DIGITAL AND SOCIAL MEDIA MARKETING (5MARKS)

1. Difference between Traditional and Digital Marketing.

Ans.
Aspects Traditional Marketing Digital Marketing
Channels/ Mediums Print (newspapers, magazines), TV, Websites, social media, search engines,
radio, billboards, etc. email, mobile apps, etc.
Audience Targeting Broader targeting, less precise Advanced targeting options, precise
segmentation audience segmentation
Measurability & Limited metrics for measuring Robust analytics, real-time tracking of
Analytics effectiveness performance metrics
Cost & Budgeting Higher costs, less flexible budgets More cost-effective, flexible budget
options
Engagement & Limited interaction, one-way Direct interaction, two-way
Interaction communication communication with the audience
Global Reach Primarily local/regional reach; limited Global reach, targeting diverse audiences
global targeting across locations
Content Creation Emphasizes physical, tangible content Focuses on digital content (videos,
(printed ads, flyers) blogs, infographics)

2. Advantages and Challenges of Digital Marketing.

Ans. Advantages of Digital Marketing:
1. Global Reach: With the internet, businesses can reach a global audience, breaking geographical
barriers.
2. Targeted Audience: Precise targeting options allow businesses to reach specific demographics,
behaviors, and interests, increasing the efficiency of marketing campaigns.
3. Cost-Effectiveness: Digital marketing often requires lower investment compared to traditional
methods, offering various budget options suitable for different business sizes.
4. Measurable Results: Robust analytics tools provide real-time data and insights, enabling marketers
to track and measure the performance of campaigns accurately.
5. Flexibility and Adaptability: Quick adjustments can be made to campaigns in real-time based on
analytics and audience responses, allowing for rapid optimization.

Challenges of Digital Marketing:

1. Increased Competition: The online space is highly competitive, making it challenging to stand out
among numerous businesses vying for audience attention.
2. Constant Technological Changes: The digital landscape evolves rapidly with new technologies,
algorithms, and trends, requiring marketers to stay updated and adaptable.
3. Data Privacy Concerns: Stricter regulations and growing concerns about data privacy can limit the
collection and usage of consumer data for targeted marketing efforts.
4. Ad Blocking: Many internet users employ ad-blocking tools, reducing the visibility and
effectiveness of display ads and interruptive marketing techniques.
5. Content Overload: The abundance of online content can lead to content saturation, making it
difficult for businesses to capture audience attention amidst the noise.

