Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA

SEMESTER III
CORE COURSE-202 FUNDAMENTALS OF FINANCIAL MANAGEMENT

Course Objectives:
(1) To familiarize students with the concepts, tools and practices of financial
management.
(2) To understand the decisions to be taken by financial managers of business firms.
Number of credits: 3
Lectures per week: 3 of one hour each
Hours: 40

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

Unit I: (10 hours)

A) Finance Function: Meaning, Scope, Classification of functions (Long term-short
term; Executive-Routine).
Organisation of Finance Function (status and duties of a Financial manager :
Treasurer and
Controller).
Objectives/Goals of Financial Management.
B) Time Value of Money: Concept and numericals of Compounding and
Discounting including annuity (excluding valuation of securities).

Unit II: (10 hours)

A) Management of working capital: Concept, Types, Factors affecting working
capital needs, Operating cycle approach, Dangers of excessive and inadequate
working capital.
B) Cash Management: Meaning, Motives of holding cash, Functions/objectives of
cash management, Cash budget (with numericals).
C) Inventory Management: Meaning, Objectives of holding inventory, Factors
affecting inventory, Techniques of inventory management :(1) EOQ (with
numericals including discount concept), ABC Analysis(without numericals) (2)
Reorder point (without numericals),
D) Recievables Management: Meaning, Cost and benefits, size of of receivables,
optimum credit policy and credit policy variables, (only simple numericals of
receivables are expected.)

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Unit III: (10 hours)

A) Leverage: (numericals and theory)
Operating leverage: Meaning, degree and effects of operating leverage on profits.
Financial leverage: Meaning and degree
Trading on equity: Meaning, benefits and risks (including EBIT-EPS analysis)
Combined leverage.
B) Concept and numericals on : (a) Financial Break-Even, (b) Indifference point

Unit IV : (10 hours)

Capital budgeting:
A) Meaning and significance fo captial budgeting, Types of capital budgeting
decisions.
B) Techniques: (Meaning, Accept-Reject criterion, Advantages and Disadvantages,
comparison and numericals based on each method.)

1. Payback period
2. Average Rate of Return
3. Net present value
4. Profitability Index
5. Internal Rate of Return

Allocation of marks for question paper

Units Marks out 70

Unit 1 17 marks
(A) 08
(B) 09
Unit 2 18 marks
(A) 06
(B) 07
(C and D) 07

Unit 3 17 marks
(A) 08
(B) 09

Unit 4 18 marks
(A) 06
(B) 12
Note: Question no.5 shall include MCQs such
that equal weightage is given to all units and
they could be from any one/two /three or all
sub-units.

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TEXT BOOKS:
1. Financial Management-Principles and Practice: C.Sudarsana Reddy, Himalaya
Publishing House.

REFERENCE BOOKS:
1. Financial Management: Text, Problems and cases: M.Y.Khan and P.K.Jain :Tata
McGraw Hill Education Pvt. Ltd.
2. Financial Management P.V. Kulkarni and B.G. Satyaprasad.
3. Essentials of Financial Management: I.M.Pandey, Vikas Publishing House Pvt.
Ltd.
4. Financial Management : Prasanna Chandra.
5. Financial Management : Dr. V.k. Palanivelu, S. Chand.
6. Financial Management : Sheeba Kapil, Pearson.
7. Financial Management : Rajiv Srivastav and Anil Mishra, Oxford university
press.

Topics for Assignment :

1. Introduction to Contemporary issues like: JIT systems, Out sourcing,
Computerised inventory control system.
2. Techniques of controlling inflows and outflows in modern times.
3. Captial Rationing and its relevance in capital budgeting decisions.
4. Capital Structure: Meaning and Features of an ideal capital structure.
5. Relationship of finance with economics, accounts and other disciplines.

Topics for Presentation/Seminar:

1. Managment of working capital in India.
2. Emerging role of finance managers in India.
3. Effect of high and low operating and financial leverage for a business.
4. ABC analysis of debtors.

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 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

CORE COURSE – 201 INTRODUCTION TO MARKETING

MANAGEMENT

Introduction: The field of management has undergone a sea change and has today
assumed a form of a profession with a well-defined body of knowledge. This knowledge
is continuously evolving and newer trends are constantly emerging. Now it has become
utmost necessary for everyone to have knowledge of this field.

Objective: This subject is designed to provide a basic understanding of the subject of

marketing management to the students. What marketing management is? How it has
evolved during the time? What can be marketed and How it can be marketed?

The second part of the same subject (offered in the fourth semester) will throw light
on the variables of marketing mix and the marketing strategies related to it.

Total Hours : 40
Number of credits: 3
Lectures per week: 3 of one hour each

Unit Weightage
Unit-I 25%
Unit-II 25%
Unit-III 25%
Unit-IV 25%
Total 100%

UNIT I: Introduction to Marketing (10Hours)

E) Scope and Importance
F) Core Marketing Concepts
G) Marketing as a Function
H) Marketing Orientations or Concepts
I) Difference between Selling & Marketing
J) Marketing Process
K) Marketing Mix

- Developing the Marketing Mix

- The Role of Marketing Mix in Marketing Planning and Marketing Strategy
- Choosing the Optimum Marketing Mix

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UNIT II: Market Segmentation, Targeting and Positioning (10 Hours)

L) What is Market Segmentation?

M) Benefits of Segmentation
N) Bases of Segmentation
O) Target Marketing
- Positioning

UNIT III: Buyer Behaviour and Marketing Research (10 Hours)

- What is Buyer Behaviour?

- Meaning and Importance
- Buyer Behaviour Models
- Buying Characteristics Influencing Consumer Behaviour
- Buyer Decision Making Process (including Buying Roles and Types of Buyer
Behaviour)
- Factors Influencing Organizational Buyers

UNIT IV: Marketing Research and Marketing Information Systems (MkIS)(10

Hours)

P) Definition of Marketing Research

Q) Objectives and Importance of Marketing Research
R) Process of Marketing Research
S) Applications of Marketing Research
T) Limitations of Marketing Research
U) Introduction of MkIS
V) Components of a MkIS

Text Book :

1. Marketing Management; Dr. K.Karunakaran, Himalaya Publishing House, 2009 Edition.

Reference Books:

1. Marketing Management, 13th Edition: A South Asian Perspective, Abraham Koshy and
Mithileshwar Jha, Philip Kotler and Kevin Keller.
2. Marketing Management, Rajan Saxena, 4th Edition, Tata-Mcgraw Hill.
3. Marketing Management – Global perspective, V S Ramaswamy and S Namakumari,
Indian context; 4th Edition Macmillan Publishers India Ltd.

Topics for assignments:

C) Ten entities that can be marketed.

D) Difference between product and service.
E) Holistic Marketing Concept.
F) Bases of Segmentation for the following products: Books, Shoes, Mangal sutra,
Broom, Printer, Cosmetic Lenses, Ready made Furniture (Full Bed Room Set) and
Pen drive.

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Suggested topics for seminars and presentations:

C) Consumer buying behaviour for consumer durables, two wheelers and digital
products. (Any two products)
D) Societal marketing by local/state/central government of India.
E) Product line and product mix of any one company.
F) Target market of any 3 companies in/for last 5 years.

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 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

CORE COURSE – 203 BASIC HUMAN RESOURCE

MANAGEMENT
Any organization is made up of four basic resources – Men, Material, Money and
Machinery. It is people that make use of non-human resources and hence are considered
most significant resources in an organization. Better educated, more skilled and well
aware of their interest are few distinguishing characteristics of modern human resources.
Human resource management is an art of managing human capital in such manner that
they give best to the organization.

