Sem 3, 4 Syllabus-2024
Sem 3, 4 Syllabus-2024
ભક્તકવિ નિવસિંહ મહેતા યવુ નિવસિટીની કોમસસ એન્ડ મેનેજમેન્ટ વિદ્યાશાખાનાાં અભ્યાસક્રમ ચલાિતી તમામ
સાંલગ્ન કોલેજોનાાં આચાયસશ્રીઓને સવિનય જણાિિાન ાંુ કે કોમસસ એન્ડ મેનેજમેન્ટ વિદ્યાશાખા હેઠળનો એમ.કોમ
પ્રોગ્રામનો સેમેસ્ટિ-૩ અને સેમેસ્ટિ-૪ નો અભ્યાસક્રમ આ સાથે સામેલ છે .
માનનીય કુ લપવતશ્રીની માંજુિી અનસ
ુ ાિ સદિ અભ્યાસક્રમ શૈક્ષણણક િર્સ જુન,૨૦૨૪ થી અમલિાિી
કિિાની િહે છે . કોમસસ એન્ડ મેનેજમેન્ટ વિદ્યાશાખાનાાં એમ.કોમ વિર્યનાાં પી.જી.નો અભ્યાસક્રમ ચલાિતી તમામ
સાંલગ્ન કોલેજોનાાં પી.જી.સેન્ટિ અને અનસ્ુ નાતક ભિનો ધ્િાિા તેની અમલિાિી કિિા જણાિિામાાં આિે છે .
ક્રમાાંક/બીકેએનએમય/ુ એકેડેવમક/૧૦૨૭/૨૦૨૪
ભક્તકવિ નિવસિંહ મહેતા યવુ નિવસિટી,
સિકાિી પોલીટેકવનક કેમ્પસ,
ભક્તકવિ નિવસિંહ મહેતા યવુ નિવસિટી િોડ,
ખડીયા, જૂનાગઢ-૩૬૨૨૬૩
તા.૨૩/૦૭/૨૦૨૪
પ્રવત,
• ભક્તકવિ નિવસિંહ મહેતા યવુ નિવસિટી સાંલગ્ન કોમસસ એન્ડ મેનેજમેન્ટ વિદ્યાશાખાનાાં પી.જી.(એમ.કોમ)નાાં
અભ્યાસક્રમો ચલાિતી તમામ કોલેજોના આચાયસશ્રીઓ તેમજ સાંલગ્ન ભિનનોનાાં અધ્યક્ષશ્રીઓ તિફ....
Sr Course
Subject/Course Structure Credit
no Type Who can teach
Semester-3
Commerce, Accountancy,
Business Research
1 Core 5 Management, Statistics,
Applications
Mathematics
Financial Accounting for
2 Core 5 Accountancy, Commerce
Managers
Elective Course (Any one Group)
Group – 1 Accountancy
Elective Accountancy, Commerce,
3 Advanced Cost Accounting 5
1 Management,
Elective Advanced Cost & Financial Accountancy, Commerce,
4 5
2 Accounting Management,
Elective Advanced Management Accountancy, Commerce,
5 5
3 Accounting Management,
Group – 2 Banking & Finance
Elective Commerce, Management,
3 Indian Financial System 5
1 Accountancy
Elective Theory of Banking and Commerce, Management,
4 5
2 Insurance Accountancy
Elective Strategic Financial Commerce, Management,
5 5
3 Management Accountancy
Group – 3 Marketing
Elective Integrated Marketing Commerce, Management,
3 Communication & Brand 5
1 Economics
Equity
Elective
4 Service Marketing 5 Commerce, Management
2
Elective Supply Chain Management
5 5 Commerce, Management
3 and Logistics
Group – 4 Human Resources(HR)
Elective Human Resource Commerce, Accountancy,
3 5
1 Management Management
Elective Management of Industrial Commerce, Accountancy,
4 5
2 Relations – I Management
Elective
Strategic Human Resource Commerce, Accountancy,
5 3 5
Management Management
Page | 1
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Group – 5 Statistics
Elective Advanced Business Statistics Statistics, Commerce,
3 5
1 –1 Accountancy
Elective Advanced Business Statistics Statistics, Commerce,
4 5
2 –2 Accountancy
Elective Advanced Business Statistics Statistics, Commerce,
5 5
3 –3 Accountancy
Page | 2
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Page | 3
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Page | 4
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: The objective of this course is to make the students to learn the application of the
statistical tools and techniques of Research for Business decision making and planning.
No. of
Unit Content
Lectures
Chi-Square Test:
1 Definition and Nature, Condition, Uses, Tests of Goodness to fit, 21
Test of Independence, Typical Examples with Hypotheses Testing
Analysis of Variable (ANOVA):
Analysis of variance for one-way classification, Analysis of variance for two-
2 way classification, Latin Square Design and 20
Typical illustrations with Hypotheses Testing.
Total Lectures 75
Page | 5
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Paper setter has strictly instructed to follow the following instruction of structure of a
question paper while setting the University examination question paper for regular
candidates.
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 Que 1 from Unit- 1 OR Que 1 from Unit- 1 20
2 Que 2 from Unit- 2 OR Que 2 from Unit- 2 20
3 Que 3 from Unit- 3 OR Que 3 from Unit- 3 15
4 Que 4 from Unit- 4 OR Que 4 from Unit- 4 15
Total Marks for Regular Students 70
Page | 6
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: The objective of this course is acquainting students to strengthen the knowledge and
practice of different kinds of accounting and reporting tools and techniques in an analytical way
with the financial and managerial accounting for decisions.
No. of
Unit Content
Lectures
1 Return on Capital Employed: 21
Introduction-Meaning-utility-Concepts of capital employed- [1. Total capital
Employed 2. Net capital employed 3. Owners’ capital employed 4. Average
capital employed] -Concept of profit and return- DU-PONT chart showing
interrelation between functional aspect and financial aspects- Rate of return on
capital employed as per different concepts- Practical
questions.
2 Accounting for Training and Development of Human Resources: 20
Introduction & Meaning - Measurement of Labour Turnover: Separation
Rate, Replacement Rate, Flux Rate - Causes of Labour Turnover - How to
Reduce Labour Turnover? - Cost of Labour Turnover - Treatment of Labour
Turnover Cost & Benefit Analysis of Training and Development -
Practical Questions
3 Profit Planning Models: 17
Introduction- Meaning of terms: Profit and Profit Planning- Stages of Profit
Planning: (Target Profit- Expenses and Incomes Planning)-Profit Planning
Models: (BEP Model - CVP Model- Budgeted Model - Return on Sales
Model- Return on Investment Model- Cost of Capital Model)-
Practical questions.
4 Emerging New Concepts: 17
[A] Management Control Strategy [MCS]: Introduction-Concept- Meaning
and Definitions-Origin of strategies and Nature -Process-Areas and scope-
Role of Management Accountant according to the scope of MCS-Benefits and
limitations- Points to be considered by the managers in application.
[B] Target and Kaizen Costing: Introduction-Meaning, Definition- Target
Costing: Target costing approaches-Market price as specified item for target
costing-Determination of target price and related special
Page | 7
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
product cost.
Kaizen Costing: Introduction – Meaning – Definition – Characteristics
[C] Government Accounting and Audit System: Introduction-Meaning-
Objectives- Importance-Government Accounting System V/s Trading
Accounting System-Challenges and Solutions of Government Account
System-Basis of Government Accounting System- Indian Governments
Accounting and Audit System Accounting and Audit System of Local Bodies-
Government Accounting and Audit Standards.
Total Lectures 75
Important Instructions for paper setter: –
Paper setter has strictly instructed to follow the following instruction of structure of a question
paper while setting the University examination question paper for regular and external candidates.