3. How situation analysis helps to develop strategies in digital marketing?

Ans. A situation analysis is a crucial component of developing effective digital marketing strategies. It
involves assessing various internal and external factors that can impact a business's digital presence and
marketing efforts. Here's how a situation analysis helps in developing strategies for digital marketing:
1. Understanding the Market Environment: Situation analysis provides insights into the current
market trends, industry dynamics, and competitor landscape in the digital sphere. This understanding
helps in identifying opportunities and threats for the business.
 2. Identifying Target Audience: By analyzing customer behavior, preferences, demographics, and
online habits, a situation analysis helps in clearly defining and understanding the target audience for
digital marketing campaigns.
3. Assessment of Internal Capabilities: It involves evaluating the company's strengths and
weaknesses concerning digital marketing. This assessment helps in leveraging strengths and
addressing weaknesses to craft effective strategies.
4. Analysis of Digital Channels: Understanding the effectiveness of various digital channels (social
media, search engines, email, etc.) through the situation analysis aids in choosing the most suitable
channels to reach the target audience.
5. SWOT Analysis: Conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis
helps in identifying the internal and external factors that can impact digital marketing strategies. It
assists in capitalizing on strengths, mitigating weaknesses, leveraging opportunities, and addressing
threats.
6. Setting Clear Objectives: Situation analysis helps in setting realistic and achievable goals and
objectives for digital marketing initiatives based on the insights gathered from the assessment.
7. Budget Allocation: Understanding the market situation allows for better allocation of resources and
budgeting for different digital marketing channels and activities.
8. Risk Assessment and Mitigation: By analyzing potential risks and challenges in the digital
landscape, businesses can prepare contingency plans and mitigation strategies to deal with
unforeseen issues.
5. Importance of Digital Public Relation.
Ans. Digital public relations (PR) plays a significant role in today's interconnected digital landscape. Its
importance lies in several key aspects that contribute to a brand's reputation, visibility, and communication
with its audience. Here's why digital PR is crucial:
1. Enhanced Reach and Visibility: Digital PR leverages online platforms and digital channels to
amplify a brand's message. Through social media, online publications, influencer collaborations, and
content marketing, it increases the brand's reach to a wider audience.
2. Building Brand Credibility and Trust: By securing positive coverage, mentions, and reviews in
online publications, blogs, and social media, digital PR helps in building and maintaining a positive
brand image. Positive online presence contributes to establishing credibility and trust among the
audience.
3. Engagement and Relationship Building: Digital PR involves interacting directly with the audience
through social media, blogs, forums, and other online platforms. Engaging with the audience in real-
time helps in building relationships and fostering a community around the brand.
4. Effective Crisis Management: In times of crisis or negative publicity, digital PR allows for swift
responses and management of the situation through online platforms. It enables brands to address
concerns, clarify misconceptions, and manage reputational damage effectively.
5. SEO Benefits: Digital PR activities such as guest blogging, earned media placements, and influencer
collaborations contribute to backlinks from reputable sites, improving a brand's SEO performance
and visibility in search engine results.
6. Amplification of Content: Digital PR amplifies the reach of a brand's content by leveraging
relationships with influencers, bloggers, and online publications. This helps in distributing content to
a broader audience and increasing its visibility.
6. Different types of social media.
Ans. Social media platforms come in various forms, each catering to different types of content, audience
demographics, and interaction styles. Here are some of the major types of social media platforms:
1. Social Networking Platforms:
  Facebook: A widely used platform for connecting with friends, sharing updates, photos, and
videos, and joining interest-based groups.
 LinkedIn: Primarily for professional networking, job searching, industry discussions, and
business-related content sharing.
2. Microblogging Platforms:
 Twitter: Known for its short-form content (tweets) limited to 280 characters, used for sharing
news, opinions, and real-time updates.
3. Visual Content Sharing Platforms:
 Instagram: Focused on photo and video sharing, often emphasizing visual aesthetics, filters,
stories, and reels.
 Snapchat: Known for its disappearing photo and video messages (snaps), stories, augmented
reality (AR) filters, and targeted at younger demographics.
4. Video-Sharing Platforms:
 YouTube: A video-centric platform for sharing and consuming a wide range of video content,
including tutorials, entertainment, vlogs, and more.
 TikTok: Popular for short-form, entertaining videos often involving lip-syncing, dances,
challenges, and creative content.
5. Discussion Forums and Communities:
 Reddit: Organized into various communities (subreddits) discussing diverse topics, allowing
users to share links, text posts, and engage in discussions.
 Quora: A platform for asking and answering questions on various topics, sharing knowledge,
and engaging with a community of users.
6. Professional and Interest-Based Platforms:
 Pinterest: Primarily used for discovering and saving visual ideas, such as DIY projects,
recipes, fashion, and lifestyle inspirations.
 Goodreads: Focused on book lovers, allowing users to track reading progress, write reviews,
and engage in book-related discussions.
7. Live Streaming Platforms:
 Twitch: Mainly for live streaming video games, esports events, music broadcasts, and other
creative content.
 Facebook Live, YouTube Live, Instagram Live: Features within respective platforms
allowing users and businesses to stream live video content to their audience.
7. How facebook insights helps to understand promotional effectiveness.
Ans. Here's how Facebook Insights contributes to understanding promotional effectiveness:
1. Reach and Engagement Metrics: Insights provide data on the reach of posts, including the number
of people who have seen them, along with engagement metrics such as likes, comments, shares, and
clicks. This helps in gauging how many users were reached by the promotional content and how they
interacted with it.
2. Demographic Information: Facebook Insights offers demographic data about the audience,
including age, gender, location, and other details. This information helps in understanding who is
engaging with the promotions, allowing for better targeting and refinement of the promotional
strategies.
3. Post Performance Comparison: It allows for comparing the performance of different posts and
content types. Marketers can analyze which types of promotions (e.g., videos, images, links) resonate
better with the audience, enabling them to optimize future promotional content accordingly.
4. Timing and Frequency Insights: Insights provide data on when the audience is most active and
responsive to posts. This information helps in scheduling promotional content at optimal times for
maximum visibility and engagement.
 5. Conversion Tracking: For businesses using Facebook Ads, Insights can track conversions, such as
website visits, purchases, or sign-ups resulting from the ads. This helps in determining the actual
impact and ROI of the promotional campaigns.
6. Audience Insights: Detailed information about the audience's interests, behaviors, and preferences is
available. Marketers can tailor their promotional content more effectively by understanding what
resonates with their audience.
7. Ad Performance Metrics: For paid promotions, Insights offers detailed data on ad performance,
including impressions, click-through rates, cost per click, and more. This allows for evaluating the
effectiveness of paid promotions and optimizing ad campaigns for better results.

