EATERY JOINTS

INTRODUCTION TO EATERY
JOINTS
A restaurant or an eatery, is a business which prepares and
serves food and drinks to customers in exchange for money.
Meals are generally served and eaten on the premises, but
many restaurants also offer take-out and food delivery services,
and some offer only take-out and delivery. Restaurants vary
greatly in appearance and offerings, including a wide variety of
cuisines and service models ranging from inexpensive fast food
restaurants and cafeterias to mid-priced family restaurants, to
high-priced luxury establishments.
IMPORTANCE

Restaurant are important sites where food, culture and Family

interact in many communities I suppose for many people
conjure up two things SHOPPING an FOOD sometimes its just one
thing SHOPPING FOR FOOD.
LOCATION

There are four elements to consider when looking for a good restaurant ~

POPULATION BASE~

Population is the basic thing need to open a restaurant as to support the business

Visibility~

The restaurant should be visible clearly, so everyone can come to restaurant to

eat, shopping etc.

Parking~

A new restaurant should have parking a lot, as to provide enough space to park
vehicles likecars, bikes etc.
ACCESSIBILITY

There is the reason that restaurant are often located near highway
and freeway exits; it makes them accessible for customers. most of
the successful restaurants are easy to find.
HISTORY
The history of eatery joints began with taverns and inns in ancient civilizations.

In the Middle Ages, specific establishments for meals emerged. Restaurants

with menus appeared in 18th-century France. Fast food and drive-in

restaurants gained popularity in the 20th century. Themed, casual dining, food

trucks, and online food delivery characterize modern times.

Throughout history, eatery joints have evolved to cater to changing tastes and

preferences. They remain essential social hubs, providing nourishment and

enjoyment to people worldwide.

Source: https://www.wikipedia.com
RELEVANCE
Eatery joints, or restaurants, are relevant for various reasons~

1. Social Interaction: They bring people together for meals and socializing.

2. Culinary Diversity: They offer various cuisines, promoting cultural appreciation.

3. Convenience: They provide easy dining options for busy individuals.

4. Economic Impact: They create jobs and contribute to the local economy.

5. Tourism and Hospitality: They attract tourists and showcase local culture.

6. Event Venues: They host celebrations and special occasions.

7. Culinary Talent: They showcase the skills of renowned chefs.

8. Food Trends: They influence and nurture food trends.

9. Food Delivery: They cater to the growing demand for delivery and takeout.

10. Supporting Local Agriculture: They promote the use of locally-sourced ingredients, supporting local farmers.

Source: https://www.dezeen.com
TYPES OF RESTAURANT

We have many diferent types of restaurant from fast food to family

casuals such as~

Coffee Shop- A cozy establishment that primarily serves a variety of coffee

beverages, along with pastries, snacks, and sometimes light
meals. It offers a relaxed ambiance for customers to enjoy their
coffee and socialize.

Speciality A restaurant that focuses on serving a specific type of cuisine

or a particular culinary theme, showcasing unique and
Resturant-
specialized dishes to cater to niche tastes.

Fine Dining- An upscale and elegant restaurant known for its high-quality
cuisine, refined presentation, and top-notch service. It offers a
luxurious dining experience and is often reserved for special
occasions.
Night clubs- An entertainment venue that operates primarily during late
hours, featuring music, dancing, and sometimes live
performances. It caters to those seeking a vibrant nightlife
experience.

Casual A mid-range restaurant that offers a comfortable and laid-

back dining experience. It serves a diverse menu with a mix of
Resturant-
familiar dishes and may include table service.

Fast Food An eatery that prioritizes quick service and convenience, often
with a limited menu and pre-prepared food. Customers can
Restaurant-
order and receive their meals promptly.

Cafeteria or Typically found in institutions like schools, offices, or hospitals,

cafeterias offer self-service options with a variety of ready-to-
Canteen-
eat dishes at affordable prices. They aim to efficiently cater to
a large number of people.

