MARKET RESEARCH IN

LYON BEAUTY

Submitted To:
AMITY UNIVERSITY , NOIDA

In
International Business
By
Yash Gupta
( A1833322124 )
Under the Guidance of:
DR. NITIN GARG

AMITY INTERNATIONAL BUSINESS SCHOOL

AMITY UNIVERSITY, UTTAR PRADESH
NOIDA (U.P)
 DECLARATION

I, Yash gupta hereby declare that this project

report is the record of authentic work carried
out by me during the period from 14 May 2024 to
1 July 2024 and has not been submitted to any
other University or Institute for the award of
any degree / diploma etc.

Signature
Yash Gupta
Bba (IB)
Enrolment no:A1833322124
July, 2024
 CERTIFICATE FROM
INDUSTRY GUIDE

This is to certify that Ms. Yash Gupta , a student of

the BBA IB, has worked in our organization on a
project assigned by us. To the best of our
knowledge, this report is a product of the student's
own effort on the project conducted under our
guidance and supervision.

Signature
Mr.Nitesh Goyal
Manager, Lyon Beauty USA
July, 2024
 CERTIFICATE FROM
INDUSTRY GUIDE

This is to certify that Ms. Yash Gupta, a student of

the BBA IB, has worked under my guidance and
supervision. This Summer Project Report has the
requisite standard and to the best of our
knowledge no part of it has been reproduced from
any other summer project, monograph, report or
book.

Signature
Dr. Nitin garg (Professor)
Amity University, Noida
July, 2024
 ACKNOWLEDGMENT

First, I would like to express my gratitude to Lyon

Beauty USA for providing me with a great training
opportunity and platform to explore business in the
service and beauty industry.
I want to express my gratitude
Mr. Nitesh Goyal (Manager, Retail Marketing & Visual
Merchandising) who is very helpful and continues to
support me throughout my project. His valuable advice
was essential to the completion of the project.
A special thanks to the Lion Marketing Team for their
great place to work and their willingness to help in any
way they can.
I would like to express my sincere thanks to the head of
my faculty
Dr. Nitin Garg (Professor) who guided me throughout
my project. He will help me whenever and wherever I
need him.
 TABLE OF CONTENT

S.No Title Page No.

(i) Declaration from the student 1.

(ii) Certificate from Industry guide 2.
(iii) Certificate from faculty guide 3.
(iv) Acknowledgment 4.
(v) Table of content 5.
(vi) Executive summary 6.
1 Introduction 7.
1.1 Product range 8.
1.2 Sustainability 8.
1.3 Innovative 9.
1.4 Quality insurance 9.
1.5 Community engagement 9.
1.6 Customer -centric Approch 10.
Project 1
(i) Market Environment 11-12.

Project 2
(i) Competitive Analysis 13-14.
S.No Title Page No.

Project 3
(i) Market Strategy 15-16.

Project 4
(i) Action Plan 17-19.
Project 5
(i) Sales Performance 20-21.
Project 6
(i) Customer Feedback and review 22.
Project 7
(i) About the company 24.
Project 8
(i) 4ps of Marketing 25-26.
Project 9
(i) Types of markets 27.
Project 10
(i) Comparison to other company 28.
Project 11
(i) Task and duties 29-30.
S.No Title Page No.

Project 12
(i) Types of machine uses 31.

Conclusion 32-33.

References 34.
 INTRODUCTION
Lyon Beauty Company is a dynamic and innovative
company in the beauty industry, known for its
commitment to quality, sustainability and cutting-edge
product development. Founded with a vision to provide
high-quality, affordable beauty products, Lyon Beauty
Company has quickly become a trusted name among
consumers.

1.1 Product line:

The company offers a wide range of beauty products,
including skin care, make-up, hair care and fragrance.
Their products are designed to suit different skin types
and beauty preferences, ensuring there is something for
everyone.
1.2 Sustainability:
Lyon Beauty Company is dedicated to
sustainable practices, use of ecological packaging and
responsible sourcing of raw materials. Their goal is to
minimize environmental impact while providing high-
performance cosmetic solutions.
1.3 Innovation:
The company invests heavily in research and
development to stay at the forefront of beauty trends
and technological advancements. Their innovative
approach ensures that they consistently bring to market
superior products that meet the evolving needs of their
customers.

