Conclusion
Business environment involve internal and external environment. Business environment is
important for an organization to identify the weaknesses and threats. A firm maybe strong in
certain areas and it may be weak in some other areas. Business Environment is sum or
collection of all internal and external factors such as employees, customer needs and
expectations, supply and demand, management, clients, suppliers, owners, activities by
government, innovation in technology, social trends, market trends, economic changes, etc.
These factors affect the function of the company and how a company works directly or
indirectly. Sum of these factors influences the companies or business organisations
environment and situation. Business environment encompasses all those factors that affect a
company's operations and includes customers, competitors, stakeholders, suppliers, industry
trends, regulations other government activities, social and economic factors and technological
developments.
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