Aston Martin

Marketing Strategy
Daria Rassuleva 3.B
About the brand

- Aston Martin is a British luxury sports car manufacturer known

for its premium brand and motorsport heritage.
- This presentation will cover Aston Martin's key marketing
strategies, organizational structure, and approach to
segmentation, targeting, and positioning.
 Marketing Organization and Leadership
Global Marketing Structure:
- Aston Martin operates with a centralized global marketing department that ensures consistent brand
messaging and strategy worldwide
- The Chief Marketing Officer (CMO) serves as the strategic head, reporting directly to the CEO
- This centralized approach allows for unified luxury brand positioning across all markets and product lines
Key Marketing Leadership Roles:
- Brand Management Director: Oversees brand identity, guidelines, and heritage preservation
- Global Advertising Director: Manages advertising campaigns and media partnerships
- Digital Marketing Head: Leads online presence, social media, and digital campaigns
- Events & Experiential Marketing Leader: Coordinates luxury automotive shows, VIP events, and dealership
experiences
- Public Relations Director: Handles media relations, corporate communications, and crisis management
- Customer Experience Director: Ensures premium customer journey from initial interest through ownership
Regional Integration:
- Regional marketing managers adapt global strategies to local markets while maintaining brand
consistency
- Close collaboration between global HQ and regional teams ensures effective market-specific execution
- Special focus on key luxury markets including UK, Europe, Middle East, Asia Pacific, and Americas
Segmentation, Targeting, and Positioning
Market Segmentation:
- Primary demographic: High-net-worth individuals (HNWIs) with liquid assets
over $5M
- Key customer segments:
- Established business leaders and C-suite executives (45-65 age range)
- Successful entrepreneurs and business owners
- Professional motorsport enthusiasts and gentlemen racers
- Luxury automotive collectors and connoisseurs
- Next-generation luxury consumers (younger tech entrepreneurs and inheritors)

Strategic Targeting:
- Focus on customers who value both luxury lifestyle and driving performance
- Emphasis on markets with high concentration of ultra-high-net-worth individuals
- Special attention to existing Aston Martin owners for loyalty programs and
upgrades
- Targeted approach to both traditional luxury buyers and emerging wealth
segments

**Brand Positioning:**
- Core positioning: "Power, Beauty and Soul" - embodying British luxury
excellence
- Key differentiators:
- Handcrafted excellence and bespoke customization options
- Racing heritage combined with modern innovation
- Exclusive production numbers maintaining prestige
- Balance of performance capabilities with luxury comfort
THE SLIDE TITLE GOES HERE!

Do you know what helps you make your point crystal clear?
Lists like this one:
They’re simple
You can organize your ideas clearly
You’ll never forget to buy milk!
And the most important thing: the audience won’t miss the point
of your presentation
YOU CAN DIVIDE THE CONTENT

Mercury Venus
Mercury is the closest planet to Venus has a beautiful name and
the Sun and the smallest one in is the second planet from the
the Solar System—it’s only a bit Sun. It’s terribly hot—even hotter
larger than the Moon. This than Mercury—and its
planet’s name has nothing to do atmosphere is extremely
with the liquid metal, since poisonous. It’s the second-
Mercury was named after the brightest natural object in the
Roman messenger god night sky after the Moon
HERE ARE THREE IMPORTANT IDEAS

Jupiter Venus Saturn

Jupiter is a gas giant and the Venus has a beautiful name Saturn is a gas giant and has
biggest planet in the Solar and is the second planet several rings. This planet is
System. It's the fourth- from the Sun. It’s terribly hot composed mostly of
brightest object in the night and its atmosphere is hydrogen and helium. It’s the
sky and was named after the poisonous. It’s the second- sixth planet from the Sun and
Roman god of the skies brightest natural object in the was named after a Roman
night sky god too
DIVIDE THE CONTENT INTO FOUR IDEAS

Mars Venus
Despite being red, Mars is actually a Venus has a beautiful name and is the
cold place. It’s full of iron oxide dust, second planet from the Sun. It’s
which gives the planet its reddish cast, terribly hot and its atmosphere is
and it’s made of basalt extremely poisonous