1.4 Quality assurance:

Quality is the cornerstone of Lyon Beauty Company's
philosophy. They adhere to strict quality control
standards to ensure that each product meets their high
standards of safety, efficacy and performance.

1.5 Community Involvement:

Lyon Beauty Company is committed to giving back to
the community. They engage in various philanthropic
activities and support initiatives that promote health,
wellness and education.
1.6 Customer - central access:
Understanding the needs and preferences of their
customers is essential for the Lyon cosmetics company,
as they actively seek out customers and try to improve
their products and services based on consumer insights.

Thanks to these principles, Lyon Beauty Company has

established itself as a respected and beloved brand in
the beauty industry, known for its commitment to
excellence and customer satisfaction.
 PROJECT 1
Market Environment :

1. Industry Overview:
• Growth: The global beauty and personal care market is
projected to reach $716 billion
2025 with a compound annual growth rate (CAGR) of 5.3%.
• Trends: Increased demand for natural and organic
products, personalized skin care
solutions and sustainable packaging.

2. Regional market statistics:

• France: The beauty market in France is strong, worth
around €13 billion
2023, with skin care and cosmetics being the largest
segments.
• Consumer behavior: French consumers prioritize product
quality, brand reputation and
environmental friendliness. There is a growing trend
towards minimalist beauty routines and products
with pure, natural ingredients.

Customer Insight
1. Demographic data:
• Age: The primary target group is individuals aged 18-45.
• Gender: Predominantly female, but with an increasing
number of male skin care customers.
 2. Psychographics:
• Lifestyle: Health conscious, environmentally conscious
and digitally savvy.
• Values: Prioritize sustainability, ethical sourcing and
cruelty-free products.
• Shopping behavior: Prefer online shopping for
convenience, but value the in-store experience when testing
products.

The market environment for a cosmetics company is

influenced by various factors:
3. Consumer trends: Preference for natural, organic or
cruelty-free products
like clean beauty or sustainable packaging shape the
market.

4. Technological Advancement: Innovations in skin care

and beauty technology like new
ingredients or application methods drive product
development and consumer expectations.

5. Social and cultural influences: Cultural norms, social

perception of beauty and
the influence of influencers on consumer behavior shapes
market trends.

** Understanding and adapting to these elements is

essential to navigation and success
in the competitive cosmetics industry in Lyon.
 PROJECT 2
Competitive Analysis

The first week was one of the hardest for me because I had to
understand the goals and I had them to understand the
products in depth. But my supervisor was nice and helpful
during my initial phase at lyon beauty. Before joining lyon
beauty there was indeed few people were doing competitive
analysis at lyon beauty so things were a bit unorganized by
undocumented.

Competitive Analysis:

1. Key Competitors:
• L’Oréal: A market leader with a diverse range of products
and a strong brand presence.
• Sephora: Known for its extensive product selection and
premium shopping experience.
2. Competitive advantage:
• Lyon Beauty Company stands out for its commitment to
high quality and environmental friendliness
ingredients, innovative formulations and sustainable
practices.
 Strength:
• Strong brand reputation for quality and sustainability.
• A diverse range of products catering to different beauty
needs.
• Strategic location in Lyon, the center of beauty and fashion.

Weaknesses:
• Limited global presence compared to larger competitors.
• Higher price may limit availability for some consumers.

Opportunities:
• Expansion into international markets.
• Growing demand for natural and organic products.
• Increased online presence and e-commerce growth. threats:
• Intense competition from established brands.
• Economic downturn affecting consumer spending.
• Regulatory changes affecting product composition.
 PROJECT 3
Market Strategy

1. Product strategy:
• Innovation: Constantly develop new products with a focus on
natural ingredients and state-of-the-art technology.

• Quality: Maintain high standards of product quality and safety.

2. Pricing strategy:
• Premium prices: Reflects the high quality and exclusivity of the
products.
• Promotional offers: Seasonal discounts and loyalty programs to
attract and retain customers.

3. Positioning strategy:
• Retail presence: Expand retail partnerships and flagship stores in
key locations.
• E-commerce: Enhance online shopping with user-friendly
websites and mobile devices application.

