Master of Business

Administration
(M.B.A) General
(From Calendar Year 2021 onwards)

தமிழ்நாடு திறந்தநிலைப் பல்கலைக்கழகம்

Tamil Nadu Open University
[A State Open University established by Government of TamilNadu, Recognized by UGC-DEB,
Member in Asian Association of Open Universities and Association of Commonwealth Universities]

School of Management Studies

M.B.A - General 1
2 M.B.A - General
தமிழ்நாடு திறந்தநிலைப் பல்கலைக்கழகம்
Tamil Nadu Open University, Chennai
சென்னை – 15

மேலாண்மையியல் புலம்
School of Management Studies

முதுகலை வணிக நிர்வாகம்

Master of Business Administration
(M.B.A) - General
(From Caledar Year 2021 onwards)

பாடத்திட்ட அறிக்கை & விரிவான பாடத்திட்டம்

Programme Project Report (PPR) & Detailed Syllabus

M.B.A - General 3
by Tamil Nadu Open University. Except where otherwise noted,
M. B. A General PPR-Detailed Syllabus is made
available under a Creative Commons
Attribution- ShareAlike 4.0 Licence (international):
http://creativecommons.org/licences/bysa/4.0.

OCTOBER 2020

4 M.B.A - General
M.B.A - General 5
 MEMBERS OF
BOARD OF Dr.K.Maran
STUDIES Director
Sai Ram Institute of Management
Sai Ram Engineering College
West Tambaram, Chennai 600 044.
Chairperson E-mail:maranm3a65@gmail.com
Dr.S.Subramanian
Professor and Director Industrial Experts
School of Management Studies Dr.M.Ramakrishnan
Tamil Nadu Open University Senior Vice-President
Chennai 600015. Loyal Textiles Mills Ltd.,
E-mail :chisant@rediffmail.com Raja Annamalaipuram, Chennai 600 028.
E-mail:ramakrishnan@loyaltextiles.com
Faculty Members
Dr.R.Tamilmaran Dr.H.Narayanamoorthi
Associate Professor Vice-President
School of Management Studies Jhonson Lifts Ltd.,
Tamil Nadu Open University Anna Nagar West
Chennai 600015. Chennai 600040.
E-mail:drtamilmaran@gmail.com E-mail:hnmurti@yahoo.co.in

Dr.N.Saranya Devi Alumnus

Assistant Professor Dr.P.M.Saravanan
School of Management Studies Addl. Commissioner of Labour (Adminis-
Tamil Nadu Open University tration)
Chennai 600015. DMS Complex
E-mail:saranyan19@gmail.com Tynampet
Chennai 600 018.
Subject Experts E-mail:pmsaravanan1962@gmail.com
Dr.S.N.Geetha
Professor and Director Dr.S.Vimala
Centre for Distance Education Assistant Professor
Anna University, Chennai 600 025. Quide - Milleth College for Women
E-mail:geethaautc@gmail.com Anna Salai, Chennai 600002.
E-mail:vimalagopi2003@gmail.com
Dr.R.Kasilingam
Professor Students on Roll
Department of Management Studies Lenin R S
Pondicherry University, Kalapet Janani Homes, New no.168, old no.49
Pondicherry 605014. Vanniarstreet, Choolaimedu
E-mail:kasimeena@gmail.com Chennai Chennai – 600094.
600002. E-mail:lenninsubramaniam@gmail.com

Dr. J. Khaja Sheriff Raman M

Professor and Head Tamilnadu Mercantile Bank Ltd.
Department of Management Studies 33, Siva Shanmugamst.,Ground floor
University of Madras West Tambaram
Chennai 600 005. Chennai – 600045
E-mail:jmkhaja@yahoo.com E-mail: ramansiva6789@gmail.com

6 M.B.A - General
 Master of Business Administration
(M.B.A) - General
(Distance Mode –Semester)
Programme Project Report (PPR)
(From Calendar Year 2021 onwards)

Programme’s Mission and Objectives

Post Graduate programme in Business Administration (MBA) is a right choice for

students and working communities from a wide variety of backgrounds. The Programme
not only aims at providing knowledge and skills in different areas of management, but
also paves the way for the overall development of the personality of the students. This
programme imparts specialized management education in a convenient and timely
manner for continuous professional development and creates opportunities for
undertaking employment oriented projects.

Relevance of the Programme with HEI’s Mission and Goals

An MBA degree is growing by leaps and bounds in the globe due to its prestigious
stature. The Programme aims at providing inputs to the students pertinent to the
business, industry, service and trade so that they can function in different organizations
in different levels and face the challenges arising there from time to time.

Nature of prospective target group of Learners:

Acquiring MBA degree will ensure that the student successfully find a suitable job or
that the advance and improve in their current job. In addition, as business owners
or entrepreneurs by acquiring this degree they can make significant changes in all
functions of management, from Process Management, Human Resources, Financial
Analysis, Sales Management, to the control of input and output resources as well as
corporate productivity.

Appropriateness of Programme to be conducted in ODL mode to acquire specific

skills and competence:

MBA program on offer in the university is having five specializations in the functional
areas such as Finance, Marketing, Human Resources, Operations, and Systems.
Candidates holding a MBA degree are entering in to the competitive business world
as process managers, business development executives, risk analysts, and human
resource managers, information system managers among many others. Understand
ethical issues and dilemmas that businesses often face and to apply knowledge and
skills to solve business problems.

M.B.A - General 7
 • Demonstrate professionalism, self-awareness, leadership, and effective
communication skills.

• Understand ethical issues and dilemmas that businesses often face.

• Possess the skills required to work and lead effectively in a team-based

environment.

Instructional Design

The Curriculum and the Syllabus for Master of Business Administration (M.B.A)
Programme has designed covering all the aspects of Management Concepts, Marketing,
Human Resource, Finance, Operations and Systems. The duration of the Programme is
two Years and the medium of instruction is English.

The Master of Business Administration (M.B.A) Programme is offered through the

Learner Support Centres established by TNOU in the affiliated Arts and Science College,
where the same Programme is offered through Conventional Mode.

The Faculty Members available at School of Management Studies of Tamil Nadu Open
University and the faculties approved as Academic Counselors of TNOU at Learner
Support Centres will be used for delivering the Master of Business Administration
(M.B.A) Programme.

The credits systems suggested as per UGC-ODL Regulations-2020 have been assigned
to Master of Business Administration (M.B.A) Programme. The total number of credit
assigned for the Programme is 72. The Self Learning Materials in the form of print,
e-content and audio/video materials wherever required has also been developed for
the Programme.

Procedure for Admissions, Curriculum Transaction and Evaluation

The eligibility for Admission to the Master of Business Administration (M.B.A)

Programme is Bachelor Degree from any recognized University. The Programme Fee
is Rs.24000/- for two years, plus Registration and other Charges. The admissions are
carried out by Tamil Nadu Open University and through its Regional Centres located
within the State of Tamil Nadu. The Theory Counselling and the Practical Counselling
(if any) will be conducted through the Learners Support Centres of Tamil Nadu Open
University. The evaluation will be carried by Tamil Nadu Open University consists of
Continuous Internal Assessment through Spot Assignment and External Assessment
through Term End Examination.

8 M.B.A - General
Financial Assistance

Scholarship for SC/ST category is available as per the norms of the State Government
of Tamil Nadu. Complete Admission fee waiver for the Physically Challenged/ Differently
abled persons.

Policy of Programme Delivery

The Academic Calendar for the Programme will be available for the learners to track
down the chronological events/ happenings. The Counselling schedule will be uploaded
in the TNOU website and the same will be intimated to the students through SMS.

Evaluation System

Examination to Master of Business Administration (M.B.A) Programme isdesigned to

maintain quality and standard. Theory Examination will be conducted by the University
in the identified Examination Centres. For the Assignment students may be permitted to
write with the help of books/materials for each Course, which will be evaluated by the
Evaluators appointed by the University.

Assignment: 30 Marks – Through Continuous Internal Assessment (CIA)

Theory Examination

Students shall normally be allowed to appear for theory examination after completing
the Assignments. The Term -End Examination shall Carry 70 Marks and the Question
Paper has two Sections: A & B for the duration of 3 hours.

