AKSHAY GUPTA

Contact: + 91 – 8527903000; e-mail:future.akshay@gmail.com

▪ Dynamic and result oriented professional with 15+ years of experience in Strategic Marketing, Marketing
Communication, Launches & Activations, Brand Development & Promotion, Digital Marketing, CRM, Business
Development, Lead Generation.
▪ Hands on expert for handling on ground activations spanning from few hundred households to as big as entire city.
▪ An unwavering commitment to customer service, with the ability to ensure high quality and timely expedition
of customer requests, build productive relationships, resolve complex issues and win customer loyalty; Natural
flair for building relations, customer service and proven abilities in achieving optimum level of customer satisfaction.
▪ Outstanding communication and relationship management skills combined with strong business acumen with the
ability to conceive profitable and efficient solutions utilizing technology; ability to bring out the best in others while
creating a healthy & friendly work environment, thus enhancing operational efficiency.

Core Competencies
Strategic Marketing • Brand Development • Sales Promotion • PR & Communication • Lead Generation • Digital
Marketing • Business Development • Strategy Formulation • Market Research • Events & BTL Activations • New
Product/Store Launches • Marcom• Collateral design• Consumer Insight

PROFESSIONAL EXPERIENCE

Smaaash Entertainment Pvt Ltd, New Delhi since Jun’22

Senior Manager – Marketing
▪ Ensuring centers gets enough footfalls to meet their budgets & targets as per the AOP
▪ Planning & conducting various events & BTL activations thus, adding new set of consumers to brand.
▪ Calendaring inhouse promotions & offer management as per the market trend & season
▪ Handling social media presence of the brand at regional level including OOH & other ATL media

Modi Illva India Pvt Ltd, New Delhi (Dolce Gelato) Dec’ 18 – May’22
Manager(H.O.D) – Marketing & Business Excellence
▪ Market penetration through new store opening, selection of right locations, outlet design & feasibility study.
▪ Boosted the digital presence website creation, increasing website ordering & website traffic management.
▪ Adding new customers to brand through NPD new product development.
▪ Developing home delivery channel by collaborating with various aggregators & D2C ordering.
▪ Introduced centralized billing system- POS enabling recipe management, inventory control
▪ Making SOP‟s & training of staff members. Directing and boosting morale of the Sales Team to deliver best to attain
goals along with their personal growth

Sheltrex Developers, Mumbai Oct’ 17 – Nov’ 18

Senior Manager – Marketing
▪ Handlings launch events & activations including but not limited to Canopies, road shows, exhibition stalls.
▪ Establishing Sheltrex as brand amongst the real estate player through various strategic marketing initiatives
like Channel Partner meets & various other consumer connect activations.
▪ Ensuring high brand visibility & at the same time optimizing outdoor & branding spent thru canopy
activations at key customer touch points malls and other high footfall destinations.
▪ Organizing Corporate events to gain access/ entry for product promotions.
▪ Generating leads for sales team via online as well as offline medium (newspaper advt, OOH, radio)
▪ Organizing quarterly Channel Partner Meet inviting over top 500 dealers.
▪ Developing all sales aid and marketing collaterals – brochures, corporate Av etc
Travel Food Services Pvt Ltd, Mumbai Jan’ 15 – Aug’ 17
Manager – Marketing
▪ Changed the entire design & packaging of products to give a facelift to the brand.
▪ Handled PR for the organization, spearheading various initiatives for internal as well as external customers.
▪ Helped company venture into new business avenues- launch of food courts @ railway station and highways.
▪ Accountable for marketing P&L, customer communication across all marketing collats to be deployed at POS/PSP
▪ Out of box thinking to break the mundane –monotony & created buzz for the brand –Mumbai Food Festival (45 day
long Food Festival @ Live airport in India), Delivery @gates (Segway food delivery).

Yum Restaurants India Pvt Ltd, Mumbai Jul’ 13 – Dec’ 14

Deputy Manager – Marketing & New Store Opening
▪ Helped establish the equity model in India, by aiding all the stores in successfully achieve their monthly & annual
budgets thru strategic marketing inputs.
▪ Handled Local Store marketing initiatives- BTL activations & promotions (–“Own The Zone” disruptive visibility
drive) developed tools that increased penetration & higher brand recall.
▪ Making quarterly – weekly marketing calendar in sync with business requirement.
▪ Controlled marketing budgets for the region thru effective vendor management.
▪ Responsible for giving new outlets a platinum opening by extensive ground activities.

