HSP 3

AN ORGANIZATION STUDY ON GIRIAS HOME APPLIANCES, HAVERI
1.1 INTRODUCTION TO RETAIL INDUSTRY

Indian retail industry has emerged as one of the most dynamic and fast-paced industries
due to the entry of several new players. It accounts for over 10% of the country’s gross
domestic product (GDP) and around eight % of the employment. India is the world’s fifth-
largest global destination in the retail space. India ranked 73 in the United Nations
Conference on Trade and Development's Business-to-Consumer (B2C) E-commerce Index
2019. India is the world’s fifth-largest global destination in the retail space and ranked 63
in the World Bank’s Doing Business 2020. The retail sector in India accounts for over 10%
of the country’s GDP and around 8% of the workforce (35+ million). It is expected to create
25 million new jobs by 2030. The sizeable middle class and nearly unexplored retail market
in India are the main enticing factors for international retail behemoths seeking to move
into newer markets, which will help the Indian retail business grow more quickly. The
urban Indian consumer's purchasing power is increasing, and branded goods in categories
like apparel, cosmetics, footwear, watches, beverages, food, and even jewelry are gradually
evolving into business and leisure that are well-liked by the urban Indian consumer. The
retail sector in India is expected to reach a whopping US$ 2 trillion in value by 2032,
according to a recent analysis by the Boston Consulting Group (BCG).
India is the world’s fifth-largest global destination in the retail space. In the FDI
Confidence Index, India ranked 17 (after US, Canada, Germany, United Kingdom, China,
Japan, France, Australia, Switzerland, and Italy). India is one of the most promising and
developing marketplaces in the world. There is a great deal of desire among multinational
corporations to take advantage of the consumer base in India and to enter the market first.
Nearly 60 shopping malls encompassing a total retail space of 23.25 million sq. ft are
expected to become operational during 2023-25. India ranks among the best countries to
invest in Retail space. Factors that make India so attractive include the second largest
population in the world, a middle-income class of ~158 households, increasing
urbanization, rising household incomes, connected rural consumers, and increasing
consumer spending. As of 2021, there were 1.2 million daily e-commerce transactions.
Online shoppers in India are expected to reach ~500 million in 2030 from +150 million in
2020. The E-Commerce market is expected to touch US$ 350 billion in GMV by 2030.
KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 1 | 45

India’s retail sector was experiencing exponential growth with retail development taking
place not just in major cities and metros, but also in small cities. Healthy economic growth,
changing demographic profile, increasing disposable income, urbanization, and changing
consumer tastes and preferences have been some of the factors driving growth in the
organized A retail market in India. To improve the business climate and make it simpler
for foreign companies to register fully owned subsidiaries in India, the Indian government
has implemented a number of rules, regulations, and policies.
TRENDS
Retailers are deluging the market in droves to invest in cutting-edge technology and take
advantage of the chance to empower the gen-Z, tech-savvy, and millennial consumer-
driven market. A Forbes report says that global AR/VR investment will most certainly
reach $72.8 billion in 2024. Additionally, consumers will engage in more conversational
commerce, increasing the use of chatbots. The chatbot industry is anticipated to reach a
market value of over $102 billion by 2026, with a CAGR of under 35%. Today’s consumers
seek out white-glove customer care and demand experiences going beyond the typical
shopping experience. According to various market studies, 32% of customers are more
willing to interact with in-store experiencing moments. Through experiential retail,
companies can give their customers unique and cutting-edge experiences — both online
and in person.
Retailers can use AR/VR technology to provide immersive shopping experiences focusing
on in-person interactions, enhancing the relationship between the brand and the consumer.
Virtual navigation, virtual fitting rooms, virtual shopping, and in-store displays are just a
few cutting edge ways; businesses may make the most of this technology that boosts
contactless transactions and encourages interaction.

Electronic Industry
The electronic industry is a broad and ever-evolving wide range of products and
technologies
Size and scope: The electronic industry is from the largest coded sectors in the global
economy generating trillions of dollars revenue in money and employing millions of people
who are not
Products: The industry introduces vast array of electronics devices including

▪ Consumer electronics (Smartphone TV Computers and home appliances)
▪ Semiconductor chips
▪ Industrial electronics (e.g. robotics, automation, equipment)
▪ Medical devices
▪ Communication equipment (e.g. routers, antennas)
.
Key segments:
• Semiconductors: these tiny chips are the building blocks of the modern
electronics and their production is a complex and highly specialized process.A
Semiconductor industry is a major driven of innovative in the electronic sector.
• Consumer electronics: These segment includes a wide range of devices used by
everyday customers, from smart phones and laptops to TV’s and game consoles.
It is highly competitive market. with rapid innovation cycle.
• Industrial electronics: Discipline purposes on devices and systems used in
industries settings, Search as factories and power plant. It is a growing market
driven by the industrial Internet of things.
1. Organized retailing
In India, refers to trading activities undertaken by licensed retailers, that is, those who
are registered for sales tax, income tax, etc. These include the publicly traded
supermarkets, corporate-backed hyper market sand retail chains, and also the privately
owned large retail businesses.