M.B.A - General 9
 QUESTION PAPER PATTERN

Time: 3 Hours Maximum Marks: 70

PART – A (5x5=25 Marks)

Answer any five questions out of eight questions in 300 words
All questions carry equal marks

Question Distribution Method:

1. From Block –I
2. From Block –II
3. From Block –III
4. From Block – IV
5. From Block – V
6. From any Block
7. From any Block
8. From any Block

PART – B (3X15=45 marks)

Answer any three questions out of five questions in 1000 words
All questions carry equal marks

9. From Block -I
10. From Block -II
11. From Block – III
12. From Block –IV
13. From Block -V

Passing Minimum:

Candidates who have secured 50 percent of the marks in each course (both Continuous
Internal Assessment and Term End Examinations) shall be declared to have passed the
examination in that course. All other candidates shall be declared to have failed in that
course.

Classification of Successful Candidate

Candidates who pass all the Courses and who secure 60 per cent and above in the
aggregate of marks will be placed in the First Class. Those securing 50 per cent and
above but below 60 per cent in the aggregate will be placed in the Second Class.

10 M.B.A - General
Requirement of laboratory and Library Resources

The Programme will be offered through the Learner Support Centre (LSC) maintained
by Tamil Nadu Open University. The LSC has the required infrastructural facilities to
conduct the Counselling for the students who wish to clear their doubts. There is no lab
component in Master of Business Administration (M.B.A) Programme.

A well equipped Library is available in the University Headquarters and the Regional
Centres with required books and research journals. The Learners Support Centre
through which the Degree Programme is to be offered is also equipped with a full-
fledged library having books and journals related Management Discipline.

Cost Estimate of the Programme and the Provisions

The cost estimate for development, delivery and maintenance of the Master of Business
Administration (M.B.A) Programme is provided in the following Table.

Amount in
S.No. Details
(Rs.)
1. Programme Development, Delivery and Maintenance 42,51,923
(Expenditure)
2. Programme Fee Charged for 2 Years (Income) 24,000

3. Examination Fee Charged for 2 Years (Income) 4,075

4. Examination Expenses Per Student for 2 Years 1,000

(Expenditure)

Quality Assurance Mechanism and expected Programme Outcome

The Quality of the Master of Business Administration (M.B.A) Programme is maintained

by adopting the curriculum suggested by the UGC and AICTE. As per UGC guidelines the
Core courses, Elective courses, Subject specific elective courses, Skill enhancement
courses are included in the Programme. The Curriculum of Master of Business
Administration (M.B.A) Programme was approved by the Board of Studies held on
19.06.2020. As a part of Quality assurance the curriculum for the Programme will be
updated once in three years. Necessary steps will be taken to obtain feedback from the
students and the Academic Counsellors who are part of the Programme for effective
delivery of the Programme.

The curriculum is developed with fifteen core courses and five electives each consists
four courses viz. Finance, Marketing, Human Resource, Operations and Systems and
one project work. The curriculum of MBA has been designed with a help of academia
along with industrial experts approved by the Board of Studies which includes subject

M.B.A - General 11
experts from various Universities, Colleges and Industries. To ensure the quality of the
curriculum will be updated once in a three year for incorporating new requirements
that subject demands. The well equipped system is evolved to obtain feedback from
the learners and the academic counsellors who are the main life line of the M.B.A
programme for appraising the effective delivery of course content of the programme

After completion of the Master of Business Administration (M.B.A) Programme the

Learners will acquire knowledge in Management Concepts, Marketing, Finance,
Human Resource, Operation and Systems will be increased and this will in-turn help
them to get employment or enabling entrepreneurial skill in the field Industry, Business
Organization and Government.

12 M.B.A - General
 Master of Business Administration
(M.B.A) - General
(Distance Mode –Semester)
Programme Project Report (PPR)
(From Calendar Year 2021 onwards)

Marks Pass-
Title of the Cred- Exam Distribution Max. ing
Sl.No Code
Courses its hrs Marks Mini-
CIA TEE
mum
FIRST YEAR
Semester I
Management
1 MSPS 10 Concepts and 3 3 30 70 100 50
Behavior
Economic Analysis
2 MSPS 11 for Business 4 3 30 70 100 50
Decisions

Accounting for
3 MSPS 12 4 3 30 70 100 50
Managers
Quantitative
4 MSPS 13 Methods for 4 3 30 70 100 50
Managers
Information
5 MSPS 14 Systems for 3 3 30 70 100 50
Managers

Semester II

Marketing
6 MSPS 15 3 3 30 70 100 50
Management

Financial
7 MSPS 16 4 3 30 70 100 50
Management

Human Resources
8 MSPS 17 3 3 30 70 100 50
Management

Applied Operations
9 MSPS 18 4 3 30 70 100 50
Research

Business
10 MSPS 19 4 3 30 70 100 50
Research Methods

TOTAL 300 700 1000

M.B.A - General 13
 SECOND YEAR

Semester III

Operations
11 MSPS 20 4 3 30 70 100 50
Management
Entrepreneurship
12 MSPS 21 3 3 30 70 100 50
Development
Legal Aspects of
13 MSPS 22 3 3 30 70 100 50
Business
Strategic
14 MSPS 23 3 3 30 70 100 50
Management
International
15 MSPS 24 Business 3 3 30 70 100 50
Management

Semester IV

16 Elective - I 4 3 30 70 100 50

17 Code Elective - II 3 3 30 70 100 50

has been
18 given in Elective - III 4 3 30 70 100 50
the table
19 below Elective - IV 3 3 30 70 100 50

20 Project Work 6 - 200 200 100

TOTAL 72 270 830 1100

GRAND TOTAL 570 1530 2100

NOTE:

1. Learners are instructed to take four elective courses from elective area viz
Finance, Marketing, Human Resources, Operations or Systems.

2. If the learner desire to change the chosen elective, he/she has to submit the
prescribed form along with stipulated fee to The Controller of Examination,
SR & E Division, Tamil Nadu Open University, Chennai 600 015.

14 M.B.A - General
 ELECTIVE COURSES
Marks
Exam
Distribution Passing
hrs Max.
Mini-
Marks
S.No Code Title of the Courses Credits mum
CIA TEE
Elective – I:Finance

Investment Analysis
1 MSPS 30 and Portfolio 4 3 30 70 100 50
Management

Management of
2 MSPS 31 3 3 30 70 100 50
Financial Services

Business Analysis and

3 MSPS 32 4 3 30 70 100 50
Valuation

International Financial
4 MSPS 33 3 3 30 70 100 50
Management

Elective – II Marketing

Marketing Research
1 MSPS 40 and Consumer 4 3 30 70 100 50
Behaviour

Integrated Marketing
2 MSPS 41 3 3 30 70 100 50
Communication

3 MSPS 42 Services Marketing 4 3 30 70 100 50

4 MSPS 43 Digital Marketing 3 3 30 70 100 50

Elective III – Human Resources

Human Resource
1 MSPS 50 4 3 30 70 100 50
Development

2 MSPS 51 Labour Legislations 3 3 30 70 100 50

Organisational
3 MSPS 52 4 3 30 70 100 50
Development

Strategic Human
4 MSPS 53 3 3 30 70 100 50
Resource Management

M.B.A - General 15
 Elective IV – Operations

1 MSPS 60 Project Management 4 3 30 70 100 50

Total Quality
2 MSPS 61 3 3 30 70 100 50
Management

Supply Chain
3 MSPS 62 4 3 30 70 100 50
Management

4 MSPS 63 Materials Management 3 3 30 70 100 50

Elective V – Systems

1 MSPS 70 Information Technology 4 3 30 70 100 50

Information Systems
2 MSPS 71 3 3 30 70 100 50
Development

Data Mining and Big Data

3 MSPS 72 4 3 30 70 100 50
Analytics

4 MSPS 73 E-commerce 3 3 30 70 100 50

16 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - I

Course Title Management Concepts & Behaviour

Course Code MSPS 10
Course Credit 3

Course Objective :

• To introduce various functions of Management

• To develop cognizance of the importance of human behaviour
• To describe how people behave under different conditions and understand why
people behave as they do.
• To analyse specific strategic human resources demands for future action.
• To synthesize related information and evaluate options for the most logical and
optimal solution such that they would be able to predict and control human
behaviour and improve results.
Course Outcome :

• Highlight the management concepts and principles as an induction to the

management course.
• Apply the principles in the business organisation.
• Practice various functions of Management.
• Familiarize the basic concepts of Organisation behaviour.
• Realise the importance of intrapersonal and interpersonal relations in the
business organisation.