8. Advantages and disadvantages of Mobile Marketing.

Ans. Advantages of Mobile Marketing:
 Reach: Access a massive, global audience with smartphones constantly at hand.
 Personalization: Target individuals based on demographics, interests, and behavior for
relevant, engaging campaigns.
 Cost-Effectiveness: Affordable options like social media ads and SMS marketing compared to
traditional methods.
 Measurable Results: Track metrics like click-through and conversion rates to optimize campaigns for
better results.
 Location-Based Targeting: Send special offers or promotions based on users' proximity to your
business.
 High Engagement: Mobile users are generally more engaged with their devices, increasing the
likelihood of message interaction.
Disadvantages of Mobile Marketing:
 Short Attention Spans: Messages need to be concise and engaging to capture attention on small
screens.
 Limited Screens: Complex information needs to be adapted for the mobile format.
 Privacy Concerns: Transparency about data collection and usage is crucial to avoid damaging brand
reputation.
 Competition: Standing out from the crowded mobile marketing landscape can be challenging.
 Technical Challenges: Ensuring website responsiveness and email compatibility across devices
requires technical expertise.

9. Discuss any three KPI’s used in Digital Marketing.

Ans. Key Performance Indicators (KPIs) are essential metrics that help measure the success of digital
marketing campaigns. Here are three important KPIs used in digital marketing:
1. Conversion Rate:
 Definition: The conversion rate represents the percentage of website visitors or users who
complete a desired action, such as making a purchase, signing up for a newsletter, filling out
a form, or downloading an app.
 Importance: It measures the effectiveness of a digital marketing campaign in driving user
actions that align with the business goals. A higher conversion rate indicates that the
marketing efforts are successfully persuading visitors to take the intended action.
 Calculation: Conversion Rate = (Number of Conversions / Total Number of Visitors) x 100
2. Click-Through Rate (CTR):
 Definition: Click-Through Rate is the ratio of users who click on a specific link or ad to the
number of total users who view the page, email, or advertisement.
  Importance: It measures the success of ad campaigns, email marketing, or specific content
in attracting clicks from the target audience. A higher CTR often indicates that the content or
ad is engaging and relevant to users.
 Calculation: CTR = (Total Clicks on Ad or Link / Total Impressions) x 100
3. Return on Investment (ROI):
 Definition: ROI measures the profitability of a digital marketing campaign by evaluating the
return (revenue or profit) generated relative to the cost of the campaign.
 Importance: It helps in assessing the financial success of marketing initiatives, indicating
whether the investment in marketing efforts is yielding positive returns for the business.
 Calculation: ROI = (Net Profit from Marketing Campaign / Cost of Marketing Campaign) x
100
10. Difference between SEM and SEO.
Ans.
Aspects SEM (Search Engine Marketing) SEO(Search Engine Optimization)
Definition Paid advertising to increase visibility in Organic optimization to improve ranking in
search results. search results.
Nature Paid advertising, PPC (Pay-Per-Click) Organic, unpaid methods to improve
model. website ranking.
Cost Involves paying for clicks; cost varies Does not require direct payment for clicks
based on bidding. or ranking.
Timeline and Immediate visibility and results upon Takes time to see significant results;
Results campaign launch. ongoing efforts.
Visibility Ads appear at top or bottom of search Organic results appear below ads based on
Placement results, marked as "Ad." relevance and quality.
Control Offers control over targeting, budget, and Limited control over search engine
ad copy. algorithms and updates.
Dependency on Visibility ends when ad budget is Long-term results, not directly dependent
Budget exhausted or stopped. on ad spending.
Focus Emphasizes quick visibility and immediate Focuses on sustainable, long-term ranking
results. improvements.