Source: http://www.sanshainteriors.com
COLOUR PSYCHOLOGY

When designing a bar or restaurant, it’s important to consider restaurant psychology, how people want
them to feel and what actions they want them to take while dining at your establishment.
Color is one of the most important factors in every one the psychology of restaurant design. When it
comes to design, color shouldn’t be just an arbitrary choice. It should be a decision that’s made after
thoughtful deliberation, because color creates an atmosphere—be it upscale or fast food—and can
actually stimulate or suppress a customer’s appetite

The basic six-color color wheel is made up of both primary and secondary colors, and can be divided into
thirds, according to their stimulating functions. Here’s a quick rundown on these ranges:

● Strong Stimulants:Yellow,Red and Orange .

● Mild Stimulant: Green
● Suppressant: Purple and Blue.
We can also combine primary and secondary colors on a wheel to yield a number of other
complementary hues. Before deciding a color palette for bar or restaurant, consider the psychology of
each shade. Here are seven popular food and beverage industry colors, as well as the impact each one
can have on the customer experience.

Source: https://totalfood.com/the-psychology-of-color-for-bar-restaurant-design/
Colour Red~

The colour red is associated with energy, strength, power, passion, desire and love. You’ve probably
noticed that the fast food industry is stocked with this color—that’s because it’s highly effective at
grabbing attention and eliciting feelings of speed and efficiency.

When it comes to designing with the color red, the hue really matters. The brighter the red, the more it
stimulates conversation and raises your heart rate. The deeper and duller the shade, the more it elicits
passion and power. Either shade, however, enhances human metabolism.

Fast food companies may have the color red on lock, but that’s not to say it can’t be used in the gourmet
food arena. Red can be an effective color in this space when paired with complementary pigments.

EXAMPLES: Mcdonald , KFC, Gallery of Capitan Central Brewery, The Fat Pig.
Colour Pink~

Calming, feminine and romantic, pink is associated with tenderness, vulnerability, youth, innocence
and a gentle type of love. It’s often used by more feminine brands, but that’s not always the case.

Pink food—like X or X—is generally considered unnatural and perceived as indulgent. In design practice,
shades of pale pink can be relaxing and have actually been used in prisons to calm violent inmates. On
the flipside, bright shades of the color are more stimulating. Overall, pink is a great color to use for a
sweet shop or bakery because WHY.

EXAMPLES: Claudia CupCakes, Theobroma, House of Eden, The Pink Zebra.

Colour Yellow & Orange~

Psychologically speaking, the colors yellow and orange reflect energy, increased mental activity,
creativity, and the feelings of being happy and comfortable. Like red, you tend to see yellow and orange
used in fast food restaurants where they desire a quick customer turnaround.

More neutral forms of yellow and orange, like beige, can have a more earthy effect, which can be useful
for organic or natural-centric brands.

The colors yellow and orange can also be used to alleviate feelings of guilt associated with more
“indulgent” foods like frozen yogurt or hamburgers, because they’re feel-good and happy colors that
make people more comfortable with their food choices.

EXAMPLES (Yellow): Epoca, Hi-Pop, Ham on Wheels, Burger King , wow China.

EXAMPLES (Orange): Opasly Tom, ChiChi 4 U, Brat Haus, Dunkin Donuts.

Colour Green~

Growth, harmony, freshness and fertility—just a few of the attributes that are
associated with the color green. Because of its tie to the environment, green is most
commonly used in brands that promote healthy, fresh, organic or vegetarian
lifestyles. It’s also the color most often linked to good flavor!

Lighter and more vibrant greens are good to use if you’re trying to highlight the
“natural” features of a menu, while darker and deeper greens tend to be more
conservative and masculine. These shades fare especially well in pubs and bars.

EXAMPLES: Bluarch Wraps Times Square, Farmer J, BiG yellow Door .gy,
Colour Blue~

Blue evokes feelings of peacefulness, authenticity, spirituality and sincerity. Since

blue is a suppressant, it’s best used in drinking environments vs. dining
environments, as it evokes a feeling of thirst.