BLOCK I: Overview of Management

Evolution of Management thoughts – Management Theories – Approaches to

Management– Management roles –skills for managers – Current trends in
Management Practices Management functions: Planning – Process –Types of Planning
and Techniques-Decision Making- Organisation: Organisation structure and design –
Departmentation, Delegation and Decentralisation – Span of Management .

M.B.A - General 17
 BLOCK II: Management Process

Staffing – Recruitment, Selection and training – Directing: Motivation–Leadership in

Management -Communication – Process – Barriers and breakdown in communication
–Control: process, techniques and types.

BLOCK III: Organisation Behaviour

Organisation Behaviour an overview - Individual behaviour – Personality - Determinants

of Personality-Influence of Personality on Behaviour-– Perception and learning
– Motivation – theories and applications – Attitudes – Theories of attitudes – Job
satisfaction and its effect on employee performance and its Determinants.

BLOCK IV: Group Behaviour & Leadership

Definition and classification of groups- Stages of group development-Group structure-

Difference between groups and teams- Types of teams- Leadership and theories of
leadership: Trait theories, Behavioural theories, Contingency theories.

BLOCK V: Organisational Change & Development

Organisation change – Manager as a change agent – Organisation Development – O.D.

interventions – Organisational Culture and Climate -Organisation Behaviour in global
scenario – Future trends in Organisation Behaviour.

References:

1. Aswathappa.K ,(2017), Organisation Behaviour Text, Cases& Games, 12th Edition,

Himalaya Publishing House, Mumbai

2. Gupta, C.B., (2017), Management Theory and Practice, latest Edition, Sultan
Chand & Sons, New Delhi

3. Heinz Weihrich, and Mark V. Cannice, Harold Koontz, (2013), Management, 14th
edition,McGraw Hill publication.

4. John Newstrom, Keith Davis, (2006) Organizational Behavior – Human Behaviour

at work ,McGraw Hill Higher Education

5. Ramasamy. T.,(2010), Principles of Management, latest Edition, Himalaya

Publishing House, Mumbai

18 M.B.A - General
6. Rao, V.S.P, (2016), Management Text and Cases Excel Books India, Third Edition,
New Delhi, Taxmann Publications Pvt. Ltd.

7. Stephen P. Robbins, Timothy Judge, (2007) Organizational Behavior, latest

Edition, PHI Learning, New Delhi.

8. Stoner J., (2012), Management, latest Ed., Prentice Hall of India, New Delhi

9. Thomas Kalliath, Paula Brough, Michael O’Driscoll, Mathew J Manimalla, (2011),

OrganizationalBehavior, latest Edition, Tata McGraw Hill, New Delhi.

M.B.A - General 19
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - I
Course Title Economic Analysis for Management Decision
Course Code MSPS 11
Course Credit 4
Course Objective :

• To equip the students of management with time tested tools and techniques of
managerial economics to enable them to appreciate its relevance in decision
making.
• To explore the economics of information and network industries and to equip
students with an understanding of how economics affect the business strategy
of companies in these industries.
Course Outcome :

• Understand tools and techniques of managerial economics to enable them to

appreciate its relevance in decision making.
• Explore the economics of information and network industries
• Understand how economics affect the business strategy of companies in these
industries.
• Develop economic way of thinking in dealing with practical business

BLOCK I: Overview of Managerial Economics & Demand Analysis

Managerial Economics – Meaning, Nature and Scope – Managerial Economics

and Business decision making – Role and responsibility of Managerial Economist –
Fundamental Concepts of Managerial Economics – limitations - Utility analysis -Demand
Analysis – Meaning, Determinants and Types of Demand – Elasticity of demand –
Demand forecasting -methods.
BLOCK II: Supply & Cost Analysis

Supply: Meaning and determinants, Law and Elasticity of Supply, Equilibrium of demand
and supply; Production: factors- Types of production functions – Isoquants- law of
variable proportions, Economies and diseconomies of scale. Cost analysis: – types –
cost-output relationships.

20 M.B.A - General
 BLOCK III: Market Structure

Market Structure – Various forms – Equilibrium of a firm – Perfect competition –

Monopolistic competition – Oligopolistic competition – Pricing of products under
different market structures – Methods of pricing – Factors affecting pricing decision
– Differential pricing – Government Intervention and pricing.
BLOCK IV: Profit & Cost Volume Analysis

The concept of profit: Profit planning, control and measurement of profits. Profit
maximization – Cost Volume Profit analysis.
BLOCK V: National Income

National Income –concepts and components-computation /measurement of national

income –difficulties in measurement-factors affecting national income – inequalities
of income –Monetary and Fiscal Policy.
References:

1. Ahuja, H.L.,(2017) Managerial Economics, latest Edition, S. Chand & Company

Ltd., New Delhi

2. Chaturvedi, (2012),Business Economics (Theory & Application), latest Edition,

IBH, New Delhi

3. Joel Dean, (2008), Managerial Economics, latest Edition, PHI Learning Private
Ltd., New Delhi

4. Justin Paul, Leena, Sebastian, (2012) Managerial Economics, latest Edition,

Cengage, USA

5. Maheshwari, (2014), Managerial Economics, latest Edition, Sultan& Chand, New

Delhi.

6. Mithani, D.M., (2009), Managerial Economics, latest Edition, Himalaya Publishing

House, New Delhi.

7. Moti Paul S. Gupta, (2007), Managerial Economics, latest Edition, Tata McGraw
Hill Pub., New Delhi.

8. Narayanan Nadar, E. and S. Vijayan, (2013), Managerial Economics, latest Edition,

PHI Learning Private Ltd., New Delhi.

9. Petersen & Lewis, (2003), Managerial Economics, 4th edition, Prentice Hall of
India (P) Ltd., New Delhi.

10. Sumitrapal, (2011), Managerial Economics Cases & Concepts, latest Edition,
Macmillan, Chennai.

M.B.A - General 21
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - I

Course Title Accounting for Managers

Course Code MSPS 12
Course Credit 4
Course Objective :

•
To enable students to familiarise with the basic concepts in accounting and
finance
• To acquaint the students with the various concepts, techniques, methods,
process of accounting data analysis and interpretation, decision making in the
areas of Financial and Management Accounting.
• To familiarise on cost accounting concept.
Course Outcome :

• Understand the basic concepts of financial accounting, cost accounting and

management accounting in students.
• Make use of various tools of accounting for analyze business situation and take
decision
• Able to analyze the business financial position

BLOCK I: Introduction to Accounting

Introduction to Accounting: Book-Keeping and Accounting – Financial Accounting

- External and Internal users of Accounting Information, Concepts and Conventions
– Double Entry System - Accounting cycle - Financial Accounting – Preparation of
Journal, Ledger and Trial Balance – Preparation of Final Accounts –Income Statement
and Balance Sheet With Adjustment Entries - Capital and Revenue Expenditure and
Receipts.

BLOCK II: Financial Statement Analysis

Financial Statement Analysis: Horizontal Analysis and Vertical Analysis of Company

Financial Statements – Ratio analysis - Liquidity, leverage, solvency and profitability
ratios - Preparation and analysis of cash flow statement and funds flow statement.

