Research Methodology:

Research Design
A descriptive research design will be employed to conduct this study. This design will help in
understanding the awareness, perception, and purchasing behavior of CNG bikes among the
residents of Dharwad.
Data Collection
Primary Data:
Questionnaire Survey: A structured questionnaire will be administered to collect primary data
from 106 respondents in Dharwad. The questionnaire will cover aspects such as:
 Demographic information (age, gender, occupation, income, etc.)
 Awareness of CNG technology and its benefits
 Perception of CNG bikes (performance, cost-effectiveness, environmental impact, etc.)
 Factors influencing the purchase decision (price, mileage, safety, maintenance, etc.)
 Willingness to purchase a CNG bike
 Preferred features and specifications
Secondary Data:
 Government Reports:
Data from government agencies like Petroleum and Natural Gas Regulatory Board
(PNGRB) and Ministry of Road Transport and Highways will be collected to understand the
CNG infrastructure, policies, and incentives.
 Industry Reports:
Reports from organizations like Society of Indian Automobile Manufacturers (SIAM) will
be analyzed to gain insights into the overall market trends, sales figures, and consumer
preferences for two-wheelers.
 Media Reports:
News articles and reports from newspapers and online media will be reviewed to identify
recent developments, consumer sentiments, and challenges in the two-wheeler market.
Sampling Strategy:
Target population: The study targeted the residents of Dharwad.
Sampling Technique: Convenience Sampling Technique
• A convenience sampling technique will be used to select the respondents. This method
involves selecting individuals who are easily accessible and willing to participate in the
survey. While this method may not be strictly representative of the entire population, it
can provide valuable insights into the target market's preferences and behaviors.

Sample Size: 106

• Sample size of 106 respondents seems sufficient for a study on market potential towards
Bajaj CNG bikes in Dharwad. However, the adequacy would depend on factors like
population size, desired margin of error, and confidence level.
Survey instrument: Questionnaire Design
• A structured questionnaire was designed to gather the data.
Mode of Administration:
• The survey was distributed both online and in person to ensure maximum response rates.
Ethical Considerations
 Informed Consent: Participants were informed about the purpose of the research and their
consent was obtained prior to data collection.
 Confidentiality: All personal information collected during the study was kept
confidential, and data was anonymized during analysis.
Data Analysis:
Visual Representation: Graphs and tables are used to make the data more visually appealing and
easier to understand.
 Data Summary: Graphs and tables can help summarize large amounts of data and identify
trends and patterns.
 Data Comparison: Graphs and tables are used to compare different groups of respondents or
different variables.
Additional Considerations:
 Consumer Behavior Analysis:
To explore factors influencing consumer behavior, such as price sensitivity, brand
perception, and environmental concerns.
 Competitive Analysis:
To Assess the competitive landscape, including the availability of alternative fuel options
and the presence of competing brands.
 Infrastructure and Policy Factors:
To Consider the impact of government policies, fuel infrastructure, and charging station
availability on market potential.
By carefully considering these factors, the data analysis can provide valuable insights into the
market potential for Bajaj CNG bikes in Dharwad and inform effective marketing and business
strategies.
 Interpretation:

This data provides insights into the potential market for Bajaj CNG bikes in Dharwad:
Youth Market: Given the significant proportion of individuals in the 18-25 age group, a stylishInterpretation:
and
affordable CNG bike could be attractive to this segment.
Price Sensitivity: The younger age groups are more likely to be price-sensitive, so a competitively
The higher proportion of male respondents suggests that the survey may have attracted
priced CNG bike would be appealing.
more male participants or that the target audience for CNG bikes in the region is perceived
to be predominantly
Fuel Cost Savings: The potential for fuel costmale.
savings with a CNG bike could be a key selling point,
especially for those in the 18-25 age group who might be starting their careers.
While the number of female respondents is lower, their presence indicates some level of
interest in CNG bikes among women.
The sample size of 101 respondents may not be representative of the entire population of
Bajaj, Dharwad.
Interpretation;

This data provides insights into the potential market for Bajaj CNG bikes in Dharwad:
Student Market: Given the significant student population, a competitively priced CNG bike could be an
attractive option for students, especially for daily commuting.
Employed Market: The employed population, particularly those in government or private jobs, might
consider a CNG bike for fuel cost savings and environmental benefits.
Business Market: Businessmen might find CNG bikes useful for delivery or other commercial
purposes, especially if there are tax benefits or incentives for CNG vehicles.
 Interpretation:

This data provides insights into the potential market for Bajaj CNG bikes in Dharwad:
Below 30,000: This income bracket constitutes the largest portion of the sample, with a
percentage of 59.0% (59 individuals).
30,000-50,000: This range accounts for 26.0% (26 individuals) of the sample. It indicates
that a moderate portion of the population falls within this income bracket.
50,000-70,000: This category represents 11.0% (11 individuals) of the sample. It shows that
a smaller proportion of the population earns between 50,000 and 70,000 rupees monthly.
70,000-100,000: Only 4.0% (4 individuals) of the sample fall within this income bracket
100,000 and above: No individuals in the sample reported a monthly income of 100,000
rupees or above.
No Answer: 6 individuals did not provide information about their monthly income.
Interpretation:

This data provides insights into the potential market for Bajaj CNG bikes in Dharwad:
High Awareness: The high awareness level (95%) suggests that there’s a potential market
for CNG bikes in the region. People are familiar with the concept and may be open to
considering it as a transportation option.
Potential for Growth: The existing awareness can be leveraged to educate people further
about the benefits of CNG bikes, such as cost-effectiveness, environmental friendliness,
and reduced dependency on fossil fuels.
Limited Understanding: While people may have heard about CNG bikes, their
understanding of the technology, its benefits, and its availability may be limited.
The graph shows that a significant majority of respondents (93%) perceive CNG
bikes as eco-friendly. This positive perception indicates a strong potential market
for CNG bikes in Dharwad.
Environmental Awareness: The high percentage of respondents who consider CNG
bikes eco-friendly suggests that environmental concerns are important to the people
of Dharwad.
Positive Brand Image: This positive perception can be leveraged by Bajaj to
position CNG bikes as a sustainable and responsible transportation option.
Marketing Opportunity: The strong association with environmental friendliness can
be used in marketing campaigns to attract eco-conscious consumers.
 Interpretation:

The data highlights that environmental benefits and fuel savings are the main drivers of
interest in CNG bikes, followed by durability and possible government incentives. This
indicates an opportunity for marketers to focus on promoting these core advantages to boost
adoption.
The most recognized benefit is environmental sustainability, with 33.7% of respondents
appreciating the reduced pollution from CNG bikes.
Cost-effectiveness in terms of fuel savings is the second most popular reason, highlighted by
31.7% of participants, indicating strong awareness of the financial benefits.
 Interpretation:

The graph shows that the primary concerns about CNG bikes in Dharwad are related to the availability of
CNG stations (45.7%) and safety concerns (37%). Other concerns, such as performance and maintenance
costs, were mentioned by a smaller proportion of respondents.
Infrastructure Concerns: The high percentage of respondents concerned about the availability of CNG
stations indicates a need for improved infrastructure to support the adoption of CNG bikes.
Safety Perception: Safety concerns, although significant, are less prevalent than infrastructure concerns.
Addressing these concerns through clear communication and safety demonstrations can help alleviate
fears.
Performance and Cost: While performance and maintenance costs are not major concerns for most
respondents, they may still influence purchasing decisions for some individuals.
Interpretation:

The graph shows that a large majority of respondents (89.1%) currently own a two-wheeler. This
indicates a strong existing market for two-wheelers in Dharwad and presents a significant
opportunity for CNG bikes.
Potential Market: The high percentage of two-wheeler owners suggests a potential market for
CNG bikes as a replacement or additional vehicle.
Target Audience: People who already own two-wheelers may be more receptive to the idea of
owning a CNG bike due to their familiarity with two-wheeler usage.
Marketing Opportunity: Targeted marketing campaigns can be directed towards existing two-
wheeler owners, highlighting the benefits of switching to CNG bike
 Interpretation:

This graph shows that among the respondents who own two-wheelers, the majority (52.4%) own
petrol bikes, followed by electric bikes (45.6%). A small percentage (1.9%) own other types of two-
wheelers.
Petrol Bike Dominance: The high percentage of petrol bike owners indicates that there is a
significant market for two-wheelers that rely on traditional fuel sources.
Growing Electric Bike Market: The presence of a substantial number of electric bike owners
suggests a growing interest in electric vehicles and a potential market for electric two-wheelers.
Niche Market for Others: The small percentage of other two-wheelers indicates a niche market for
specialized vehicles like scooters or three-wheelers.
 Interpretation:

The graph shows that the respondents are most familiar with Bajaj (34.9%), followed by Hero
(25.5%), Honda (21.7%), and TVS (17.5%). A very small percentage (0.5%) mentioned other brands.
Bajaj’s Brand Recognition: Bajaj has the highest brand recognition among the respondents, which is
likely due to its strong presence in the Indian market and a wide range of products.
Dominance of Major Players:TheThe
graphtopshows that a significant
four brands account formajority of respondents
a significant portion of (82.5%)
the marketwould consider
buying
share, indicating a high level a CNG
of brand bike. This
awareness and indicates
customeraloyalty.
strong positive sentiment towards CNG bikes in
Dharwad and a potential market for this product.
Niche Market for Others: The small percentage of respondents who mentioned other brands suggests
The data suggests
High Purchase thatIntent:
branding,
The pricing, and fuel of
high percentage efficiency are the
respondents who topwould
priorities for
consider
a niche market for specialized or premium two-wheelers
consumers
buyingin athis
CNG region.
bike Marketing
suggests a strategies
promisingshould
marketfocus on product.
for this highlighting brand value,
competitive pricing, and fuel efficiency to appeal to potential buyers.
Positive Perception: This positive sentiment may be driven by factors such as cost-
The most critical factor
effectiveness, is brand preference,
environmental withand
friendliness, 23% of respondents
government prioritizing it,
incentives.
indicating strong brand consciousness among buyers.
Opportunity for Bajaj: Bajaj can capitalize on this positive perception and position its
Price is
CNGalmost
bikesequally significant,
as a viable with 22.7%
and attractive of for
option participants
consumers considering it a major factor,
showing that affordability is crucial in decision-making. Interpretation:
Interpretation:
 Interpretation:

The survey identifies key barriers to purchasing CNG bikes in Dharwad:

Lack of Awareness (37.9%): The primary concern is limited knowledge about CNG bikes,
indicating a need for educational campaigns and promotions.
Infrastructure Issues (31.0%): Insufficient CNG stations remain a significant deterrent, despite
many finding it somewhat easy to locate stations (as per the earlier analysis).
Perceived Performance Gap (19.0%): Some respondents believe CNG bikes are not as good as
petrol bikes, pointing to concerns about efficiency or reliability.
Cost Concerns (12.1%): A smaller group considers CNG bikes too expensive, suggesting
pricing may need to be competitive to attract buyers.
 Interpretation:
Interpretation:

This data provides insights into the potential market for Bajaj CNG bikes in Dharwad:
Somewhat Easy: 61.6% of respondents found it somewhat easy to find CNG stations.
The provided data indicates that Bajaj is the most recognized brand for CNG bikes in Dharwad,
with 84.2% of respondentsSomewhat
identifyingDifficult: 19.2%
it. This high brandfound it somewhat
awareness difficult.
suggests that Bajaj has a
significant advantage in theVery
market and16.2%
Easy: can leverage
found ititsvery
brand reputation to promote its CNG bike
easy.
offerings.
Very Difficult: Only 3.0% found it very difficult.
However, it’s important to note that 15.8% of respondents were unaware of any CNG bike brands.
Positive
This indicates that there is still roomMarket Potential:
for education andThe majority
awareness finding itabout
campaigns “somewhat easy”and
CNG bikes or “very easy” to
find CNG
their benefits. Bajaj can capitalize on stations indicatesby
this opportunity that there’s a good
highlighting market potential
the eco-friendly and for CNG bikes in
cost-
effective aspects of its CNG Dharwad.
bikes.
Infrastructure Needs: While the overall sentiment is positive, the 19.2% who found it
“somewhat difficult” suggests that there’s room for improvement in CNG station
infrastructure to further boost CNG bike adoption.
Interpretation:

This data provides insights into the potential market for Bajaj CNG bikes in Dharwad:
Overall, a significant majority (77.8%) of respondents believe that Dharwad is ready
for CNG vehicles.
Positive Market Sentiment: The overwhelming “Yes” response suggests a positive
market sentiment towards CNG vehicles in Dharwad.
Infrastructure Confidence: This indicates that people believe the existing
infrastructure, including CNG stations, is sufficient to support CNG vehicles.
Analysis and interpretation of open-ended questions:
 What extra features or services would you want in a Bajaj CNG bike?