Objectives:-

G) To impart the fundamentals of Human Resource Management to the students.

H) To introduce HRM as an integral managerial function while focusing on pre-
procurement, procurement and development of human resources.

Number of credits-: 3
Lectures per week: 3
Total Sessions: 40

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

UNIT-I Introduction to Human Resource Management and Pre-Procurement

Introduction
W) Definition, Scope and Objectives of HRM
Pre-Procurement
C) Human Resource Planning: Definition of HRP; Process (including demand
forecasting methods – managerial judgement, work study, ratio-trend analysis and
Delphi technique)and supply forecasting methods (management inventory , skill
inventory, inflows and outflows , turnover rate, conditions of work and
absenteeism)
D) Job Analysis: Meaning of Job analysis, Process of job analysis(including methods
of data collection – interview, questionnaire, observation ,checklist, diary,
technical conference.

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UNIT-II Procurement

G) Recruitment : Definition and process of recruitment.

H) Selection : Definition ; Types of selection tests ( in detail ) – personality, interest,
graphology, medical, ability, aptitude, psychomotor, polygraph test ; Factors to be
considered while choosing selection test- reliability, validity, objectivity and
standardization. Meaning of interview, types of interviews ( in detail )- one to one
, sequential , panel , structured, unstructured, mixed, behavioral, stress. Common
interview problem, interview do’s and don’ts.
I) Orientation : Meaning , types of orientation programmes – formal and informal,
individual and collective, serial and disjunctive, investiture and divestiture.

UNIT-III Development

2. Job Design : Definition , Methods of job design- work simplification, job rotation,
job enrichment, job enlargement , autonomous or self directed team , high
performance work team.
3. Development : Definition of development , need and objective of development,
methods of development – understudy assignment, committee assignment,
transaction analysis, organization development, role play, in basket exercise.
4. Career planning : Concept of career, career planning and succession planning,
career stages – Exploration , Establishment, Mid-career, Late career and Decline.

UNIT-IV Evaluating and Rewarding Employees

8. Performance Appraisal : Definition and Importance of Performance Appraisal,

Methods of Performance Appraisal ( 360 degree feedback, MBO, Critical
Incident, Forced choice and rating scale method ) , problems/errors in P.A. –
Spillover Effect, leniency effect, halo effect, primacy and recency effect , central
tendency, status effect. Definition of job evaluation, importance of job evaluation,
difference between performance appraisal and job evaluation.
9. Promotion, Transfer and Separation :
Promotion : Definition , Types – vertical , horizontal , dry; Principles of
promotion including bases of promotion – Seniority , Merit or both.
Transfer : Definition , Types- Production, Replacement, Versatility, Shift,
Remedial.
Separation: Definition , Types – Layoff, retrenchment, dismissal, resignation,
V.R.S.

Text Book :
Human Resource and Personnel Management – Text and Cases;
K.Aswathappa; Tata McGraw Hill ; 4rd Edition. OR Latest Edition.

Reference Books :
6. Personnel Management and Industrial Relations; N.G.Nair and Latha Nair ; S.
Chand ; 1st Edition reprinted in 2004. [ Particularly for Section I, Topic 4,

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Career planning and development ]

7. Human Resource Management – Text and Cases;S.S.Khanka; S. Chand; 1st
Edition reprinted in 2009.

5. Topics for Assignment :

1) Difference between HRM and Personnel Management
2) Qualities of HR Manger
3) Difference between education, learning, training and development.
4) Evolution of H.R.M.

6. Topics for Presentation/Seminar

1. Principles of effective orientation programme.
2. Job Description and Job specification
3. Performance Appraisal methods
(Psychological appraisal, Assessment centre)
4. Methods of Job Evaluation
5. Functions of Human Resource Management

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 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III
CORE COURSE –204 MANAGERIAL ECONOMICS – I

Objective:

To Familiarize the students with concepts and analytical tools in Managerial

Economics applied in a variety of day-to-day business situations.

Total Hours : 40
Number of credits: 3
Lectures per week: 3 of one hour each

Weightage
Unit
Unit-I 25%
Unit-II 25%
Unit-III 25%
Unit-IV 25%
Total 100%

Unit 1: (10hours)
CHAPTER 1: INTRODUCTION (3)
™ Definition of Managerial Economics.
™ The nature and scope of Managerial
Economics
™ Relationship of Managerial Economics with
other disciplines.
(Mathematics, economics, statistics)

CHAPTER 2: DEMAND DISTINCTION (2)

™ Producers’ Demand and Consumers’ Demand
™ Demand for Durable goods and Non durable
goods.
™ Firms’ Demand and Industries’ Demand.
™ Short run Demand and Long run Demand.
™ Derived Demand and Autonomous Demand.
™ Sect oral Demand and Market Demand.

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CHAPTER 3: DEMAND FORECASTING (5)

™ Definition and Importance of demand
forecasting.
™ Methods of Demand Forecasting

Unit 2: (10 hours)

CHAPTER 4: THE THEORY OF CONSUMER BEHAVIOUR. (10)

™ Definition of Indifference Curve.
™ Marginal Rate Of Substitution.
™ Law of diminishing marginal rate of
substitution.
™ Characteristics of Indifference curve.
™ Budget Constraint/ Price-line /Income-
expenditure line.
™ Consumer’s equilibrium with ordinal approach.
™ Income Effect
™ Substitution Effect (slutsky equation)
™ Price Effect (only for normal goods)
™ Price Consumption Curve.(Different shapes of
PCC, Derivation of
demand curve with the help if PCC)
™ Consumer’s surplus with ordinal approach.

Unit 3: (10hours)

CHAPTER 5: ELASTICITY OF DEMAND (10)

™ Concept of Income Elasticity, degrees of
income elasticity and factors
affecting Income Elasticity.
™ Concept of Price Elasticity, degrees of price
elasticity, factors affecting
price elasticity and its application
™ Methods of measuring price elasticity.
1. Percentage Method.
2. Total Outlay Method.
3. Point Elasticity Method.

™ Concept of Cross Elasticity, degrees of cross

elasticity and factors
affecting cross elasticity.
™ Relationship between Revenue and Elasticity.
™ Numerical and its Application.

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Unit 4: (10 hours)

CHAPTER 6: THEORY OF PRODUCTION FUNCTION (5)

™ Concept of Production function.
™ Total, Average and Marginal
Productivity.
™ Isoquants and Iso-cost line. (Concept,
Characteristics, MRTS)
™ Returns to Scale.
™ Law of variable Proportion.

CHAPTER 7: COST OF PRODUCTION AND COST CURVES (5)

(THEORY OF COSTS)
™ Concept of Cost
a. Accounting Cost Vs. Economic Cost.
b. Money Cost Vs. Real Cost.
c. Private and Social costs.
d. Fixed Cost Vs. Variable Cost.
e. Opportunity Cost.
f. Sunk Cost.
™ Cost of Production in the Short Run
a. Fixed cost, Variable cost, and Total cost.
b. Average Fixed cost, Average Variable cost,
and Marginal cost
c. Relationship between Marginal Cost and
Average cost.
™ Cost of Production in the Long run.
a. Long run marginal cost (LMC) and Long run
Average cost (LAC)
b. Relation between LMC and LAC

Text Books : Managerial Economics By D.M.Mithani

Books for Reference:

(1) Managerial Economics By P. L. Mehta.

(2) Micro Economic Theory By H.L. Ahuja.

