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BBA Class Notes

The BBA class notes cover key topics in management, economics, accounting, marketing, human resources, business law, communication, and statistics. Each section outlines fundamental principles, functions, and theories relevant to the respective fields. Important concepts include management functions, market structures, financial statements, the marketing mix, HRM functions, types of contracts, and communication methods.

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23 views2 pages

BBA Class Notes

The BBA class notes cover key topics in management, economics, accounting, marketing, human resources, business law, communication, and statistics. Each section outlines fundamental principles, functions, and theories relevant to the respective fields. Important concepts include management functions, market structures, financial statements, the marketing mix, HRM functions, types of contracts, and communication methods.

Uploaded by

aadityapasw1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BBA Class Notes

1. Principles of Management
Management is the process of planning, organizing, leading, and controlling resources to
achieve organizational goals efficiently and effectively.

Functions of Management:
1. Planning – Setting objectives and determining strategies.
2. Organizing – Assigning tasks and allocating resources.
3. Leading – Motivating and directing employees.
4. Controlling – Monitoring performance and making adjustments.

Management Theories:
- Classical Approach (Scientific, Administrative, Bureaucratic)
- Behavioral Approach (Human Relations, Motivation)
- Modern Approach (Systems Theory, Contingency Approach)

2. Business Economics
Key concepts in business economics include demand and supply, market structures, and
cost concepts.

Market Structures:
- Perfect competition
- Monopoly
- Oligopoly
- Monopolistic competition

3. Financial Accounting
Financial accounting involves recording, summarizing, and reporting financial transactions.

Financial Statements:
1. Balance Sheet – Assets = Liabilities + Equity.
2. Income Statement – Revenues - Expenses = Profit.
3. Cash Flow Statement – Inflows & outflows of cash.

4. Marketing Management
Marketing involves creating, communicating, and delivering value to customers.

Marketing Mix (4Ps):


1. Product – Features, branding, quality.
2. Price – Pricing strategies (cost-based, competition-based).
3. Place – Distribution channels.
4. Promotion – Advertising, sales promotion, PR.
5. Human Resource Management (HRM)
HRM focuses on hiring, training, and managing employees.

HRM Functions:
1. Recruitment & Selection – Hiring the right candidates.
2. Training & Development – Improving employee skills.
3. Performance Management – Appraisal & feedback.
4. Compensation & Benefits – Salary, bonuses, incentives.
5. Employee Relations – Workplace policies, motivation.

6. Business Law

Types of Contracts:
- Valid Contract – Has offer, acceptance, consideration.
- Void Contract – Illegal or unenforceable.
- Voidable Contract – Can be canceled by one party.

7. Business Communication

Types of Communication:
- Verbal – Spoken, written.
- Non-Verbal – Body language, gestures.
- Formal vs. Informal – Office communication vs. casual talk.

8. Business Statistics & Analytics

Measures of Central Tendency:


- Mean, Median, Mode.

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