4. Promotion strategy:
• Digital Marketing: Leverage social media, influencer partnerships
and content marketing to reach the target audience.
• Public Relations: Strengthening the brand image through media
coverage, events and sponsorship.

*Creating a market strategy for Lyon Beauty USA involves several

steps to secure the brand successfully captures and maintains a
target audience in a competitive beauty industry.
 Here is a comprehensive strategy:

1. Market research and analysis:

- Identification of the target group
- competitive analysis

2. Brand placement:
- Unique Selling Proposition (USP)
- Brand news

3. Product strategy:
- Product line development
- Quality Assurance

4. Pricing strategy:
- Competitive prices
- Discount and promotion

5. Marketing and Advertising:

- Digital marketing
- Collaboration of influencers

*By implementing this comprehensive market strategy, Lyon

Beauty USA can effectively position itself in the beauty market,
attract and retain customers, and achieve sustainable
grow.
 PROJECT 4
Action Plan

1. Short-term (6-12 months):

• Launch of a new product line focused on organic skin care.
• Increase social media engagement by working with
influencers.
• Improve e-commerce platform with better user experience
and faster delivery options.
2. Long-term (1-3 years):
• Expansion into new international markets in Europe and
Asia.
• Create a loyalty program to reward repeat customers.
• Invest in sustainable packaging solutions and reduce your
carbon footprint.

Creating an action plan for a beauty company involves

several steps to ensure businesses thrive in a competitive
market. here is a comprehensive action plan:

1) Market research and analysis:

- **Identify your target audience:** Determine your
persona's demographics, preferences and needs
ideal customers.

- **Competitive Analysis:** Analyze competitors to

understand their strengths and weaknesses, and market
position.
2) Brand development:
- **Brand Identity:** Create a strong brand identity with a
clear mission, vision and values.
- **Logo and Packaging:** Create an eye-catching logo and
packaging that reflects your brand personality and appeals to
your target audience.

3) Product line strategy:

- **Product Development:** Innovate and develop high
quality products that meet the needs of your target market.
Consider offering a combination of skin care, makeup, hair
care and wellness products.

- **Pricing Strategy:** Create a competitive pricing strategy

that balances profitability and customer value.

- **Retail Partnerships:** Partner with beauty retailers,

salons and spas expand your reach.

- **Subscription Services:** Consider offering subscription

boxes or loyalty programs to retain customers and increase
recurring revenue.

5. Sales and distribution:

- **E-commerce:** Develop a user-friendly e-commerce
platform with secure payments options and a seamless
payment process.

- **Retail Partnerships:** Partner with beauty retailers,

salons and spas expand your reach.

- **Subscription Services:** Consider offering subscription

boxes or loyalty programs retain customers.
6) Customer experience:
- **Customer Service:** Provide exceptional customer
service across multiple channels including phone, email and
live chat.
 - **Feedback and Reviews:** Encourage and monitor
customer feedback and reviews
to constantly improve products and services.

- **Community Building:** Grow a community around your

brand through social media groups, events and interactive
content.

7) Financial management:

- **Budget:** Create a detailed budget including marketing,

manufacturing, distribution and operational costs.

- **Funding:** Explore funding options such as loans,

investors or crowdfunding
growth initiatives.
 PROJECT 5
Sales Performance

This report summarizes key activities, performance metrics

and significant events for Lyon Beauty Company for the last
week. Emphasis is placed on sales performance, marketing
campaigns, product development and operational updates.
#Sales performance
total sales:
- Revenue: $120,000 (5% increase from previous week)
- Units sold: 8,000 (4.5% increase from previous week)
Top performing products:
1. Radiant Glow Serum
- Units sold: 2,500
- Revenue: $37,500
2. Luxury collection of lipsticks
- Units sold: 1,800
- Revenue: $21,600
#Social Media Marketing Campaigns:
- Instagram:
- New Followers: 3,200 (Total: 150,000)
– Engagement rate: 4.8%
- Best post: "Behind the Scenes with Radiant Glow Serum"
(25,000 likes, 1,200 comments)