Topics for Assignment:

1. Types of Demand
2. Law of Variable Proportion
3. Short run cost concepts
4. Features of Indifference curve

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Topics for Seminar:

(1) Application of Price Elasticity
(2) Applicability of concept of Consumer’s Surplus
(3) Relationship between Managerial Economics and other
Disciplineȱ

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 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

COURSE CODE -205 COMPANY ACCOUNTS

Objectives:
The objective of the paper is to familiarize the students in respect of various legal
provisions for preparation and presentation as per the Indian Companies Act, 1956 and
the prevailing accounting standards. The course also exposes to students contemporary
issues in Accounting.

Number of credits: 3
Lectures per week: 3 of one hour each
Total sessions: 40

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

UNIT (TOPIC) WEIGHTAGE

Marks out of 70
UNIT – I
17 marks
(A) Issue of Bonus shares -Meaning,
Sources and Guidelines for the issue of
Bonus Shares, Accounting treatment
for the issue of bonus shares. 10 %
7 Marks
(B) Share split- subdivision of shares
and conversion of shares into Stock.
Buyback of shares : Meaning, 10%
Legal provisions for buyback of 7 Marks
shares, SEBI guidelines for
buyback, accounting treatment for
buyback.
5%
(C)Employee Stock Option Scheme: 3 Marks
Meaning
Employee Stock Purchase
Scheme (Theory only)

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UNIT – II 17 Marks
Final Accounts of Companies. 25%
( Vertical Format Only – Excluding
calculation of managerial remuneration
UNIT – III 18 Marks
Amalgamation and Absorption
Accounting for Mergers and 25 %
Acquisitions (As per Indian
Accounting Standard – 14)
Purchase method and pooling of
interest method (excluding Inter-
Company holding)
UNIT – IV 18 marks
(A) Human Resource Accounting : 8%
Meaning, Objectives, Benefits and 6 Marks
Limitations, Methods of Valuation
(Only theory) - Historical Cost,
Replacement Cost, Opportunity 8%
Cost, Standard Cost and Present 6 Marks
Value Method.
(B) Inflation Accounting: Meaning, 9%
Approaches to Inflation 6 Marks
Accounting(Theory Only)
(C) Recent developments in
Accounting:
x Environmental accounting –
Meaning and Significance, An
Overview of Corporate
Environmental reporting in
India.ȱ
x Forensic accounting –
Meaning, Role of Forensic
Accountant

Topics for Assignment:

1. Lean Accounting- Meaning and Objectives.

2. Social Accounting – Meaning and Approaches to Social Accounting
3. Right Issue – Concept and advantages.
4. Company Liquidation – Meaning, modes and consequences.
5. Brand Accounting.
6. Inter Firm Comparison – Meaning, Pre-requisites, advantages and limitations.
7. Auditing – Meaning, Objectives, Types of Audit, Qualities of an auditor, qualifications
of an auditor, Status of an auditor

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Topics for Seminar:

1. Foreign Exchange Accounting.
2. Accounting Standards - AS – 3 & AS – 6.
3. Deferred Tax Liability and Deferred Tax Asset.
4. Earnings per Share.
5. Extensible Business Reporting Language (XBRL)

Recommended Books:
1. Corporate Accounting 5th Edition by Dr. S.N.Maheshwari & Dr. S.K. Maheshwari
Vikas Publishing House.
2. Advanced Accountancy – II (Corporate Accounting), 18th Edition by S.P.Jain & K. N
Narang , Kalyani Publication.
3. Financial Accounting – Principles & Practices by Jawaharlal and Seema Srivastava.
S.Chand Publication.

Reference Books:

1. Corporate Accounting – by A. Muklherjee & M. Hanif – Tata Mcgraw Hill.ȱ

2. Financial Accounting for Management (An Analytical Perspective) 3rd Edition by ȱ
Ambrish Gupta - Pearson Publication.ȱ

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 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

CORE COURSE – 206 ELEMENTARY STATISTICS

Introduction:

The student will understand the basic statistical concepts and terminology
involved in Probability, Correlation & Regression, Probability Distribution and
Statistical Quality Control. The course focuses on how to interpret and solve
business-related word problems and to develop simple Statistical models from a
business perspective.

Objective:

To create a better understanding of Statistical concepts in solving business and

commerce related problems. The course serves as a good foundation for further
study in management, accounting marketing and finance.

Number of credits: 3
Lectures per week: 3 of one hour each
Total sessions: 40

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

Unit I: 10 Sessions

1.Probability

1.1 Basic Concepts : Random Experiment , Events , Sample Space, Mutually

Exclusive Events, Equally Likely Events, Independent Events , Dependent
Events
1.2 Definition of probability of an Event, Statistical or Empirical definition of
probability, Axiomatic or Modern approach to probability
1.3 Conditional Probability
1.4 Addition and Multiplication Rules of Probability (without proof)
1.5 Baye’s Rule (without proof)
1.6 Applications

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2. Mathematical Expectation

2.1 Definition of Random Variable

2.2 Discrete Random Variables and Continuous Random Variables
2.3 Meaning of Probability Distribution
2.4 Discrete Probability Distributions
2.5 Probability Mass Function
2.6 Expected Value of Discrete Random Variable and its properties (without
proof)
2.7 Variance of Discrete Random Variable and its properties (without proof)
2.8 Application

Unit II: 10 Sessions

Probability Distributions: Discrete

1.1 Binomial Distribution: Necessary conditions, Binomial Distribution Function

and
its properties, Applications
1.2 Poisson Distribution: Necessary conditions, Poisson Distribution Function
and
its properties, Applications
1.3 Hyper Geometric Distribution: Necessary conditions, Hyper Geometric
Distribution Function and its properties, Applications.

Unit III: 10 Sessions

1.Correlation

1.1 Definition, Meaning and interpretation, Properties, Importance of correlation

1.2 Correlation Coefficient
1.3 Types of Correlation
1.4 Scatter Diagram Method and its limitations
1.5 Karl Pearson’s Product Moment Method : Assumptions, Merits and Demerits
1.6 Spearman’s Rank Correlation and its uses
1.7 Coefficient of Determination and its interpretation
1.8 Probable Error
1.9 Applications

2. Regression

2.1 Meaning and importance of regression

2.2 Regression Lines and Regression Coefficients, properties and their uses
2.3 Equations of Regression Lines
2.4 Difference between Regression & Correlation
2.5 Applications

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3. Multiple-Partial Correlation and Regression

3.1 Introduction
3.2 Multiple correlation: meaning, multiple correlation coefficients
3.3 Partial correlation: meaning, multiple correlation coefficients
3.4 Multiple Regression Equation of three variables only
3.5 Applications

Unit IV: 10 Sessions

1.Statistical Quality Control (SQC)

1.1 Concepts of Quality, Quality Control and Statistical Quality Control

1.2 Causes of Variation in Quality
1.3 Meaning, uses and advantages of SQC
1.4 Theory of Control Charts, Theory of Runs
1.5 3ı control limits and Revised Control Limits
1.6 Types of Control Charts
1.7 Control Charts for Variables ( X and R Charts) and their interpretations
1.8 Control Charts for Attributes ( p, np and C Charts) and their interpretations

2. Acceptance Sampling

2.1 Acceptance Sampling: Meaning and advantages

2.2 Single Sampling Plan (SSP) : Concept, Advantages and disadvantages, AQL,
LTPD, Producer’s risk, Consumer’s risk, OC function and OC curve, AOQ,
ATI, ASN, Applications
2.3 Double Sampling Plan: Meaning