UNIVERSITY
EXAMINATION
Sr. Particulars Marks
No.
1 PRACTICAL QUE - 1 (From Unit 1) (OR) 20
PRACTICAL QUE - 1 (From Unit 1)
2 PRACTICAL QUE - 2 (From Unit 3) (OR) 20
PRACTICAL QUE - 2 (From Unit 3)
3 PRACTICAL QUE - 3 (From Unit 4) (OR) 15
PRACTICAL QUE - 3 (From Unit 4)
4 THEORATICAL QUE- 4 (From Unit 2) (OR) 15
THEORATICAL QUE- 4 (From Unit 2)
Total Marks 70
15. Khan and Jain. Basic Financial Management, McGraw Hill Education, New Delhi
16. Pandey, I.M. Financial Management. Vikas Publications, New Delhi
17. Rustagi, R.P. Fundamentals of Financial Management. Taxmann Publication Pvt. Ltd.
18. Singh, J.K. Financial Management- text and Problems. 2nd Ed. Dhanpat Rai & Co. Delhi.
19. Singh, Surender and Kaur, Rajeev. Fundamentals of Financial Management. Mayur Paperback,
New Delhi.
20. Introduction to Management Accounting: Charles T. Horngren, Gary L. Sundem, Dave
Burgstahler, Jeff O. Schatzberg, Pearson Education.
21. Management Accounting: Theory & Practice Singh S. K. & Gupta Lovleen Pinnacle Pub
Page | 9
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE : Group-1
3. Advanced Cost Accounting
Accountancy
Objectives: This course helps to students in strengthening the knowledge regarding the
advanced practice of different kinds of cost accounting control concepts with analytical use of
tools and techniques.
Page | 10
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
4 Emerging Issues: 17
[A] Cost Audit: Introduction-Meaning- Advantages and Disadvantages- Cost
Audit v/s Financial Audit-Cost Auditor qualifications and appointment-Cost
Audit and Cost Investigation-Sachar Committee- Cost Audit Rules
[B] Cost Reduction: Introduction-Meaning, Definition & Characteristics-
Importance-Planning and Organization-Programme & Prerequisites-Cost
Reduction Area- Tools, Techniques & Mechanism
[C] Cost Control: Introduction-Meaning, Definition & Characteristics-
Objectives- Prerequisites- Difference between cost control and Cost
Reduction - Methods of cost control- Brief Concepts of cost control
techniques: 1. Inventory Control: [ABC Analysis- VED Analysis-FNSD
Analysis-EOQ Model] 2. Labour Cost Control: [Labor Productivity and
Efficiency & Learning Curve] 3. Overhead Cost Control: Under and over
absorption of overhead.
Total Lectures 75
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students
candidates)
Sr. Particulars Marks
No.
1 PRACTICAL QUE - 1 (From Unit 1) (OR) 20
PRACTICAL QUE - 1 (From Unit 1)
2 PRACTICAL QUE - 2 (From Unit 2) (OR) 20
PRACTICAL QUE - 2 (From Unit 2)
3 PRACTICAL QUE - 3 (From Unit 3) (OR) 15
PRACTICAL QUE - 3 (From Unit 3)
4 QUESTION - 4 (From Unit 4) (OR) 15
QUESTION - 4 (From Unit 4)
Total Marks for Regular Students 70
Page | 11
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Page | 12
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE :Group-1
4 Advanced Cost and Financial Accounting
Accountancy
Objectives: This course helps to students in strengthening the knowledge regarding the
principles and practice of advanced cost accounting concepts as well as financial accounting
concepts with analytical use of different methods, tools and techniques.
No. of
Unit Content
Lectures
1 Marginal Costing and Absorption Costing: 21
Introduction and Meaning-Definition and Features- Cost- volume Profit
analysis- Break Even Point analysis-Profit Volume Analysis- Multiple
product analysis- Optimum use of Limited Resource- Absorption costing
and Marginal Costing- Key Factors-Cost statement under Marginal costing
and Absorption costing- Application of Marginal Costing and Absorption
costing- Product Diversification- Make or buy Decision- Pricing Decision
- Sell or Further process- Temporary Shut down or dropping-Optimum
level of Activity-
selection of product Mix etc. -Practical Questions
2 Integral Accounting System: 20
Introduction-Meaning and Features-Books of accounts - difference
between integrated and non integrated accounts-coding procedure and
Prerequisites for Integration of accounts - Methods of accounting: Journal
Entries- Benefits and limitations- Practical questions
3 Non–Integral Accounting System: [Cost Control Accounts] 17
Introduction-Meaning and Features-Advantages and Limitations- Methods
to maintain Principal Ledgers and Accounts under Cost Books- Journal
Entries and preparation of Trial Balance-Practical
questions
4 Emerging Issues: 17
[A] Balance Score Card [BSC]: Introduction – Concept and Meaning-
Definition-Four perspectives of BSC- Importance utility and
Limitations.
Page | 13
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students
candidates)
Sr. Particulars Mark
No. s
1 PRACTICAL QUE - 1 (From Unit 1) (OR) 20
PRACTICAL QUE - 1 (From Unit 1)
2 PRACTICAL QUE - 2 (From Unit 2) (OR) 20
PRACTICAL QUE - 2 (From Unit 2)
3 PRACTICAL QUE - 3 (From Unit 3) (OR) 15
PRACTICAL QUE - 3 (From Unit 3)
4 QUESTION - 4 (From Unit 4) (OR) 15
QUESTION - 4 (From Unit 4)
Total Marks for Regular Students 70
Page | 14
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
12. Management Accounting: Arora, M.N. Vikas Publishing House, New Delhi.
13. Advanced Management Accounting: Ravi M. Kishore
14. Cost Accounting A Managerial Emphasis: Horngren, Foster, Datar
15. Introduction to Management Accounting: Charles T. Horngren, Gary L. Sundem, Dave
Burgstahler, Jeff O. Schatzberg, Pearson Education.
Page | 15
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: This course helps to students in acquainting the knowledge regarding the
advanced practice of different kinds of managerial investment decision accounting concepts
and control mechanism with analytical use of different methods, tools and techniques.
No. of
Unit Content
Lectures
1 Capital Budgeting: 21
Introduction-Concept and Meaning- Objectives-Managerial Application-
Advantages and Limitations of Capital Budgeting
Project Appraisal Methods under Capital Budgeting (A) Traditional Or
Non Discounted Method:[ Pay Back Method and Average (Accounting)
Rate of Return Method] (B) Discounted Cash Flow Method: [Net Present
Value -Profitability Index (Cost- Benefit Ratio)- Internal Rate of Return
Method (IRR)]- Practical Problems relating Project Appraisal
Methods.
2 Capital Budgeting Under Risk and Uncertainty: 20
Introduction-Meaning and Concept of Risk and Uncertainty- Assumptions &
Types of Risk in project/capital investment decision- Risk Analysis and
Capital Budgeting: 1. Conventional Techniques of Risk Analysis: [Risk
Adjusted Discounted Rate- Certainty Equivalent- Scenario Analysis-
Sensitivity Analysis] 2. Statistical Techniques of Risk Analysis:
[Probability Distribution approach- Expected Probability Distribution-
Standard Deviation- Coefficient of variation] - Practical
Questions.
3 Decision Tree Analysis and PERT & CPM 17
[A] Decision Tree Analysis: Introduction & Meaning of Decision
principle-Decision principle important steps and structure-Types of decision
making and decision environment-Decisions under risk and uncertainty-
Decision Tree meaning-characteristics-Decision Tree- importance-utility-
Decision Tree- benefits and limitations - Practical questions covering
Decision Tree Analysis - Practical Questions.