2. Unorganized retailing
On the other hand, refers to the traditional formats of low-cost retailing, for example,
the local corner shops, owner manned general stores, paan/beedi shops, convenience
stores, hand cart and pavement vendors, etc. Organized retailing was absent in most
rural and small towns of India in 2010. Supermarkets and similar organized retail
accounted for just 4% of the market.
1.2 TOP LEADING COMPANIES
1. Reliance Retail:
A subsidiary of Reliance Industries Limited, stands as a dominant force in India's retail

landscape, boasting a multifaceted portfolio that caters to diverse consumer needs. With a
strategic blend of formats, including Reliance Digital, Reliance Smart, Reliance Trends,
among others, the conglomerate offers an extensive range of consumer durables,
electronics, groceries, fashion apparel, and more. Reliance Digital stands out as one of the
largest electronics retail chains in the country, showcasing the latest technology products
from smartphones to home appliances. Reliance Smart serves as a one-stop destination for

everyday essentials, providing a convenient shopping experience across its supermarkets

and hypermarkets. Meanwhile, Reliance Trends captivates fashion enthusiasts with its
trendy yet affordable clothing lines for all age groups. Complementing these offerings are
Reliance Jewels and Reliance Footprint, catering respectively to consumers' desires for
exquisite jewellery pieces and fashionable footwear. Notably, Reliance Fresh, with its
neighbourhood grocery stores, reinforces the company's commitment to accessibility and
quality in the food retail segment. Through relentless innovation, strategic expansion, and
a steadfast focus on customer satisfaction, Reliance Retail continues to solidify its position
as a leader in India's retail industry, shaping the nation's consumer landscape with its
diverse and compelling offerings.
2. Croma:
A prominent retail chain owned by Tata Group, has established itself as a premier
destination for consumer electronics and appliances in India. With a strong emphasis on
innovation, customer service, and product quality, Croma offers an extensive range of
electronic gadgets, home appliances, and tech accessories. Catering to the evolving needs
of tech-savvy consumers, Croma's stores provide a vibrant and interactive shopping
experience, allowing customers to explore and compare products firsthand. The company's
commitment to offering competitive prices, coupled with exclusive deals and promotions,
enhances its appeal to a wide demographic of shoppers. Additionally, Croma's
omnichannel presence, including its online platform, ensures accessibility and convenience
for customers nationwide. Backed by Tata Group's legacy of excellence and trust, Croma
continues to thrive as a leading player in India's consumer electronics retail sector,
consistently delivering cutting-edge products and exceptional service to its loyal customer
base.

3. Vijay Sales:
Vijay sales has emerged as a prominent player in India's retail landscape, particularly in
the consumer electronics sector. With a legacy spanning several decades, the company has
built a reputation for offering a diverse range of electronic products, home appliances, and
gadgets, catering to the needs of tech enthusiasts and everyday consumers alike. Vijay
Sales' extensive network of brick-and-mortar stores, strategically located across various
cities, provides customers with easy access to the latest technology and top brands. The
company's commitment to competitive pricing, coupled with a focus on customer service
and product quality, has helped it maintain a strong foothold in the market. Furthermore,
Vijay Sales' proactive approach to embracing digital platforms and omnichannel retailing
has enhanced its reach and customer engagement, enabling seamless shopping experiences
both online and offline. As a trusted name in the industry, Vijay Sales continues to uphold
its legacy of reliability and excellence, setting the benchmark for consumer electronics
retail in India.
4. Tata Cliq:

It an e-commerce venture of Tata Group, has established itself as a distinguished player in

India's online retail landscape. Launched with a focus on providing customers with a
curated selection of products spanning fashion, electronics, appliances, and more, Tata Cliq
distinguishes itself through its commitment to quality, authenticity, and customer
satisfaction. With a user-friendly interface and intuitive browsing experience, the platform
offers shoppers access to an extensive range of products from leading brands, ensuring both
variety and reliability. Tata Cliq's emphasis on authenticity and trust is reflected in its
partnerships with renowned brands and authorized sellers, thereby assuring customers of
genuine products and seamless transactions. Furthermore, the platform's omnichannel
approach, which includes options for in-store pick-up and returns at Tata Group's retail
outlets, adds an additional layer of convenience for consumers. With a relentless focus on
innovation, service excellence, and customer-centricity, Tata Cliq continues to strengthen
its position as a preferred destination for discerning shoppers seeking quality products and
a fulfilling online shopping experience in India.
1.3 RETAIL TYPES
1. Conventional Supermarkets -
A conventional supermarket is a self-serviced food store offering groceries, meat,

produce, and limited non-food items. Half of the conventional supermarkets are very
promotional. This is called a hi-low pricing strategy. The other half of conventional
supermarkets use very few promotions and sell almost all merchandise at the same
price every day. This is called an everyday low pricing (EDLP) policy.
2. Big Box Food Retailer
Over the past 25 years, supermarkets have increased in size and have begun to sell a
broader variety of merchandise. In 1979, conventional supermarkets accounted for
85% of supermarket sales. By 1998, only 41% of supermarket sales were in
conventional supermarkets due to the growth of “big box” food retailing formats-
superstores, combination stores, and

3. Warehouse-type stores.
Superstores- are large supermarkets (20,000 to 50,000 sq. ft) stores that combine a
superstore and a full-line discount store.
Supercenters- are 150,000 to 200,000 sq. ft stores that combine a superstore and a
full-line discount store. The supercenters and full-line discount stores, sell groceries at
low prices to build store traffic. By offering broad assortments of grocery and general
merchandise under one roof, supercenters provide a one-stop shopping experience
Warehouse Club: is a retailer that offers a limited assortment of food and general
merchandise with little service at low prices to ultimate consumers and small
businesses. Stores are large (about 100,000 sq. ft) and located in low rent districts.
Along with low-cost locations and store designs, warehouse clubs reduce inventory
holding costs by carrying a limited assortment of fast-selling items. Typically members
must pay an annual fee of $25 to $35.
4. Convenience Stores:
Convenience stores provide a limited variety and assortment of merchandise at a

convenient location in a 2,000 to 3,000 sq. ft store with a speedy checkout. They are
modern versions of the neighborhood mom-and pop stores. Convenience stores enable
consumers to make purchases quickly without having to search through a large store
and wait in long checkout lines. Now almost all convenience stores sell gasoline, that
accounts for over 55% of annual sales.