Assignments:

1. Assignments on Probability and Mathematical Expectation

2. Assignments on Correlation, Regression and Multiple-Partial correlation
and regression .
3. Assignments on Probability Discrete Distribution .
4. Assignments on SQC and Acceptance Sampling

Seminar Topics:

1. Prepare a project on application of simple and multiple correlation and

regression in real life
2. Prepare a project on application of probability and mathematical
expectation in real life

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Reference Books:

1. Fundamental Mathematical Statistics by S. C. Gupta & V. K. Kapoor

2. Statistical Methods by S. P. Gupta
3. Statistical Methods by P. N. Arora, Sumeet Arora & S. Arora
4. Business Statistics by J. K. Sharma
5. Statistics for Management by Levin & Rubin Statistics for Business and
Economics by Anderson, Sweeney & Williams

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GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

CORE COURSE – CC- 207 COMMERCIAL COMMUNICATION

Objectives:
1. This course is designed to give the learners a comprehensive view of communication as it
operates within an organizational setting. ȱ
2. It attempts to develop an awareness of the importance of succinct written expression to
modern business communication. ȱ
3. It focuses on preparing the learners to effectively use various forms of written
professional communication both the time-tested ones and as well the ones emerging with
the technological developments. ȱ

Number of credits: 3
Lectures per week: 3
Total sessions: 40

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

Unit I: Introduction to Commercial Communication and its basic forms:(Hours: 10)

1.1 Difference between Professional/Commercial Communication and General

Communication, ȱ
1.2 Features of Successful Profession Communicationȱ
1.3 Purpose of Professional/Commercial Communication in an organizational set-up ȱ

(Refer to Communication Skills by Sanjay Kumar and Pusplata, Oxford Higher Education
Publication, 2010. Chapter 1 sub points 1.4, 1.5, 1.7)ȱ

(Unit 1.1, 1.2, 1.3 will carry 7 marks)ȱ

1.4 Email writing as an emerging form of Commercial Communication: Commonȱ

Pitfalls, Guiding Principles of Composing Emails, Maintaining Common Etiquette. ȱ

Case Studies for testing the effectiveness of emails based on the theory provided.ȱ

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(Refer to Communication Skills by Sanjay Kumar and Pusplata, Oxford Higher Education
Publication, Chapter 26) ȱ

1.5 Memo as a form of Business Communication: ȱ

a. Format of Memos, Advantages of Memos ȱ
b. Memo Writing : Warning Memo, Congratulatory Memo, Information Memo,
Request Memo ȱ
(Refer to Essentials of Business Communication by Rajendra Pal and Korlahalli, CC 17) ȱ

(Unit 1.4 and 1.5 will carry 7 marks) ȱ

Unit II Forms of Commercial Communication: Business Letters (Hours: 10)

2.1 Structure and Layout of Letters, Elements of Style, ȱ

2.2 Letter Writing : ȱ
a. Inquiry and its Reply, ȱ

b. Order and Acknowledgment of Order, (Confirmation with Full execution and

Partial Execution, Inability to execute the order) ȱ

c. Complaints and Adjustments ȱ

(Unit 2.1 will be asked only as a part of Multiple choice questions under Question No. 5.
Unit 2.2 will carry two sub-questions of 7 marks each and would include drafting of
letters.
(Refer to Essentials of Communication by Rajendra Pal and Korlahalli chapters No. CC-
2, CC-3, CC-5, CC-6, CC-8)

Unit III Forms of Commercial Communication: Business Reports (Hours: 10)

3.1 Types of Reports, Salient features of a good business Reports, Stages in writing
Reports ȱ
3.2 Writing Reports- ȱ
a.Investigating decline in Sales of a particular productȱ
b.Looking into Demands and grievances of the Employeesȱ
c. Looking into an accident in the factoryȱ
d. Selecting a suitable site for opening a factory/business unitȱ
e.Investigating complaints against Employee/employees ȱ
f. Investigating the performance of branches of a business unitȱ
(Refer to Essentials of Business Communication by Rajendra Pal and Korlahalli, chapters
No. WC -1 and WC-2 )
(Unit 3.1 will be asked only as a part of the Multiple choice questions under
Question No.5. Unit 3.2 will carry two-sub-questions of 7 marks each and would
include drafting of business reports.)

GU/BBA/CBCS-June-2012 Page 22 of 46
 Bachelor of Business Administration (BBA) Syllabus

Unit IV Effectiveness of Commercial Communication: (Hours:10 )

4.1 Business Vocabulary ȱ

a. List of confusing words(as per the list attached) ȱ
b. List of suitable substitutes for inflated phrases (as per the list attached) ȱ
4.2 Comprehension of an unseen passage on commercial topic ȱ

(Unit 4.1 a. will carry 4 marks and 4.1 b. will carry 3 marks. Unit 4.2 will carry 7
marks.)

Specifications regarding the questions to be drawn from the above units:

1. Only short notes not exceeding 150 words carrying 3 to 4 marks should be asked from
Unit 1 Sections-1.1, 1.2, and 1.3.ȱ
2. The theoretical background of Emails,(1.4) Memos (1.5 a ) Letters (2.1) and Reports
(3.1) like Format, features, advantages etc should be asked only as a part of the multiple
choice questions in the question paper and should NOT be asked as a full length
questions.ȱ
3. The full length questions worth 7 marks should be asked from “Memo Writing’, (1.5 b)
‘Letter Writing’(2.2) and ‘Report Writing’(3.2) and “Case studies based on Email
Writing’ (1.4) sections of the syllabus.ȱ
4. Questions related to the vocabulary (4.1 a and b) should focus on the appropriate usage of
the words.ȱ
ȱ

GU/BBA/CBCS-June-2012 Page 23 of 46
 Bachelor of Business Administration (BBA) Syllabus

FORMAT OF QUESTION PAPER FOR EXTERNAL EXAM.ȱ

Question Unit Remarks Marks

Q.1 A 1.1,1.2,1.3 Short notes not 07
exceeding 150 words
and 3-4 marks
Q.1 B 1.4,1.5 Memo drafting and case 07
studies of email
(excluding theory based
questions)
Q.2A 2.2 Letter drafting 07
Q2 B 2.2 Letter drafting 07
Q.3 A 3.2 Report drafting 07
Q.3 B 3.2 Report drafting 07
Q.4 A 4.1(a) Vocabulary: focus on 03
appropriate usage of the
words
4.1(b) 04
Q.4 B 4.2 Comprehension of an 07
unseen commercial
package
Q.5 1 (full 14
unit),2.1,3.1,4.1
ȱ

Suggested topics for Assignments :

1. Case Studies from the above Letters to check their effectiveness. (Unit 1 and 2)ȱ
2. Case Studies from the above Memos/ Reports to check their effectiveness. (Unit 1
and 3)ȱ
3. SWOT Analysis of a Business Personality/Unitȱ
4. Contextual usage of confusing words given in the list. ȱ
5. Comparison of memos and office orders.ȱ

Suggested topics forSeminars:

1. The Impact of technological advancements on communication.ȱ
2. Use of formal and informal language in written communication.ȱ
3. Aids to correct writingȱ
4. Drafting Advertisementsȱ
5. Communication Gamesȱ

Textbooks:

Kumar, Sanjay and Pusplata, Communication Skills, New Delhi: Oxford Higher
Education, 2010 Pal, Rajendra and Kolrahalli, Essentials of Business Communication,
New Delhi: Sultan Chand Publication, 2005