22 M.B.A - General
 BLOCK III: Cost Accounting

Cost Accounting: Classification of Cost - Elements of Costs - Preparation of Cost Sheet -

Materials Costs: Materials purchasing, receiving, storing and issuing including pricing
of issues- EOQ – Overheads - Identifying the overheads with cost centre -Allocation,
Apportionment and Absorption
BLOCK IV: Marginal Costing

Marginal Costing: Concept – Advantages and Disadvantages – Break even analysis –

Cost volume profit analysis (CVP) – Application of Marginal Costing Techniques, Fixing
Selling Price, Make or Buy, Accepting a Foreign Order, Deciding Sales Mix - Budget and
Budgetary control – Objectives - Type of budgets – Preparation of Cash, flexible and
master budgets
BLOCK V: Standard Costing

Standard Costing: Meaning and uses - procedure of setting standards - Variance

Analysis- Classification of Variances- Material Cost, Labour Cost, Overhead Cost And
Sales Variance– responsibility accounting and report writing - Excess present value
method -Significance of Computerized Accounting System - Pre-packaged Accounting
software

References:

1. Brigham &Ehrhardt, (2015), Financial Management Text and cases, latest Edition,
Cengage Learning, India
2. Chandra &Iyer, (2012), Financial Management, latest Edition, IBH, India
3. James C Van Horne, Sanjay Dhamija,(2012), “Financial Management and Policy”
latest Edition, Pearson Education, India
4. Khan. M.Y., and P K Jain (2014), “Financial Management-Text and Problems”, 7th
Edition, McGraw Hill Education, India
5. Pandey IM, (2013),Financial Management, 10th Edition, Vikas, India
6. Prasanna Chandra, (2012), “Financial Management Theory and Practice”, 8th
Edition. TMH , India
7. Preeti Singh, (2012), Financial Management, Latest Edition, Ane books PVT Ltd.,
Chennai.
8. Rajiv Srivastava, and Anil Mishra, (2012), Financial Management” latest Edition,
Oxford University Press, New Delhi
9. ShashiK.Gupta, andR.K.Sharma, (2012), “Financial Management” latest Edition,
Kalyani Publishers, Chennai
10. Tulsian P.C. and C.A. Bharat Tulsian, (2019), “Financial Management”, S.Chand
Publications, New Delhi.

M.B.A - General 23
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - I

Course Title Quantitative Methods for Managers

Course Code MSPS 13
Course Credit 4

Course Objective :

• To understand mathematical and statistical tools utilized in the business analysis.

• To learn the applications of mathematical and statistical tools in business
decision making.
• To understand the process of using mathematical and statistical tools for solving
business problems for maximizing the efficiency.

Course Outcome :

• Understand various quantitative & statistical methods

• Understand data and draw inference from data
• Calculate and interpret statistical values by using statistical tool (correlation &
regression)
• Demonstrate an ability to apply various statistical tool to solve business problem

BLOCK I: Liner & Non-Liner Functions

Linear & Non-Linear functions – graphical representation of functions, Constants,

Variables –notion of Mathematical models- Simple problem applied to business
and industry - Decision making under risks and uncertainty: Minimax and Maximax
Criterions – Their Implications Decision Tree

24 M.B.A - General
 BLOCK II: Probability

Probability – Definition – Addition and Multiplication rules (only) – Simple business

application problems – Probability distribution – Binomial, Poission and normal
distribution – Simple problem applied to Business.
BLOCK III: Presentation of Statistical Data

Presentation of Statistical Data – Tables and Graphs – Frequency Distribution –

Histogram – Cumulative Frequency Curves - Data Analysis – UniVariant ungrouped
and grouped Data – Measures of Central Tendencies – Measures of Dispersion –
Bivariate Analysis – Correlation and regression.
BLOCK IV: Index Numbers

Index numbers – Simple and weighted index numbers Concept of Weights – Business
Index numbers – CPI, WPI, Niffy, Production Index,Time series, variation in time series,
trend - Cyclical and random – Use of Time series for business forecasting.
BLOCK V: Testing of Hypothesis

Procedure for Testing of Hypothesis - One Sample t-test for the Population Mean - Two
Sample t-test for independent Samples - Paired Sample t-test - F-test for two population
Variances (Variance ratio test) - ANOVA one and two way

References:

1. Sundarsan.V & Jeyaseelan, (2015),An Introduction of Business Mathematics,

Reprint, Sultan Chand & Sons Pvt. Ltd., New Delhi.

2. Peer Mohamed & Shazuli Ibrahim,(2008),Business Mathematics, Pass

Publication, Madurai.

3. P.A.Navaneethan, (2008), Business Mathematics & Statistics, Jai Publishers,

Trichy.

4. D.C.Sancheti, and V.K.Kapoor,(2014), Business Mathematics, 11th edition, Reprint,

Sultan Chand and Sons, New Delhi.

5. JK. Sharma, (2009), Business Mathematics Theory And Applications, 13th Edition,
ANE Books, New Delhi.

6. S. P. Gupta, (2012), Statistical Methods, 42nd Revised EditionSultan Chand &

Sons Pvt. Ltd., New Delhi.

M.B.A - General 25
 7. Gupta, B.N., (2015), Business Statistics, First Revised Edition, SBPD, New Delhi.

8. Sinha, V.C. & Gupta, A., ( 2015), Business Statistics, First Edition, SBPD, New
Delhi.

9. Arora, P.N. & S. Arora, (2007), Statistics for Management, latest Edition,
S. Chand & Company Ltd., New Delhi.

10. Dwiedi, R., (2011), Research Methods in Behaviour Science, latest Edition,
Macmillan India Ltd., New Delhi.

11. Kothari, C.R., (2013), Research Methodology, latest Edition, New Age
International (P) Ltd, New Delhi.

12. Wayne l Winston,(2013), Excel Data Analysis and Business Modeling, latest
Edition, PHI, India.

26 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - I

Course Title Management Information Systems

Course Code MSPS 14
Course Credit 3

Course Objective :

• To develop conceptual understanding about latest developments inthe field of

Information Technology and the impact of I.T. in managing a business
• To learn to use Information Technology to gain competitive advantage in business

Course Outcome :

• Understanding the basic concepts of systems concepts and Management of

Information System and utility of the systems for the managerial decisions.
• Acquiring a real-world understanding of information systems and Decision
Support System application in business.
• Knowing the right balance of conceptual background, technical information and
real-world applications..

BLOCK I: Information System

Information system: Managers’ view – Concepts of systems and Organisations –

Strategic uses of Information Technology.

BLOCK II: Computer System Recourses

Computer System Resources: Computer Hardware and Computer Software – File and
DBMS – Distributed System – Internet and Office Communications.

M.B.A - General 27
 BLOCK III: Applications of Information System

Application of Information System to functional Business Areas: Operational

Information System – Tactical and Strategic Information System – Decision support
system and expert system.
BLOCK IV: Planning & Development

Planning and development of Information system: Information system planning –

System Analysis and design – Alternative application development approaches.

BLOCK V:Security and Ethical Challenges

Security and Ethical Challenges: IS controls - facility control and procedural control
- Risks to online operations - Denial of service, spoofing - Ethics for IS professional -
Societical challenges of Information technology.

References:

1. Arpita Gopal, (2009), MIS for Strategic Business Processes, latest Edition,
McGraw Hill Education, India
2. Brien, Marakas, Behl,( 2017), Management Information Systems, latest Edition,
TMH, India
3. Goyal .D P (2010), Management Information Systems–Managerial Perspective,
3rd Edition MacMillan, Chennai
4. Gupta A K, Sharma, (2012), Management of Systems, latest Edition, Macmillan,
Chennai
5. Jawadekar, (2012), MIS Text and Cases, latest Edition, TMH, India
6. Joseph P T,( 2012), E-Commerce, an Indian Perspective, PHI, India
7. Laudon&Laudon, (2018) Management Information Systems, latest Edition,
Pearson, India
8. Milind M Oka (2012), “Cases in Management Information system , latest Edition,
‘Everest Publication, India
9. Murthy,( 2013), Management Information System, latest Edition Himalaya,
Publication, India
10. Nina Godbole & SunitBelapure (2012), “ Cyber Security” latest Edition, Wiley
India
11. NirmalaBagchi, (2012), Management Information Systems, latest Edition, Vikas
Publication, India
12. Sandra Senf (2016), Information Technology Control and Audit, 4th edition, Auerbach
Publications, Florida.

28 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - II

Course Title Marketing Management

Course Code MSPS 15
Course Credit 3

Course Objective :

• To acclimatize the students about the environment of market, consumer

behaviour.
• To develop the ability to design the best marketing strategy by analyzing the
factors influencing the consumer decision.
• To develop an understanding of the concepts, issues and strategies in marketing
and its management.

Course Outcome :

• Relate Marketing Mix as a framework for Marketing Decision making.

