Individual Research Presentation
Unit 3:
(BRADDOCK’S MODEL OF
COMMUNICATION)
“Mastering the Communication Cycle”
Prepared by:
IZZY N. GOMEZ
Presenter
Unit 3: (BRADDOCK’S MODEL OF COMMUNICATION)
“Mastering the Communication Cycle”
Terminal Objective:
By the end of this lesson able to explain the Braddock’s Model of Communication and its
components and apply it to analyze and improve communication processes in various contexts.
Enabling Objectives:
Define the Braddock’s Model of Communication and its significance in the field of
communication.
Identify and describe the key components of Braddock’s Model of Communication, including the
who/communicator, what purpose/motives, what circumstances/time/setting, what
content/presentation, which channel/media, to whom/audience, what effect/reaction.
To give importance on the main purpose of this model
Key Understandings:
Richard M. Braddock created the well-known communication theory known as Braddock's Model
of Communication (sometimes referred to as Braddock's Model of Public Speaking) in the 1960s.
The fields of public speaking and rhetorical communication benefit most from this concept. It is
frequently used to examine and comprehend the elements and procedures involved in powerful
persuasion.
The components of Braddock's model of communication:
Who (Communicator), Says What (Message), To Whom (Receiver), In What Channel
(Medium), With What Effect (Effect), Under What Circumstances (Context/Contextual
Factors), For What Purpose (Purpose/Intent of the Communication)
This model highlights the importance of the circumstances under which the communication takes
place and the purpose behind it, offering a more holistic view of the communication process. The
interconnectedness in Braddock's model underscores how each element influences and is
influenced by the others, providing a more comprehensive understanding of communication
dynamics.
Materials:
Session Guide
Power Point Presentation
Examples
References:
https://www.scribd.com/document/673681146/Braddocks-Model-of-Communication
https://www.scribd.com/document/372996761/Communication-In-Education
Procedure:
1. Introduction: Begin by giving a trivia question based on Richard Braddock’s Model of
Communication.
2. Background: Provide a brief background about Richard Braddock, the creator of the model.
Explain that the model was developed in 1960s also known as (Braddock's Model of Public
Speaking).
3. Overview of Braddock’s Communication Model: Present an overview of the key components of
the model: who/communicator, what purpose/motives, what circumstances/time/setting, what
content/presentation, which channel/media, to whom/audience, what effect/reaction.
4. Abstraction:
Braddock's model of communication can be understood by breaking down its core elements into a
simplified and conceptual framework. This abstraction focuses on the fundamental interactions
and relationships between the components without the detailed context, maintaining the essence
of how communication operates in interconnected ways.
Abstraction of Braddock's Model:
1. Sender (Who)
o The originator of the message.
o Represents the source or communicator.
2. Message (Says What)
o The content or information being communicated.
o Represents the subject or topic of communication.
3. Receiver (To Whom)
o The intended audience or recipient of the message.
o Represents the target of the communication.
4. Channel (In What Channel)
o The medium through which the message is transmitted.
o Represents the method or mode of communication (e.g., verbal, written, electronic).
5. Effect (With What Effect)
o The outcome or impact of the message on the receiver.
o Represents the result or consequence of the communication.
6. Context (Under What Circumstances)
o The situational factors influencing the communication process.
o Represents the environment or conditions under which communication occurs.
7. Purpose (For What Purpose)
o The reason or intent behind the communication.
o Represents the goal or objective of the communication.
5. Give example of Braddock’s model of communication
Example: A company CEO is delivering a quarterly financial report to shareholders via a live
webcast. The CEO aims to reassure investors about the company’s performance despite recent
market volatility.
Say: Before I end the session, I would like to share with you this quote.
