TOOLS AND METHOD
USED FOR RESEARCH
Alagu Prasanna M
III CSE
UX Research
Focuses on understanding user behaviors, needs,
and preferences to inform the design process and
improve user experiences.
Effective UX research leads to user-centered
design, reducing risks associated with
assumptions and enhancing product usability and
satisfaction.
UX Research methods
Qualitative Research
Quantitative Research
Qualitative Research
Exploratory form of the research where the
researcher collects verbal, behavioral or
observational data which is interpreted to get
insights.
Methods include focus groups, contextual
interviews, user interviews, and ethnography
studies.
Qualitative Research Methods
1. Focus Groups:
It brings together 6-9 Participant users. The
Goal of the Test is to discover what users
want from the Product.
Furthermore, conducting Focus Groups
allows you to learn about their attitude,
opinion and reactions to concepts that you
are testing with Users.
Qualitative Research Methods
2. Contextual Interview:
It involves one-on-one interaction between
user and researcher.
And the interaction involves the researcher to
watch and observe the user work in their
environment; and then discuss those activities
with them.
Qualitative Research Methods
3. User Interview :
It provides you the rich information and
insights of what your target users think about
your new product, site or service.
A User Interview is typically conducted by 2
UX researchers, one to conduct the interview
and other to record the interview and take
notes.
Qualitative Research Methods
4. Ethnography Study:
Ethnography is a kind of social research.
It is type of qualitative research which
provides a detailed and in depth description
of everyday life and practice taking a wider
picture of culture.
Quantitative Research
Structured way of collecting and analyzing
data in numeric form.
Analysis, interpretation and presentation
of numerical data is done by using
Statistical techniques .
Quantitative Research Methods
1. Survey:
It consists of a set of questions to gather wide
information on a wide range of topics.
It is an easy way of collecting quantitative data
from a large number of users within lesser
amount of time.
Types of Surveys: Online, Face-to-Face,
Telephone.
Quantitative Research Methods
2. Statistical Techniques:
Utilizes statistical software (e.g., Excel,
SPSS) for analyzing and interpreting
numerical data.
Enables researchers to draw meaningful
conclusions and identify trends from
survey data.
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