# Product development New product launch:

- Product Name: Velvet Matte Foundation
- Launch date: June 10, 2024
- Initial Feedback: Positive (based on pre-launch samples
sent to beauty bloggers and
influencers)
 # R&D Update:
- Project: Anti-aging serum
- Status: Phase 2 of clinical trials
- Expected Launch: Q4 2024
Key Challenges:
1. Inventory management:
- Release: Stock up on popular products (Radiant Glow
Serum)
- Action: Increase production orders and streamline supply
chain processes
2. Effectiveness of marketing expenditure:
– Problem: Higher than expected cost per acquisition (CPA)
– Action: Rethinking and optimizing ad spend across
platforms
# Upcoming initiatives
1. Marketing Campaign: Launch of Velvet Matte Foundation
focusing on digital ads,
cooperation with influencers and PR events.
2. Expansion: Exploring the possibilities of entering the
European market, starting with France a
Germany.

Consultation:
This week showed positive growth in sales and engagement
across marketing channels.
Successful preparation for new product launch and
operational improvements
indicate a strong outlook for the coming weeks.
 PROJECT 6
Customer Feedback and Reviews

Lyon Beauty USA has received mixed feedback from

customers. Many users appreciate the affordability
and effectiveness of specific products like Magical
BB Compact Face
A powder that has garnered positive reviews for its
performance and value. Products like
like Real Makeup Base Highlighting Primer and
Ultimate Brow Shaping Palette
were also reviewed, although they received more
mixed responses, with some customers finding them
satisfactory and others less so
the impression
All in all, while some Lyon Beauty USA products are
well received, with particular praise
their value for money, others had more critical
feedback about them
efficiency and quality. If you are considering a
purchase, it can be helpful to check the feedback and
ratings of a particular product to make sure it meets
your expectations.
 PROJECT 7
About the company

Lyon Beauty USA aims to inspire and empower by bringing out

the best in each individual.
We are constantly striving to provide our customers with world-
class beauty and skin care
products to make them feel more confident and motivated. Our
products are formulated
with quality ingredients that are developed by experts in the
field.
We present a full color range of face, lip and eye cosmetics to
enhance your look
beauty and enhance your everyday makeup look. A favorite of
makeup fans across India, Lyon
Beauty USA cosmetics are premium quality, trendy, affordable
and formulated to use
the best ingredients that care for your skin. These are
manufactured in accordance with
European standards.
Choose from Lyon Beauty USA's huge line of beauty and beauty
products, from lipsticks, bronzers, highlighters, foundations,
eyeliners to concealers, all available in highly pigmented
formulas and textures.
Lyon Beauty USA makeup products are affordable, long-lasting
and suitable for all skin types
skin tones and types.
 PROJECT 8
4ps of Marketing
4ps Marketing:

The marketing mix, often referred to as the 4Ps (Product, Price, Place, Promotion),
is the foundation of any marketing strategy. How to use Lyon Beauty USA:

1. Goods
- **Interest**: Lyon Beauty USA offers a variety of beauty products including
makeup, skin care and beauty tools.
- **Quality**: They offer high quality, cruelty-free products.
- **Packaging**: User-friendly packaging that appeals to your target demographic.
- **Innovation**: Continuously updating and introducing new products based on
market trends and consumer feedback.

2. Price
- **Pricing Strategy**: Competitive pricing to attract a wide audience, including
budget-conscious buyers.
- **discounts and offers**: regular promotions, discounts and loyalty programs to
encourage repeat purchases.
- **Value Proposition**: Emphasis on value for money given the quality and
performance of their products.

3. Place
- ** Distribution Channels **: Available through multiple channels including own
website, major e-commerce platforms (e.g. Amazon) and select physical retail
stores.
- ** Geographical Maturity **: Focus on expanding presence in major US markets
with international spatial plans.
- **Logistics**: Effective logistics and supply chain management to ensure timely
delivery and product availability.
 4. Advertising
- **Advertising**: Use digital marketing, social media, influencer partnerships and
traditional advertising to reach your target audience.
- **Content Marketing**: Create engaging content, tutorials and beauty tips to build
brand loyalty and educate consumers.
- **Public relations**: Participation in PR activities to improve brand image and
awareness.

