Post Graduate Certificate in Business Analytics (PGCBA)
SEM I
Business Intelligence & Analytics for Competitive Specialisation
Advantage
HR - Introduction to Human Resource Technology
1. Overview of Business Intelligence and Analytics
Landscape 1. Human Resource Management
2. Designing effective BI Architecture 2. HR Technology Overview
3. Understanding Enterprise Data Models 3. HR Analytics
4. Big Data, Datafication & its impact on Data 4. HR Analytics popular frameworks
Science 5. Skills required for HR Analytics
5. Data Warehousing and Data Mining 6. HR Automation with Analytics Tools
6. DDL and DML Discovering Knowledge with 7. Importance of Data Availability and Governance
Data Mining
7. Data Mining Process
8. Dash boarding and Scorecards Marketing - Introduction to Marketing Analytics
9. SQL Workshop 1. Marketing Management
10. Data Governance & Data Security 2. Marketing Technology Overview
3. Marketing Analytics
4. Marketing Analytics popular frameworks
Statistics for Business Analytics 5. Skills required for Marketing Analytics
6. Marketing Automation with Analytics Tools
1. Economic model and Econometric model 7. Importance of data availability and governance
2. Basics of Statistics
3. Data Collection and Measurement
4. Measures of Central Tendency (Mean, Finance - Introduction to Financial Analytics
Median and Mode) 1. Financial Management
5. Sampling and Estimation 2. Financial Technology Overview
6. Measures of Dispersion and Correlation 3. Financial Analytics
7. Linear Regression and Logistic Regression 4. Financial Analytics popular frameworks
8. Ordinary least squares (OLS) estimation 5. Skills required for Financial Analytics
9. Statistical inferences 6. Financial Automation with Analytics Tools
10. Generalized least squares (GLS) estimation 7. Importance of data availability and governance
11. Time-series regression
Data Visualization and Communication
1. Introduction to Data Visualisation
2. Visualisation of Numerical Data
3. Visualisation of Non-numerical Data
4. Common Visualisation Idioms
5. Visualisation of Spatial Data, Networks & Trees
6. Data Reduction
7. Data Visualisation with Industry Tools
(Power BI, tableau, Alteryx etc.)
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Post Graduate Certificate in Business Analytics (PGCBA)
SEM II
Business Analytics with R Marketing - Retail Analytics
1. Retail Analytics
1. Introduction to R 2. Terminologies: Review
2. Data Types and Data Structures 3. Customer Analytics
3. Loops and Functions in R 4. KNIME
4. Mathematics in R 5. Retail Dashboards
5. Visualization using R 6. Customer Churn
6. Missing Value Treatment 7. Association Rules Mining
7. Exploratory Data Analysis using R
Finance - Finance & Risk Analytics
Analytics with Tableau
1. Risk Management
1. Introduction to Tableau Architecture 2. Credit Risk-Using a Market Case Study
2. Connections For Organizing Data 3. Risk Management Using Derivatives Strategies
3. Tableau Graphs, Reports, And Calculations 4. Comparison of Credit Risk Models
4. Working With Groups and Set 5. Overview of Probability of Default (PD) Modelling
5. Working With Dashboard 6. PD Models, Types of Models, Steps to
6. Data Blending and Aggregation Make a Good Model
7. Data Visualization 7. Market Risk
8. Generated Fields and Special Fields 8. Value at Risk- Using Stock Case Study
9. Case Study: Hands on Using Tableau 9. Fraud Detection
Specialization
HR - Advanced HR Analytics
1. Primary Sources of Employee Data
2. Secondary sources of Employee data
3. Efficiency & Effectiveness metrics
4. General employee data fields
5. Key metrics for each vertical of HR
6. HR Scorecards & Practice Case Study
7. HR Case study of correlation
8. HR Case study of Linear regression
9. HR Case study of Logistic regression
4. Capstone Projects
Retail: Market basket analysis for consumer durables (used by retail stores to predict and increase
impulse purchases based on groups of items a customer buys)
Banking: Developing best prediction model of credit default (used by retail banks to analyse data on
credit defaults using logistic regression)
HR: Developing best prediction model the probability of attrition using a logistic regression (used by
organization for manpower requirement planning)
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