to @ght”.
When a Thai tells you “su su”,
often with @st raised in the air or
the “V for Victory” sign, they’re
saying “Don’t give up! Fight!”. And
then encouraging you to keep
going.
Thai friends also tell me the term
is used a lot in Thai universities
when their team is competing
against another university in
sports, debates, business
competitions etc.
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It was also used at my last job in
Thailand — at an international
company where, almost every day,
something in the oKce was
broken down or not working
correctly. There, the Thai
employees seemed to use it as a
daily mantra just to help them get
through the day.
So, the next time you hear “Su su”,
just smile, nod and get on with it.
After all, what’s the alternative.
Lying down to die?
Meanwhile, here is a video called
“Thailand SuSu”.
It shows Thai football fans
encouraging Thailand’s football
team, which unfortunately isn’t
one of the best.
“Su su” indeed, “Fight!”.
Thailand SUSU
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