11. Challenges of social media marketing.

Ans. Here's a more concise overview of the challenges in social media marketing:
1. Algorithm Changes: Constant updates and changes in social media algorithms impact visibility and
content reach.
2. Content Saturation: High competition makes it challenging to stand out with quality content.
3. Declining Organic Reach: Platforms favor paid advertising, reducing organic content visibility.
4. Balance Engagement and Promotion: Finding the right mix of engagement and promotional
content is crucial.
5. Managing Negative Feedback: Addressing negative comments effectively to maintain a positive
brand image.
6. Measuring ROI: Attributing conversions and sales directly to social media efforts can be complex.
7. Adapting to Platform Changes: Adapting strategies to evolving platforms and user behaviors.
8. Privacy Concerns and Regulations: Data privacy concerns and regulations impact targeting and ad
personalization.
9. Ad Fatigue and Blocking: Users becoming immune to ads, impacting ad effectiveness.
10. Resource Constraints: Managing multiple platforms and creating engaging content requires time
and resources.
12. Any two strategies of increasing traffic in your YouTube business.
Ans. Here are two effective strategies for increasing traffic to your YouTube channel:
 1. Optimizing Video SEO:
 Keyword Research: Conduct thorough keyword research to understand what your audience
is searching for. Use relevant keywords in video titles, descriptions, and tags to improve
visibility in YouTube search results.
 Compelling Thumbnails and Titles: Create eye-catching thumbnails and compelling titles
that accurately represent your content. These elements can significantly impact click-through
rates and attract more viewers.
 Video Descriptions and Transcripts: Write detailed video descriptions with relevant
keywords and include a transcript of your video content. This improves searchability and
accessibility for both viewers and search engines.
 Engaging Content and Call-to-Actions (CTAs): Create high-quality, engaging content that
keeps viewers watching. Encourage engagement by adding CTAs prompting viewers to like,
comment, share, and subscribe.
 Consistent Upload Schedule: Maintain a consistent uploading schedule to keep your
audience engaged and coming back for new content.
2. Collaborations and Cross-Promotions:
 Collaborate with Influencers or Other YouTubers: Partner with influencers or other
content creators in your niche for collaborations. Collaborative videos can introduce your
channel to new audiences and drive traffic through shared viewership.
 Cross-Promote on Social Media and Other Platforms: Share your YouTube videos across
various social media platforms and your website. Utilize platforms like Instagram, Twitter,
Facebook, and Reddit to promote your videos and engage with your audience.
 Participate in Communities and Forums: Engage in online communities, forums, and
groups related to your content niche. Share valuable insights and occasionally promote your
videos where relevant to attract interested viewers.

(10 Marks Question)

