DATA ANALYST Contact 0546902303 | anjum.khan872@gmail.com Data Analyst with over 8+ years of experience in data-driven decision-making, predictive modeling, and backend support. Proficient in optimizing digital marketing strategies to boost online visibility and conversion rates. Holdsa Degree in Computer Science Engineering and Certifications in Data Science from MIT (Massachusetts Institute of Technology). Adept at employing advanced statistical methods and predictive analytics using SQL, Python, and R for data analysis and visualization to support strategic organizational growth.
EXPERIENCE DATA SCIENTISTS |F r e e l a n c e | Mar 2023 – Present
• Executed data-driven segmentation and clustering analysis using advanced machine learning techniques. • Applied dimensionality reduction methods like PCA and t-SNE for feature extraction and visualization. • Performed demand forecasting, trend analysis, and customer behaviour modelling to optimize strategies. • Utilized unsupervised learning for customer segmentation and enhanced service delivery through data- driven insights. • Leveraged analytics to improve operational efficiency, drive strategic decision-making, and enhance customer experience.
DATA ANALYST | Outshine Solutions Pvt Ltd Noida | Mar 2022 – Feb 2023
• Managed database systems, ETL processes, and performed statistical analysis (regression, clustering, time-series). • Developed predictive models to derive insights and support business decisions. • Proficient in SQL, Python, and R for data extraction, transformation, and analysis. • Created and communicated insights via dashboards, reports, and visualizations. • Gathered and aligned business requirements with operational goals, driving process improvement and automation. • Applied analytical skills and business process modelling to enhance efficiency and address challenges. • Leveraged retail industry experience for data-driven solutions and stakeholder collaboration.
DIGITAL MARKETING MANAGER | Anum Enterprises Pvt Ltd Delhi | Feb 2020 – Feb 2022
• Developed and implemented digital marketing strategies to optimize visibility and conversion rates. • Managed SEO, Social Media Marketing, Email Marketing, and Content Marketing campaigns. • Conducted keyword research, ad optimization, and A/B testing to enhance performance. • Planned and executed Google Ads, Facebook, and Instagram campaigns, analyzing KPIs and ROI for continuous improvement. • Collaborated across teams and managed marketing budgets while staying updated on industry trends to drive innovation.
MAR 2018 – FEB 2020 • System Maintenance: Ensure smooth backend operations. • Order & Inventory Management: Process orders and manage inventory. • Platform Administration: Support e-commerce platforms. • Payment Gateway Oversight: Ensure secure transactions. • Integration & Analysis: Integrate systems, analyze data for optimization. • Technical Support: Assisted users with backend-related issues. • Upgrades & Collaboration: Implement updates, collaborate with teams. • Compliance & Documentation: Ensure regulatory compliance & documentation. ECOMMERCE BACKEND SUPPORT | Sun Micro Networks Pvt Ltd Delhi | MAR 2015 – FEB 2018 • Led sales strategies and managed high-performance teams. • Identified new business opportunities and negotiated contracts. • Utilized data analytics to improve sales processes. • Collaborated with marketing and product development teams to drive sales growth. • Stayed updated on emerging technologies and industry trends to maintain a competitive edge.
PROJECTS 1. MARKETING CAMPAIGN ANALYSIS (BASED ON SILHOUETTE SCORE) a. Conducted data-driven segmentation using clustering. b. Analyzed segment characteristics for behavioral insights. c. Developed personalized marketing campaigns.
2. PROJECT ON PCA AND T-SNE
a. Identified distinct groups of vintage cars based on features like displacement, horsepower, and acceleration. b. Helped target different audience segments more effectively. c. Driven strategic marketing and sales decisions through detailed analysis.
3. FOODHUB DATA ANALYSIS
a. Analyzed order data to understand demand for different restaurants. b. Provided insights to enhance customer experience. c. Assisted in strategic planning to improve service delivery.
4. PROJECT ON UNSUPERVISED LEARNING
a. Enhanced All Life Bank's credit card customer base through personalized campaigns. b. Used unsupervised learning techniques to identify customer segments. c. Assisted in upgrading the service delivery model for faster query resolution. d. Improved customer support services based on data-driven insights.
EDUCATION Bachelor of Engineering in Computer Science Jamia Millia Islamia University Certification in Applied Data Science Massachusetts Institute of Technology (MIT) Diploma in MySQL and Statistics for Data Analysis Alison Advanced Diploma in Data Science with R Language Alison
SKILLS • Data Analysis: Regression, Clustering, Time Series Analysis • Tools & Languages: SQL, Python, R, Tableau, Power BI, Microsoft Office Suite • Technical Skills: ETL Processes, Database Management, Data Visualization • Marketing Skills: SEO, SEM, Social Media Marketing, Email Marketing • Soft Skills: Analytical Thinking, Problem-Solving, Communication, Presentation
INTEREST Reading, Gardening, Internet Surfing, Traveling