• Understand the need, importance and process of Marketing Planning and
Control.
• Learn and examine the students to the dynamic nature of Marketing Function.
• Acquire an understanding of fundamental concepts of Marketing.

BLOCK I: Introduction

Marketing – Meaning – functions – Approaches to the study of marketing – Marketing

segmentation – Systems approach – Features of industrial, consumer and services
marketing – Marketing information system.

BLOCK II: Marketing Mix

Marketing environment – External factors – Demographic factors – Internal factors –

Marketing mix – 4ps’ in marketing. Industrial Buyer Behaviour – Nature of Industrial
Buying – Objectives in Organizational Buying – Product Analysis for identifying

M.B.A - General 29
information needs of key influencers – Interpersonal dynamics of Industrial buying
behaviour - Psychological Factors on decision making – Conflict and Resolution in Joint
Decision Making – Supplier Choice and Evaluation. Marketing Research: Meaning -
Objectives – Procedures
BLOCK III: Product Management

Product Management – New Product –Meaning –Product Mix- Product Planning and
Development – Product Policies – Product Line Decisions – Product Positioning And
Targeting –Managing Product Life Cycle - Product Failures –Branding and Packaging.

Pricing –Meaning-Pricing factors – Objectives and policies – pricing methods and

Procedure.
BLOCK IV: Physical Distribution Mix

Physical Distribution Mix: Distribution channel policy –Choice of channel – Channel

Management –Conflict and cooperation in channels – Middlemen functions - Logistics
Promotion Mix decision –Advertising role – Budgeting copywriting, media selection
measuring Advertising effectiveness – Sales promotion tools and techniques, personal
selling –salesman qualities –sales force determination – determining sales territory,
fixing sales quota and target, public relations on role and methods.
BLOCK V: Special Areas in Marketing

Special areas in Marketing –Rural marketing-Societal Marketing –Relationship

Marketing –Direct Marketing - Green Marketing:- Evolution, Concept and Strategies-
green product- Enviropreneur Marketing .

References:

1. Adrian Palmer, (2013), Introduction to Marketing, Theory and Practice, 3rd

Edition, Oxford India

2. Arunkumarand N. Meenakshi (2012) Marketing Management, latest Edition,

Vikas, New Delhi

3. Govindarajan.M, (2012),Marketing Management, concept, cases, challenges

and trends, 2ndedition PHI, India

4. Karunakaran.K. (2012) Marketing Management (Text and Cases), 2/e, Himalaya

PublishingHouse ,New Delhi

5. Philip Kotler, Gray Armstrong, Prafulla. Y. Agnihotri, and Ehsan UL Haque, (2012),
principles ofmarketing, south Asian perspective, 13/Edition, Pearson Education,
India

30 M.B.A - General
6. RajanSaxena, (2013), Marketing Management, 4/edition, TMH, India

7. RajendraP.Maheswari, (2013), Marketing Management (Text & Cases) an Indian

Perspective,Latest Edition, IBH, India

8. RamaswamyNamakumari,(2013), “Marketing Management”, 5th Edition TMH,

India

9. Sherlekar S.A., and R.Krishnamoorthy, (2012), Marketing Management concept

and cases, LatestEdition, HPH, India

10. Srinivasan.R, (2014), case studies in Marketing the Indian context, 6th edition
PHI, India

M.B.A - General 31
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - II

Course Title Financial Management

Course Code MSPS 16
Course Credit 4

Course Objective :

• To explain the students that the finance is concerned with everything that takes
place in the conduct of the business.
• To equip the students with the skills related to basic principles, tools and
techniques of financial Management.
• To make them to apply various concepts and techniques of financial management
for making right decisions..

Course Outcome :

• Understand various concepts related to financial management.

• Able to use various tools and techniques in the area of finance
• Develop analytical skills this which facilitate the decision making in Business
situations.

BLOCK I: Financial Management

Finance functions – Its Nature and Scope- objectives;-Profit vs. Wealth maximization-
Role of financial manager in decision making - Significance of financial management
– Changing scenario of financial management in India- Overview of Indian financial
system.
BLOCK II: Sources of Finance

Sources of long term finance-Equity Shares, Preference shares, Debentures,

borrowing from lending institutions: short term finance: money market, Gilt edged
securities- International sources -GDR( Global Depository Receipts) and ADR (American
Depository Receipts)

32 M.B.A - General
 BLOCK III: Capital Budgeting & Cost of Capital

Capital budgeting- Concept- objectives Significance- -- Methods/ techniques: PB, ARR,

NPV and IRR- risk analysis in capital budgeting - CAPM methods- Capital rationing.
Cost of capital - Concept- objectives Significance-computation of cast of capital- Cost
of debt, Equity, Preference share Capital, Retained earnings, Weighted average cost of
Capital(WACC) .(Simple Problems).
BLOCK IV: Capital Structure & Dividend Policies

Capital Structure- Determinants-Optimal Capital Structure- Capital Structure

theories- Net income approach- Net operating income approach - MM approach –
Dividend policies: -- Types – Dividend theories - Valuation under Gordon and Walther
Theory - Dividend irrelevance - MM theory - Factors affecting dividend decisions.
(simple problems)
BLOCK V: Working Capital Management

Working Capital Management-Definition -Types-Working Capital for Policies - Factors

affecting working Capital requirements - Management of cash – optimum level of cash
- stochastic models, Miller and Orr model- Management of receivables -Print policies,
Period, Terms - Collection Policies-Inventory Management-Inventory Level- Inventory
Management Techniques.
References:

1. Brigham and Ehrhardt, (2015), Financial Management Text and cases, latest
Edition, Cengage Learning, India
2. Chandra &Iyer, (2012), Financial Management, latest Edition, IBH, India
3. James C Van Horne, and Sanjay Dhamija,(2012), “Financial Management and
Policy” latest Edition, Pearson Education, India
4. Khan. M.Y., and P K Jain (2012), “Financial Management-Text and Problems”, 6th
Edition, TMH, India
5. Pandey IM, (2014),Financial Management, 10th Edition, Vikas, India
6. Prasanna Chandra, (2012), Financial Management Theory and Practice, 8th
Edition. TMH , India
7. Preeti Singh, (2015), Financial Management, Latest Edition, Ane books pvt. Ltd.,
Chennai.
8. Rajiv Srivastava, and Anil Mishra , (2012), Financial Management, latest Edition,
Oxford University Press, New Delhi
9. ShashiK.Gupta, and R.K.Sharma,(2012), Financial Management,Kalyani
Publishers, Chennai
10. Tulsian P.C., and C.A. Bharat Tulsian, (2019), Financial Management,S.Chand
Publications, New Delhi.

M.B.A - General 33
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - II

Course Title Human Resource Management

Course Code MSPS 17
Course Credit 3

Course Objective :

• To introduce the students on various aspects of human resources management.

• To make aware of the students that HRM is the people who staff and manage the
organisation.
• To prepare the students for application of management functions and principles
which are applied towards acquisition, development, retention and compensation
of employees in organisation.

Course Outcome :

• Demonstrate the role of HRM in an organization

• Utilise the knowledge to gain competitive advantage through people
• Develop and Design HRM system

BLOCK I: Introduction to HRM

Human Resource Management: Meaning, Nature, Objectives, Scope and Functions, -

Policy and Procedures of the HRM - Department Structure and Functions –Managerial
and Operating Functions – HRM as a Profession –Environmental Influence of HRM.
Qualities of HR Manager, Line & Staff Roles and Responsibilities of HR Manager/
Departments, HR as a factor of Competitive Advantage
BLOCK II: Human Resource Planning, Recruitment & Selection

Human Resource Planning: Manpower Planning – Strategy consideration of Planning

–Job Analysis – Job Specification – Job Description – Approaches to Job Design – Job
Simplifications – Job Enlargement – Job Rotation – Job Enrichment – Absenteeism
and Labour Turnover.
34 M.B.A - General
Recruitment & Selection: Recruitment Policy - Problems - Source of Recruitment –
Recruitment Practices in India – Selection – Placement and Induction –Promotions
and Transfers – Demotions and Separations.
BLOCK III: Training & Development

Training & Development: Training – Need and Importance – Steps in Training Programme
– Evaluation of Training Programmes – Concept of Management Development
Programme – Techniques of Training and Development – Group Discussion-
Conferences and Seminar – Case Studies – Role Playing – Business Games – Sensitivity
Training – Stages of Career Development.
BLOCK IV: Performance Appraisal

Performance Appraisal – Meaning - Need and Importance – Objectives – Methods

and Modern Techniques of Performance Appraisal – Requisite of Good Appraisal
Plan – Problems in Performance Appraisal – Compensation: Compensation Plan – Job
Evaluation – Individual – Group – Incentives – Bonus – Fringe Benefits- ESOP (Employee
Stock Ownership Plan)
BLOCK V: Quality of Work Life

Quality of working life – Issues in Quality of Working life – Obstacles in QWL – Quality
Circles –Management By Objectives. Talent Management, Competency Mapping- -
Joint Consultation and Employee Participation in Management Collective Bargaining .

