TOPIC : YOUTUBE
VIDEO SHARING PLATFORM
NAME : Limbraj Daulat Shitole
SY B.COM Div. : B ROLL NO. : 189
SUBJECT : BUSINESS COMMUNICATION - II
CONTENTS
• Introduction
• Founder
• Features
• Advantages
• Limitation
• Example
INTRODUCTION
• YouTube, social media platform and website for sharing videos. It was
registered on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed
Karim, three former employees of the American e-commerce company
PayPal. They had the idea that ordinary people would enjoy sharing their
“home videos.” The company is headquartered in San Bruno, California.
• Shortly after the site opened on a limited (“beta”) basis in May 2005, it was
attracting some 30,000 visitors per day. By the time YouTube was officially
launched on December 15, 2005, it was serving more than two million
video views each day. By January 2006 that number had increased to
more than 25 million views. The number of videos available at the site
surpassed 25 million in March 2006, with more than 20,000 new videos
uploaded on a daily basis. By the summer of 2006, YouTube was serving
more than 100 million videos per day, and the number of videos being
uploaded to the site showed no sign of slowing down.
FOUNDER
• YouTube was founded by Chad
Hurley, Steve Chen, and Jawed
Karim, when they worked for
PayPal. Prior to working for PayPal,
Hurley studied design at the Indiana
University of Pennsylvania; Chen
and Karim studied computer
science together at the University of
Illinois at Urbana–Champaign.
YouTube's initial headquarters was
above a pizzeria and Japanese Steve Chen, Chad Hurley, and Jawed Karim
restaurant in San Mateo, California.
FEATURES
• Video Upload • Live Streaming
• Viewing Options • YouTube Premium
• Subscription • Analytics
• Recommendation System • Copyright Protection
• Comments and Interactions • Community Guidelines and Moderation
• Playlists • Monetization
ADVANTAGES
• Vast Audience Reach: YouTube has over two billion logged-in monthly users, providing
content creators with access to a vast and diverse audience from around the world.
• Free to Use: Both creators and viewers can use YouTube for free, allowing anyone with an
internet connection to access a wide range of content without any subscription fees.
• Monetization Opportunities: Content creators can monetize their videos through various
means, including advertising revenue, channel memberships, merchandise shelf, and Super
Chat during live streams, providing them with the potential to earn income from their content.
• Search Engine Visibility: YouTube is the second largest search engine globally (after Google),
making it an excellent platform for content discovery and increasing visibility for creators'
content.
• Community Building: YouTube fosters a sense of community among creators and viewers
through features such as comments, likes, shares, and subscriptions, enabling interaction and
engagement around shared interests.
LIMITATIONS
• Copyright Issues: YouTube's Content ID system, while intended to protect copyright holders, sometimes
flags or removes content incorrectly, leading to disputes and potential revenue loss for creators.
• Monetization Requirements: YouTube's monetization policies, such as eligibility criteria and advertiser-
friendly guidelines, can be restrictive for smaller creators, making it difficult for them to earn income from
their content.
• Algorithmic Bias: YouTube's recommendation algorithm, while designed to personalize content
recommendations, can sometimes lead to filter bubbles, echo chambers, and the spread of
misinformation or extremist content.
• Ad Revenue Dependency: Many creators rely on ad revenue as their primary source of income on
YouTube. However, fluctuations in advertising rates and changes to YouTube's monetization policies can
impact creators' earnings significantly.
• Content Moderation Challenges: YouTube faces challenges in moderating content effectively,
particularly concerning hate speech, harassment, and harmful or inappropriate content. The platform has
been criticized for inconsistent enforcement of its community guidelines.
• An example of a YouTube channel is TED talks(Technology, Entertainment, Design) Talks is a nonprofit
organization devoted to spreading ideas, usually in the form of short, powerful talks. Their YouTube
channel features videos of these talks, covering a wide range of topics such as science, technology,
education, psychology, business, and global issues.
The "TED Talks" YouTube channel has millions of subscribers and viewers worldwide. Each video typically
features a speaker delivering a thought-provoking presentation on a specific topic, often
accompanied by visuals or demonstrations. The talks aim to inspire, educate, and spark discussions
among viewers.
One notable aspect of the "TED Talks" YouTube channel is its diverse lineup of speakers, including
scientists, entrepreneurs, artists, activists, and more. This diversity ensures that the content appeals to a
broad audience with varying interests and backgrounds.
Moreover, the "TED Talks" YouTube channel incorporates features like subtitles in multiple languages,
enabling accessibility for viewers worldwide. Additionally, the channel's recommendation algorithm
suggests related talks based on viewers' interests and watch history, enhancing the overall viewing
experience.
Overall, the "TED Talks" YouTube channel serves as an excellent example of how YouTube can be used
to disseminate valuable knowledge, foster meaningful discussions, and connect people from different
parts of the world through the power of ideas and storytelling.
CONCLUSION
• In conclusion, YouTube stands as a revolutionary platform that has transformed the way
we consume and share video content. With its vast audience reach, diverse range of
features, and opportunities for both creators and viewers, YouTube has become an
integral part of our digital landscape. From educational tutorials to entertaining vlogs,
from insightful discussions to inspiring TED Talks, YouTube offers something for everyone.
• Despite its limitations and challenges, such as copyright issues and content moderation
concerns, YouTube continues to evolve, adapt, and innovate. It serves as a hub for
creativity, learning, community building, and cultural exchange on a global scale. As
YouTube continues to shape the future of online video, it remains a powerful tool for
communication, expression, and connection in an increasingly digital world. Whether
you're a content creator sharing your passion with the world or a viewer seeking
inspiration and entertainment, YouTube has something to offer, making it more than just
a platform—it's a dynamic ecosystem that reflects the diverse voices and stories of our
society.
REFERENCES
• Google. (n.d.). About YouTube. Retrieved from https://www.youtube.com/about/
• YouTube. (n.d.). YouTube Help. Retrieved from https://support.google.com/youtube/?hl=en
• YouTube. (n.d.). YouTube for Creators. Retrieved from https://www.youtube.com/creators/
• YouTube. (n.d.). YouTube Official Blog. Retrieved from https://youtube.googleblog.com/
• TED Talks. (n.d.). TED: Ideas worth spreading. Retrieved from https://www.ted.com/
Thankyou…
