Student Details ( Student should fill the content)
Name
Batch Number
Student ID Cardiff Met ID : ICBT ID :
Scheduled unit details
Unit code MBA 7003
Unit title Marketing Assignment WRIT 1
Assignment Details
Nature of the Assessment Assignment 1_WRIT 1
Topic of the Case Study GIVEN
Learning Outcomes covered YES
Word count 2000 words
Due date / Time 21 February 2024
Declaration
I certify that the attached material is my original work. No other person’s work or ideas have been used
without acknowledgement. Except where I have clearly stated that I have used some of this material
elsewhere, I have not presented it for examination / assessment in any other course or unit at this or any
other institution
Signature Date
Result (Assessor use only)
Marks by 1st Name & Signature of the 1st Agreed
Assessor Assessor Mark
Marks by IV: Name & Signature of the IV
For Office use only (hard copy assignments)
Receipt Received by
date
Assignment Type & Title:
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For student use: Critical feedback on the individual progression towards achieving the assignment
outcomes
For 1st Assessor use: Assessment feedback
Strengths
Area for improvements
Name & Signature of the Date
Assessor : :
Comments by the IV
Date
Name & Signature of the IV:
:
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Marketing MBA 7003
Assignment 1 –WRIT 1 (Individual work)
Word limit: 2000 words
Weighting of assessment: 50% total marks
Learning Outcomes Covered
Demonstrate a critical understanding of the role and function of marketing in a variety or
market and organisational contexts.
Critically evaluate and utilise marketing research data and methods to a given marketing
situation.
Apply and evaluate the principles of organisational and environmental audits to inform
marketing strategies, decisions and objectives.
Develop and justify a marketing plan and mix for a given target market.
Task 1 (500 words)
Marketing communication is an important part of brand building. Select a product or service
brand or your choice and critically evaluate how marketing communication has helped build the
brand. You must refer to the main marketing communication activities implemented by the
marketer to create awareness for the brand, and generate interest and desire. Refer to the
relevant marketing models relevant to this question such as the Awareness, Interest, Desire,
Action (AIDA) and other relevant models. (25 marks)
Task 2 (500 words)
Critically analyse the importance of the Marketing Audit as part of the marketing planning
process. Relate examples as art of your answer. Remember to refer to the three levels macro-
environment, micro-environment and internal analysis in relation to a product or service brand.
(30 marks)
Task 3 (500 words)
Select a product or service brand that has experienced ethical issues in marketing and critically
analyse the issues and recommend solutions as a marketing consultant. You can select a local or
overseas brand. (25 marks)
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Task 4 (500 words)
Critically analyse the steps of the Marketing Plan for a selected brand and recommend
improvements to improve performance in a consulting capacity. Your answer should involve
brand performance analysis relating to STP and competitor analysis. Relate available market
facts and figures relevant to the brand’s market, customers and competitors. Remember to
reference the sources of information according to the Harvard Method. (20 marks).
Very important
You must use Harvard Referencing system throughout your work. Correct in-text referencing is
required and a full and correct reference list needs to be provided. Please note for academic
acceptance, it is important to refer to adequate sources in building critical arguments with regard
to this assignment. The lecturer expects a minimum of 10 latest sources from accepted
recommended journals, required reading and recommended readings. For a list of required
and recommended reading, please refer the “Module Specification” section of the student
handbook.
Marking Scheme
Assessment Excellent Very Good Good Satisfactory Poor Very Poor
Criteria
Task 1 25-22 21-19 18-16 15-13 12-9 8-0
Task 2 30-26 25-22 21-19 18-15 14-10 9-0
Task 3 25-22 21-19 18-16 15-13 12-9 8-0
Task 4 20-18 17-15 14-12 11-9 8-6 5-0
REPORT STRUCTURE
Paper Size : A4
Word Count : 2000 words
Printing Margins : LHS; RHS: 1 Inch
Binding Margin : ½ Inch
Header and Footer : 1 Inch
Printing : Single Sided
Basic Font Size : 12
Font Style : Arial/Times New Roman
Presentation : Bound Document
Important Information for Students
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The final version of your individual assignment softcopy needs to be uploaded to the
Turnitin via Cardiff Met Moodle before the deadline. Turnitin link will be shared
three weeks before the submission deadline.
The final version of your individual assignment soft copy (word format only) must
be uploaded to ICBT SIS on or before the deadline.
Please log on to www.icbtsis.lk to upload your assignment.
The softcopy should be named as MBA-(subject number) (followed by the Cardiff met
student ID.
Students are expected to keep a backup of all the assignments. ICBT and Cardiff
Metropolitan University have all the right to re call for soft copy of any assignment at any
time during the course.
Please note that plagiarism is treated as a serious offence and therefore the work you
produce must be individual and original although may work in groups in some
instances (Please refer to Student Handbook on Plagiarism & Cheating).
All sources of information must be referenced using “Harvard referencing” where a
reference listing should be included at the end of the assignment.
Please note that the submission date given for this assignment is the final date that you
can upload the assignment. No late submissions are allowed by the system.
Please refer to Student Handbook on Assignments – Re-submission, mitigating
circumstances procedure.
Please include the assignment coversheet and feedback sheet in your softcopy of the
assignment. Please avoid copying assignment question in your answer file.
The submission instructions of Turnitin and ICBT SIS will be circulated three weeks
before the submission deadline.
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