[B] PERT and CPM: Introduction-Meaning and characteristics of PERT-
Page | 16
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students
candidates)
Sr. Particulars Mark
No. s
1 PRACTICAL QUE - 1 (From Unit 1) (OR) 20
PRACTICAL QUE - 1 (From Unit 1)
2 PRACTICAL QUE - 2 (From Unit 2) (OR) 20
PRACTICAL QUE - 2 (From Unit 2)
3 PRACTICAL/ THEORETICAL QUE – 3 15
(From Unit 3) (OR)
PRACTICAL / THEORETICAL QUE - 3
(From Unit 3)
4 QUESTION - 4 (From Unit 4) (OR) 15
QUESTION - 4 (From Unit 4)
Total Marks for Regular Students 70
Page | 17
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Page | 18
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: The main objectives of this course are to help in learning various financial services
and their role in the overall financial system.
No. of
Unit Content
Lectures
1 Financial System An Introduction: 19
Constituents of Indian Financial System; General framework and role of -
financial institutions, financial markets, financial services, financial
instruments, financial regulations. Money supply and measures of money
supply. Universal Banking. Liberalization and globalization of financial
system.
2 Money Market & Debt Market: 20
Money Market: Introduction – Treasury Bills: Types – Commercial Paper
– Commercial Bills – Certificate of Deposits – Call/Notice Money Market -
Money Market Intermediaries – Money Market Mutual Funds – Link Between
Money Market and Monetary Policy in India – Tools for Managing Liquidity
in the Money Market. Debt Market: Introduction – Private Corporate Debt
Market – Public Sector Undertaking Bond Market
– Government Securities Market – Guidelines Relating to Diversification
of Activities by PDs
3 Banks as Financial Institutions: 18
RBI: Establishment, Departments, Functions, Objectives, Structure, Role,
Objectives and instrument of Monetary Management.. Recommendations of
Narasimham Committee. Growth and development, structure, functions and
role in economic development -Commercial banks, Cooperative Credit
Institutions, and Regional Rural Banks, Khan Committee Recommendations,
Universal Banking. RBI and Opening of new banks
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 20
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
No. of
Unit Content
Lectures
1 Fundamentals of Banking: 19
Definition & meaning of banker and customer. general and special features of
banker-customer relationships; their rights and duties- garnishee order and
attachment order. Bank procedures and practices in opening, operations and
closure of various types of deposit accounts. Nomination facilities, insurance
of bank deposits, Different types of Bank Customers : minor, illiterate person,
blind person, married women, lunatic person, joint account holders,
Partnership firm, Joint Hindu Family, Firms, Clubs/societies, Joint Stock
Company, Unincorporated associations, Trusts – precautions taken by banker.
Steps to be taken by a bank on customer’s death, lunacy, bankruptcy,
winding up or in case of
garnishee orders.
2 Negotiable Instruments: 20
Negotiable Instruments: features and types. cheques: Definition, features,
drawing, crossing, endorsements, payments and collection of cheques.
Statutory protections, precautions and duties of paying and collecting banker,
negligence and cases where banker must refuse payment, forged
instruments. Dishonor of cheques and its implications.
3 Fundamentals of Insurance: 18
Introduction and definition of Insurance, Role of Insurance in the economic
development of the country, Importance of Insurance to various constituents
like; Individual/family, business and industry, Functions of insurance,
fundamental principles of Insurance. Difference between Life and General
Insurance, Life Insurance Products in India: Term Insurance, Whole Life
Insurance, Endowment Insurance, Group Insurance, Annuities, Unit Linked
Policies. Riders, Concept of Surrender Value, Claims: Death
and Maturity Claims, Assignment and Nomination of Policies
4 General Insurance and Institution: 18
Present Insurance Scenario Including Growth of Insurance Industry in
Page | 21
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 22
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: To provide comprehensive knowledge of financial strategies that affects the value
of the firm.
No. of
Unit Content
Lectures
1 Introduction: 19
- Strategic Financial Management:
- Capital Structure Planning
- Long Term Financing
Total Lectures 75
Page | 23
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 24
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
No. of
Unit Content
Lectures
1 Marketing Communication: 21
Marketing Communication: Introduction to marketing
communication, Definitions of Market Communication, Marketing
communication mix (Areas or tools), Factors in setting marketing
communication mix, Communication budget (definition, and
methods) Role of marketing communication. Integrated Marketing
Communication: Definitions, Developing effective communications
Functioning of marketing agencies: Concept, functions, significance,
Compensating advertising agencies, agency evaluation, and primary idea
of leading Ad agencies in India.
2 Branding Equity 20
Concept of brand and branding; Role of branding (benefits of branding
the product); Concept of brand equity; Brand equity models, building a
strong brand equity and its implications; identifying and establishing
brand positioning; Defining and establishing brand values, and Internal
branding.
3 Campaign Planning: 17
Introduction; IMC planning process; internal marketing; segmenting and
targeting; types of segmentation; message and profitability targeting;
digitization of brand information; customer database; building relationship
through data management; developing creative message strategy; process of
developing IMC message strategy; methods of getting creative ideas; brand-
message execution; copywriting; writing for point and electronic media;
print layout and design; execution and strategic consistency.
Page | 25
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
1. Duncan, Tom; Principles of Advertising and IMC; Tata McGraw Hill, New Delhi.
2. Clow, Kenneth & Baack, Donald; Integrated Advertising, Promotion and Marketing
Communication; Pearson Education, New Delhi.
3. Belch, George and Belch, Michael; Advertising and Promotion; Tata
McGraw Hill, New Delhi.
4. Wells, William, Burnett, John ad Moriarty, Sandra; Advertising Principles and
Practice; Pearson Education; New Delhi.
5. Jethwaney, Jaishree and Jjain, Shruti; Advertising Management; Oxford University
Press; New Delhi.
Page | 26
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE: Group - 3
4 Service Marketing
Marketing
Objectives: This course acquaints students with the basic issues in services
marketing and customer relationship management.
No. of
Unit Content
Lectures
1 Importance of Services Sector: 21
Introduction- Nature and types of services; Difference between services and
goods marketing; Services marketing triangle.
Total Lectures 75
Page | 27
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. Particulars Marks
No.
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 28
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE: Group -3
3 Supply Chain Management and Logistics
Marketing
Name of the Course : Supply Chain Management and Logistics
Course credit 05
Teaching Hours : 75 (Hours)
Total marks 100
Objectives: To acquaint the students with the concepts and tools of supply chain management
and logistics as relevant for a business firm.
No. of
Unit Content
Lectures
1 Introduction: 11
Concept of supply chain management (SCM) and trade logistics; Scope of
logistics; Logistic activities – an Overview; Contribution of logistics at
macro and micro levels; SCM and trade logistics; Business view of SCM;
Concept, span and process of integrated SCM; Demand management –
methods of forecasting; Supply chain metrics (KPIs), performance
measurement and continuous improvement; Product development Process
and SCM; Strategic role of purchasing in the supply chain and total
customer satisfaction; Types of purchases;
Purchasing cycle.
2 Managing Relationship: 11
Role of Relationship marketing in SCM; Managing relationships with
suppliers and customers; Captive buyers and suppliers; Strategic partnerships;
Supplier-retailer collaboration and alliances.
3 Focus Areas of Logistics and Supply Chain management: 12
Transportation-Importance of effective transportation system;
Service choices and their characteristics; inter-modal services;
Transport cost characteristics and rate fixation; In-company
management vs. out-sourcing;
World sea borne trade; International shipping- characteristics and
structure; Liner and tramp operations; Liner freighting; Chartering- Types,
principles and practices; Development in sea transportation –
Unitization, containerization, inter and multimodal transport; CFC and
ICD.
Air transport: Set up for air transport and freight rates; Carriage of Goods
by sea -Role and types of cargo intermediaries.