References:

1. Anjali Ghanekar, (2010), Essentials of Human Resource Management, latest

Edition, Everest Publishing House, New Delhi

2. Aswathappa,K (2013) Human Resource Management, Text and Cases, McGraw

Hill Education; Seventh edition, India.

3. IndranilMutsuddi, (2011), Essentials of Human Resource Management, latest

Edition, Newage Publishing House, New Delhi.

4. Kahok, M.A. (2012),Illustrated Case Studies in Indian Management, latest

Edition, Everest Publishing House, New Delhi.

5. Mamoria, C.B. &V.S.P.Rao, (2012),Personnel Management, latest Edition, HPH,

India

6. Nick Wilton, (2012), An Introduction to Human Resource Management, latest

M.B.A - General 35
 Edition, Sage India,

7. Rao, V S P (2014), Human resource Management Text and Cases, latest Edition,
Excel Books, India

8. Robert L Mathis, John H Jackson, ManasRanjanTripathy (2012),Human Resource

Management- A South Asian Perspective , latest Edition, Cengage Learning, India

9. SeemaSanghi, (2012) Human Resource Management , latest Edition, Macmillan,

Chennai

10. ShyamkantGokhale (2012),Personnel Management, latest Edition, Everest

Publishing House, New Delhi.

36 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - II

Course Title Applied Operation Research

Course Code MSPS 18
Course Credit 4

Course Objective :

• To develop an understanding of basic management science techniques and their

role in managerial decision making.
• To acquaint the student with the applications of Operations Research to business
and industry.
• To grasp the significance of analytical techniques in business decision making

Course Outcome :

• Identify and develop operational research models from the verbal description of
the real system.
• Understand the mathematical tools that are needed to solve optimisation
problems.

BLOCK I: Operation Research

Introduction to Application of OR techniques in functional areas of management

-Linear programming –Formulation, Graphical solution – Simplex method –– concept
of duality –Special cases in linear programming.
BLOCK II: Transportation Model

Transportation model – Balanced and Unbalanced cases -initial basic feasible solution
using North West corner rule method, least cost and Vogel’s Approximation method
– Check for Optimum solution – MODI/Stepping Stone method - Simple problems ––
Assignment problem – Hungarian model-Travelling sales man problem.

M.B.A - General 37
 BLOCK III: Queuing Theory

Queuing theory – Elements of Queuing system – Characteristics of Queuing System

– Single and multi channel server system – Single channel multi server system –
Applications.
BLOCK IV: Network Analysis

Network Analysis – Rules for constructing a network – Different time calculations –

Resource levelling – Resource smoothing – Critical Path Method (CPM) and Project
Evaluation and Review Technique PERT for project scheduling.
BLOCK V: Game Theory

Game theory and strategies – Mixed Strategies games without Saddle point - Algebraic
method – Arithmetic method – Graphical and L.P.P. Method – Applications of Game
theory -Simulation – Monte Carlo Simulation – Applications.

References:.

1. Billy E. Gilett, (2010), Introduction to operations Research, latest Edition, TATA

Mcgraw hill, India.

2. Fredrick S. Hiller and Gerald J. Lie Berman, (2009),Operations Research concepts

and cases, latest Edition, TATA Mc-graw Hill company, India

3. Kalavathy, S. (2010),Operation Research with C programs, latest Edition, Vikas

publishing, India

4. Kapoor, V.K.,, (2011), Operations Research, latest Edition, Sultan Chand & Sons,
New Delhi

5. Panneerselvam.R. (2011), Operations Research, latest Edition, PHI learning,

India

6. Panneerselvam, (2004)Operations Research, latest Edition, Prentice Hall of

India, New Delhi

7. Rathindra P. Sen, (2010),Operation Research, latest Edition, PHI learning India.

8. Srinivasan, G.(2010), Operations Research principles and Applications, latest

Edition, PHI learning, India

9. Taha, (2010), Operations Research – An Introduction, Pearson; 9 edition, New

Delhi

10. Wayne.L. Winston, (2008), Operation Research , India fourth edition Cengage
learning, USA

38 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - I Year Syllabus

Semester - II

Course Title Research Methods in Business

Course Code MSPS 19
Course Credit 4

Course Objective :

• To provide methods of research with an emphasis on various stages that are

necessary to obtain and process information to enable well informed decision-
making.
• To grasp and comprehend the methods and techniques used in research and
provide with the knowledge and skill to undertake research.
• To evaluate various analysis tool and appraise the suitability of such tool for
presenting data.

Course Outcome :

• Relate the concept and process of business research in business environment.

• Familiar to the use of tools and techniques for exploratory, conclusive and
causal research.
• Apply concept of measurement in empirical systems.
• Interpret the result of statistical techniques for analysis of research data

BLOCK I: Research

Research: Meaning – Scope and Significance – Types of Research – Research Process

-Problems in Research – Significance of Research in Social Sciences –Identification
–Selection and formulation of problem – Review of Literature -Research Hypothesis
–Meaning – Sources – Types – Formulation of Research Design – Features of Good
Design – Factors affecting Research Design – Evaluation of Research Design.

M.B.A - General 39
 BLOCK II: Sampling Design & Techniques

Sampling Design: Senses Method and Sampling Method – Principles of Sampling –

Methods of Sampling –Probability and Non-Probability Sampling Methods – Selection
of a sample – Size – Criteria of Good Sample Design.

Scaling Techniques: Meaning Types of Scale - Scale Construction Techniques.

BLOCK III: Data Collection

Data Collection: Types of Data – Sources of Data – Primary Data and Secondary
Data -Data Collection Methods – Observation – Survey – Questionnaire – Interview
Schedule - Effective in Interview Techniques and Limitations of Interview –Constructing
Questionnaire – Format of Good Questionnaire – Advantages and Limitations of
Schedules and Questionnaire – Pilot Study. Analysis and Processing of Data: Meaning
– Editing – Coding and Tabulation –Diagrams.

BLOCK IV: Parametric & Non - Parametric Tests

Tests of Significance – Assumption about parametric and non-parametric tests –

Parametric Tests –Chi Square, T-Test, F-Test and Z Test. Non-Parametric Tests U
Tests– Kruskal Wallis – Introduction to ANOVA – One Way –Two Way –Multivariate
Analysis –Correlation and Regression only - Role of Software packages

BLOCK V: Report Writing & Ethical Issues in Research

Report Writing: Significance-Tests in Report Writing –Layout of report – Types of

Reports – Oral Presentation –Mechanics of writing Research Report –Norms for using
tables – Charts and Diagrams – Appendix – Index and Bibliography – Ethical issues in
Research.

References:

1. Arora, P.N. & S. Arora, (2007) ,Statistics for Management, latest Edition, S. Chand
& Company Ltd., New Delhi.

2. Dwiedi, R., (2011), Research Methods in Behaviour Science, latest Edition,

Macmillan India Ltd., New Delhi.

3. Kothari, C.R., (2019), Research Methodology, Fourth Edition, New Age

International (P) Ltd, New Delhi.

4. Krisnasamy, O.R. and M. Ranganathan, (2010), Methodology of Research in

Social Science, latest Edition, Himalaya Publishing House, Mumbai.