1.4 Traditional General Merchandise Retail
The major types of general merchandise retailers are:
1) Department stores.
2) Full-line discount stores.
3) Specialty stores.
4) Drug stores.
5) Category specialists.
6) Home improvement centers.
7) Off-price retailers.
1) Department Stores
Department Stores are retailers that carry a broad variety and deep assortment, offer
considerable customer services and are organized into separate departments for displaying
merchandise. Each department within the store has a specific selling space allocated to it,
a POS terminal to transact and record sales, and salespeople to assist customers. The major
departments are women’s, men’s and children’s clothing and accessories; home furnishing
and furniture, and kitchenware and small appliances.
In some situations, departments in a department store or discount store are leased and
operated by an independent company. A leased department is an area in a retail store that
is leased or rented to an independent firm. Department stores’ overall sales have stagnated
in recent years due to increased competition from discount stores and specialty stores.
Many consumers wait to buy merchandise when it goes on sale rather than at the initial
retail price. 60 to 80% of all merchandise sold by department stores is on sale. In response
to this increased competition, department stores are altering their merchandise mix,
improving their in-stock position on fashion merchandise and improving their customer
service.

2) Discount Stores -
A full-line discount store is a retailer that offers low prices. They offer national brands, but
these brands are typically less fashion-oriented than brands in department stores. Category
specialists and home improvement centers compete intensely with full-line discount stores.
To respond to category specialists’ domination of hard goods, full-line discount retailers
are creating more attractive shopping environments, placing more emphasis on apparel and
developing private label merchandise, and increasing store visits by offering easily
accessible, convenience store merchandise
3) Specialty Stores -
A traditional specialty store concentrates on a limited number of complementary

merchandise categories and provides a high level of service in an area typically less than
8,000 square feet. By carrying a narrow variety but deep assortment, they offer customers
a better assortment, they offer customers a better selection and sales expertise in that
category than department or discount stores provide. In response to declining interest in
high fashion apparel, specialty stores are adopting a concept called “Lifestyle Retailing”
which tailors the merchandise to the life style of a specific group of customers.
4) Drug Stores -
Drug stores are specialty stores that concentrate on health and personal grooming
merchandise. Drug stores are facing considerable competition in pharmaceuticals from
discount stores and supermarkets adding pharmacies as well as from mail order retailers
filling prescriptions. Prescription pharmaceutical margins are shrinking due to
governmental health care policies. In response, drug store chains are building larger stores
with wider assortments and are increasing service beyond dispensing pills.

5) Category Specialists -
A category specialists is a discount store that offers a narrow variety but deep assortment
of merchandise. These retailers are basically discount specialty stores.
Most category specialists use a self-service approach, but some specialists in consumer
durables offer assistance to customers.
By offering a complete assortment in a category at low prices, category specialists can

“kill” a category of merchandise for other retailers and thus are frequently called “category
killers
Because category specialists dominate a category of merchandise, they can use their buying
power to negotiate lower prices, excellent terms, and assured supply when items are scarce.
Competition between specialists in each category is very intense as the firms expand into
the regions originally dominated by another firm. In response, category killers continue to
concentrate on reducing costs and acquiring smaller chains to gain economies of scale.
6) Home Improvement Center’s -

A home improvement center is a category specialist that combines the traditional hardware
store. It focuses on providing material and information that enables do-it-yourselfers, to
maintain and improve their homes. While merchandise in home-improvement centers is
displayed in a warehouse atmosphere, salespeople are available to assist customers in
seeking merchandise and to tell them how to use it.
7) Off-Price Retailers –
Off-price retailers offer an inconsistent assortment of brand name, fashion-oriented soft

goods at low prices. Off price retailers can sell brand names and even designer-label
merchandise at low prices due to their unique buying and merchandising practices.
Typically, merchandise is purchased at one-fifth to one-fourth of the original wholesale

There are 3 types of off-price retailers
1. Outlet Stores:
Outlet stores are off-price retailers owned by manufacturers, department or specialty store
chains.
Outlet stores owned by manufactures are frequently referred to as Factory Outlets.
Manufacturer’s view outlet stores as an opportunity to improve their revenue from
irregulars, production overruns, and merchandise returned by retailers.
2. Close-out retailers:
Closeout retailers are off-price retailers that sell a broad ,but inconsistent assortment of
general merchandise as well as apparel and soft home goods.
3. Single price retailers:
Single price retailers are closeout stores that sell all their merchandise at a single price
typically $1.
Hypermarket –
A hypermarket is a very large retail store offering low prices that combine a discount store
and a superstore food retailer in one warehouse-like building. Hypermarkets are 300,000
sq. ft. , larger than 6 football fields, and stock over 50,000 different items. Annual revenues
are typically over $100 million per store.
Hypermarkets were created in France after World War II. And they have not been very
successful in the US for a variety of reasons including less restrictive land laws,
competition and store size.

1.5 Types of Ownership –.
The major classification of retail ownership are:
1. Independent, Single-Store Establishment
2. Corporate Chains
3. Franchises
1. Independent-single-store
establishments In 1998, over 60,000 new retail business were started in the US and many
stores are owner managed. While single stores can tailor their offering to their customers
needs, corporate chains can more effectively negotiate lower prices for merchandise and
advertising due to their larger size. To better compete against corporate chains, some
independent retailers join a retail-sponsored cooperative group or wholesale-sponsored
voluntary chain
2. Conventional Supermarkets –
A conventional supermarket is a self-serviced food store offering groceries, meat, produce,

and limited non-food items. Half of the conventional supermarkets are very promotional.
This is called a hi-low pricing strategy. The other half of conventional supermarkets use
very few promotions and sell almost all merchandise at the same price every day. This is
called an everyday low pricing (EDLP) policy. On the other hand, local retailers offering
complementary merchandise and services can prosper. Often, all stores in a chain have the
same merchandise and services, while local retailers can provide merchandise compatible
with local market needs. In addition, to mergers and acquisitions leading to consolidation,
the retail chains are focusing their expertise on managing a specific retail format rather
than operating as a holding company for a diverse set of retail formats.