GU/BBA/CBCS-June-2012 Page 24 of 46
 Bachelor of Business Administration (BBA) Syllabus

Recommended Books:

Chaturvedi, P D and Mukesh Chaturvedi. Business Communication: Concepts, Cases and

Applications. New Delhi: Pearson Education, 2004.
Haldar, Ritwik. A Textbook of Business Communication. Mumbai: Himalaya Pub, 2011.
Jain, V K, and Omprakash Biyani. Business Communication. New Delhi: S Chand, 2007.
Koneru, Aruna. Professional Communication. New Delhi: Tata McGraw-Hill, 2010.
Lesikar, Raymond and Marie Flately. Basic Business Communication. New Delhi: Tata
McGraw-Hill. 2002.
Pathi Satyanarayan. Modern Business Communication. New Delhi. Himalaya
Publication. 2008.
Rai, Urmila. Managerial Communication. New Dellhi: Himalaya Publication. 2007.
Raina, Roshan Lal, Iftikhar Alam and Faiza Siddiqui. Professional Communication.
Mumbai: Himalaya Publishing House, 2012.
Raman, Meenakshi and Sangeeta Sharma. Communication Skills. New Delhi: Oxford
University Press, 2010.
Raman, Meenakshi and Sangeeta Sharma. Technical Communication-Principles and
Practice. New Delhi: Oxford University Press, 2011.
Ramachandra, K K, Lakshmi K K etal. Business Communicaiton. Chennai : MacMillan
Publication, 2007.
O’Hair, Dan, Gustav Friedrich and Lynda Dixon. Strategic Communication: In Business
and the professions. New Delhi: Pearson Education, 2008.

GU/BBA/CBCS-June-2012 Page 25 of 46
 Bachelor of Business Administration (BBA) Syllabus

1
List of Confusing Words
1. Access: approach ȱ
Example: The managing Director of the company is easy of access.ȱ

Excess: More thanȱ

Example: Our profits are far in excess of what we expected.ȱ

2. Adapt: to adjustȱ
Example: We shall have to adapt this technology to Indian conditions.ȱ

Adopt: to take upȱ

Example: We should not adopt unfair means even if we fail.ȱ

Adept: skilledȱ

Example: Those who are adept in the art of flattery make rapid progress in life.ȱ

3. Advise (Verb): give advice, recommend ȱ

Example: They advised us to postpone the launching of our new product.ȱ

Advice (Noun): recommendation on how to work.ȱ

Example: If we had followed his advice, we should not have incurred such a heavy loss.ȱ

4. Affect: (1) to pretendȱ

Example: The peon affected ignorance of the whole affair.ȱ

(2) Produce material effect: ȱ

Example: Hard work affected his health.ȱ

Effect(Noun): resultȱ

Example: The new policy did not produce any noticeable effect on the sales.ȱ

Effect (Verb): to produceȱ

Examples are given only so that students can understand the terms better. Students can
use other examples in the examination. ȱ
ȱ
ȱ
ȱ
ȱ
ȱ
ȱ
ȱ
ȱ
ȱ
ȱ

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 Bachelor of Business Administration (BBA) Syllabus

Example: I have effected the necessary changes in the schedule.ȱ

5. Alternate: leaving one and taking the nextȱ

Example: I visit the market on alternate days.ȱ

Alternative: other choiceȱ

Example: We have no alternative but to appoint this candidate.ȱ

6. Appraise: to estimate, to judgeȱ

Example: It is difficult to appraise the work of the secretary at this stage.ȱ

Apprise: to informȱ

Example: The manager has been apprised of the whole situation.ȱ

7. Casual: incidentalȱ
Example: The Director made a casual reference to the diversification plans.ȱ

Causal: denoting causeȱ

Example: You must give me in detail all the causal factors.ȱ

8. Cite: to quoteȱ
Example: He cited my examples to support his arguments.ȱ

Sight: view, visionȱ

Example: The sight of the new factory filled his heart with happiness.ȱ

Site: place for buildingȱ

Example: This site is very suitable for a chemical factory.ȱ

9. Compliment: an expression of regardȱ

Example: I paid him compliments on his fine handlings of the office work.ȱ

Complement: that which completesȱ

Example: A good secretary complements the work of the chairman.ȱ

10. Council: advisory or administrative bodyȱ

Example: The Prime Minister will consult the Council of Ministers before taking the final
decision.ȱ

Counsel: adviceȱ

Example: I am grateful to you for this valuable counsel.ȱ

11. Credible: believableȱ

Example: I don’t find the statement of the cashier credible.ȱ

GU/BBA/CBCS-June-2012 Page 27 of 46
 Bachelor of Business Administration (BBA) Syllabus

Creditable: worthy of creditȱ

Example: Our company’s performance this year is quite creditable.ȱ

12. Deny: Declare untrue or non-existent ȱ

Example: They denied having received any letter from us.ȱ

Refuse: indicate unwillingness or inability ȱ

Example: The chairperson refused to sanction the payment. ȱ

13. Dependant: one who depends on another for his maintenanceȱ

Example: He left sufficient money for the dependants.ȱ

Dependent: relying onȱ

Example: Most of the farmers are still dependent on rain.ȱ

14. Deprecate: to disapprove stronglyȱ

Example: His father deprecated his proposal of setting up independent business.ȱ

Depreciate: to go downȱ

Example: The cost of money is depreciated.ȱ

15. Device (noun): thing made for special purposeȱ

Example: The new device will cut down the cost of production considerably.ȱ

Devise (Verb): carefully plan or inventȱ

Example: I have devised a new strategy to increase efficiency in the office. ȱ

16. Emigrant: one who leaves his country to live in anotherȱ

Example: The owner of this farmhouse is an emigrant from England.ȱ

Immigrant: one who comes to live in a foreign countryȱ

Example: In England, the immigrants do not enjoy the same rights as the British.ȱ

17. Equitable: fair, justȱ

Example: There ought to be equitable distribution of work among all members.ȱ

Equable: uniformȱ

Example: The climate of Bombay is equable.ȱ

18. Expedient: desirable, advisableȱ

Example: It is not expedient for you to see the chairperson at this moment. ȱ

Expeditious: quick ȱ

Example: Expeditious steps should be taken to increase the output.ȱ

GU/BBA/CBCS-June-2012 Page 28 of 46
 Bachelor of Business Administration (BBA) Syllabus

19. Honorary: holding an office without receiving a payȱ

Example: Mr. Gupta is an honorary member of our society.ȱ

Honourable: worthy of honourȱ

Example: Many honourable Members of Parliament were present on this occasion.ȱ

20. Industrial: relating to industryȱ

Example: Discuss the prominent features of the new industrial policy.ȱ

Industrious: hardworking ȱ

Example: Being industrious, she has secured a high first division.ȱ

21. Judicial: pertaining to lawȱ

Example: This is my decision in my judicial capacity.ȱ

Judicious: wiseȱ

Example: We should be judicious in choosing our profession.ȱ

22. Later: comparative degree of ‘late’ȱ

Example: She reached the office later than I.ȱ

Latter: coming after (refers to position)ȱ

Example: Sudha and Madhu are the two secretaries. The latter is the more dynamic of
the two.ȱ

23. Loose: not tight/free from bonds or restraintȱ

Example: This shirt is too loose for me.ȱ

Lose: be deprived or cease to have ȱ

Example: You are sure to lose in this bargain.ȱ

24. Necessaries: Things without which life is not possible, such as food, clothing and shelterȱ
Example: the necessaries of life should be available at low pricesȱ