Warehousing and inventory management: Reasons for warehousing;
Warehousing evaluation and requirements; Warehousing location
strategies; Inventory management:
principles and approaches; Inventory categories; Methods – EOQ,
LT, ICC;
Page | 29
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 30
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: The Objective of this course is to sensitize students to the various facets of
managing people with an understanding of the various policies and practices of HRM.
No. of
Unit Content
Lectures
1 Introduction to HRM: 21
Perceptive and Context of HRM, Concept of human resource, and human
resource management; Significance of HRM; scope of HRm; Importance of
HRM; Role of HR managers; New concepts: HR Record, HR Audit, HR
Accounting, and HR Research;
2 Human Resource Planning [HRP]: 20
Definitions of HRP; Nature-Scope; Objectives and Importance- Affecting
Factors; HRP Process ; Barriers in HRP; and Requisites’ for successful HRP
Important Instructions for paper setter: – Paper setter has strictly instructed to follow the
following instruction of structure of a question paper while setting the University
examination question paper for regular candidates.
Page | 31
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
1. Aswathappa K.; Human Resource and Personnel Management Tata McGraw Hill, New
Delhi,
2. Tiwari T.D. & Chauhan P.L; “Framework of Human Resource Management and
Industrial Relation” Shanti Prakashan, Delhi
3. Holloway, J.ed. Performance Measurement and Evaluation. New Delhi, Sage.
4. Monappa, A. & Saiyadain M. Personnel Management. 2nd ed., New Delhi, Tata
McGraw-Hill,
5. Stone, Lloyed and Leslie W.Rue, Human Resource and Personnel Management Richard
D. Irwin, Illinois
Page | 32
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
No. of
Unit Content
Lectures
1 Contract Labor Act, 1970:
Definitions, Application, Establishments, Jurisdiction of government,
Central and State advisory boards, Registration of establishment,
Prohibition of contract labor, Licensing of contractor, welfare
provisions, Liabilities of the Principle employer
2 Collective Bargaining:
Introduction, Definitions, Characteristics, Process of CB, Pre-requisites of a
Successful CB, Functions of CB, Factors Obstructing CB, CB in India,
Suggestions for better functioning of CB
3 Workers’ Participation In Management:
Meaning, Concept of WPM, Evolution of WPM, Objectives, Factors
influencing WPM, Forms and level of WPM, Sachar Committee and Verma
Committee on WPM, Participative Forums in India,
Necessary conditions for effective working of WPM
4 Discipline and Grievance Handling:
Discipline:
Meaning, Definitions, Characteristics, Objectives of discipline, Types of
discipline, Causes, Disciplinary Procedure, Intervention by Tribunal, Types
of Punishment
Grievance Handling: Meaning, Definitions, Causes, Importance, Pre-
requisites of Grievance Handling, Grievance Handling Procedure
Total Lectures 75
Page | 33
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
1. Dynamics of Industrial Relations - C.B. Mamoria, 15th ed. Himalaya house of labour
laws, New Delhi
2. Industrial Labour Laws - N.D. Kapoor Sultan Chand & Co, New Delhi
3. Taxman’s Law, Taxmann Allied Services (P) Ltd., New Delhi
4. Industrial Relations& Labour Laws, S.C. Srivastava, Vikas Publications
5. HRM and Industrial Relations, Subba Rao, Latest Publishing House
Page | 34
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE: Group - 4
5 Strategic Human Resource Management
Human Resources
No. of
Unit Content
Lectures
1 Strategic Perspective of HRM: 21
An Investment Perspective of HRM-Challenges in Strategic Human Resource
Management-The Evolving / Strategic role of HRM
Total Lectures 75
Page | 35
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 36
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
No. of
Unit Content
Lectures
1 Investigation & Collection of Data & Presentation of Data: Planning Of 21
Statistical Investigation. Execution Of A Statistical Investigation,
Distinction Between Population And Sample. Census And Sample
Investigation, Sampling: Random (Probability) Sampling
Methods. Non Random (Non Probability) Sampling Methods, Theoretical
Basis Of Sampling. Collection of Primary Data and Secondary Data, Drafting
a Questionnaire or Schedule, Characteristics of An Ideal Questionnaire,
Illustrations of Questionnaire. Analytical Tools of Data. Classification and
Tabulation of Data. Related Examples And Problems.
Page | 37
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 38
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Page | 39
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular 70
Students
Suggested Readings and Reference Books:
1. Introduction to Probability and Mathematical Statistics: Rohatagi
2. Introductory Probability and Statistical Applications: Meyer P.L
3. Introduction to Probability Theory and Statistical Inference: Harold Larsen
4. Introduction to Probability and Applications: Feller.W.
5. Statistical Methods – S. P. Gupta (Sultan and Chand)
6. Fundamentals of statistics – V. K. Kapoor (Sultan and Chand)
7. Testing statistical Hypothesis – Lehman E. L. (Willy Eastern)
8. Basic Statistics – B. C. Agrawal
9. Elements of Statistics – Elhance
10. Applied statistics – S. C. Gupta and V. K. Kapoor
11. Fundamentals of Mathematical Statistics: S.C.Gupta and V.K.Kapoor
12. Business Statistical: R.S.Bhardwaj
13. Mathematical Statistics with Applications: Wackerly, Mendenhail and Schaffer
Page | 40
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Page | 41
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 42
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Sr Course
Subject/Course Structure Credit
no Type Who can teach
Semester-3
Commerce, Accountancy,
1 Core Organizational Behavior 5 Management, Statistics,
Mathematics
Advanced Corporate
2 Core 5 Accountancy, Commerce
Accounting
Elective Course (Any one Group)
Group – 1 Accountancy
Elective Advanced Cost & Accountancy, Commerce,
3 5
1 Management Accounting Management,
Elective Accounting for Working Capital Accountancy, Commerce,
4 5
2 Decisions Management,
International Accounting
5 Elective Accountancy, Commerce,
(OR) 5
3 Management,
Research Report
Group – 2 Banking & Finance
Elective Commerce, Management,
3 Risk Management in Banks 5
1 Accountancy
Elective Commerce, Management,
4 Bank Credit 5
2 Accountancy
Financial Planning
Elective Commerce, Management,
5 (OR) 5
3 Accountancy
Research Report
Group – 3 Marketing
Elective Commerce, Management,
3 International Marketing 5
1 Economics
Elective
4 Consumer Behavior 5 Commerce, Management
2
Marketing Research
5 Elective 5 Commerce, Management
(OR)
3
Research Report
Group – 4 Human Resource (HR)
Elective Management of Industrial Commerce, Accountancy,
3 5
1 Relations – II Management
Human Resource Information
Elective Commerce, Accountancy,
4 System 5
2 Management
(OR)
Research Report
Group – 5 Statistics
Elective Advanced Business Statistics Statistics, Commerce,
5
1 –4 Accountancy
Elective Advanced Business Statistics Statistics, Commerce,
4 5
2 –5 Accountancy
Advanced Business Statistics
5 Elective –6 5 Statistics, Commerce,
3 (OR) Accountancy
Research Report
Page | 44
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Page | 45
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Page | 46
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
No. of
Unit Content
Lectures
1 Introduction to Organization Behaviour: 21
Concept and Nature of Organizational Behavior (OB); Human Nature and Type
Man at Work; Role (or Significance) of OB for Performance Improvement;
Contributing Disciplines to OB; Stages/Phases of Development of OB; Major
Challenges for OB; Concept of Organization Climate and Culture,
International OB: Concept and Key Issues; Limitations of OB.
Page | 47
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular 70
Students
Page | 48
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
5. Aswathappa, K., Organization Behaviour, Himalaya Publishing House, New Delhi.Singh, K.,
Organizational Behaviour: Text and Cases, Pearson.Pareek, U. and Khanna, S., Understanding
Organizational Behaviour, Oxford University Press.