3. Franchising –
Franchising is a contractual agreement between a franchiser and a franchisee that allows

the franchisee to operate a retail outlet using a name and format developed and support by
the franchiser. Approximately one-third of all US retail sales are made by franchisees. The
franchising ownership format attempts to combine advantages of owner-managed
businesses with efficiencies of centralized decision making in chain store operations.
Franchisees are motivated to make their store successful because they receive the profits
after the royalty is paid. The franchiser is motivated to develop new products and systems
to promote the franchise because it receives a royalty on all sales.
• Other Forms of Ownership –
Some retail outlets are owned by their customers and others are owned by government
agencies. In consumer cooperatives, customers own and operate the retail establishment.
Consumers have ownership shares, hire full-time managers, and share in the store’s profits
through price reductions or dividends. Local, state and federal government agencies
sometime own retail establishments.

COMPANY PROFILE
2.1 An Introduction about GIRIAS.

GIRIAS is one of India's most trusted and leading consumer-preferred electronic
showrooms. The Journey started from just a 300sq.ft store to a 1000000+ sq. ft which is a
multi-city showroom brand, with more than 5 decades of quality delivery and unmatched
service. GIRIAS began its journey to create a space for itself in the retail market in
Bengaluru, by Mr. Pannalal Giria, our Managing Director. Under the guidance of his father,
the Late Sri Hanumanmalji Giria he had the vision, foresight, and business acumen to
realize the importance of organized retail when the concept did not even exist. The
foresight paid off and from the small store in 1971 GIRIAS has come a long way and is
undoubtedly India's leading retailer with 125+ Mega Stores.
GIRIAS have branches in major cities such as Ballari, Bangalore, Bangalore Rural,
Belagavi, Bidar, Chengalpattu, Chennai, Chikkaballapur, Coimbatore, Cuddalore,
Dakshina Kannada, Davangeree, Dindigul, Doddaballapura, Dharmapuri, Dharwad, Erode,
Hassan, Hubballi, Haveri, Hospet, Kalaburagi, Kanchipuram, Karaikal, Karur, Kolar,
Krishnagiri, Kumbakonam, Madurai, Mandya, Myladuthurai, Mysore, Nagercoil,
Namakkal, Nelamangala, Perambalur, Pollachi, Pondicherry, Pudukkottai, Raichur,
Ramanagara, Ramanathapuram, Salem, Shivamogga, Sivakasi, Tenkasi, Theni,
Thiruvallur Thiruvannamalai, Tiruchirapalli, Tirunelveli, Tiruppur, Tiruvarur, Tumkur,

and Vellore., today GIRIAS is India’s. leading chain of consumer durables and home
appliances
Mr. Pannalal Giria was ably assisted by his brothers Mr. Kanhaiyalal Giria, Mr. Dungarmal
Giria, and Mr. Hansraj Giria, who together established the foundation for the business to
grow from strength to strength. With the arrival of the next generation in the business, the
pace of growth was even more accelerated. Mr. Naveen Giria, Mr. Praveen Giria, Mr.
Nitesh Giria, Mr. Manish Giria, Mr. Rishabh Giria, and Mr. Arihant Giria, saw to it that
the vision of the elder generation was adhered to in letter and spirit It believes in the
philosophy of providing the latest products to customers at the best market price. The very
fact that thousands of customers come back to GIRIAS for their consumer durable needs
proves the quality of service and delivery promise that we give to our Customers, GIRIAS
- "The One Stop Shop for Consumer Durable Needs".
GIRIAS Investment Private Limited is an unlisted private company incorporated on 08th

April 1999. It is classified as a private limited company and is located in Bangalore,
Karnataka. Its authorized share capital is INR 5.00 Cr, and the total paid-up capital is INR
4.50 Cr. GIRIAS Investment Private Limited's operating revenues range is Over INR 500
Cr for the financial year ending on 31 March 2022. It is EBITDA has increased by 4.52 %
over the previous year. At the same time, it is book net worth has increased by 6.57 %.
Other performance and liquidity ratios are available here.
GIRIAS Family Photo

2.2 Brief Introduction About GIRIAS
Name of the Company GIRIAS INVESTMENTS (P) LTD
Established in the year 1971
Established By Mr. Pannalal GIRIAS,

(Under the guidance of his father late
Sir Hanumnmaji GIRIAS)
Bord of Directors 1) Mr. Kanhaiyalal Geria
2) Mr. Hansraj Giria
3) Mr. Naveen Giria
4) Mr. Praveen Giria
5) Mr. Manish Giria
6) Mr. Rishabh GIRIAS
Nature of Company Electronic store
Managing Director Mr. Pannalal GIRIAS
Activity Traders of Electronics and Home Appliances
Class of company Private company
E-Mail ID & Website info@GIRIASindia.com
www.GIRIASindia.com
Head Office Bengaluru
City Bengaluru
State & Country Karnataka
Incorporation Date/ Age 08th April 1999/ 23 Years
Last Reported AGM 30th sept 2023

Date
Category Company limited by Shares

2.3 Objectives of the Company
The main objectives of the companies are as follows:
• Modernizing the organizational culture through the introduction of new technology.
• Providing the products & services required by the market and customers.
• Creating employment opportunities to increase sales.
• Providing quality products as per the customer’s desires and wishes.
• Delivering quality and value to consumers, especially in the field of electronics

products.
A Vision of GIRIAS
“To be the first and the best option in the market to cater to all customer needs when it
comes to electronics goods and home appliances”
A Mission of GIRIAS
“GIRIAS believes in the philosophy of providing the latest products to consumers at the
best market price”
The company has 19 directors and no reported key management personnel. The longest
serving directors on the board are Kanhaiyalal Giria, Hansraj Giria, and Pannalal
Hanumanmal Giria appointed on 08th April 1999. They have been on the board for more
than 23 years. The most recently appointed director is Vimki Giria, who was appointed on
10th April 2015. Manish Giria has the largest number of other directorships with a seat at
a total of 5 companies. In total, the company is connected to 5 other companies through its
directors.

