An Overview
WGSN
Beauty
WGSN is a
global trend
authority on
consumer and
design trends
‘We help you navigate change so
you can create a better future’
About WGSN
Who we are?
WGSN is an Ascential company 01
Get the consumer insights and product design trends
that matter
We believe in the world of outstanding product design
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by constantly monitoring the signals of change that
Benefit from a global view, curated by industry
will impact how consumers think, feel and behave. Our
experts
experts connect the dots to accurately predict the
products, experiences and services people will need
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in years to come, helping brands stay relevant and
secure their place in the future. Create the right products at the right time
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Be empowered by the world’s most trusted trend
forecaster
www.wgsn.com
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About WGSN
Our Products & Services
Insight Fashion Interiors Beauty Food & Drink Consumer Tech
● Foresight ● Future Strategies ● Future Strategies ● Future Strategies ● Future Strategies ● Future Strategies
● Future Strategies ● CMF ● Skincare ● Product – Food, Drink, ● Tech Verse
● Market & Season
● Generations ● Product Design ● Colour Cosmetics Packaging ● CMF
● Research & Create
● Industries ● Interior Design ● Fragrance ● Ingredients ● Home Tech
● Category: Active, ● Work tech
● Lifestyles ● Retail ● Haircare ● Cuisine & Flavour
Apparel, Footwear,
● Retail Accessories, ● Health & Wellness ● Personal Tech
Intimates, Denim ● Auto Tech
● Marketing
● Buying & Retail
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Who we work RETAIL
with?
FASHION
With over 10K global clients, WGSN address a
range of functions throughout the organizations
we serve:
FMCG & ECOMMERCE AUTOMOTIVE
• Marketing & Branding
• Product Development
• R&D
• Strategy & innovation
• Merchandising
• Designing
• Buying and many more.. HOME DECOR
Introducing
WGSN
Beauty
Introduction
What is
WGSN Beauty?
#Beauty trends to create brilliant products
● WGSN Beauty helps new product developers create the next
generation of instant-hit and long-term hero products. From
skincare to color cosmetics, to hair, grooming and fragrance,
WGSN Beauty provides the right information at the right time.
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What WGSN
Beauty Offers?
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Here’s how
WGSN Beauty
platform looks
like..
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Beauty
Navigation by Product Updated June 7, 2021
Insight Fashion Beauty Food & Drink Interiors Consumer City by City Barometer Advisory
Tech
Home Coronavirus Future Strategies Skincare Color Cosmetics Fragrance Haircare Reports Feed Images
Content Calendar
Macro Forecast
Consumer Forecast
Product Forecast
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WGSN Beauty– Skincare
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WGSN Beauty – Color Cosmetics
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WGSN Beauty – Fragrance
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WGSN Beauty – Haircare
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WGSN Beauty
Trend
confirmation..
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Ath-Beauty
First tracked by WGSN back in 2012, the term ‘athleisure’ has become
embedded in the fashion vernacular. With the global athleisure market
estimated to reach $350bn by 2020, opportunities for beauty brands to get
involved are huge. It’s no surprise that ‘ath-beauty’ is a category on the rise.
2012-2014 2016 2018
WGSN Fashion calls out WGSN’s Active Beauty report in 2016 Early adopters include brands that
and tracks the evolution of was the first to track the emergence of cater to the gym-goer, offering
athleisure for apparel. ath-beauty, highlighting the start of products in gym-friendly sizes and
this new fitness and beauty category sustainable packaging.
with a focus on prolonging the
'workout glow', inner wellness, and
sweat-proof make-up.
Around the globe, our editors track the
evolution of the trend through the
WGSN Beauty Feed, highlighting
brands such as Lululemon, Clarins,
Kosas Cosmetics and FaceGym already
WGSN coins the term “ath- tapping into ath-beauty.
beauty” and forecasts the According to Edge by Ascential data,
evolution of the trend into beauty products referencing “sweat-
Athleisure reaches peak products that place a greater proof” or other sport-related keywords As we move through 2020,
mass market as brands emphasis on the body and online increased by 48% YoY in the unisex skincare products that
across the globe embrace brain, and cater to the rise of first half of 2019, with colour cosmetic adapt to consumers’ active and
the wellness lifestyle. outdoor activities. products driving the growth. daily lifestyle will be the focus.
2015 2017 2019 2020
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How WGSN Beauty
Clients say?
✓ Designing without WGSN is like being a surgeon without the best technology &
the best medications. Why would you? - Francine Candiotti, Design Director
✓ Fila WGSN is like the Bloomberg of Fashion Industry. I will try not plan our
product or market to clients without it! - Andy Zhong, Director, Overseas
Business Development, Prosperity Textiles
✓ With WGSN, real innovation is born! - Eduardo Boselo, Designer, Decortiles:
• Over 9 of 10 say we give them back over half a day of time each week
• Over 8 in 10 say we’ve helped influence their best-sellers
• 93% say we’ve strongly influenced their sales • 84 % say we save them money
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Thank you
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