6. Newstorm, John W., Organizational Behaviour: Human Behaviour at work, Tata McGraw- Hill
Pub. Co., Ltd; New Delhi
7. Hersey, Paul, Dewey E. Johnson, and Kenneth H. Blanchard, Management of Organizational
Behaviour, Prentice-Hall of India, New Delhi.
8. Terrance R. Motchell, People in Organization An Introduction to Organizational Behaviour,
McGraw-Hill, New York
Online Source:
1. Https: https://www.rameshrdudani.com
2. Relevant websites, portals, and Web Pages
Page | 49
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: This course helps to students in strengthening the knowledge regarding the advanced
practice of preparing and presenting different kinds of corporate accounting and reporting in an
analytical way with the accounting concepts-standards, tools and techniques.
No. of
Unit Content
Lectures
1 Final Accounts of Companies: 21
Introduction-Meaning and Need-Related Accounting Standards-Legal
Provisions for Final Accounts as per Companies Act-Schedules of Financial
Statements. Managerial Remuneration: Introductions and Legal Provisions
for as per Companies Act. -Advanced level practical
questions of, (1) Final Accounts and (2) Managerial Remuneration
2 Consolidated Financial Statements: 20
Introduction, Meaning & Need -Definition of Parent (or holding) & Subsidiary
Companies - Advantages and disadvantages of Holding Companies -
Consolidated Financial Statement as per AS 21 and Companies Act-2013:
covering points of: 1. Minority Interest 2. Cost of Control (Goodwill or Capital
Reserve 3.Capital and Revenue Profit 4. Controlling interest acquired during
the year 5.Treatment of preference shares of subsidiary 6. Mutual owing 7.
Bonus shares 8. Change in value of Fixed assets 8. Inter company Holding and
Cross Holding and 9. Consolidation of financial statements. Practical
Questions of one subsidiary co.; and more than one subsidiary
companies(Vertical Consolidation Balance sheet)
3 Earning Per Share(EPS): 17
Page | 50
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. Particulars Marks
No.
1 PRACTICAL QUE - 1 (From Unit 1) (OR) 20
PRACTICAL QUE - 1 (From Unit 1)
2 PRACTICAL QUE - 2 (From Unit 2) (OR) 20
PRACTICAL QUE - 2 (From Unit 2)
3 PRACTICAL QUE - 3 (From Unit 3) (OR) 15
PRACTICAL QUE - 3 (From Unit 3)
4 THEORATICAL QUE- 4 (From Unit 4) (OR) 15
THEORATICAL QUE- 4 (From Unit 4)
Total Marks for Regular Students 70
Page | 51
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
11.Charles T. Horngren & Donna Philbrick, Introduction to Financial Accounting, Pearson Education.
12.Porwal, Misras; Inflation Accounting in Development Economy.
13.Rajan Prachre; Inflation and Accounting Theory
14.Amitabha Mukherjee and Mohammed Hanif; Modern Accounting
15.Arora, M.N. , Management Accounting: Vikas Publishing House, New Delhi.
16.Singh S. K. & Gupta Lovleen, Management Accounting: Theory & Practice Pinnacle Pub.
Note: Latest edition of the reference books should be used.
Page | 52
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE: Group- 1
3 Advanced Cost & Management Accounting
ACCOUNTANCY
Objectives: The objective of this course is acquainting students to strengthen the knowledge and
advanced practice of different kinds of managerial decision accounting concepts and control
mechanism with analytical use of different methods, tools and techniques.
No. of
Unit Content
Lectures
1 Responsibility Accounting with Control Reports: Introduction-Meaning- 21
Definition-Basic Principles and Process- Responsibility Reporting-
Prerequisites of Responsibility Accounting- Reporting to Management &
Control Reports -
Responsibility Centers- [Expenses Centers, Revenue centers, Profit Centers,
Investment Centers]- Advantages & Disadvantages of Responsibility
Accounting - Practical Questions
2 Process Costing: 20
Introduction and Meaning-Definition of Equivalent production- Complete
units and Incomplete units- Practical questions based on work in progress.
Meaning of Joint Product and By product- Joint product v/s by- Product
Objectives for allocation of joint cost, Methods of accounting for Joint
Product & By Product - Advanced Level Practical Questions
3 Product Pricing: 17
Introduction and Meaning-Factors affecting Pricing decisions- Role of costs
in pricing. Different Methods of Pricing: 1. Full Cost Plus 2. Marginal Cost
Plus 3. Differential Cost Plus 4.Opportunity Cost Based Pricing 5.
Conversion Cost Based Pricing 6. Current Market Price 7. Return on
Investment Pricing 8. Short Run V/s Long Run Pricing Decision 9. Target
Costing 10. Life Cycle Product Costing and Pricing
11. Economic Approach to Pricing 12. Consumer Oriented Pricing
13.Controlled Pricing -Practical Questions
Page | 53
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
4 EMERGING ISSUES: 17
[A] Cost Management: Introduction-Meaning-Definition- Objectives
and Importance-Four pillars of cost management-Logical Postulates of cost
management
[B] Management Audit: Introduction- Meaning- Definition- Objectives
and Importance- Areas - Scope -Difference between financial audit and
management audit- Difference of between cost audit and management audit-
Benefits and limitations of management audit
[C] Productivity Accounting and Audit: Introduction-Meaning-
Definition- Objectives and Importance- Productivity measuring ratios-
Affecting factors- Productivity and profitability -Materials, Labours,
Overheads and Total Productivity- Productivity and Value Added
concept- Corrective Actions- Productivity Audit
Total Lectures 75
Important Instructions for paper setter: – Paper setter has to Set University examination question
paper for regular candidates as per the following instruction of structure of a question paper.
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. Particulars Marks
No.
1 PRACTICAL QUE - 1 (From Unit 1) (OR) 20
PRACTICAL QUE - 1 (From Unit 1)
2 PRACTICAL QUE - 2 (From Unit 2) (OR) 20
PRACTICAL QUE - 2 (From Unit 2)
3 PRACTICAL QUE - 3 (From Unit 3) (OR) 15
PRACTICAL QUE - 3 (From Unit 3)
4 QUESTION - 4 (From Unit 4) (OR) 15
QUESTION - 4 (From Unit 4)
Total Marks for Regular Students 70
Page | 54
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Page | 55
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
M.COM. [CBCS] Semester – 4
ELECTIVE: Group -
4 Accounting for Working Capital Decisions
1
ACCOUNTANCY
Objectives: The objective of this course is acquainting students to develop a detailed understanding
of various tax planning management tools of corporate taxation and also to impart knowledge
regarding the provisions of the direct taxes and their applications for the purpose of decision
making.
No. of
Unit Content
Lectures
1 Working Capital Planning and Management: Introduction, 21
Meaning, Operating Cycle-Factors Affecting Working Capital
Requirement-Estimation and Calculation of Working
Capital- Practical Questions
2 Management of Cash: 20
3 Receivable Management: 17
Introduction-Meaning-Objectives-Credit Evaluation-Credit Control-
Importance-Factoring and Receivable Management- Practical Questions
4 Inventory Management: 17
Introduction-Meaning-Objectives-Types of Inventory-Importance-
Affecting factors- Techniques of Inventory Management - Practical
Questions
Total Lectures 75
Page | 56
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Important Instructions for paper setter: – Paper setter has to Set University examination question
paper for regular and external candidates as per the following instruction of structure of a question
paper.
UNIVERSITY
EXAMINATION
Sr. Particulars Marks
No.