On 08th April 1999 • KANHAIYALAL GIRIA
• HANSRAJGIRIA
• PANNALAL GIRIA
On 1st September 2000 • NAVEEN GIRIA
• PRAVEEN GIRIA
On 1st October 2001 • RISHAB GIRIA
• MANISH GIRIA
On 17th May 2004 • NITIN GIRIA
On 24th August 2006 • SANTOSH GIRI
• MANJU GIRIA
• ARIHANT GIRIA
On 3rd August 2009 • SARIKA GIRIA
On 17th March 2015 • SHWETHA GIRIAK
• AMALADEVI JAIN
• RASHI GIRIA
• RASHMI GIRIA
• SHILPA GIRIA
On 10th April 2015 • VIMKI GIRIA

2.4 The Structure of Organization

2.5 The department of GIRIAS are.
➢ Purchase Department
The role and responsibility of the Purchase Department are to check whether the electronic
products which had been ordered as per our requirements arrive directly from
manufacturers to the store and whether the purchase order copy is sent to the Bengaluru
head office or not. After that, some important things are also to be looked at and they are
to
a) Receive “the request for purchase” from the factory.
b) Send enquires, get, and compare quotations, and select supplies in consultation with
the operating manager.
c) Place purchase orders for electronic goods as per the demand.
d) Arrange for the rejected goods and get replacement etc. e. Make payments and
arrange for onward dispatch of cheques.
➢ Personal Department
The personnel department is the most important department of every organization

& it is concerned with personnel management, which is managing or guiding
manpower gently for the organization’s benefits and development. The personnel
department has to record the daily attendance of workers. It maintains quality
records to demonstrate the achievements of specified requirements at various stages
and to provide the profit of effectiveness in the implementation of quality.
➢ Accounts Departments
The accounts department is one of the important departments of every organization,

as it deals with payments, receipts, pending payments, EMI & loans, and other
financial-related transactions of the organizations. The activities are kept updated
daily.

➢ Sales Departments
In every organization, sales is the most important thing. As it leads to the running
of organizations smoothly. It is also said as a transaction that includes an exchange
of services or goods for a certain amount of money. In GIRIAS the work of the
sales department is to sell the products which are needed by customers when they
entered the store. And here there are dedicated and well experienced salespersons
in GIRIAS. The determination and dedication towards their work lead and motivate
other employees too.
➢ Service Department
After sales, service is also one of the important aspects that any organization does
not ignore. After buying a product or goods at GIRIAS the customer they must
deliver proper service. However, a service department does not produce any of the
products. Instead, it provides services to the customer it may before sales or after
sales
TYPES OF THE PRODUCTS OFFERED ARE:
1. Refrigerators/Fridges
2. Televisions
3. Washing Machines (FL/TL)
4. Air Conditioner
5. Smartphone’s
6. Other Home Appliances

2.6 POLICIES OF GIRIAS
1. Returns Policy
'Return' is defined as the action of giving back the item purchased by the buyer to GIRIAS
INDIA, on the GIRIAS INDIA website. The following situations may arise:
a. Item was/ were damaged during the Shipping.
b. Products was /were missing.
c. The wrong item was/ were sent by GIRIAS INDIA
2. Replacement Policy
Buyers need to raise the replacement request within 7 days from the date of delivery of
products. Once the Buyer has raised a replacement request, contact us at the registered
number and e-mail at sales@GIRIASindia.com on the Website. Once the replacement
request has been raised, the following steps shall be followed Buyer is asking for "Reason
for Return". Among others, the following are the leading reasons.
a. Shipping was damaged.
b. Item was defective.
c. Item Dead on Arrival
d. Item(s) were missing.
e. The Wrong item sent.
In case GIRIAS INDIA accepts the replacement request, the Buyer shall be required to
return the product. If the product is unavailable at all, GIRIAS INDIA can provide a refund
to the Buyer and the Buyer shall be obligated to accept the refund instead of a replacement.
All the product parameters shall be required to be complied with in cases of replacement.

1. Shipping & Delivery
Shipping and Delivery is the charge which arises after sales. Delivery times are not
guaranteed but are our best approximation and will vary with specific requests. Shipments
and deliveries only occur on weekdays. Shipping and Delivery are subject to change and
will be determined at the time of order. Estimated delivery time assumes orders are placed
before noon (IST). Orders placed late on Friday or Saturday will not be processed until
Monday. Currently, we support standard delivery which is free of charge. Orders arrive in
7 to 15 business days when ordered before noon (IST)..
2. Gifts
When returning a gift, a GIRIAS Gift Card will be issued to the gift recipient for the amount
of the returned merchandise. The card can be used for purchases from
www.GIRIASindia.com. The courier charges for the returned gift have to be borne by the
customer and GIRIAS INVESTMENTS PVT LTD. does not hold any responsibility in
case of damage to goods in transit when returned. In case the gift is damaged in transit
onward, send the image of the packaging and the damaged product before reverse shipping
the same and send an e-mail to sales@GIRIASindia.com with the order id in the subject of
the e-mail.
3. Customer Orientation
The company values its customer to maintain their confidence by providing products of
high quality, at a reasonable price. The company believes in the concept of the “consumer”
that emphasizes the Customer needs in production. This policy has helped the group to get
an a of the Product value as perceived by the customer & devise positioning strategies
based on the expectation of the customer & expectation of the products are both
standardized & customized. They have established an ongoing relationship with their
customers.

4. Profanity Policy
GIRIAS INDIA prohibits the use of language that is racist, hateful, sexual, or obscene in
nature in a public area.
a. Violations of this policy may result in a range of actions,
b. Including Limits placed on account privileges.
c. Loss of special status. Account suspension.
7. Disputes (Resolutions) Policy

Generally, transactions are conducted smoothly on GIRIAS INDIA. However, there may
be some cases where both the Buyers and GIRIAS INDIAs may face issues. At GIRIAS
INDIA, we have a Dispute Resolution process to resolve disputes between Buyers and
GIRIAS INDIAs
Following are the indicative examples of potential disputes:
a. Wrong item received.

b. Item Not as described.
c. Damaged or Seal broken on Product.
d. Part/Accessory missing.
e. Item not Compatible
f. GIRIAS INDIA Description/Specification Wrong
g. Defective (Functional issues)
h. The product not working, and the Manufacturer claims an invalid
Invoice.
In case the Buyer raises a dispute, then GIRIAS INDIA will try to resolve the dispute. If
the dispute is resolved in favor of the Buyer, a replacement is provided once the product
is returned.