1. Design a digital marketing plan for a product of your choice according to ASCOR model.
Ans. Digital Marketing Plan for Eco-Friendly Sneakers (ASCOR Model)
Product: Eco-Friendly Sneakers by "Green Strides"
A - Awareness:
 Target Audience: Environmentally conscious millennials and Gen Z interested in active lifestyles and
sustainable fashion.
 Channels:
o Social Media: Organic and paid campaigns on Instagram, TikTok, and YouTube showcasing
the sneakers' style, comfort, and eco-friendly features through influencer partnerships, user-
generated content contests, and short educational videos about sustainable materials and
manufacturing processes.
o Search Engine Optimization (SEO): Optimize website content and product pages with
relevant keywords like "eco-friendly sneakers," "sustainable footwear," and "vegan shoes" to
improve organic search ranking.
o Partnerships: Collaborate with eco-conscious fashion bloggers, athletes, and sustainability
organizations for product reviews, sponsored content, and cross-promotion.
S - Stimulate Interest:
 Content Marketing: Create engaging blog posts, infographics, and e-books on topics like sustainable
fashion choices, the environmental impact of footwear production, and the benefits of choosing eco-
friendly sneakers.
  Interactive Quizzes and Polls: Engage the audience with fun quizzes and polls on social media to
understand their preferences for eco-friendly features and styles.
 Free Shipping and Returns: Offer free shipping and returns to reduce purchase hesitancy and
encourage trial.
C - Conversion:
 Targeted Ads: Utilize social media and search engine ad platforms to target specific demographics
and interests with persuasive ad copy and visuals highlighting the sneakers' unique selling points.
 Limited Edition Collaborations: Partner with other eco-friendly brands or artists for limited-edition
sneaker releases to create exclusivity and drive urgency.
 Discount Codes and Promotions: Offer special discounts and promotions for email
subscribers, social media followers, and first-time customers to incentivize purchase.
O - Offer:
 Clear and Transparent Product Information: Provide detailed information on the sneakers'
materials, manufacturing process, and environmental impact to build trust and transparency.
 Multiple Payment Options: Offer a variety of convenient payment options, including digital wallets
and buy-now-pay-later services, to cater to different customer preferences.
 Subscription Model: Introduce an optional subscription model for exclusive access to new
releases, early discounts, and personalized recommendations.
R - Retention:
 Loyalty Program: Reward repeat customers with points, exclusive discounts, and early access to
sales to encourage brand loyalty.
 Post-Purchase Engagement: Send personalized emails with care tips, styling suggestions, and
customer testimonials to increase engagement and build long-term relationships.
 Community Building: Foster a community of eco-conscious customers through online forums, social
media groups, and events to promote brand advocacy and engagement.
2. Describe with suitable example – POEM network.
Ans. The POEM framework, an acronym for Paid, Owned, Earned, and Media, is a marketing model used to
categorize different types of media channels and their respective strategies within a digital marketing plan. It
helps marketers understand and leverage various media types to reach and engage with their target audience
effectively. Here's an explanation of each component of the POEM framework with suitable examples:
1. Paid Media:
 Definition: Paid media involves advertising and promotional activities where businesses pay
to display their content or messages to a targeted audience.
 Example: Google Ads or Facebook Ads where businesses pay for ad placements based on
specific targeting criteria such as demographics, interests, and keywords. For instance, a
fitness app like FitPro could run paid ads on Instagram targeting users interested in fitness,
gym memberships, or healthy lifestyle content.