However, blue can be used effectively with food when trying to signify freshness, like
with seafood or in nautical-inspired environments. The key is to pair the color blue
with a lot of neutrals, like brown, beige and white. Blue is also probably best used
when minimizing calorie consumption is the underlying theme of the menu.

EXAMPLES: Tunateca Balfego, Clerkenwell Grind, GAGA King Glory , Dominos

Colour Purple~

The color purple is tied to royalty, power, nobility, luxury, mystery, imagination and ambition. It’s a complex
color—the combination of the stability of blue and energy of red.

Purple is most often seen as a royal color, because in ancient times, the color purple was not often found in
nature, which meant creating a dye to color fabrics took extra effort. The resources needed to create this dye
were harder to come by and therefore more costly to make.

It’s rarely used in restaurants, because it’s often attached to foods that aren’t enjoyed by all—eggplant, red
onions, purple cabbage and the like. People don’t often find these foods particularly “drool worthy,” so purple
rarely makes its way into restaurant interiors.

Although purple is a suppressant, it can be used in small quantities to give your restaurant an air of luxury, or
to send the message that your menu is innovative and imaginative.

EXAMPLES: Tattu, The Opposite House Hotel, Takoi Detroit, Zoca courtyard , Purple Martini
Colour Black~

A mysterious shade, the color black evokes feelings of power, elegance and
formality. A concentration of black with a lack of other color can give a very
chic feel that creates an ambiance of simplicity, sophistication and even
boldness.

When used sparingly, black has a grounding effect on an environment due

to the heaviness it elicits. In feng shui, black is associated with the water
elements and elicits power, mystery and calm.

EXAMPLES: CAMPO Modern Grill, Cattle & Co, Jamu, Pirates of Grill .
CONCLUSION OF COLOUR
PSYCHOLOGY
Colour psychology isn’t always so black-and-white. There are variations to the pure state of
every color—saturated, de-saturated, brightened, darkened—and such variations can affect
its perceived intention.

And, color mixing plays an important role, too. When using multiple color combinations,
know that some shades may resonate with their original meaning or may be altered if
placed with a color that impacts its initial profile. Also, if you’re combining hues, consider the
primary color and the secondary color.

Moreover, there are cultural associations with restaurant color psychology that could
significantly impact the feeling and vibe you’re going for, so it’s important to fully
understand your user-base when making color selections.

And, finally, if you’re looking for sophisticated shades of each colorway, Pantone is a
fantastic resource! Pantone is a color partner for the design industry, offering tools for color-
focused needs in print, apparel and packaging
ANTHROPOMETRY
Anthropometry is the study of human body measurements and proportions, often used for purposes such as
ergonomics, design, and public health.

The layout and design of eatery joints, such as restaurants and cafes, can vary widely depending on factors like the
type of cuisine, target audience, location, and theme. Here are some common aspects that are considered in the
design:

1. Space planning: The layout should be designed to accommodate the number of guests while providing adequate
space for staff to move around efficiently.

2. Seating arrangement: The type of seating, whether it's booths, tables, communal seating, or a combination, can
affect the overall atmosphere and the number of customers the eatery can accommodate.

3. Ambiance: The ambiance of the eatery is crucial in creating a welcoming and enjoyable atmosphere. Factors like
lighting, color scheme, music, and decor all play a role.

4. Kitchen design: The kitchen layout should be well-organized to facilitate smooth operations for the chefs and
kitchen staff.

5. Accessibility: It's essential to ensure that the eatery is accessible to all customers, including those with disabilities.

6. Signage and branding: Clear signage and branding elements are vital for attracting customers and making the
eatery recognizable.

7. Hygiene and cleanliness: Proper sanitation and hygiene practices should be incorporated into the design to ensure
food safety and compliance with health regulations.

8. Ergonomics: Consideration of ergonomic principles in furniture and layout can improve the comfort of guests and
staff.
ANTHROPOMETRY
THANK YOU
Submitted By- Ishika Sanghai
Class- BID 'C'
Subject- Design Studio
Submitted To- Mrs. Aprajita Singh