2.7 THE OTHER COMPANIES OF GIRIAS ARE:
1. GIRIAS Investment Private Limited
(Hereinafter also referred to as “Demerged Company”) was incorporated on the 8th Day
of April 1999 with CIN U51395KA1999PTC025042 and is presently having its
registered office at No.47, 3rd Floor, 3rd Main, 15th Cross Margosa Road,
Malleshwaram Bangalore Karnataka 560003. The Company is inter alia engaged in the
business of dealers in all kinds of Electric and Electronic Goods (white goods) and
consumer durables and commercial properties, assets, and acquiring of real estate
properties, lands & buildings.
2. GIRIAS Infrastructure Private Limited
(Hereinafter also referred to as “Resulting Company” 1) was incorporated on the 20th

Day of June 2019 with CIN U45500KA2019PTC12543 and is presently having its
Registered Office at No 47,15th cross, 3rd Main Margosa Road, Malleshwaram
Bangalore Karnataka 560003. The Company is engaged in the business of Acquiring,
promoting, developing ng, and improving lands and hereditaments and erecting and
building thereon flats, houses, shops, Office Space, and other buildings and to hold
occupy, exchange underlet, mortgage, sell or otherwise deal with the same and generally
deal in real estates of all kinds and to enter into Joint Development Agreements and to
develop all the vacant lands.
3. GIRIAS Leasing Private Limited
(Hereinafter also referred to as “Resulting Company” 2) was incorporated on 18th

November 2019 with CIN U70109KA2019PTC129727 and is presently having its
Registered Office at No. 47,15th cross, 3rd Main Margosa Road, Malleshwaram
Bangalore Karnataka 560003. The Company is engaged in the business of leasing real
estate assets like personal property of all kinds and in particular lands, buildings
hereditaments, business concerns, office, and commercial space, and Show Rooms.

4. GIRIAS Housing Private Limited
(Hereinafter also referred to as “Resulting Company” 3) was incorporated on 26th

February 2020 with CIN U55101KA2020PTC133025 and is presently having its
Registered Office at No. 47,15th cross, 3rd Main Margosa Road, Malleshwaram
Bangalore Karnataka 560003. The Company is engaged in the business of establishing,
running, and managing residential/commercial spaces for paying guest
accommodations, co-living spaces, and service apartments. GIRIAS Investment Private
Limited, GIRIAS Infrastructure Private Limited, GIRIAS Leasing Private Limited, and
GIRIAS Housing Private Limited shall hereinafter be individually referred to as
“Company” and collectively as “Companies”.
2.8 COMPETITORS OF GIRIAS
1. Reliance Digital
Reliance Digital stands as a flagship electronics retail chain under the Reliance Retail
umbrella, a subsidiary of Reliance Industries Limited. Renowned for its extensive selection
of consumer electronics and appliances, Reliance Digital caters to the diverse needs of
tech-savvy consumers across India. With a sprawling network of stores in prime locations,
the brand offers a seamless shopping experience, allowing customers to explore and
purchase a wide array of products ranging from smartphones, laptops, tablets, and

televisions to home appliances, cameras, audio systems, and accessories. Reliance Digital
distinguishes itself by providing not only the latest technology offerings but also value-
added services such as product demonstrations, installation, and after-sales support,
ensuring customer satisfaction at every step of the journey. Furthermore, the brand's
strategic partnerships with leading global and domestic brands bolster its product portfolio,
reinforcing its position as a trusted destination for high-quality electronics and gadgets.
Through its commitment to innovation, customer-centricity, and relentless pursuit of
excellence, Reliance Digital continues to shape the Indian electronics retail landscape,
offering consumers unparalleled choices and experiences in the digital age.
2. CROMA
Launched in 2006, Croma was the first one-of-its-kind large format specialist retail store
that catered to all multi-brand digital gadgets and home electronic needs in India. The Tata
Group, a global enterprise, was founded in 1868 by Sir Jamshedji Tata. The group’s
headquarters in Mumbai encompasses 30 primary business sectors across 10 verticals. the
Tata Group has established and financed various institutions for research, education &
cultural enrichment.

3. HARSHA India
Harsha Electronics Limited is a well-established name in the Indian consumer electronics

industry, known for its commitment to quality products and exceptional customer service.
Founded in [year], Harsha Electronics has carved a niche for itself as a reliable retailer of
a wide range of electronic appliances and gadgets. With a network of stores across several
cities, the company offers customers a diverse selection of products, including televisions,
refrigerators, air conditioners, washing machines, mobile phones, laptops, and more.
Harsha Electronics is recognized for its focus on providing value for money, with
competitive pricing and attractive deals. The company's knowledgeable staff members are
trained to assist customers in making informed purchasing decisions and to provide after-
sales support. Moreover, Harsha Electronics has embraced digital transformation, offering
customers the convenience of online shopping through its e-commerce platform. Through
its dedication to customer satisfaction and its commitment to staying abreast of
technological advancements, Harsha Electronics continues to thrive as a trusted name in
the Indian electronics retail sector.
Product Basement of GIRIAS:

The requirement of the goods will be sent to the head office in Bangalore, where it will be
evaluated and after that, it will be sent to the manufacturer & quotations with a price. Once
the Manufacturer sends the required products to the head office in Bangalore, there it will
be distributed to the particular district branch retail outlets.