- **Sales Promotions**: Regularly offer special promotions, packages and seasonal

sales to encourage short-term sales and attract new customers.
* Observations and suggestions
- **Observation**: Lyon Beauty USA has a strong online presence and is effectively
developing digital marketing. However, expanding physical retail presence can
improve brand visibility and customer experience.

- **Suggestion**:
- Invest in market research to stay ahead of beauty trends and consumer
preferences.
- Strengthen sustainability efforts and clear communication to attract
environmentally conscious consumers.
- Explore partnerships and collaborations with other brands or influencers to
expand their reach and appeal.
- Focus on personalized marketing strategies to meet the needs and wants of
individual customers. ## front border
- **Product Expansion**: Continue to update and expand the product line, perhaps
entering new categories such as haircuts or men's grooming products.
- **Market Expansion**: Expand to international markets, starting with areas that
show high potential for beauty products.
- **Technology Integration**: Investment in technology such as AI to improve
personalized recommendations, virtual testing features and customer service
experience.
- **Sustainability**: Strengthen sustainability initiatives, including environmentally
friendly packaging and sustainable materials research.
 PROJECT 9
Types of Customers
Lyon Beauty USA products typically appeal to several
customers:
1. **Beauty Enthusiasts**: Cosmetics and skin care
enthusiasts who love trying new products.
and brand.
2. **young demographic**: In general, young consumers
are more inclined to experiment with different beauty
products, especially if they are trendy and affordable.
3. **Budget Conscious Buyers**: Consumers are looking
for high quality beauty products at lower prices.
point
4. **Gift Buyers**: People who buy beauty products as
gifts for friends or family members.
5. **Online Shoppers**: Consumers who love the
convenience of buying beauty products online, are often
influenced by social media marketing and online reviews.
6. **Skincare and Makeup Beginners**: Anyone new to
skin care or makeup who is looking for affordable and
easy to use product.
These consumers are often influenced by factors such as
product reviews, social media presence, and general
availability and availability of the product.
 PROJECT 10
Comparison to other company
Lyon Beauty USA can be considered better than other
companies for several reasons:
1. Affordability: Lyon Beauty USA often offers high
quality beauty products at lower prices
accessible to a wider audience.
2. Product Line: The company provides a diverse range of
products that cater to different beauty needs, from
skin care to makeup.
3. Trendy and Current: Lyon Beauty USA frequently
updates its product line to match current beauty trends
trends, ensuring that customers have access to the latest
innovations.
4. Positive Customer Reviews: Many customers report
satisfaction with the performance and quality of Lyon
Beauty USA products, which can build trust and brand
fidelity.
5. Availability: Products are widely available online,
making it easy to purchase for a global customer base.
6. Effective Marketing: A strong social media presence
and collaboration with influencers help build a strong
brand image and reach a wider audience.
7. Cruelty Free: If a company follows cruelty free
practices, it can appeal to ethically conscious consumers.
 PROJECT 11
Task and duties
During your internship at Lyon Beauty USA, tasks and
responsibilities may include:
1. **Product Research and Development:**
- Help in developing and testing new beauty products.
- Research of market trends and competitive products.
- Participating in the formulation of the product and its
composition analysis.
2. **Marketing and Social Media:**
- Creating content for social media platforms.
- Assistance in the development of marketing campaigns.
- Analyzing the performance of marketing efforts a providing
feedback.
3. **Sales Support:**
- Assisting the sales team with customer inquiries.
- Help with the preparation of sales presentations and
products demonstration.
- Management of customer databases and sales monitoring
performance.
4. **Customer Service:**
- Dealing with customer inquiries and providing products
information.
- Help with order processing and tracking.
 5. **Administrative tasks:**
- Organization and maintenance of product samples and
inventory.
- Help with meeting planning and coordination Events.
- Performing general office duties such as filing, data entry
and document preparation.
6. **Event planning and participation:**
- Help in planning and implementing promotional events and
fairs.
- Company representation at events and interaction with
customers and partners.
7. **Market Analysis:**
- Conducting market research and compiling reports
industry trends.
- Analysis of consumer behavior and preferences.
- Identification of potential new markets and opportunities
for grow.
8. **Collaboration and Teamwork:**
- Close cooperation with different departments to achieve
common goals.
- Participating in team meetings and contributing ideas.
- Assisting colleagues with various projects and tasks such as
need.
These tasks and responsibilities can provide valuable
experience and insight into the beauty industry and prepare
interns for future career opportunities
 PROJECT 12
Types of machine uses
Lyon Beauty USA may use different machines depending
on their product lines and production needs. Common
types of machinery used in cosmetics production include:
1. **Mixing and Blending Machines:** These are used to
combine ingredients to create recipes.
2. **Filling machines:** Automate the process of filling
products into containers such as bottles or jars.
3. **Labeling machines:** These labels stick on products
accurately and efficiently.
4. **Packaging machinery:** Including machinery for
sealing, packaging or wrapping products for transport.
5. **Quality Control Machines:** As equipment for
testing product consistency, viscosity or other quality
parameters.
6. **Equipment for cleaning and sterilization:** Ensuring
compliance with hygiene and safety standards during
production.