1 PRACTICAL QUE – 1 (From Unit 1) (OR) 20
PRACTICAL QUE - 1 (From Unit 1)
2 PRACTICAL QUE – 2 (From Unit 2) (OR) 20
PRACTICAL QUE - 2 (From Unit 2)
3 PRACTICAL QUE – 3 (From Unit 3) (OR) 15
PRACTICAL QUE - 3 (From Unit 3)
4 PRACTICAL QUE - 4 (From Unit 4) (OR) 15
PRACTICAL QUE - 4 (From Unit 4)
Total Marks 70
Page | 57
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: The objective of this course is acquainting students to develop some conceptual
knowledge and Understanding of International accounting issues. In addition, this course makes
students capable of tackling issues in prevailing regulatory environments.
No. of
Unit Content
Lectures
1 International Dimensions of Accounting: 21
Introduction-Meaning- Accounting principles-postulates and conventions -
GAAP - Multi-National Corporations -Accounting Profession- Meaning of
Accounting standard- International Accounting Standard and International
Financial Reporting Standards (IFRS) - International Standards Board -
International and Regional Efforts in Standard Setting and process -
Advantages - supporting and deterring forces. Indian Accounting Standards :
[Meaning – Need-Utility-ASB- List
of Indian & International Accounting Standards and Ind. AS- Evaluation ]
2 Transfer Pricing: 20
Introduction- Meaning -Pre-requisites and Procedure-Cost centre, Profit
centre, Investment centre-Guiding Principles in fixing transfer prices- Benefit
and limitations of Transfer Pricing - Transfer Pricing Methods:
[A] Cost based Method: 1. Full Cost Pricing 2. Standard Cost Method
3.Marginal cost Method [B] Market based Transfer Pricing: 1. Negotiated
Pricing Method 2. Dual Transfer Pricing 3. Arbitrary Transfer pricing -
Practical Questions
3 Foreign and Wholesale Branch Accounts : 17
Introduction- Meaning - Difference between Domestic Branch and Foreign
Branch- Foreign Branch management and Accounting- Treatment of
Conversion differences- Indian Accounting Standard-11: “Accounting for the
effects of change in Foreign exchange rates”.
-Wholesale Branch Method: Meaning- management and accounting points.
Theoretical and Practical Questions covering above situations
Page | 58
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Important Instructions for paper setter: – Paper setter has to Set University examination question
paper for regular candidates as per the following instruction of structure of a question paper.
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 PRACTICAL/ THEORATICAL QUE - 1 (From Unit 2) 20
(OR) PRACTICAL/ THEORATICAL QUE - 1 (From Unit 2)
2 PRACTICAL/ THEORATICAL QUE - 2 (From Unit 3) 20
(OR) PRACTICAL/ THEORATICAL QUE - 2 (From Unit 3)
3 PRACTICAL/ THEORATICAL QUE - 3 (From Unit 4)
(OR) PRACTICAL/ THEORATICAL QUE - 3 (From Unit 4) 15
4 THEORATICAL QUE - 4 (From Unit 1)
(OR) THEORATICAL QUE - 4 (From Unit 1) 15
Total Marks for Regular Students 70
1. Radebaugh L. H. & S.J. Gray, International Accounting, & Multinational Enterprises, John
Wiley & Sons.
2. Gray, S.J. International Accounting & Transnational Decisions, Butterworth, London, U.K.
3. Holzer H. Peter, International Accounting, Horper and Row Publishers, New York.
4. Frederick D.S. Choi and Gary K. Meek, International Accounting, Pearson Education.
5. Shirin Rathore, International Accounting, Prentice Hall of India.
6. Shahrokh M. Saudagaran, International Accounting – As User Perspective, South-Western-
Thomas-Learning, Taxmann India
7. Hooper P. and Lio L. M.; Foreign Currency Accounting [ A Review and Critique of major
empirical studies International Journal of Accounting ]
8. S. Daver; Accounting Standards: (Taxmann Allied Services,(P) Ltd; New Delhi )
9. S. N. Maheshwari; Corporate Accounting: (Vikas Pulishing house Pvt. Ltd. New Delhi)
10. Sanjeev Singhal; Accounting Standards: (Bharat Law House Pvt. Ltd; New Delhi)
11. Shukla M.C. & T.S.Grawal; Advanced Accountancy: (Sultan Chand &sons, New Delhi)
12. Gupta and Gupta; Principles and Practice of Accounting, (Sultan Chand & Sons, Delhi)
13. Ashok Sehagal Deepak Sehagal; Advanced Accounting (Taxmann Allied Services, Pvt. Ltd;
Page | 59
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
N.Delhi
14. Ravi M. Kishore ; Advanced Management Accounting
15. Horngren, Foster, Datar: Cost Accounting A Managerial Emphasis
16. Moore, Carl L, Jaediche Robert K ; Management Accounting
17. Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young. Management
Accounting: Dorling Kindersley (India) Pvt. Ltd.
18. Avadhani, V.A: International Finance, Theory and Practice; Himalaya Publishing Co. New
Delhi.
19. Buckley, Adrian: Multinational Finance, Prentice Hall of India, New Delhi
20. Maurice, Levi: International Finance, McGraw Hill, Int. Ed. New York.
Page | 60
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE: Group-2
3 Risk Management in Banks
BANKING & FINANCE
Objectives: The objective of this course is to provide in depth knowledge about the Risk management in
financial matters and develop hedging skill among the students.
No. of
Unit Content
Lectures
1 Introduction: 19
Banking Regulation Act-1949. CIBIL, Fair practices Code and Banking Codes
and Standards Board of India (BCSBI),– Concept of ALM for Banks. BIS –
Basel Committee – Basel I, II and III norms, Managing Liquidity (CRR and
SLR)
2 Credit and Operational Risk: 20
Credit risk- Definition, RBI guidelines for Credit risk management, - Risk
rating and risk pricing - Methods for estimating capital requirements - Credit
risk - standardized approach and advanced approach - Credit rating /scoring, -
Internal Capital Adequacy Assessment Process
(ICAAP) - Structured products. Operational Risk: Definition - RBI guidelines
for Operational risk - Types of operational risk - Causes for operational risk -
Sound Principles of Operational Risk Management (SPOR) - Identification,
measurement, control / mitigation of operational risks; Capital allocation for
operational risk, Computation of
capital charge for operational risk.
3 Market Risk and Risk Measurement: 18
Market risk: Definition - Liquidity risk - Interest rate risk - foreign exchange
risk, Price risk (Equity) - Commodity risk - Treatment of market risk under
Basel- Standardized duration method- Internal measurement approach – VaR,
. Risk Measurement, Control and Risk management: Risk Calculation - Risk
exposure Prudential norms – Income Recognition and Asset Classification
(IRAC) norms - Capital adequacy norms - Hedging – Forwards – Futures –
Options Arbitrage
opportunities
Page | 61
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
1. Foundations of Banking Risk: An Overview of Banking, Banking Risks, and Risk Based
Banking Regulation by GARP (Global Association of Risk Professionals).
2. Moorad Choudhry, Bank Asset and Liability Management: Strategy, Trading, Analysis,
Wiley Publishing.
