YOGI PRESENTS D aOI (=1KeForeword AdYogi AdYogl is @ Digital Marketing Agency powered by it's own marketing ‘Automation Software, developed with a vision to help e-commerce businesses large or small, acquire customers online land thereby increase revenue, Since it’s inception 8 years ago and moving primary focus to e-commerce about 6 years ‘ago AdYogi has worked with over 400 e-commerce brands via the automated platform and running ads on Facebook, Instagram and other channels.E-COMMERCE / RETAIL LANDSCAPE COMMERCE O ? ae eS a eae LED) Cea eT) Campaigns) Cee oe SCALE FURTHER WITH COLLABORATIVE ADSE-tail growth received a kick-start from i dina haeeuaaae the COVID-19 pandemic eee sa 8 fog : - iit. ee ee) eee mT) TOO Ue nak a SSI UC) Om OC Cero OLEPeas > There is an increased = openness to new en Se products & offers r . a : a 56% oy Cee ey Ce ed Co different product categories pee as ro een) actively looking for has. cee cane SRROI CMEUC REC Ce ecnra at) Deas de eC ee heen Pee ee eee Gene k cia ese are more common during events. 96 Lat Soarenrenad Pernt oo Perms pes ere enn) DiwaLt Poona Pela coed 36 iat easiest) pacers Crd or cr 83% ea = 1 lockePrice, reviews and brand name are information most searched for in purchases. OF FASHION BRANDS, ESPECIALLY FOR GENZ.Discovery | | Information search Pee ee ey eee tied ered ceed conAmong those who discover brands via social, almost all do so via Meta platforms. Creators and Instagram Reels make a big impact at purchase.Social media discoverySs 2 =.) e.. extmaingaiet y a eee eed re oa ed artes one ctr) peeled Son! ccd Perey oe eae ai ee site Peed er eed ea eed Paci ed Lot ene Po eS Ronee 15% pec Peer ealin ScdOnline Journey completion Sasha cuac aN Pana ahead of in-store for both Regular and Luxury shoppers Cee Cee) Ree ee Crean Ce ro ocd inn i A GC RG0fED"Leverage Commerce Fundamentals On Meta To Scale Your BusinessBea aa ¢ Liam Performance = ~ $145Conversions API A path to best-in-class data-driven marketing Peete ea) one ct es‘The Conversions API is a Meta Business Tool that creates a direct connection between your marketing data and Meta. This helps ‘you to use your own marketing data to ‘optimize ad targeting, decrease cost per action and see a more complete picture of ‘campaign outcomes while respecting people's privacy. Unlike the Meta Pixel, the Conversions API isn't just for website data. ‘You can send cross-channel (web, app and offline) marketing data about your customer interactions, allowing you to focus on the most important data for your business. +13% Efficiency +19% Volume Your Customer Website Interaction Meta Pixel Server OQ MetaImplementation of CAPI across almost 100 brands that we work with have really helped us ‘see the benefits of early adoption of the same. Ithelps tackle the problem of under-reporting and over-reporting at the same time. With improvement of signals being passed onto the system, we have seen a decrease in CPAs across the board. In some cases where configuration was a challenge and multiple events ‘were being recorded, deduplication has helped in eliminating duplication of data, For more accurate reporting, the necessity for manual intervention, for reporting was eliminated. truetlrowns Besides, as we move towards a cookie-less world, itis better to be ready before time to minimize impact of upcoming changes. entation of CAPI, we've see cpa Founder, Tara C Tara Agency POV & Success Story CAPIADVANTAGE + SHOPPING CAMPAIGNS Advantage + Shopping a. campaigns optimize across multiple campaign levers including creative, targeting, placements, budget and destination. CREATIVE, OPTIMIZATION lize 35270 DESTINATIONz my ° my mH = 2 3 S & Fs = my a 7 Fe S 4 [s) 4 a ~~ eee eee Specify the percentage of Maximize performance by 5 toward existing customers Website and shop to send Upload up to 150 creatives using the budget cap feature customers where they're import high-performing ads from : ee previous campaigns . . Specify existing customers Iryounave an app, select Connect with a Meta Business through custom audiences Website and app to send customers Partner to help to your preferred destinationAdv. ney ; Campaigns rr Neetac Coe eur Ur ers eirye lake) tetas} CONE no CCC Tc Po Teka cuesADVANTAGE + SHOPPING CAMPAIGN. Meolaa increased sales and ROAS with A+SC Meola is a marketplace with over 30k+ products listed. ASC with its option to upload up to 150 products ‘allowed the brand flexibility to try out multiple categories and promote the top categories easily “Over the past six months, A+SC campaigns have played a pivotal role in our scaling efforts. By improving campaign efficiency by 50%, we diligently monitored the campaigns and regularly incorporated fresh creatives based on our learnings. Our collaboration with AdYogi, leveraging its dashboard and industry expertise, enabled us to establish our setup in accordance with best practices, thereby contributing significantly to our success.” Founder, Meola Meolsa 26% Lower cost 47% Higher return nad spendADVANTAGE + SHOPPING CAMPAIGN Desinoor increased ROAS with A+SC DesiNoor isa range of bright & happy women’s Indian and western wear, especially stands out with fresh & trendy styles forall the bold curvy women out there. They wanted to expand to international geographies - and have done so successfully with A+SC campaigns. 