40 M.B.A - General
5. Panneerselvam, R., (2010), Research Methodology, latest Editon, Prentice Hall of
India, New Delhi,

6. Vohra, N.D., (2017) Business Statistics, latest Editon, McGraw Hill, New Delhi,

7. Gupta S L (2017), Business Research Methods, latest Edition, McGraw Hill, India

8. Ranjit Kumar (2014), Research Methodology, latest Edition, Sage, India

9. Mukul Gupta &Deepa Gupta (2013), Research Methodology, latest Edition, PHI,
India.

10. Wayne l Winston,(2013), Excel Data Analysis and Business Modeling, latest
Edition, PHI, India.

M.B.A - General 41
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - II Year Syllabus

Semester - III

Course Title Operation Management

Course Code MSPS 20
Course Credit 4

Course Objective :

• To enable students with decision making process and various aspects of

Operation Management.
• To understand the production Planning and Controlling aspects of a typical
production and operations Organisation.
• To analyse various factors of productivity and techniques of production.

Course Outcome :

• Understand the input–process–output framework, the extensions of it, and

apply them to a wide range of operations
• Examine the types of transformation processes occurring within operations
• Identify the operational issues in the value addition processes of a firm
• Apply analytical skills and problem-solving tools to resolve the operational issues

BLOCK I: Introduction

Operations management – Meaning, Importance, Objectives and Evolution – Long

term and Short term issues- a Systems View of Operation Management – Functions of
Operations Management – Types of production Systems

BLOCK II: Layout & Production Planning

Facility or Layout Planning and Analysis: Introduction- Objectives of Layout-

Classification of Facilities- Basis for Types of Layouts- Why Layout decisions are
important- Nature of layout problems- Redesigning of a layout- Manufacturing facility

42 M.B.A - General
layouts- Types of Layouts- Layout Planning- Evaluating Plant Layouts- Assembly Line
Balancing. Production Planning Controls – Aggregate planning – Master Production
Schedule – Materials Requirements Planning – Bill of Materials – MRP II – Capacity
Requirements Planning
BLOCK III: Inventory Control

Inventory Control – Functions & Types of Inventory – Safety Stock – Service Level
– Inventory control system – Economic Order Quantity Models – Batch Production,
Quantity Discounts – Just In Time – Bottlenecks in Implementing Just In Time in Indian
Industries.

BLOCK IV: Quality Control Measures

Inspection in Quality control – Purpose – Control charts for measuring variables –

Control chart for measuring attributes – Acceptance sampling, Acceptance Quality
Limit LTPD – Quality Circle – Total Quality Management – Six sigma concept – ISO 9000
concepts – ISO 14000 concepts.

BLOCK V: Ergonomics

Ergonomics – Meaning – Importance – Work study – Time study – Motion study –

Standard time – Time study analysis – Job designs

References:

1. Adam, EE & Ebert, R., (1995), Production and Operations Management,

PHI Learning, 6th ed., New Delhi.

2. Ashwathappa.K, Sreedhar Bhat, (2015), Production and Operations

Management, latest Edition, HPH, India

3. Chary, S.N., (2010)Production and Operations Management, latest Edition,

Tata McGraw Hill, New Delhi

4. Chase, Aquilano, Jacobs Production and Operations Management, Tata

McGraw Hill, India

5. Dutta, A.K., (2000), Integrated Materials Management, latest Edition, PHI

Learning, India

6. Everest E Adam, Ebert, (2010) – Production and Operations

Management , Latest Edition, PHI – publication, India

M.B.A - General 43
 7. Gopalakrishnan Sundaresan, (2004), Materials Management, latest
Edition, PHI Learning, New Delhi.

8. Joseph G Monks, (2011), Operations Management (Theory and

Problems ), latest Edition, –McGraw Hill Intl, India

9. Paneer Selvam, R., (2007), Production and Operations Management, latest

Edition, PHI Learning, India.

10. Richard B. Chase, Ravi Shankar, (2018), Operations and Supply

Management 15th Edition, TMH, India.

44 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - II Year Syllabus

Semester - III

Course Title Entrepreneurship Development

Course Code MSPS 21
Course Credit 3

Course Objective :

• To understand the nature of entrepreneurship, and its importance for start-ups.

• To impart basic entrepreneurial skills and understandings to run a business
profitably
• To familiarise various public/private agencies involving in entrepreneurship
development..

Course Outcome :

• .Analyse the business environment in order to identify business opportunities

• Have the ability to discern distinct entrepreneurial traits
• Understand the systematic process to select and screen a business idea
• Design strategies for successful implementation of ideas 5. write a business
plan

BLOCK I: Overview Entrepreneurship

Entrepreneur: Evolution, Meaning and Importance- Factors influencing

Entrepreneurship: Psychological, Social, Economic, And Environmental Factors
- Differences between Entrepreneur and Intrapreneur-Characteristics of an
entrepreneur- Types of Entrepreneur: Based on Type of Business, Based on use of
Technology, Based on Motivation, Based on Growth, Based on Stages- New Generation
of Entrepreneur.
BLOCK II: Entrepreneurial Competency

Entrepreneurial Competency- Meaning and Importance- Developing Entrepreneurial

M.B.A - General 45
Competencies- Entrepreneurial Motivation -Entrepreneurial Values, Ethics and
Attitudes- Risk Taking Behaviour- creativity and entrepreneurship, steps in creativity-
Entrepreneur skills: Decision Making and Problem solving.

BLOCK III: Entrepreneurial Mobility

Entrepreneurial Mobility - Factors Affecting Entrepreneurial Mobility -Types of

Entrepreneurial Mobility-Barriers to Entrepreneurship - Concepts and Issues of
Entrepreneurship Failure

BLOCK IV: Entrepreneurship Development Institutions

Entrepreneurship Development Support- Agencies for Policy Formulation and

Implementation: SISI, EDII, NIESBD, National Institute of Small Industry Extension and
Training- Support of other financial institutions: SFC, SIDCO, TIIC, Women Development
Corporations and TAHDCO – DRDA- Marketing support: Export houses- Export oriented
zone – Trade houses - E-Commerce.

BLOCK V: Project Development

Idea generation -Feasibility Study- Elements of Business Plan- Preparing an elementary

Business Plan-Project preparation: Project Identification- Project Formulation -
Project Design- Network analysis- Project Evaluation- Start-Up Policy Framework and
Incentives.

References:

1. Khanka.S.S, (2014), Entrepreneurial Development, 5th Edition, S.Chand

Publication, New Delhi.

2. NuzhathKhatoon, (2016), Entrepreneurial Development, 1st Edition, Himalaya

Publishing House, New Delhi.

3. Murthy C.S.V. (2011),E-Commerce: Concepts, Models, Strategies, Himalaya

Publishing House, New Delhi.

4. Steven Rogers, (2014), Entrepreneurial Finance, 3rd edition, McGraw Hill

Education, New Delhi.

5. Dr.P.T. Vijayashree&M.Alagammal, (2016), Entrepreneurial Development & Small

Business Management, Margham Publication, Chennai.

6. Prasanna Chandra, (1987), Project Preparation, Appraisal and Implementations,

Tata McGraw Hill publication, New Delhi.

46 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - II Year Syllabus

Semester - III

Course Title Legal Aspects of Business

Course Code MSPS 22
Course Credit 3

Course Objective :

• To make students understand various social, political, legal and economic and
other factors that influence business in India.
• To enable students appreciates associated opportunities, risks and challenges
and their relevance for managerial decisions.
• To apply the legal knowledge to enhance the business decision.

Course Outcome :

• Acquaint with the general business law issues to become more informed,
sensitive and effective business leaders.
• Understand fundamental legal issues pertaining to the business world to
enhance their ability to manage businesses effectively.

BLOCK I: Indian Contract Act

Indian Contract Act 1872: Contract – Meaning – Essential elements of valid contract–
Nature of contract – Performance of contract-Essential elements of a valid contract
– Discharge of contract – Breach of Contract and the remedies - Quasi contracts.
Indemnity and guarantee – Bailment and Pledge.