2. Owned Media:
 Definition: Owned media refers to the channels and assets that a brand controls and manages
directly.
 Example: A company's website, social media profiles, blog, or email newsletters are
examples of owned media. For FitPro, its own mobile app, website, and social media profiles
where it shares workout tips, nutrition plans, and engages with its audience directly would be
considered owned media.
3. Earned Media:
 Definition: Earned media is the exposure gained through word-of-mouth, viral content,
shares, mentions, or media coverage that a brand did not directly pay for or own.
  Example: User-generated content, customer reviews, social media shares, and mentions on
platforms like Instagram, where users share their FitPro workout progress or success stories,
represent earned media. Influencers or fitness enthusiasts sharing their positive experiences
using the app contribute to earned media.
4. Media:
 Definition: Media refers to the content and information that is distributed or consumed,
encompassing paid, owned, and earned media.
 Example: A fitness-related podcast that invites experts to discuss workout routines and
nutrition tips, sponsored by FitPro, can serve as a media channel. This podcast could be
distributed through owned channels like FitPro's website and social media, then shared by
listeners, creating earned media.
the POEM framework categorizes different types of media channels within digital marketing, highlighting
the significance of paid, owned, earned, and media elements in a comprehensive marketing strategy. For
FitPro, utilizing paid ads, maintaining engaging owned media platforms, encouraging user-generated
content, and leveraging relevant media partnerships can create a well-rounded approach to reach and engage
its target audience effectively.
3. Discuss various SEO strategies with example.
Ans. Search Engine Optimization (SEO) involves various strategies aimed at improving a website's visibility
and ranking in search engine results pages (SERPs). Here are some effective SEO strategies along with
examples:
1. Keyword Research and Optimization:
 Strategy: Identify relevant keywords related to your business, products, or services that users
are searching for and optimize website content accordingly.
 Example: For a fitness website like "FitPro," keywords could include "home workouts,"
"fitness tips," "healthy recipes," etc. Optimizing blog posts, product descriptions, and meta
tags with these keywords helps improve visibility. For instance, an article titled "10 Effective
Home Workouts for Beginners" could target the keyword "home workouts."
2. High-Quality and Relevant Content:
 Strategy: Create informative, valuable, and engaging content that caters to the needs and
interests of your target audience.
 Example: FitPro can produce blog posts, videos, and infographics offering workout guides,
nutrition tips, success stories, and expert interviews. Providing valuable content not only
attracts users but also encourages them to spend more time on the site, signaling to search
engines that the content is relevant and valuable.
3. On-Page Optimization:
 Strategy: Optimize on-page elements like titles, meta descriptions, headings (H1, H2), and
internal linking structure for better search visibility.
 Example: FitPro's website can optimize its page titles, meta descriptions, and headings by
including relevant keywords. For instance, a page title like "FitPro - Your Ultimate Fitness
App for Personalized Workouts" and a meta description highlighting key features and
benefits can improve click-through rates.
4. Mobile Optimization:
 Strategy: Ensure your website is mobile-friendly and optimized for various devices, as
mobile-first indexing is crucial for search rankings.
 Example: FitPro should ensure its app and website are responsive and offer a seamless user
experience on mobile devices. Fast-loading pages, mobile-friendly layouts, and intuitive
navigation enhance user experience, positively impacting search rankings.
5. Backlink Building and Outreach:
  Strategy: Acquire high-quality backlinks from authoritative and relevant websites to improve
site credibility and authority.
 Example: FitPro could reach out to fitness bloggers, influencers, and reputable fitness-
related websites for collaborations or guest posting opportunities. By providing valuable
content or expertise, FitPro can earn backlinks from these sources, enhancing its site
authority.
6. Local SEO (for Local Businesses):
 Strategy: Optimize for local search by ensuring accurate business information, local
citations, and local directory listings.
 Example: FitPro's physical locations or classes can be optimized for local search by ensuring
consistent NAP (Name, Address, Phone) information across directories like Google My
Business, Yelp, or local fitness directories. This helps in attracting local customers searching
for fitness services in their area.
Implementing these SEO strategies, combined with ongoing monitoring, analysis, and adaptation to
algorithm changes, can significantly improve a website's search visibility and rankings, driving organic
traffic and improving overall online presence.
4. Write a Blog Article that can be used as promotional content for business selling western and
eastern dresses.
Ans. East Meets West: Fashion Fusion at Its Finest
Forget the tired debate of Western vs. Eastern fashion. At [Your Business Name], we're celebrating the
exquisite blend of both! We believe in embracing the beauty and diversity of styles, where flowing saris
meet chic miniskirts, and kimono prints dance with denim jackets. Our curated collection is a vibrant
tapestry of trends, ready to weave a story of individuality on your body.
Step into a World of Fusion:
 Silhouettes with a Twist: Imagine a breezy maxi dress with delicate embroidery inspired by Mughal
court attire, or a fitted kurti paired with a pair of ripped jeans for a modern street-style vibe. We offer
unique pieces that combine traditional cuts with contemporary elements, letting you explore both
worlds without compromise.
 Patterns in Harmony: Floral motifs intertwine with geometric prints, bold stripes meet intricate
paisley designs. Our fabrics showcase a mesmerizing dance of colors and textures, reflecting the
dynamic spirit of cultural fusion.
 The Art of Accessorizing: Elevate your look with statement earrings that echo traditional jhumkas, or
layer an embellished clutch over a sleek Western dress. Our accessories bridge the gap between East
and West, adding a touch of personal flair to any outfit.
Express Yourself, One Outfit at a Time:
Don't be confined by labels. Our fashion empowers you to tell your own story, one outfit at a time. Are you a
fierce entrepreneur who rocks a power suit with a silk scarf? Or a free-spirited artist who twirls in a flowy
lehenga with a leather jacket? Embrace your personal style, your heritage, your individuality. We have the
fashion to match.
Beyond Clothes:
At [Your Business Name], we believe fashion is more than just clothes. It's a language that speaks of cultural
exchange, artistic expression, and the freedom to be yourself. We strive to create a welcoming space where
everyone feels comfortable exploring their unique style, regardless of background or tradition.
Join us on this journey of fashion fusion. Visit our store or browse our online collection. Let's rewrite the
rules, break down the barriers, and celebrate the beauty of East meeting West at every turn.
Ready to explore? Here are some additional tips for using this blog article for promotional content:
 Use stunning visuals: High-quality photos and videos showcasing your fusion styles will captivate
your audience.
  Share customer stories: Feature real people rocking your pieces to inspire and connect with your
readers.
 Run social media contests: Encourage engagement by asking your followers to share their own East-
meets-West looks.
 Offer exclusive discounts: Reward readers for their interest with special offers and promotions.
Remember, the key is to celebrate the richness of both Western and Eastern fashion and empower your
customers to express themselves through bold, personalized style.