3. John C. Hull, Risk Management and Financial Institutions , Pearson, 2009
4. Indian Institute Of Banking, Amp, Finance(IIBF), Risk Management , Macmillan Publishers
India, 2010
5. Risk Measurement Models to Capital Allocation Policies, Wiley, IIBF Material.
6. Practical Banking Advances by H L Bedi& V. V Hardikar, Sultan Chand & Sons
7. Bank Credit management by G Vijay Raghavan, Published by Himalaya Publication.
8. Financial Analysis for Bank lending in Liberalized Economy by S P Singh& S Singh,
Himalaya Publishing House
9. Bank Credit; emerging trends Edited by Katuri Nageswararao published by ICFAI
10. Retail Banking – Indian Institute of Banking and Finance – Macmillan
Page | 62
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE: Group-2
4 Bank Credit
BANKING & FINANCE
No. of
Unit Content
Lectures
1 Introduction Bank Credit: 19
Principles of sound lending, various types of credit facilities provided by banks
– Loans, Overdraft, Cash Credit, Bills Purchase Bill Discount. Types of
securities, attributes of a good security and methods of creating charge over
securities. Bank documentations in respect of various types of
borrowers and securities
2 Rural Credit: 20
Theories and approaches to rural banking and credit; Structure and
characteristics of rural economy of India. Role of credit in agriculture and rural
development, Social Banking and priority sector advances, Role of informal
agencies in rural credit. Innovative approaches and schemes like Lead Bank
Scheme and Service Area Approach, Farmers Clubs and
Kissan Credit Card.
3 Micro finance and other terms: 18
Priority Sector Lending –– Investment in SLR, Principles of Micro Finance.
Role of micro finance in poverty alleviation; Role of Group method in micro
finance, SHGs, Repo Rate, Bank Rate, Reverse Repo Rate, MSFR, MCLR,
Small Finance Banks Payment Banks, Third Party
distribution in Retail Banking, Private Banking, KYC norms.
4 Fund transfer channels: 18
Remittance of funds: Bank draft, Traveller’s Cheque. Cheque Truncation
System (CTS) clearing system, RTGS, NEFT, IMPS, UPT, Currency chest and
its working. Safe custody and safe deposit vaults. Credit cards and Debit Cards,
other cards, E-banking
Total Lectures 75
Page | 63
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
1. Practical Banking Advances by H L Bedi & V. V Hardikar, Sultan Chand & Sons
2. Bank Credit management by G Vijay Raghavan, Published by Himalaya Publication.
3. Financial Analysis for Bank lending in Liberalized Economy by S P Singh& S Singh,
Himalaya Publishing House
4. Bank Credit; emerging trends Edited by Katuri Nageswararao published by ICFAI
5. Retail Banking – Indian Institute of Banking and Finance – Macmillan
6. Rural Banking by Indian Institute of Banking & Finance. Published by Macmillan
7. Agriculture and Rural Banking in India by S.S. M. Desai. Published by Himalaya pub.
8. Banking Theory and Practices: Gordon and Natrajan
9. Banking Law and Practice – P. N. Varshney
Page | 64
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
No. of
Unit Content
Lectures
1 Introduction to Financial Planning: 19
Globally accepted six steps financial planning process; General principles of
cash flow planning, budgeting, legal aspects of financial planning. Overview of
risk management: investments, insurance, retirement solutions, tax and estate
planning.
2 Investment Environment: 20
Types of investment options available to an individual investor - bonds, equity
shares, mutual funds, fixed deposits, PPF, financial derivatives, commodity
derivatives, gold and bullion, ETFs, REITs, real estate etc. Objectives and
rewards of investing. Investment constraints (tax considerations, unique needs
etc.). Impact of inflation and indexation. Sources of financial information.
Understanding mutual funds (Schemes, NAV calculation, load structure,
Systematic Investment Plans, Systematic
withdrawal plan etc.)
3 Return-Risk Assessment: 18
Risk aversion and risk profiling. Concept, types and calculation of returns.
Assessment of risks in various financial instruments. Power of compounding
and Time value of money. Rupee cost averaging. Concept of Portfolio and
Diversification. Basics of Portfolio risk and return (two
assets case). Tactical and strategic asset allocation.
Page | 65
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Note: Some case studies on the above topics are required to be discussed.
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular 70
Students
Suggested Readings:
Page | 66
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE: Group –
3 International Marketing
3
Marketing
Objectives: To familiarize the students with the concept and issues of international marketing and
enable them to be able to analyze the foreign market environment and develop international
marketing strategies for a business firm.
No. of
Unit Content
Lectures
1 Introduction: 21
Nature, importance, and scope of international marketing; International
market- orientation and involvement; International marketing management
process- an overview, International marketing information system.
International Marketing Environment:
Influence of physical, economic, socio - cultural, political and legal
Environments on international marketing decisions; Global trading
environment and developments. International Market Segmentation,
Selection and Positioning; Screening and selection of markets;
International market entry strategies – Exporting, licensing, contract
manufacturing, joint venture, setting - up of wholly owned subsidiaries
aboard.
Page | 67
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 68
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE: Group –
4 Consumer Behavior
3
Marketing
Objectives: To provide an in-depth understanding of the consumer and industrial buying processes
and their determinants as relevant for marketing decision making.
No. of
Unit Content
Lectures
1 Consumer Behaviour: 21
Importance and nature of consumer behaviour; Types of consumers and their
role; Consumer behaviour and marketing concept; Changing profile of Indian
consumers and impact of technology. Conducting consumer research –
overview of process, complexities and issues
Total Lectures 75
Page | 69
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular 70
Students
Page | 70
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: The course aims at exposing the students to the concept, tools and techniques of
marketing research and developing their skills to be able to apply research techniques to aid
marketing decision making.
No. of
Unit Content
Lectures
1 Introduction : 21
Meaning, nature and importance of marketing research; Marketing research
and scientific method; Research reliability and validity; Problems in
conducting marketing research; Marketing Information System (MIS); Ways
of conducting marketing research; Syndicated research. Marketing Research
Process: Steps involved in conducting marketing research; Problem
identification; Determining information
needs; Developing marketing research proposal.
2 Research Design : 20
Meaning and importance; Types of research designs – explorative, descriptive
and conclusive researches; Secondary data – sources, uses and limitations;
Primary data collection methods – questioning techniques and observation
methods; Online data sources and research; Questionnaire preparation. Sample
Design and Field Work : Defining universe and sampling unit; Determining
sampling frame; Probability and non - probability sampling methods; Sample
size determination;
Field work and data collection – sampling and non-sampling errors.
3 Data Analysis and Report Preparation: 17
Data editing, coding tabulation and graphical presentation; Univariate and
multivariate data analyses techniques and their applications in marketing
research; Report preparation, presentation and follow up. Marketing Research
Applications: Consumer research – behaviour and
motivation research, attitude measurement and scaling techniques.
Page | 71
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
1. Harper W. Boyd, Ralph Westfall and Stanley F. Stasch, Marketing Research: Text and
Cases.
2. Malhotra, Naresh K., Marketing Research, 5th Ed., Prentice Hall of India.
3. Cooper, Donald R. and Pamela S. Schindler, Marketing Research, Tata McGraw Hill.
4. Paul E. Green, et.al., Research for Marketing Decisions, Prentice-Hall of India Pvt. Ltd,
NewDelhi.
5. Donald S. Tull and Del I. Hawkins, Marketing Research: Measurement and Methods,
Prentice- Hall of India Pvt. Ltd., New Delhi.
Page | 72
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
No. of
Unit Content
Lectures
1 Industrial Relations: 21
Meaning, Definitions, Characteristics, Factors Affecting IR, Approaches to
IR, Participation in IR, Objectives of IR and Human Relations, Dimensions of
IR
Page | 73
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
1. Robbins, Stephen P. and Timothy A. Judge, Organizational Behaviour, Prentice -Hall, New
Delhi.
2. Robins S.P., and Mathew, M., Organisational Theory: Structure, Design and Application,
Prentice Hall of India Pvt. Ltd.
3. Luthans, Fred, Organizational Behaviour, McGraw-Hill, New York.
4. Sekaran, Uma, Organizational Behaviour: Text and Cases, Tata McGraw-Hill Publishing Co.
Ltd.
5. Aswathappa, K., Organization Behaviour, Himalaya Publishing House, New Delhi.
6. Singh, K., Organizational Behaviour: Text and Cases, Pearson.
7. Pareek, U. and Khanna, S., Understanding Organizational Behaviour, Oxford University
Press.