The specific machines used by Lyon Beauty USA would

depend on the nature of their cosmetics and skin care
products, scale of production and technological
preferences.
 CONCLUSION
Market Penetration**: One of the main constraints
was the difficulty of penetrating a highly competitive
market dominated by established cosmetic brands.
- **Budget Constraints**: A limited marketing budget
limited extensive advertising and promotional
activities.
- **Supply chain issues**: Challenges in supply chain
logistics, especially during peak season, have led to
delays and stockouts.
- **Regulatory obstacles**: Navigating the complex
regulatory environment for cosmetic products,
especially those claiming specific benefits, presented
significant obstacles.
- **Consumer Trust**: Building consumer trust and
brand recognition took longer than expected due to a
saturated market and skepticism towards new
brands.
2. General recommendations
- **Improved Marketing Strategy**: Invest in digital
marketing, influencer partnerships and social media
campaigns to increase brand visibility and
engagement.
- **Product Diversification**: Expand the product
line to meet different consumer needs and trends,
including organic and vegan options.
- **Supply Chain Optimization**: Strengthen
relationships with suppliers and invest in logistics to
ensure timely availability of products.
- **Regulatory Compliance**: Liaise with regulatory
experts to ensure all products meet local and
international standards, avoiding potential legal
issues.
- **Customer Feedback**: Implement robust
customer feedback mechanisms to continuously
improve products and services based on consumer
needs.

3. Observation and learning

- **Consumer Behavior**: Understanding consumer
behavior is essential. Personalized marketing and
products tailored to specific demographics showed
better results.
- **The Importance of Branding**: Strong branding
and storytelling significantly influence consumer
perception and loyalty.
- **Quality over Quantity**: High quality products
drive repeat purchases and positive word of mouth,
which is essential for long-term growth.
- **Agility and Adaptability**: The ability to quickly
adapt to market changes and consumer trends has
proven to be critical to staying relevant.

#### 4. Future scope of the project

- **Technology Integration**: Use artificial
intelligence and data analytics to predict trends,
personalize customer experiences, and optimize
inventory management.
- **Global Expansion**: Explore opportunities in
international markets, starting with regions showing
high demand for beauty products.
- **Sustainable Practices**: Invest in sustainable and
ethical sourcing of raw materials to meet growing
consumer demand for environmentally conscious
products.
- **R&D**: Continuously innovate by investing in
R&D to develop cutting-edge beauty solutions that
stand out in the market.
- **Partnerships and Collaborations**: Create
strategic alliances with influencers, beauty experts
and other brands to expand reach and credibility.

By addressing these areas, Lyon Beauty USA can

strengthen its market position, strengthen consumer
confidence and drive sustainable growth.
 REFERENCES

Here are some references to Lyon Beauty USA

for further information:

1. **Official Website**: [Lyon Beauty USA]

(https://lyonbeautyusa.com/)
- This is the primary source for detailed
information about their products, company
news, and contact details.

2. **Social Media**:
- [Instagram]
(https://www.instagram.com/lyonbeautyusa/)
- [Facebook]
(https://www.facebook.com/lyonbeautyusa/)

These sources should provide comprehensive

information about Lyon Beauty USA, including
their product offerings, company updates, and
customer engagement.