SUMMATIVE ASSESSMENTS
NATIONAL DIPLOMA:
MARKETING MANAGEMENT
ID 61593 LEVEL 5 – CREDITS 243
ANALYSE AND INTERPRET DATA AND MARKETING INFORMATION
US ID: 10056
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Learner Information (Please Complete this Section)
Name & Surname:
ID Number
Tel/Cellphone Number
Email Address
Organisation/Venue:
Workplace Unit/Dept:
Facilitator Name:
Date Started
Date completed
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Declaration
I(Learner)
…………………………………………………………………………………………….herewith
declare that I am ready for the assessment, that we have reviewed the assessment
preparation and plan, I understand the assessment process and I am happy that the
assessment will be conducted in a fair manner.
Learner Signature: Date:
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Assessor Information
Name:
Surname:
Date:
Contact telephone
No:
Assessor No:
ID
Moderator Information
Name:
Surname:
Date:
Contact telephone
No:
Moderator No:
ID
Summative Assessment Information
The purpose of this summative assessment is to award credits to learner achieving the
following skills program/unit standard: ANALYSE AND INTERPRET DATA AND
MARKETING INFORMATION, and is intended for use by the accredited Training Providers,
for the following qualification: NATIONAL DIPLOMA: MARKETING MANAGEMENT ID
61593 LEVEL 5 – CREDITS 243.
NOTE
The assessment instruments included in this assessment pack are all summative
assessment instruments and are to be read in conjunction with the formative assessment
instruments Contained in the learner workbook. Both formative (workbook) and summative
assessments are to be retained as part of the learner’s portfolio of evidence.
A number of the assessment instruments contained in this assessment are workplace
knowledge based questions.
This means that you will arrange with the learner, a time that is suitable, during
which the learner will complete each questions.
Answer all the questions.
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Learning Unit
US: 10056, NQF LEVEL 5 WORTH 8 CREDITS
ANALYSE AND INTERPRET DATA AND MARKETING
1 INFORMATION
This unit standard is a core standard and forms part of the
qualification, National Diploma, and is registered at Level 5 on the
National Qualifications Framework (NQF). Learners working towards
this standard will be learning towards the full qualification, or will be
working within a Marketing Environment, specialising in either
Marketing Communication, Marketing Management, Market Research
Unit Standard or Customer Management, where the acquisition of competence
Purpose against this standard will add value to one`s job.
This standard will also add value to learners who are starting their
own business and recognises that Marketing forms an integral
component of any business.
The qualifying learner is capable of:
Analysing data and marketing information
Interpreting data and marketing information
Learners accessing this qualification will have demonstrated
competence against the standards in the National Certificate in
Learning Assumed
Marketing, Marketing Communication or Marketing Research or
to be in Place
Marketing Management or Customer Management or equivalent at NQF
Level 4.
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SESSION 1
ANALYSE DATA AND MARKETING INFORMATION
SO 1
1. The analysis tools are selected for their relevance to the situation
Learning and used appropriately.
Outcomes 2. The data being assessed is validated by using appropriate tools.
(Assessmen 3. The analysis is tested for accuracy using the appropriate tools.
t Criteria) 4. The analysis is completed within the agreed time frames and
budgets.
Activ
ity
1
Dwell on a graphical analysis
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Activ
ity
2
Give a detailed explanation about methods of data analysis in qualitative research
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SESSION 2
INTERPRET DATA AND MARKETING INFORMATION
SO 2
1. The data is logically presented for interpretation based on the end
user's needs.
2. A SWOT analysis is completed from an internal and external
Learning
perspective to do the interpretation.
Outcomes
3. Strengths, weaknesses, opportunities and threats are identified in
(Assessmen
order to formulate key issues during the interpretation.
t Criteria)
4. Key issues are identified for integration into the presentation plan.
5. Information is interpreted in a way that demonstrates objectivity and
marketing insight.
Activ
ity
3
Explain SWOT analysis and marketing
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Activ
ity
4
What does the marketing research report consist of?
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Assessment Judgement
Competent(Tick/Cross) Not Yet Competent(Tick/Cross)
Action/s required (if any):
By when:
Learner Feedback & Comments
Declaration by the Learner
I ……………………………………………………………………………….. The candidate, declare that I
have received feedback and been informed of my overall competence for the criteria within
the assignment.
Declaration by the Assessor
I ……………………………………………............. (Assessor) hereby certify that I have examined
the learner workbook and I am satisfied with the Facilitator Judgment of this assessment.
Learner (Sign) Date Assessor (Sign) Date
Moderator (Sign) Date