Jupiter Saturn
Jupiter is a gas giant and the biggest Saturn is a gas giant and has several
planet in the Solar System. It’s the rings. It’s composed mostly of
fourth-brightest object in the night sky hydrogen and helium. It’s the sixth
and was named after a god planet from the Sun
FIVE RELEVANT IDEAS

Mars Mercury Venus

It’s full of iron oxide dust, Mercury is the closest Venus has a beautiful
which gives the planet its planet to the Sun and the name and is the second
reddish cast smallest of them all planet from the Sun

Saturn Jupiter
Saturn is the second- Jupiter is a gas giant and
largest planet in the Solar the biggest planet in the
System Solar System
REVIEWING CONCEPTS IS A GOOD IDEA

Mars Venus Neptune

Despite being red, Mars is Venus has a beautiful Neptune is the farthest
actually a cold place. It’s name and is the second planet from the Sun. It’s
full of iron oxide dust, planet from the Sun. It’s also the fourth-largest
which gives the planet its terribly hot, even hotter planet by diameter in the
reddish cast than Mercury Solar System

Earth Saturn Jupiter

Earth is the third planet Saturn is a gas giant and Jupiter is a gas giant and
from the Sun and the only has rings. It's composed the biggest planet in the
one in the Solar System mostly of hydrogen and Solar System. It’s the
that harbors life. We all helium. It’s the sixth planet fourth-brightest object in
live on this planet from the Sun the night sky
AWESOM
E WORDS
“This is a quote, words full of
wisdom that someone
important said and that can
inspire the reader”
—Someone Famous
A picture is worth a thousand words
A PICTURE
ALWAYS
REINFORCES
THE CONCEPT
Images reveal large amounts of data, so
remember: use an image instead of a
long text. Your audience will appreciate it
 02
NAME OF THE
SECTION
BUSINESS ETHICS

Company best practice

Mercury Venus Earth

Mercury is the closest Venus has a very toxic Earth is the third
planet to the Sun atmosphere planet from the Sun

Earth is the planet Mars is full of iron Jupiter doesn’t have a

with life oxide dust solid surface
98,300,000
Big numbers catch your
audience’s attention
NEEDS ASSESSMENT
15% Mars
Despite being red, Mars is
54% actually a cold place. It’s
full of iron oxide dust,
which gives the planet its
96% reddish cast

6% Earth
Earth is the third planet
43% from the Sun and the only
one in the Solar System
that harbors life. We all
34% live on this planet Follow the link in the graph to modify its data and then paste the
new one here. For more info, click here
9h 55m 23s
Jupiter’s rotation period

333,000
The Sun’s mass compared to Earth’s

386,000 km
The distance between Earth and the Moon
LET’S USE SOME PERCENTAGES
Mercury Venus Mars

65% 30% 95%

Mercury is the closest planet Venus has a beautiful name Despite being red, Mars is
to the Sun and the smallest and is the second planet actually a cold place. It’s full
one of them all from the Sun of iron oxide dust
 COMPUTER MOCKUP
You can replace the image on the screen with your own work.
Just right-click on it and select “Replace image”
TABLET MOCKUP
You can replace the image on the screen with
your own work. Just right-click on it and select
“Replace image”
PHONE MOCKUP
You can replace the image on the screen with
your own work. Just right-click on it and select
“Replace image”
TALENT MANAGEMENT
Mars is a cold place

Mercury Mars Jupiter Saturn

Mercury is the Despite being red, Jupiter is the Saturn is a gas
closest planet to Mars is actually a biggest planet in giant and has
the Sun cold place the Solar System several rings

Mercury is the Mars is full of iron Jupiter is a huge Saturn is the ringed
smallest planet of oxide dust gas giant planet
them all

Mars was named Saturn has

after a god beautiful rings
CORPORATE SOCIAL RESPONSIBILITY
Earth has life

Me Sa Ma Ne

Mercury is the closest Saturn was named Mars is actually a Neptune is very far
planet to the Sun after a Roman god very cold place away from the Sun