Selling Steps of GIRIAS
Prospecting
Initial Contact
Sales Presantation
Handling Objections
Closing The Sales
Follow up and Service

after the sales

GIRIAS HOME APPLIANCES, HAVERI
NAME GIRIAS INVESTMENT PVT LTD

HAVERI
TYPE RETAIL STORE
STARTED IN 10/03/2020
OWNER RAMESH R PATIL
LOCATION RENUKA ARCADE, OPP TOWN

POLICE STATION,PB ROAD
HAVERI
History Of GIRIAS Haveri
Our GIRIAS store first called BALAJI Home appliance which was started in the year 15th
April 1995 by Mr. Ramanna S. Patil and is popular for its goodwill of family as the family
is associated with many NGOs like Rotary club, Lions club which are active in Haveri
District. The present owner RAMESH. R. PATIL is the member of this clubs at Haveri.
GIRIA retail store started in 10 March 2020. in Haveri (club road) Head office located in
Bangalore. They selling various types of products like Television, Refrigerators, Air-
conditions, Micro wave ovens, Laptop, Camera With the help of various companies’ brands
like Samsung, Whirlpool, Onida, Sony, LG, V-Guard,

Local Competitors for GIRIAS In Haveri
1) ESWAR ELECTRONICS
Eswar electronics was started in 2015 it is one of the leading Electronic retail stores
in the Haveri ,It is around 4000 sq feet it is one of the biggest store in Haveri.
2) GODACHI ELECTRONICS
Godachi electronics was started in 2003 and is the top retail store in Haveri, It is around
3500 sq foot and is the second biggest store at Haveri.

MAJOR PRODUCTS @ GIRIAS
Home Appliances and Kitchen Products: Mixers, Cookers, Water heater, Iron
Box, Electronic Stoves, Fans, Nonstick wares.
Consumer Durables Products: Television, Music Systems, Micro wave ovens,

coolers and Air Conditioners, Refrigerators, Washing Machines, Home Theatre Systems
etc.
Electronic Goods: Cameras, Mobile Phones, Digital- Cameras, i-pods, Laptops etc.
Major Brands
Samsung, Whirlpool, Onida, Sony, LG, V-Guard, Pigeon, Philips, Preethi, Ultra, Voltas,
Prestige, Butterfly, Bajaj, Toshiba, Dell, Panasonic, Sansui, Nokia,

Types of the Products offered are:

1. Refrigerators/Fridges
Features Single Doors Double door Triple door Side by side

Price 7000 to 18,000 20,000 to 30,000 to 60,000 to
35,000 50,000 90,000
Capacity 160Ltr to 220Ltr to 240Ltr to 500Ltr to
246Ltr 350Ltr 500Ltr 800Ltr
Power Low Mid High High
consumed
Floorspace 53 CM 62CM 76CM 85CM
Features Limited Limited More More
Weight 33 kg 36kg 39 kg 40 g
capacity

2. Laptops
3. Televisions

4. Washing Machines (FL/TL)
5. Air Conditioner

6. Smartphone’s
7. Other Home Appliances

Types of the products Name of the brands

Samsung
LG (Life Good)
Haier
Bosch
Refrigerator/Fridges Voltas-Beko (A TATA product)
Panasonic
Whirlpool
Whirlpool
Godrej
Haier
Washing Machine LG (Life Good)
IFB
Bosch
Samsung
Television LG (Life Good)
Samsung
Sony
Panasonic
Haier
Mixer
Stand fan
Other Products Available
Table fan
are
Ovens
Geiser
Vacuum Cleaner
Water Purifier

2.9 SWOC ANALYSIS

SWOC analysis is a tool for auditing an organization and its environment. It is the 1stStage
of planning and helps markets to focus on key issues. SWOC stands For Strengths,
Weaknesses, Opportunities, and Challenges. Strength and Weakness are internal factors,
opportunities and threats are external factors.
STRENGTHS:
❖ Brand loyalty.
❖ Attractive pricing.
❖ Extensive range of products.
❖ Various products, with brand.
WEAKNESSES:
❖ Poor customer service.
❖ Fail to awareness about GIRIAS store.
❖ Poor advertisement channel
OPPORTUNITIES:
❖ Fit to trend.
❖ New digital lifestyle.
❖ Verities of product
CHALLENGES:
❖ Strong Competitors
❖ Conducting less events

3.1 Details of Reporting Authority

Shri. Ramesh R Patil is the external guide who is the owner of GIRIAS Home Appliances
Haveri. He has More than 20 years’ experience in the home appliances business and
furniture business.
NAME RAMESH R PATIL
DESIGNATION MANAGER
ORGANISATION GIRIAS HOME APPLIANCES
HAVERI
LOCATION HAVERI
EMAID-ID giriashaveri@gmail.com
PHONE NO 8310479253
3.2 Nature of Work assigned
❖ Giving guidance about EMI Plans to customers

• Bajaj finance is associated with GIRIAS since25 years
• (2000 Rs is taken as charges for making EMI plans where EMI card & insurance
care will be provided to the customer) Customers bank pass book, pan card &
Aadhar card copy will be taken for this process and a Bank cheque must also be
provided to GIRIAS store. In case if there is any single day due in payment of
this instalments there will be fine of 599 Rs from Bajaj finance and another 599
Rs fine from GIRIAS
• This service is provided based on customers CIBIL Score where this score is
derived using the credit history found in the CIBIL report. The CIBIL score must
be more than 720.
❖ Contacting customers who have visited our store

• Our duty is to collect the phone number of customers who have visited to our
store and are willing to buy the goods to keep day today touch with customers by
contacting them.
❖ Responding to Enquires and Concerns of Customers.