JUBILANT FOOD WORKS LTD, DOMINOS PIZZA INDIA, DELHI Aug’ 11 – Jul’ 13
Assistant Manager – Local Store Marketing
▪ Responsible for analyzing sales and marketing operations with focus on top & bottom line profitability by ensuring
optimal utilization of marketing resources across North India covering Delhi NCR, U.P, Rajasthan, Punjab, Haryana,
Himachal & Jammu.
▪ Leading outdoor activations for Tier 2 & Tier3 market launches.
▪ Mapping business dynamics with continuous monitoring competitor moves and changing needs for realigning
strategies to neutralize competition and stay afloat
▪ Excelling new products to achieve effective market penetration through brand promotional activities; driving
successful promotional campaigns to establish and penetrate new products successfully
▪ Involving in Strategy planning for enhancing brand image, acceptability and positioning, resulting in increased sales
and consistent growth in business opportunities
▪ Preparing strong and reliable MIS reports for facilitating the decision making process and liaison with Management
for extensive market penetration

FUTURE VALUE RETAIL, RAJASTHAN Dec’ 09 - Aug’ 11

Senior Executive – Marketing
▪ Involved in deployment of annual marketing calendar at region through opting a mix of in-store as well as outdoor
promotional campaigns.
▪ Responsible for Local Store marketing, devising various promotions for engagement of existing customers &
acquisition of new customers like weekly bike rallies, road shows to spread awareness and drive footfalls.
▪ Analyzed footfalls, drive strategy for individual stores and drive promotions to ensure achievement of budgeted
sales and to address drop in sales PR & communication in Rajasthan region
▪ Became the baton bearer to launch FBB (Fashion@ Big Bazaar) EBO of Future Group in zone.
▪ Awarded best campaign for Autumn Collection launch involving canter activity across 4 notable cities (Live fashion
show on float)
DAINIK BHASKAR GROUP OF PUBLICATIONS, RAJASTHAN Feb’ 07 – Dec’ 09
Assistant Manager

DAILY NEWS & ANALYSIS (DNA), JAIPUR

Assistant Manager-Product & Brand
▪ Successfully organized various talk shows calling in eminent personalities like Swami Agneevesh, Barkha Datt etc,
▪ Holds credential for registering DNA as a brand amongst the who‟s who of the society by organizing FGD‟s with
editorial team.
▪ Effectively reached out to common man through special campaign “Speak up” during election time in the city
▪ Developing brand calendar, tactical campaigns, Creative agency handling-briefing, collateral designing.
▪ Successfully established various properties like- “Pollen Club, Nightlife “etc to connect to different TG‟s of
different taste & culture.
DAINIK BHASKAR, RAJASTHAN
Assistant Manager
▪ Successfully launched various English magazine with robust ATL plan (print ad campaign, e-media) reader
communication, TG specific activities etc,
▪ Devised & successfully launched innovative promotional campaign at various occasions to maintain & enhance the
engagement of readers with the brand.
▪ Involved in Analyzing IRS/NRS surveys & developing strategies to develop weak markets.
▪ Launched special drive to breakthrough hardcore RP readers “Certificate of Guarantee”

INFOCOM NETWORK LTD, JAIPUR Jun’ 06 - Feb’ 07

Group Head

Achievement
▪ Got promoted to Group Head- Sales within a span of 6 months of recruitment for working efficiently
▪ Explored new business development opportunities, conducted tie-ups with local association and Vyapar Mandals.
▪ Successfully participated as exhibitor in International Trade Fairs

EDUCATIONAL CREDENTIALS

Post Graduate in Business Administration (MBA - Marketing); 2006

University of Rajasthan

Bachelor of Science; 2004

University of Rajasthan

Additional Course
 Certified Digital Marketer
 „O‟ Level, DOEACC, Delhi

Date of Birth: 17th December, 1982

References: Available on request