Venus has extremely Earth is the planet

high temperatures with life
THIS IS A MAP

Mars
Mars is very cold

Mercury
Mercury is small

Venus
Venus is very hot

Follow the link in the map to modify its data and then paste the new one here. For more info, click here
A TIMELINE ALWAYS WORKS WELL

Step 1 Step 2 Step 3 Step 4

Venus is a hot planet Mercury is very small Mars is made of basalt Jupiter is a gas giant

Step 5 Step 6 Step 7 Step 8

Saturn has rings The Sun is a star Earth harbors life Neptune is an ice giant
INFOGRAPHICS ARE USEFUL

Mars Venus
A B
Jupiter Saturn
C Solar System D
Earth Uranus
E F
Mercury Neptune
G H
USE TABLES TO REPRESENT DATA
YOU CAN USE THIS GRAPH

Team 1 Team 3

Team 2 Team 4

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
PERFORMANCE REVIEW

50% 78%
Mercury Mars
Mercury is the closest Mars is actually a very
planet to the Sun cold place

97% 25%
Venus Earth
Venus is the second Earth is the planet
planet from the Sun with life
 OUR TEAM

Timmy Hill
Kaliyah Harris
You can speak a bit about this You can speak a bit about this
person here person here
 Thanks!
Do you have any questions?
youremail@freepik.com
+91 620 421 838
yourwebsite.com

CREDITS: This presentation template was created by Slidesgo,

and includes icons by Flaticon, and infographics &
images by Freepik

Please keep this slide for attribution

ALTERNATIVE RESOURCES
Here’s an assortment of alternative resources whose style fits that of this template:
Photos

Purple and green background design

Abstract cloud of azure haze
Close-up of green and black paint flow background
RESOURCES
Did you like the resources used in this template? Get them on these websites:
Photos

Emerald background design I

Emerald background design II
Emerald background design III
Emerald background design IV
Person expressing appreciation to their workmates
People at the office during a work day
Front view business man working with ipad
Front view female economist holding laptop
 Instructions for use
If you have a free account, in order to use this template, you must credit Slidesgo by keeping the
Thanks slide. Please refer to the next slide to read the instructions for premium users.
As a Free user, you are allowed to:
Modify this template.
Use it for both personal and commercial projects.

You are not allowed to:

Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content).
Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo.
Include Slidesgo Content in an online or offline database or file.
Offer Slidesgo templates (or modified versions of Slidesgo templates) for download.
Acquire the copyright of Slidesgo Content.
For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Instructions for use (premium users)
As a Premium user, you can use this template without attributing Slidesgo or keeping the "Thanks"
slide.

You are allowed to:

Modify this template.
Use it for both personal and commercial purposes.
Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits.
Share this template in an editable format with people who are not part of your team.

You are not allowed to:

Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template).
Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a
database or in any other product or service that offers downloadable images, icons or presentations
that may be subject to distribution or resale.
Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from
this Template.
Register any of the elements that are part of this template as a trademark or logo, or register it as a
work in an intellectual property registry or similar.
For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Fonts & colors used
This presentation has been made using the following fonts:

Mavent Pro
( https://fonts.google.com/specimen/Maven+Pro)

#ffffff #000000 #b6d7a8 #94e3cc

#14a178 #065640 #022d26 #000f0c

 Storyset
Create your Story with our illustrated concepts. Choose the style you like the
most, edit its colors, pick the background and layers you want to show and bring
them to life with the animator panel! It will boost your presentation. Check out h
ow it works.

Pana Amico Bro Rafiki Cuate

 Use our editable graphic resources...
You can easily resize these resources without losing quality. To change the color, just ungroup the
resource and click on the object you want to change. Then, click on the paint bucket and select the color
you want. Group the resource again when you’re done. You can also look for more infographics on
Slidesgo.
 JANU FEBRU MAR APR MA JUN
ARY ARY CH IL Y E
P
H
A
SE T
a1
sT
k
a
1sP
k
H
2A
SE T
a2
sT
k
a
1s
k
2

JANUARY FEBRUARY MARCH APRIL

PHAS
E1

Task 1

Task 2
 ...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even
more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Performing Arts Icons
Icons
Nature Icons
SEO & Marketing Icons