Necessities: Pressing needsȱ

Example: One should not adopt unfair means to fulfil the necessities of life.ȱ

25. Negligent: carelessȱ

Example: Members found negligent will be taken to task.ȱ

Negligible: Very littleȱ

Example: There was a negligible rise in the profits.ȱ

26. Official: connected with the officeȱ

Example: The manager has gone on an official tour.ȱ

GU/BBA/CBCS-June-2012 Page 29 of 46
 Bachelor of Business Administration (BBA) Syllabus

Officious: meddlesomeȱ

Example: I get irritated at his officious manners.ȱ

27. Persecute: to oppressȱ

Example: Jews were persecuted by Hitler.ȱ

Prosecute: to initiate legal proceedings againstȱ

Example: Trespassers will be prosecuted.ȱ

28. Personnel: persons employed in any serviceȱ

Example: This office employs highly educated and cultured personnel.ȱ

Personal: privateȱ

Example: Personal matters should not be discussed in the office.ȱ

29. Practical: opposed to theoretical ȱ

Example: Your plan is attractive but there will be some practical problems.ȱ

Practicable: that which can be translated into actionȱ

Example: Your plan is attractive but not practicable.ȱ

30. Precede: to go beforeȱ

Example: Duty should precede everything else.ȱ

Proceed: to go onȱ

Example: The inspection committee is proceeding to Mumbai tomorrow. ȱ

List of Inflated Words and their substitutes:ȱ

No Inflated phrases Suggested substitute

1 Accomplish Do
2 Accordingly So
3 Acquire Get
4 along the lines of Like
5 a decreased number of fewer
6 a large number of Many
7 a large proportion of Much
8 at a rapid rate rapidly

GU/BBA/CBCS-June-2012 Page 30 of 46
 Bachelor of Business Administration (BBA) Syllabus

9 at some future time Later

10 at present time, at this point of Now
time
11 bring about Cause
12 call for your attention remind you
13 come to the conclusion conclude
14 combined together combine
15 Commence Begin
16 due to the fact that because
17 except in a small number of cases usually
18 for the purpose of For
19 have the appearance of look like
20 in view of the fact that As
21 in accordance with by, under
22 in the interest of For
23 in this case Here
24 in the vicinity of Near
25 in several instances Often
26 owing to the fact that because, since
27 prior to the time that before
28 personally speaking I think
29 under circumstances in which If
30 with the result that So
ȱ

GU/BBA/CBCS-June-2012 Page 31 of 46
 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

EC-201 Disaster Management

Course Objectives:
This course aims to provide an insight into immensely significant area of common
welfare. The course will enable a student to understand the major types of natural and
man-made disasters and also methods of mitigating their ill-effects on the human race.
The course also covers a few modern disasters which are hitherto not experienced by
humankind across the globe.

Number of credits: 2
Lectures per week: 2 of one hour each

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

Unit I:Introduction:

1. Definition of disaster; General Effects of disaster; Causal factors, Disastersand

devolpment(cause and effect) Meaning of disaster Management.
2. Types of disasters/hazards: Natural, Anthropogenic, Sociological Technological,
transport, climate change.
3. Social and Psychological dimensions of disasters, coping with stress, anxiety and
fears.
4. Technology and disaster management and latest technological equipments
5. Disaster Response:Reasons for concern, objectives,Study of responses in Kutch
Earth-quake,2001.
Unit II: Disaster Management:

1. (a) Disaster Management Agencies and their functions.

2. Disaster Risk Management: definition, need , obstacles, Disaster Relief and
factors, International approach to integrated disaster risk management.
3. Risk mitigation strategies, Participatory assessment of disaster risk, Disaster
Reduction.

GU/BBA/CBCS-June-2012 Page 32 of 46
 Bachelor of Business Administration (BBA) Syllabus

4. Communicable diseases occuring after natural disasters, their prevention.

Mass casualty management.
Technology and disaster management and latest technological equipments to
combat disasters.
Unit III: Relief, Rehabilitation, Recovery:

Relief, Rehabilitation, Displacement and Development, Priorities and opportunitities

in rehabilitation and reconstruction, relevance of mitigation and its
techniques,mitigation measures, People's participation,
Disaster Recovery: Business continuity planning
Role of NGOs in managing disasters:
Unit IV: Applications and Future of Disaster management:

(a) Bio-terrorism: Meaning, Threat assessment, GIS and Epidemiology, Advantages of

GIS and its applications in health.
(b) India's natural disaster's proneness, Management of disasters in India: Institutional
and policy framework.
(c) Disaster Planning, significance of Disaster Risk Reduction,Government Policies
on the same, strategies presently being adopted .
(d) A brief overview of the Disaster Management Act.

REFERENCE BOOKS;
1. Disaster Management: M. Saravana Kumar: Himalaya Publishing House
2. Introduction to Disaster Management: Satish Modh: Macmillan
3. Citizen's guide to Disaster Management: Satish Modh: Macmillan

GU/BBA/CBCS-June-2012 Page 33 of 46
 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

EC-201 HEALTH AND FITNESS MANAGEMENT

Course Objectives: The course aims at familiarizing students to a very important facet of
personal life which goes a long way in understanding the relevance of fitness and thereby
implementing changes in lifestyle. Although much of it is common knowledge, the
course helps in enhancing awareness regarding human body and fitness needs.

Number of credits: 2
Lectures per week: 2 of one hour each

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

Unit I:
A) Introduction to a positive Health Lifestyle
x Understanding wellness
x Fitness concerns and needs in India
B) Principles of Physical Fitness
x Concept & Components of Physical fitness. (Health & Motor
skill related)
x Personal Physical fitness programs
x General principles of Training
Unit II: :- A) Cardiovascular Endurance and Fitness ( aerobic exercise)
x Introduction to heart structure & Cardiac cycle.
x Energy production and system
x Aerobic exercise prescription & programs
x Benefit/Risk factors
B) Muscular strength/Endurance
x Principles and development of muscular strength and muscular
endurance.
x Weight training programs and alternatives
Unit III :- A) Flexibility:
x Factors influencing flexibility
x Flexibility related to health and wellness
x Measurement & Development of flexibility
B) Body Composition:
x Concept and assessment

GU/BBA/CBCS-June-2012 Page 34 of 46
 Bachelor of Business Administration (BBA) Syllabus

Unit IV :- A) Development of Individual Fitness Program

x Exercise prescription
x Individualzed workout
B) Nutrition
x Basic nutritional information
x Determining caloric intake and expenditure
x Meal planning and diets
C) Weight Management
x Weight loss/gain and body composition
x Weight management and lifestyle
D) Stress Management
x Stress related disease and disorders
x Stress and physical exercise
x
REFERENCE BOOKS:

1. Bouchard, C. Shephard, R.J. Stephens T.,Sutton J.R. and Mcpherson B.D. (Eds)
Exercise Fitness and Health.
2. Larry M. Leith: Exercising your way to better mental health, Friends Publication
India.
3. Hoffman R. and Collingwood T.Fit for duty, Human Kinetics.
4. Werner V.K., Goeger, Fitness and Wellness, Wadsworth Thomas Learning.
5. A consensus of current knowledge, Champaign, IL: Human Kinetics.
6. Gordon Edlin, Health and wellness, Jones and Barlett Publications,
Massachusetts.