8. Newstorm, John W., Organizational Behaviour: Human Behaviour at work, Tata McGraw-
Hill Pub. Co. Ltd. New Delhi.
9. Hersey, Paul, Dewey E. Johnson, and Kenneth H. Blanchard, Management of Organizational
Behaviour, Prentice-Hall of India, New Delhi.
10. Terrance R. Motchell, People in Organization An Introduction to Organisational Behaviour,
McGraw-Hill, New York
Note: Latest Editions of the above books may be used
Page | 74
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
ELECTIVE: Group – 3
4 Human Resource Information System
Human resource [HR]
Objectives: The Objective of this course is to sensitize students to the various facets of managing
people and to create an understanding of the various policies and practices of human resource
information system.
No. of
Unit Content
Lectures
1 Conceptual framework of HIRS: 21
Introduction -Concepts-Meaning-definition-Macro HIRS -Micro HIRS
4 HR Communication: 17
Introduction -Meaning-Definition -Means-Need-Significance -Nature and
Process-Barriers in HR Communication-Pre-Requisites’ and Golden Rules of
Good-Ideal HR Communication-HR Communication System and Strategy
Total Lectures 75
Page | 75
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
1. Aswathappa K. Human Resource and Personnel Management Tata McGraw Hill, New Delhi,
2. Tiwari T.D. & Chauhan P.L” Emerging Issues in Human Resource Management” Shanti
Prakashan, Delhi
3. Tiwari T.D. & Chauhan P.L” Framework of Human Resource Management and Industrial
Relation” Shanti Prakashan, Delhi
4. Holloway, J.ed. Performance Measurement and Evaluation New Delhi, Sage,
5. Monappa, A. & Saiyadain M. Personnel Management 2nd ed., New Delhi, Tata McGraw-Hill,
6. Stone, Lloyed and Leslie W.Rue, Human Resource and Personnel Management Richard D.
Irwin, Illinois.
Page | 76
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
Objectives: The purpose of this paper is to provide an in-depth understanding of the role of training
in the HRD, and to enable the course participants to manage the training system and processes.
No. of
Unit Content
Lectures
1 Overview of HRD: 21
Evolution and Overview of HRD and Challenges
Total Lectures 75
Page | 77
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
1. Tiwari, T.D. “Human Resource Development a New Perspective” Shanti Prakashan- Delhi
2. Randy L. Desimone, Jon M.Werner, David M. Harris Thomson –South-Western Publication-
3. Beunet, Roger ed. Improving Training Effectiveness Aldershot, Gower
4. Buckley R & Caple, Jim, The Theory & Practice of Training London, Kogan & Page
5. Lynton, R Pareek, U. Training for Development. 2nd edition New Delhi, Vistaar,
6. Pepper, Allan D. Managing the Training and Development Function. Aldershot, Gower,
Page | 78
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
No. of
Unit Content
Lectures
1 Statistical Quality Control & Acceptance Sampling: 21
Concept of Quality and Statistical Quality Control, Uses of S.Q.C, Chance and
Assignable Causes for Variation , Process & Product Control, Control Charts,
Control Limits, Control Charts for Variables(X. R. o) and Attributes(np , P &
C). Sampling Inspection, Acceptance Sampling by Attributes, Sampling Plan
for Attributes. Single and Double Sampling Plans for Attributes. Concept of
Total Quality Management (TQM).
Related Examples & Problems.
2 Time Series and Business Forecasting: . 20
Definition & Utilities of Time Series, Components of Time Series. Analysis of
Time Series, Mathematical Models for Time Series, Methods for Measuring
Trend, Fitting of Liner Trend, Parabolic Trend, Exponential Trend, Modified
Exponential Trend Growth Curves, Methods for Measuring Seasonal
Variations, Measurement of Cyclical Variation and Irregular Variation.
Importance of Business Forecasting. Methods of Forecasting (i) Method of
Least Squares (ii) Input - Output Analysis(Two or Three
Industries)(iii)Exponential Smoothing Method. Related
Examples and Problems.
3 Demand and Supply Analysis: 17
Concept of Demand & Supply, Laws of Demand & Supply, Market
Equilibrium, Elasticity of Demand, Supply and Cost Functions, Effect of
Taxation on Market Equilibrium & Monopoly, Monopoly & Duopoly,
Elasticity of Demand. Engel's Law And Curve, Pareto Laws of Income,
Curves of Concentration. Related Examples and Problems
Page | 79
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 80
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
No. of
Unit Content
Lectures
1 Sampling Methods-1 21
(1) Sampling Survey, Principal Steps & Principals of Sample Survey,
Sampling and None Sampling Error. Advantages of Sampling and Some
Specific Sampling Designs. Simple Random Sampling With Replacement
and Without Replacement. Estimates Of Population Mean. In SRSWOR
Prove That ;
N n
(A) y y (B) s2 S 2 (C) V y S2
Nn
N n 1
(D) Cov(x, y) x x y y
Nn N 1
SRS Of Attributes, Size Of SRS And For Specified Precision. Related
Examples And Problems.
(2) Stratified Random Sampling Method: Description STRS Method with
Advantages, Estimates Of Population Mean and its Variance. Allocation Of
Sample Size. Cost Function And Proof Of
V ( yst )Opt V ( yst ) Pr op
V y Stratified Sampling Vis Sample
Ran
Random Sampling. Related Examples And Problems.
Page | 81
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
2 Sampling Methods-2 20
(3) Systematic Sampling Method: Linear And Non Systematic Sampling,
Estimates Of Population And Its Variance. Systematic Sampling Vis Simple
Random Sampling And Stratified Sampling And Proof Of V ( yst ) V (
ysy ) V ( y)Ran For Linear Trend. Related Example And Problem.
(4) Two Stage Sampling Method, Cluster Sampling Method And PPS
Sampling Method: Estimates of Population Mean & it’s’ Variances.
No. of
Unit Content
Lectures
1 Introduction To Operations Research, Linear Programming And Its 21
Applications:
Definitions Of O.R., Nature And Scope Of O.R., Phases Of O.R., Different
Types Of Models In O.R., Types Of Mathematical Models. Advantages Of
Models. Applications Of O.R. In The Field Of Marketing. Finance Planning.
Research Development Techniques, Limitations Of O.R. In India.
Definitions L.P., L.P. As An Optimization Technique, Structure Of L.P.
Problem, Formulation Of L.P.P, Graphical Method, Simplex Method (Without
Dcrivation), For Maximization Problem, Duality In L.P.P, Advantages And
Limitations Of L.P., Applications Of L.P., Related
Examples And Problems.
2 Inventory Control: 20
Costs Associated With Inventory, Classification Of Inventory Systems, Lot
Size Models With And Without Shortages(Back Oder Policy Only), Inventory
Models Under Price Breaks And Quantity Discount
.Deterministic Inventory Models Under Given Restrictions , ABC And
VED Analysis, Related Examples And Problems
Page | 83
BHAKTA KAVI NARSINH MEHTA UNIVERSITY
Syllabus of M.Com.
Faculty of Commerce & Management
Effective from June 2024
UNIVERSITY EXAMINATION
(Que. No. 1 to 4 are compulsory for regular students candidates)
Sr. No. Particulars Marks
1 QUE - 1 (From Unit 1) (OR) QUE - 1 (From Unit 1) 20
2 QUE - 2 (From Unit 2) (OR) QUE - 2 (From Unit 2) 20
3 QUE - 3 (From Unit 3) (OR) QUE - 3 (From Unit 3) 15
4 QUE - 4 (From Unit 4) (OR) QUE - 4 (From Unit 4) 15
Total Marks for Regular Students 70
Page | 84