Digital Marketing
Digital Marketing
GE-2:
VI 21UCO64EG02C 4 3
DIGITAL MARKETING
CO–Statements
Cognitive
CO No. On successful completion of this course, students will be able Levels
to ( K –Levels)
3. Content Marketing
Content marketing is about creating and sharing useful content that helps or entertains
people. This could be blogs, videos, infographics, or podcasts.
• How it works: If you're a fitness coach, you might create a video teaching people
how to do exercises correctly. Or, you might write a blog post about healthy eating.
The goal is to attract people to your website or social media pages by offering content
that interests them.
4. Email Marketing
Email marketing is when businesses send emails to potential or current customers to promote
their products or keep them updated.
• How it works: If you subscribe to a store's email list, you might get emails about
sales, new products, or special offers. Businesses use email to stay in touch with
customers and encourage them to buy something.
5. Affiliate Marketing
Affiliate marketing is when businesses partner with other people (affiliates) to promote
their products. The affiliate earns a commission (a percentage of the sale) for every person
they bring to the business.
• How it works: If someone has a blog about cooking, they might promote a set of
kitchen tools. When people click on the affiliate’s special link and buy the product,
the affiliate gets paid a commission. It’s like earning a reward for helping a business
get customers.
6. Influencer Marketing
Influencer marketing is when a social media influencer (someone who has a lot of followers
online) promotes a product for a brand.
• How it works: Imagine a famous YouTuber shares a video using a certain brand of
makeup. That brand pays the influencer to tell their audience about the product.
Influencers have a lot of trust from their followers, so when they recommend
something, people are more likely to buy it.
9. Video Marketing
Video marketing is all about using videos to promote a product, explain a service, or tell a
story about the brand.
• How it works: If a company posts a funny or educational video on YouTube or
Instagram about their product, that’s video marketing. Videos are very powerful
because they catch people's attention and help explain things better than just text.
Targeting in Digital Marketing: Targeting is the next step after segmentation. After
dividing the market into smaller segments, businesses decide which of these groups they want
to focus on. Targeting helps businesses choose the most profitable or relevant group of
customers to advertise to.
For example:
• A sports shoe company may target people who are interested in fitness and sports,
particularly runners. They could create ads that focus on running shoes.
• An online grocery store might target busy parents with young children, offering them
easy, fast, and convenient shopping.
Why Targeting is Important:
Targeting allows businesses to reach the right audience with messages that matter to them.
This makes marketing more effective, saving time and money while improving the chances of
success.