3.3 Importance of job to the organization.

I have the opportunity to interact with customers directly through sales and support. This
gives me valuable insights into their needs, preferences, and pain points related to home
appliances. Sharing these insights with the organization can help in:
Understanding Customer Needs
• Product Development: Identifying features and functionalities that customers

truly value, informing future product design and innovation.
• Marketing and Sales: Tailoring marketing messages and sales strategies to

resonate better with specific customer segments, leading to increased sales and
brand loyalty.
• Customer Service: Understanding common customer concerns and feedback can

help improve service quality and address issues more effectively.
3.4 Work Flow Pattern Adapted to do Job

1. Customer enquiry: When Customers visit our store, we asked them that what product
they want to purchase and what’s the price limit and their expectations regarding the
product according to their expectations and limits the product is shown.
2. Further if customers wish to purchase the product through EMI. The whole EMI
process will be explained to the customers like what all documents are required to
make EMI for the product and what are the rules and regulations that are to be followed
for this process are explained in detail.
3. "Customer Service: Provide excellent customer service by assisting customers with
EMI-related inquiries and ensuring a positive buying experience.
4. Product Knowledge: Stay updated on GIRIAS' product range to effectively
communicate features, benefits, and financing options to customers.
5. EMI Process: Understand and explain the EMI application and approval process to
customers, ensuring they are aware of terms and conditions.
6. Documentation: Collect and verify necessary documentation from customers for EMI
applications and ensure accuracy in processing.
7. Compliance: Adhere to all legal and regulatory requirements related to consumer

finance and EMI transactions.

8. Confidentiality: Maintain the confidentiality of customer information and adhere to
data protection policies.
9. Communication: Clearly communicate EMI terms, interest rates, and any associated
fees to customers, promoting transparency.
3.5 Job Performance

• Communicated with customers by explaining the products at GIRIAS Engaged in
selling the products at GIRIAS mainly engaged with providing Emi plans to the
customers explain the various types of EMI plans.
• Our primary duty is to collect the contact number of every customer who visited
our store and continuously be in touch with those customers until they wish to buy
the product at our store influencing customers by our product and our store
• Collecting every document from the customers and submitting it to Bajaj Finance.
and informing customers if there are any dues in their EMI

3.6 Learning Experience

Working at the electronics shop during my internship was a genuinely transforming
experience. Through hands-on experience with a variety of electronic devices I've been
able to learn about cutting-edge technology and client preferences. Collaborating with my
other sales leaders has helped me improve my ability to resolve issues and develop a better
grasp of the sector. Not to mention how the energetic retail atmosphere has improved my
flexibility and communication abilities. Overall, this internship has provided me with a
comprehensive understanding of the electronics business, preparing me for future
opportunities in this competitive area. The following are some features of learning at
GIRIAS in Haveri. I learned how to communicate with consumers. I learned the value of
communication from the internship interacting with consumers to connect with them and
make them understand about the product and conveying them by offering all the associated
details of the product.
• I experienced the issues of retail business.

• Learned about various EMI plans.
• I learned about the many departments of GIRIAS. I learn how the departments run
and what their duties are. How do they cooperate and achieve their targets?
• I also learned about the important roles of each department.
• I learned how huge firms market their brands.
• I learned about the market leaders at Haveri.

BIBLIOGRAPHY
❖ WEBSITES
www.giriasindia.com
https://www.ibef.org/industry/retail-
india\https://www.investindia.gov.in/sector/retail-e-commerce

ANNEXURES
• Joining Letter
• Weekly Report

HSP 3

Uploaded by

Document Informationclick to expand document informationSip

Document Informationclick to expand document information

Copyright:

Available Formats

HSP 3

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

HSP 3

Uploaded by

Copyright:

Available Formats

AN ORGANIZATION STUDY ON GIRIAS HOME APPLIANCES, HAVERI

1.1 INTRODUCTION TO RETAIL INDUSTRY

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 1 | 45

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 2 | 45

Products: The industry introduces vast array of electronics devices including

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 3 | 45

1.2 TOP LEADING COMPANIES

A subsidiary of Reliance Industries Limited, stands as a dominant force in India's retail

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 4 | 45

everyday essentials, providing a convenient shopping experience across its supermarkets

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 5 | 45

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 6 | 45

It an e-commerce venture of Tata Group, has established itself as a distinguished player in

1.3 RETAIL TYPES

A conventional supermarket is a self-serviced food store offering groceries, meat,

2. Big Box Food Retailer

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 7 | 45

Convenience stores provide a limited variety and assortment of merchandise at a

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 8 | 45

1.4 Traditional General Merchandise Retail

The major types of general merchandise retailers are:

2) Full-line discount stores.

6) Home improvement centers.

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 9 | 45

A traditional specialty store concentrates on a limited number of complementary

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 10 | 45

By offering a complete assortment in a category at low prices, category specialists can

6) Home Improvement Center’s -

Off-price retailers offer an inconsistent assortment of brand name, fashion-oriented soft

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 11 | 45

There are 3 types of off-price retailers

3. Single price retailers:

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 12 | 45

1.5 Types of Ownership –.

The major classification of retail ownership are:

1. Independent, Single-Store Establishment

A conventional supermarket is a self-serviced food store offering groceries, meat, produce,

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 13 | 45

Franchising is a contractual agreement between a franchiser and a franchisee that allows

• Other Forms of Ownership –

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 14 | 45

2.1 An Introduction about GIRIAS.

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 15 | 45

GIRIAS Investment Private Limited is an unlisted private company incorporated on 08th

GIRIAS Family Photo

KOUSALI INSTITUTE OF MANAGEMENT STUDIES, KARANATAK UNIVERSITY DHARWAD P a g e 16 | 45

2.2 Brief Introduction About GIRIAS

Name of the Company GIRIAS INVESTMENTS (P) LTD

Established in the year 1971

Established By Mr. Pannalal GIRIAS,

Bord of Directors 1) Mr. Kanhaiyalal Geria

2) Mr. Hansraj Giria

3) Mr. Naveen Giria

4) Mr. Praveen Giria

5) Mr. Manish Giria

6) Mr. Rishabh GIRIAS

Nature of Company Electronic store

Managing Director Mr. Pannalal GIRIAS