Questionnaire
Impact of TV advertisement on buying behavior for chewing gum product with reference to
Happydent Chewing Gum, Perfetti Van Melle. Dear Respondents I am a student of BBS of
AIMS Lagankhel going to prepare a thesis on above topic. Please kindly and honestly answer
this question in the given format. Your information will be used only for the purpose of the
research for thesis only and it will be kept confidential.
Respondent Profile:
Name : …………………… Address: ……………
Occupation: …………………… Age: ……………………
Gender: …………………. Education: ……………………
1. Are you interested to watching advertisement?
a. Yes ( ) b. No ( )
2. If yes which made of advertised would you most like?
a. Newspaper ( ) b .Magazines ( ) c. TV d .Radio ( ) e .Other ( )
3. What kind of advertisement do you prefer on the TV advertisement?
a. Musical ( ) b. Good Wording ( ) c. Simple ( ) d. All Type ( )
4. Which product do you buy?
a. Frequently Advertised ( ) b. Not Advertised ( )
5. Is online advertisement more effective than other media?
a. Yes ( ) .b No ( ) c. cannot Say ( )
6 .Does repetition of an advertisement draw your attention?
a. Yes ( ) b .No ( )
7. Have you seen advertisement of Chewing Gum product ?
a. Yes ( ) b. No ( )
7. a. If yes have you seen advertisement of Happydent Chewing Gum?
a. Yes ( ) b .No ( )
7. b. If yes why does the company advertise?
a. Introduce the product ( ) b. Increase the sales volume ( )
c positive communication ( ) d. cannot say ( )
8. What factors influence you to buy the product?
a. Quality ( ) b. price ( ) c. believes ( ) d. Advertisement ( )
9. Have you bought any product after getting information from advertisement?
a. Yes ( ) b. No ( ) c. cannot say ( )
10. If there are same kind of product in the market in terms of quality and price which one
would you buy?
a. Advertised ( ) b. Not Advertised ( )
11. If advertise products, which factors influence your purchasing decision?
a. Advertisements ( ) b. Need ( ) c. Both of them ( ) d. Quality ( )
12. Does the advertisement benefits you?
a. Yes ( ) b. No ( ) c. Cannot Say ( )
13. What factor should be considered when you are buying product?
a .Quality ( ) b. Packaging ( ) c. If any ( )
14. What is your reaction when advertising comes from the social media?
a. Try to know ( ) b. curious ( ) c. Just Watching ( )
15. Why do you watch advertisement?
a. Seek for additional information ( ) b. getting adequate information ( )
16. Do you buy or Chew the Happydent Gum?
a. Yes ( ) b .No ( )
16 .a. if not what factors influence your decision not to use or buy the product?
a. Quality ( ) b. Price ( ) c. Truth ( ) d. Others ( )
17 .Do you have any suggestion for TV advertising?
…………………………………………………………………………….