5. Write Short Notes – a) Affiliate Marketing, b) Influencer Marketing, c) Mobile Advertise, d) Model
CCPC, e) Webmaster Tools, f) Google analytics.
Ans. a) Affiliate Marketing:
 Concept: Businesses partner with individuals (affiliates) who promote their products through unique
links or codes. Affiliates earn commission on each sale generated through their efforts.
 Benefits: Cost-effective customer acquisition, increased brand awareness, targeted reach.
 Examples: Bloggers promoting travel deals, YouTubers reviewing tech products.
b) Influencer Marketing:
 Concept: Partnering with individuals with large online followings (influencers) to promote products
or services through their platforms.
 Benefits: Reach engaged audiences, build brand trust and authenticity, drive social engagement.
 Examples: Celebrities promoting fashion brands, fitness instructors recommending workout gear.
c) Mobile Advertising:
 Concept: Placing ads on mobile devices like smartphones and tablets to reach users within
apps, search results, or mobile websites.
 Benefits: High engagement rates, targeted reach based on location and demographics, promotes on-
the-go purchase decisions.
 Examples: Banner ads in mobile games, location-based offers for nearby restaurants.
d) Model CCPC (Cost-per-Click with Conversion)
 Concept: A bidding strategy in online advertising where advertisers pay only when a desired
conversion action (e.g., purchase, signup) occurs, not just on clicks.
 Benefits: Optimizes ad spend for desired outcomes, reduces wasted clicks, focuses on driving value.
 Example: Paying only when a user completes a purchase after clicking on an ad.
e) Webmaster Tools:
 Concept: Free tools offered by search engines (e.g., Google Search Console) to help website owners
understand website traffic, identify SEO issues, and improve search engine ranking.
 Benefits: Monitor website performance, optimize content for search engines, track
backlinks, identify crawl errors.
 Example: Using Google Search Console to see which keywords drive traffic to your website.
f) Google Analytics:
 Concept: A free web analytics tool from Google that tracks website traffic, user behavior, and
marketing campaign performance.
 Benefits: Understand user demographics, analyze website engagement, track conversions, measure
campaign effectiveness.
 Example: Using Google Analytics to see which pages users visit most often on your website.
6. Create a promotional content to be used as advertisement via social media and email marketing.
(Western Ethnic Dress).
Ans. 🌟 Introducing Cultural Fusion Couture: Where Tradition Meets Contemporary Style! 🌟
👗 Elevate Your Wardrobe with Timeless Elegance! 👗
At Cultural Fusion Couture, we celebrate the fusion of Western flair and ethnic tradition, offering a stunning
array of Western Ethnic Dresses designed to reflect the beauty of diverse cultures.
🌺 Explore our Collection: From opulent embroidered gowns to versatile fusion wear, each piece in our
collection is a testament to craftsmanship and elegance. Every garment is meticulously crafted, blending
traditional motifs with modern silhouettes to bring you attire that's a celebration of heritage and
sophistication.
✨ Experience Unparalleled Quality: We take pride in our handpicked fabrics and detailed craftsmanship. Our
dresses not only exude grace but also ensure comfort, allowing you to move effortlessly through any
occasion with confidence and style.
🎁 Exclusive Offer for You! 🎁 🌟 Enjoy a 20% OFF on your first purchase! 🌟 Use Code: CFC20 at checkout.
📣 Spread the Love of Fusion Fashion! Tag your friends who appreciate the union of cultures in fashion and
join us in celebrating this exquisite blend of styles.
Discover Cultural Fusion Couture ➡️[Link to your website]
Hurry! Embrace the cultural mosaic with a touch of modernity in your wardrobe today! ✨
#CulturalFusionCouture #WesternEthnicDress #FusionFashionista #TraditionMeetsStyle

[Include captivating images showcasing the diversity of styles from your Cultural Fusion Couture
collection.]
[Add clickable buttons or links directing users to your website or specific product pages.]

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