GU/BBA/CBCS-June-2012 Page 35 of 46
 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

EC-201 LEARNING FROM GREAT INDIAN THINKERS

Course Objectives: This course aims at revisiting the Indian culture with the objecti of
inspiring students to become better citizens. The course is designed to adopt any
pedagogy suited to teach the values, ethics and works of some of the world renowned
thinkers who have changed history and brought about a rennaisance in the cultural and
spiritual heritage of mankind.

Number of credits: 2
Lectures per week: 2 of one hour each

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

Unit I:
Extractsȱfrom:ȱȱ

AncientȱIndia:(Anyȱthree)ȱ

TheȱVedas;ȱStoriesȱfromȱtheȱMahabharata,ȱRamayanaȱandȱBhagvadȱGita;ȱȱTalesȱ

fromȱtheȱBuddha’sȱLife/Jataka;ȱTalesȱfromȱtheȱlifeȱofȱMahaveer/Jainȱstoriesȱandȱ

folklore;ȱUpanishadicȱandȱPauranicȱStories;ȱExtractsȱfromȱtheȱSangamȱLiterature,ȱ

theȱMilindaȱPanho,ȱtheȱArthasshastra,ȱandȱtheȱCharakȱSamhita;ȱȱForeignȱtravelersȱ

account;ȱLifeȱstoriesȱofȱPanini,ȱGargi,ȱMaitreyi,ȱAryabhatta;ȱVarahmihira;ȱ

Ashtavakra:ȱShankracharya;ȱCharvakȱ

Unit II:
Extracts from life stories :
Modern India(Any three)
Raja Ram Mohan Roy, Iswar Chand Vidyasagar, Swami Dayanand, Saraswati,
Swami Vivekananda, Rabindranath Tagore, P.C. Ray, Swami Sahajanand

GU/BBA/CBCS-June-2012 Page 36 of 46
 Bachelor of Business Administration (BBA) Syllabus

Saraswati, Sarvapalli Radhakrishnan, Sri Aurobindo, Veer Savarkar, Sardar Patel,

Bal Gangadhar Tilak, Gopal Krishna Gokhale, Mohandas Karamchand Gandhi,
Subhashchandra Bose, Jawaharlal Nehru, Dr. Baba Saheb Ambedkar, Vinoba
Bhave, Jayprakash Narayan, Sarojini Naidu, Madam Bhikaji Kama,Ram Manohar
Lohia, FieldMarshall Manekshaw, Pandit Madan Mohan Malaviya.

Unit III:
Extracts from the life stories of:
Contemporary Indian Leaders: (any three)
K.R. Narayanmurthi; Azim Premji; A.P.J. Abdul Kalam; Jagdish chandra Bose ,
Ramanujan, Meghnad Saha, Vikram Sarabhai; Mother Teresa: Dhirubhai
Ambani; J.R.D Tata; Ghanshyam Das Birla; L. N. Mittal; Subhash Chandra; Baba
Amte, Varghese Kurien; Ela Bhatt; Medha Patkar; Nandan Nilekani, Gita
Piramal, C.K. Prahlad.
Unit IV: Extracts from the life stories of: Philosophers(all eras)
(any three):
J. Krishnamurty, Rajneesh (Osho), Ram krishna Paramhansa, Raman Maharshi,
Amartya Sen, Maharshi Arvind,.

GU/BBA/CBCS-June-2012 Page 37 of 46
 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

FC-201 E-Commerce

Course Objectives:

6. To make a student familiar with the mechanism of conducting

business transactions through electronic media.
7. To understand the scenario in India.

Number of credits: 2
Lectures per week: 2 of one hour each

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

Unit I:
5. Concept of Electronic Commerce: features, and functions of e-commerce, e-
commerce practicesv/s traditional practices, scope and limitations of e-commerce,
e-commerce security.
6. Fundamental of e-commerce:Definition and types of e-commerce: B2B, B2C,
C2C, and P2P, B2B service provider, e-distributor, procurement and just-in-time
delivery.
7. Infrastructure: Internet and its role in e-commerce, procedure of registering
Internet
domain, establishing connectivity to Internet, tools and services of Internet,
procedure of opening e-mail accounts on Internet.

Unit II:
4. E-Payment: Transactions through Internet, requirements of e-payment systems,
functioning of debit and credit cards, pre and post payment services.
5. E-Ticketing:Online booking systems, online booking procedure of railways,
airlines,
tourist and religious places, hotels and entertainment industry.

Unit III:
5. E-Marketing: Marketplace v/s Marketspace, impact of e-commerce on market,
marketing issues in e-marketing, direct mrketing, one-to-one marketing.

GU/BBA/CBCS-June-2012 Page 38 of 46
 Bachelor of Business Administration (BBA) Syllabus

6. E-Finance: Areas of e-financeing, e-banking, traditonal vs/ e-banking, trading v/s

e-trading, importance and advantages of e-trading, operational aspects
of E-trading.

Unit IV:

E) Digital economy:Major characteristics, economic rules, impact on trading and

intermediaries,impact on business precesses and functional areas in banking,
financial and insurance organizations.
F) Commerce in India: State of e-commerce in India, problems and opportunities
in e-commerce in India, legal issues, future of e-commerce.
G) Security of e-commerce:Setting up Internet security, maintaining secure
information,encryption, digital signature and other security measures.

Reference Books:

1. Daniel Amor, E Business R(Evolution), Pearson Edude.

2. Krishnamurthy, E-Commerce Management, Vikas Publishing House.
3. David Whiteley, E-Commerce: Strategy, Technologies and Applications,
Tata McGraw Hill.
4. P. T. Joseph, E-Commerce: A managerial Perspectives, Tata McGraw Hill.

GU/BBA/CBCS-June-2012 Page 39 of 46
 Bachelor of Business Administration (BBA) Syllabus

BMS

Introduction to E-Commerce:
• Introduction to role of IT in business and different applications.
• Role of ICT in Communication and business applications.
• Different application of IT in global business scenario.
• Introduction to IT Act and its role to encourage E-business.
• Growing E-teaming and E-Governance.
Evolution and Types of E-Commerce:
• Evolution of E-commerce Global and Indian scenario
• History of e-commerce Generic Model of E-Commerce
• Defrubon.d3SSifcaton-B2B, B2C, C2C, G2C, B2G sites.
• Factors of growth and key performance indicators of E-Commerce.
Commerce Models:
• E-commerce Models – Store-front Model, Brick and Mortar Model,
• Build to Order Merchant Model. Service Provider Model, Subscription based Model,
• Broker Model, Advertiser Model, Virtual Mall Model and Infomediary Model.
Sub-Systems of E-Commerce
• E-commerce Trade Cycle and Trading Process
• E-market and Internet Commerce
• EDI and working mechanism of Edi
• Identify factors that are important for an E-Commerce
• Difference between Conventional Commerce and Electronic Commerce
Payment, Security and Privacy Issues in Online Business
• Issues relating to privacy and security in online trading
• Electronic payment systems- credit cards, debit cards, smart cards, e-credit accounts, e-
money.
• Security / concerns in e-commerce authenticity, privacy, integrity, non-repudiation,
encryption.
• Cryptography techniques and restrictions placed by them on exports,
• Securing networks using firewalls and other machines.
Marketing Trends in E-Business
• Growth of Online Retailing and E-marketing concepts
• Online Advertising and revenue generation
• Use of on-line market research and use of CRM techniques
• Growing use of Content Management Systems
• Integration of E-Commerce m business lines Different Service Provider (Utility).
Building E-Presence:
• Architecting and e-Business & Website Design
• The building life-cycle
• Design Criteria and attracting customers
• Site Content and Traffic Management

GU/BBA/CBCS-June-2012 Page 40 of 46
 Bachelor of Business Administration (BBA) Syllabus

• Using Content Management System

Emerging Trends of M-Commerce:
• Emerging trends of M-Commerce
• Infrastructure of M-Commerce and Comparison between E-Commerce and M-
Commerce
• Security and Bandwidth issues in E-Commerce
• Trading process in M-Commerce
• Trends in technology: developing markets for E-commerce

GU/BBA/CBCS-June-2012 Page 41 of 46
 Bachelor of Business Administration (BBA) Syllabus

GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

FC-201 FUNDAMENTALS OF ENTREPRENUERSHIP

DEVELOPMENT

Course Objectives: This course aims to familiarize students with concepts in

Entreprenuership and to initiate interest in entreprenuership development. The course
also aims to introduce the pupils to the various facets of project management in the
existing financial and legal structure in India.