These responses indicate that while there is interest in CNG bikes, there are significant concerns
about cost, safety, and performance. To increase the market potential for Bajaj CNG bikes in
Dharwad, it is crucial to address these concerns through:
 Affordable Pricing: Explore strategies to reduce the initial cost of CNG bikes, such as
subsidies or financing options.
 Safety Features: Prioritize safety features, including advanced braking systems, stability
control, and visibility enhancements.
 Battery Technology: Invest in battery technology to improve lifespan, range, and charging
speed.
 Consumer Education: Educate consumers about the benefits of CNG bikes, such as fuel
efficiency and environmental friendliness, while addressing concerns about safety and
range.
Major Findings on the Market Potential of Bajaj CNG Bikes in Dharwad
Positive Perception of CNG Bikes
 Eco-friendliness: A significant majority (93.0%) of respondents perceive CNG bikes as
eco-friendly.
 Willingness to Consider: A large portion (82.5%) of respondents would consider buying a
CNG bike.
 City Readiness: A majority (77.8%) believe Dharwad is ready for CNG vehicles.
Awareness and Understanding
 Brand Awareness: Bajaj is a well-known brand, with 34.9% of respondents familiar with
it.
 CNG Awareness: A high percentage (95.0%) of respondents have heard about CNG
bikes.
 Understanding of CNG: While 45% have a very good understanding of CNG, 51% have
only a little understanding, indicating a need for education and awareness campaigns.
 Environmental Awareness: The level of environmental consciousness and willingness to
adopt eco-friendly transport options in Dharwad would be crucial for the success of CNG
bikes.
 Fuel Cost and Availability: The cost of CNG and its availability compared to traditional
fuels would also play a role in consumer preference.
 Government support: Any government initiatives or subsidies promoting CNG vehicles
could further enhance the market potential

Key Findings:
 Awareness and Perception: A considerable portion of the population is aware of CNG
bikes, and their perception is generally positive. However, there is still room for
improvement in terms of understanding the specific benefits and features of CNG bikes.
 Purchasing Decision Factors: The primary factors influencing purchasing decisions
include fuel efficiency, cost-effectiveness, environmental impact, and government
incentives. Additionally, factors like maintenance costs, after-sales service, and
availability of spare parts play a crucial role.
 Competitive Landscape and Market Conditions: The competitive landscape in Dharwad
is relatively moderate, with a few major players in the two-wheeler market. However, the
market is growing, and there is potential for significant growth in the CNG bike segment.
The availability of CNG fueling stations and government support for CNG vehicles are
crucial factors influencing market conditions.
Challenges and Opportunities for Bajaj CNG Bikes in Dharwad
Based on the research objectives and potential findings, here are some key challenges and
opportunities for Bajaj CNG Bikes in the Dharwad market:
Challenges
 Limited Awareness and Perception: Despite the growing popularity of CNG vehicles,
there may still be a lack of awareness and understanding about the benefits of CNG bikes
among the general public.
 Infrastructure Limitations: The availability and accessibility of CNG fueling stations in
Dharwad and its surrounding areas may be limited, which could hinder the adoption of
CNG bikes.
 Initial Cost: The initial cost of a CNG bike might be higher compared to traditional petrol
or diesel bikes, which could deter some potential buyers.
 Maintenance and Service Network: A robust and efficient maintenance and service
network is crucial for customer satisfaction. Any shortcomings in this area could
negatively impact the brand's reputation.
 Range Anxiety: Some consumers may have concerns about the range of CNG bikes,
especially for longer journeys.
Opportunities
 Environmental Benefits: The increasing awareness of environmental issues and the
government's push for cleaner fuels present a significant opportunity for CNG bikes.
 Fuel Cost Savings: The lower cost of CNG fuel compared to petrol and diesel can attract
cost-conscious consumers.
 Government Incentives: Government policies and incentives, such as subsidies and tax
breaks, can further stimulate demand for CNG bikes.
 Technological Advancements: Advancements in CNG technology, such as increased
range and improved performance, can enhance the appeal of CNG bikes.
 Brand Reputation and Trust: Bajaj's strong brand reputation and established distribution
network can be leveraged to build trust and credibility among consumers.
By addressing the challenges and capitalizing on the opportunities, Bajaj can position its CNG
bikes as a sustainable and cost-effective transportation solution in the Dharwad market.

Suggestions for Bajaj to Capitalize on the Market Potential in Dharwad

  Enhance Awareness and Education: Conduct targeted awareness campaigns to educate the
public about the benefits of CNG bikes, such as lower fuel costs, reduced emissions, and
government incentives.
 Strengthen Distribution Network: Expand the distribution network of Bajaj CNG bikes
to reach a wider audience, especially in rural areas.
 Improve After-Sales Service: Provide excellent after-sales service, including prompt
maintenance and repair services, to build customer trust and loyalty.
 Collaborate with Government: Work closely with the government to advocate for
favorable policies and incentives, such as tax breaks and subsidies, to boost the adoption
of CNG bikes.
 Leverage Digital Marketing: Utilize digital marketing channels, such as social media and
online advertising, to reach a wider audience and engage with potential customers.
 Partnerships with Influencers: Collaborate with local influencers and bloggers to create
awareness and generate positive buzz.
By implementing these strategies, Bajaj can effectively tap into the market potential of Dharwad
and position its CNG bikes as a sustainable and affordable transportation solution.