100% of thelr budgets on international campaigns are A*SC. “The ‘Advantage Plus Campaigns’ feature launched by Meta has been really a game changer for Our brand ~ Desinoor. Also the support received from the AdYogi ‘Team has been immensely helpful for us to strategize the growth trajectory of the brand. We look forward for using the Advantage Plus feature more aggressively for scaling Kudos to Meta and AdYogi.” Founder, Desinoor Des-apel 16% Higher returnA+SC Agency POV from bra ‘AdYogi successfully has A+SC campaigns enabled across 181 brands ranging from a budget share of 10-60% of overall. The idea is to start off with the best practices given by the Meta team, and if that works out keep adding new creatives periodically. In case that doesn't work out there are multiple ‘optimization options provided that can be inculcated to improve performance,Reels ignite tg va Se Stay : 2Bn Connection & Spark. ActionEngaged users are ry W more likely to take Reels ~ action. and Partnership : ersHere's how * to get startedStrong collaborations can lead to strong results. By adding Partnership Ads to BAU regular ads:REELS AND PARTNERSHIP ADS Meera Plus Size store brought significant efficiency with Reels “Reels have been a game-changer for our business. thas not only improved our efficiency but also significantly reduced our Cost per Sale. Reels has allowed us to connect with our audience in a more ‘engaging and personalized way, showcasing our Plus-size ‘ethnic wear like never before. Reels have undoubtedly played a crucial role in our success and growth. Thank you, Meta, for helping The Plus Size Store elevate its presence and reach a wider audience.” Co-Founder, Meera Plus Size Due to higher CPCs Meera Plus Size was only able to reach limited audiences in thelr budget despite keeping targeting as broad as possible. This went up significantly since share of spend on reels went up. as 52% Lower cPe 35% Higher reachee cn Satan aria 9 pecs eeinrieberoncnre 40% Eas tesec anc nesn eae eet ieee es Instagram or Facebook Reels a: 0 ees oie, ID SS eat ae Higher ROAS rmuleul Having campaigns specifically for Reels & Story placements with mobile frst libs creatives has helped significantly with scalability of brands. And when @FCHHO Combined with Influencer ads and PRERTO Partnership Ads the impact of reels is Kushal maximised and efficiency is improved by atleast 20% across the board, Partnership Ads Reels and Agency POVRoe Cur ey aaa Mulmul has been known to utilize Influencer content in the best possible way to increase brand awareness. Organic content with influencers however was not helping with reaching out to newer audiences. Introducing Partnership Ads helped bridge that gap and helped the brand scale with efficiency. Mulmul drove ROAS with ssh ye PE Tamat-TelalloW Nop Founder umsREELS AND PARTNERSHIP ADS Rare Rabbit drove ROAS with Partnership Ads Rare Rabbit is a men’s fashion brand that has been Utilizing PA consistently to give a boost to sales especially during new launches. They have mastered, the art of solecting the right creators for the brand ‘to get maximize influence and improve efficiency. “Utilizing partnership ads has proven to be an invaluable asset in elevating my Return on Ad Spend (ROAS) by substantially amplifying the transaction rate by 40%. ‘This strategic approach has consistently delivered outstanding results. It's remarkable to witness how this, collaboration-driven approach has significantly enhanced the conversion rates of all Meta campaigns, contributing to a remarkable upswing in the ROL.” Founder, Rare Rabbit om ks Ge eomuense RARE RABBIT 40% Higher ROAS with PA 30% Higher CvR with PA7 S Ps B | aa 4 , ale | this festive »e season 7 ee —_ Sime5 ; (aa ria ve Woe ieCOLLABORATIVE ADS Drive traffic to your shop on (Merchant) to convert high-intent consumersIncrease traffic and sales with Collaborative Ads MARKETPLACES BRANDS Partner with Brands to direct high-intent Drive value for your Brands shoppers to your app/sites/stores through Collaborative Ads +12% +10% 2.3XCollaborative Ads Agency POV We are very excited to make full use of the benefits offered by collaborative ads. In the increasingly growing and competitive D2C segment, Collaborative Ads offers an additional avenue to scale brands further. With a strong pipeline of brands in the fashion and. beauty segment we are keen to be early adopters for Collaborative Ads. This could be the next big chapter for established brands as well as up and coming brands to further expand reach to relevant audiences on merchants. they're already loyal to.& ADYOGI(1 Ke