Number of credits: 2
Lectures per week: 2 of one hour each

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

Unit I: INTRODUCTION:

Classification of Industries, Meaning/definition of Entrepreneur, Emergence of

Entrepreneurship and traits of an Entrepreneur, characteristics of an entrepreneur;
his significance, classification of entrepreneurs; Entrepreneur and Economic
development , Concept of Intrepreneur.
Entrepreneural Motivation
Entrepreneurship: Continuum,Roles,Functions, stimulants, entrepreneurship and
Economic development;Entrepreneurship under different systems, obstacles, factors
affecting Entrepreneurship growth.
Entrepreneurship develoment in India and programmes (in brief)

Unit II: Creating Entrepreneural venture:

Businesss planning process

Environment analysis
Business ideas
Identification of opportunities
Procedures

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Forms of organisation
Relevant Acts for Entrepreneurs
Government Policies

Unit III: Project Management:

A) Project management
B) Management of enterprises
C) Production Management
D) Materials Management
E) Technical feasibility study
F) Marketing Management
G) Personnel Management
H) Financial Management
I) Financial Institutions

Unit IV: Entrepreneurship Development and Government:

1. Role of Central and state government
2. Role of agencies in ED
3. Reasons for failure-Entrepreneurs' perspective
4. Women Entrepreneurship
5. Rural Entrepreneurship
6. Social Entrepreneurship
7. International Entrepreneurship
8. Sustainable Entrepreneurship
9. Knowledge Management and Entrepreneurship
10. Framework for Entrepreneural strategy
11. Strategic Entrepreneurship

Reference:
1. Entrepreneurship Development and Project Management (Text and Cases) :
Neeta Baporikar; Himalaya Publishing House; Second Revised Edition.
2. Entreprenuership Development: S. Kanka; Sultan Chand.
3. Dynamics of Entreprenueral Development: Vasant Desai:Himalaya Publishing House
4. Fundamentals of Entrepreneurship and small business Management: Vasant Desai,
Himalaya Publishing House
5. Theories of Entrepreneurship:Vasant Desai:Himalaya Publishing House
6. Entrepreneusrship: Rajeev Roy: Oxford University press
7. Entrepreneural Development : Vasant Desai, Appannaihah, Gopal Krishna: Himalaya
Publishing house.

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GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

FC-201 Hospitality Management

Course Objectives:
To give a broad overview of the basic concepts of hospitality management and to equip the
students to make use of the opportunities in this sector.
Number of credits: 2
Lectures per week: 2 of one hour each

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

UNIT I:
Introduction to hospitality industry—meaning and definition—historical
development of hospitality industry—scope and significance—components of
hospitality industry—Tourism industry—Hotel industry—tourism travel industry—
domestic and international hospitality industry—Economic aspects of hospitality
industry.

UNIT II:
Tourism management—tourism planning—steps in planning--organisational structure for
tourism industry—directing, communicating , staffing, and controlling tourism activities.
Assessing tourism demand—Environmental dimension of tourism—sustainability and
conservation policy—tourism marketing—basic concepts of tourism marketing—tourism
products—pricing—promotion and tourism retailing.

UNIT III: Hotel management—basic concepts of hotel management—history of hotel

industry—economic significance—functions— classification of hotels--continental—
European and American—major hotel chains in India.

UNIT IV: Organizational structure in hotels:-Major departments and areas of

responsibilities, Management structure: role and responsibilities.
References:

1. Hotel front office training manual BY Sudhir Andrews

2. Principles of hotel front office operation By Sue Baker and others
3. Hotel Management: Jagmohan Negi, Himalaya Publishing house.
4. Professional Hotel Management: Jagmohan Negi, S. Chand and Co.

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GUJARAT UNIVERSITY
SYLLABUS FOR S.Y BBA
SEMESTER III

FC-201 INTRODUCTION TO TECHNOLOGY IN BUSINESS

Course Objectives:
This course aims at understanding the significance of modern technology in business
applications. The contents have been enriched to include the areas of concern in the use
of technology due to inappropriate and malicious applications. The course if taught in the
right persepective is sure to create awareness regarding contemporary uses of technology
in business.
Number of credits: 2
Lectures per week: 2 of one hour each

Unit Weightage
Unit I 25%
Unit II 25%
Unit III 25%
Unit IV 25%
Total 100%

Unit I: INFORMATION SYSTEMS AND TECHNOLOGY INFRASTRUCTURE

Need for information system, meaning, components,concepts and definitions of Data

items, Information and knowledge.
IT architecture, IT infrastructure, Computer based information system: advantages
and types. Concept of Integrated information systems, operational support system,
Strategic information system, Accounting and financial information system,
Marketing information systems, Manufacturing information systems, Human
Resource Management systems and HR information system, Management support
system, Logistics and supply chain .
IT infrastructure: (only brief overview) Hardware, Software, Human-ware, Firm
ware, Bridge ware. PC configuration. Input-output devices.
Memory system in computers; storage(primary and secondary)
System software: Operating system, Devise drivers, language translators, system
utilities.
Application software
Multimedia: Characteristics and systems
Data communication: Elements, Protocols, data transmission modes-Digital-Analog
transmission, Devices . Communication Network: Types, Features,Advantages.
Internet: Applications or services Intranet: Features and Benefits

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Unit II: Information systems: planning and development:

Objectives, Systems Development Cycle (SDLC), Phases, Systems development
methods, Types of Method knowledge,Conceptual structure.
Data Flow analysis, Data base-advantages and limitations, Terminology in data base,
Types of data base: centralised-Disstributed.(components, forms and
comparision)
Data Base Structures and their comparative advantages and limit.

Unit III: Information Systems Application:

Inter-organization system
Global information system
Extranet
Electronic Fund transfer
Electronic Commerce
M-commerce
Introduction to E-Governance
Emerging trend in Computing: Cloud computing, Grid computing

Unit IV:Computer Security

1. Need for computer security : Threats
2. Malicious software
3. Hacking
4. Cryptography
5. Digital signatures
6. Firewalls and types
7. Identification and authentication
8. Bio-metric authentication
9. Other security measures: unused programmes, Bugs and patches, Monitoring,
tripwire, sniffer, honey pot, log analysis.
10. Goals of IT security and need for global approach.
11. IT security policy: steps, contents and implementation
12. Introduction to Cyber laws(only brief idea about elements)

REFERENCE BOOKS:

INFORMATION TECHNOLOGY APPLICATIONS FOR BUSINESS:

Dr. S.Sudalaimuthu and R. Hariharan.: Himalaya publishing house.
INFORMATION TECHNOLOGY FOR MANAGEMENT: B.
Muthukumaran,Oxford university press.

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