BLOCK II: Sales of Goods Act & Law of Agency

Sale of Goods Act, 1930- Sale and Agreement to sell. Condition and Warrantee, Transfer
of Ownership – Performance of Contract of Sale – Remedies for Breach of Contract
– Sale by Auction. Negotiable Instruments Act 1881: Kinds of Negotiable Instruments –
Parties’ to Negotiable Instrument – Negotiation, Presentment for Payment – Dishonour,

M.B.A - General 47
discharge of Negotiable Instrument. Law of Agency: Definition, Kinds of Agents – Agents’
Authority – Rights of Agents, Rights and Duties of Principal, Liabilities of Principal –
Termination of Agent.
BLOCK III: The Companies Act

The Companies Act,(Amended) 2013 - Company definition, meaning, features and types
of Companies- Incorporation of a Company - Memorandum of Association, Articles of
Association and Prospectus- Management and Meetings- Winding up of companies

BLOCK IV: Industrial Law

Factories Act, Payment of Wages Act, Industrial Dispute Act, Payment of Bonus Act,
Maternity Benefit Act and EPF Act.

BLOCK V: Consumer Protection and IPR

Consumer Protection Act, 1986- Competition Act, 2000- Cyber crime and IT Act
-Intellectual Property RightsI (IPR) – Copy rights, Trade marks, Patent Act.

References:

1. Kapoor, N.D (2014). Business Law. New Delhi: Sultan Chand & Sons.

2. Saravanavel, S. Mohapatra, S.R. and Balakumar,S. (2018). Business and

Corporate Law, Mumbai: Himalaya Publishing House Pvt.Ltd

3. Garg K.C, V.K Sareen, Mahesh Sharma and Chawla R.C. Business Regulatory
Framework, New Delhi: Kalyani Publishers

4. Tulsian, P.C.(2017). Business Laws. New Delhi: Tata McGraw- Hill Publishings
Co. Ltd

5. Avtar Singh (2016) Company Law. Lucknow: Eastern Book Co.

6. Gulshan S.S. &Kapoor G.K.(2018) – Business Law Including Company Law – New
Age International (P) Ltd.

48 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - II Year Syllabus

Semester - III

Course Title Strategic Management

Course Code MSPS 23
Course Credit 3

Course Objective :

• To enable students have a grasp of various business strategies in general and

functional management areas.
• To provide a strategic orientation in conduct of the business
• To aid the students to learn about the process of strategic management, strategy
formulation and implication.

Course Outcome :

• Explore participants to various perspectives and concepts in the field of Strategic

Management
• Develop skills for applying these concepts to the solution of business problems
• Create mastery in analytical tools of strategic management.

BLOCK I: Introduction to Strategic Management

Strategic Management: Meaning and definition- Strategic Planning and Strategic

Management – Strategic Management process – Mission – Vision and Objectives-
Approaches to Strategic Decision Making; Strategic Role of Board of Top Management-
Global Strategic Management; Strategic flexibility and learning organization.
BLOCK II: Environment Analysis

Analysis of Environment and Resources - Environmental Analysis-Industry Analysis-

competitive Analysis –Internal Analysis - Constructing Scenarios-Techniques of
Environmental Scanning: ETOP, PEST and SWOT – scenario planning –Creating an
Industry Matrix.

M.B.A - General 49
 BLOCK III: Strategy Formulation and Analysis

Strategy Formulation and Analysis: Strategy Formulation – Strategic factor analysis

Corporate level strategy – Global Strategy – Business strategy-TOWS matrix - Strategic
Analysis and choice.
BLOCK IV: Strategy Implementation

Strategy Implementation: Structural Implementation – Corporate Culture –Matching

Organisation Structure to Strategy –Mergers and Acquisition and Diversification –
Strategic Leadership.
BLOCK V:Strategy Evaluation and Control

Strategy Evaluation and Control: Overview – Strategic control process – Operational

control – Techniques – Dupont control model – Quantitative and qualitative tools –
Porters Approach for globalization – Emerging Strategic Management issues- Strategic
Information System

References:

1. Charles W.L.Hill& Gareth R.Jones (2007), Strategic Management Theory,

An Integrated approach, Biztantra, Wiley India.

2. Hill, Charles W.L. and Gareth R. Jones, (2012), Strategic Management: An Integrated
Approach, 9th Edition, Cengage Learning, India.

3. Davidson, W.H., (2018),Global Strategic Management, 4th Edition, Macmillan

Publishers, India

4. Thompson, Arthur A. and A. J. Strickland (2003), Strategic Management, McGraw

Hill, New York.

5. Kazmi, A., (2014), Business Policy and Strategic Management, Third Edition reprint,
Tata McGraw Hill, New Delhi.

6. Subbarao, (2017), Business Policy and Strategic Management (Text and Cases),
Himalaya Publishing House. Reprint Edition.

7. Rao, V.S.P., &Harikumar, V., (2014), Strategic management, First Edition, Excel Books,
New Delhi.

8. Wheelen, T.L. & Hunger, J. D., (2012), Essentials o Strategic Management, Fourth
Edition, Prentice Hall India, New Delhi.

50 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - II Year Syllabus

Semester - III

Course Title International Business Management

Course Code MSPS 24
Course Credit 3

Course Objective :

• To acquaint the students to emerging global trends in business environment.

• To enable the students learn nature, scope and structure of International
Business.
• To understand the influence of various environmental factors on international
business operations..

Course Outcome :

• Understand the most widely used international business terms and concepts.
• Explore the students to understand deep current issues in international trade.

BLOCK I: International Business

International Business: Definition, Importance, Nature and Scope -Concept of

international business – Classification of international business – Factors influencing
international business – Economic, Political, Cultural and policy environment –
Regulation of international business- Liberalization of Global business environment.
BLOCK II: Trade Theory & Trade Agreement

International Trade Theory Overview - Mercantilism- Absolute advantage –

Comparative Advantage- Heckscher- ohlin theory-the new trade theory – National
competitive advantage – Porters Diamond – WTO and role in world trade- Structure of
various regional economic agreements such as ASEAN, SAARC / SAPTA, NAFTA, EC -
their procedure and impact on the trading activities of the member states.

M.B.A - General 51
 BLOCK III: Foreign Collaborations and Joint Ventures

Foreign Collaborations and Joint Ventures: Industrial policy and foreign direct
investment in the World Economy – Horizontal and Vertical Foreign Direct Investment
and its advantages - Kinds of collaboration and joint ventures – Negotiating foreign
collaboration / joint venture – Drafting of agreement – Restrictive clauses in the
foreign collaboration / joint venture – UN Code of conduct of transfer of technology
–Indian joint ventures abroad.
BLOCK IV: World Trade & Foreign Exchange

World Trade in Goods and services – Major trends and developments – World Trade
and Protectionism – Tariff and Non-Tariff barriers – Movements in Foreign Exchange
and Interest rates and their impact on Trade and Investment flow – Functions of
Foreign Exchange Market..
BLOCK V: Conflict, Negotiation & Ethics in International Business

Conflict in international business- Sources and types of conflict – Conflict resolutions

– Negotiation – Drafting of arbitration agreements – Procedure for international
commercial arbitration- International Business and Ethics, National Differences in
Ethics, Ethical issues in international business – Ethical decision making.

References:

1. John D. Daniels and Lee H. Radebaugh (2010), International Business, Pearson

Education Asia, New Delhi.
2. Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak (2008), International
Management, 13th editon, Tata McGraw Hill, India.
3. Crane, A. and Matten, D.,(2007). Business Ethics. 2nd edition, Oxford University
Press, India.
4. OdedShenkar and YaongLuo, (2007), International Business, 2nd edition, John
Wiley Inc, Noida.
5. Devendra Thakur, (2009), Globalisation and International Business ,Balaji World
of Books, New Delhi.
6. Francis Cherunilam,(2011), International Business, 5th Edition, PHI Learning,
New Delhi.
7. K Aswathappa,(2017), International Business,6th Edition, Tata McGraw Hill
Education private limited, 7th west Patel Nagar, New Delhi.
8. BimalJaiswal,(2017), International Business, 2nd revised Edition, Himalaya
Publication, New Delhi.

52 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

Semester - IV
MBA General - Elective - I - Finance

Course Title Investment Analysis & Portfolio Management

Course Code MSPS 30
Course Credit 4

Course Objective :

• To provide insight about the relationship of the risk and return

• To know how risk should be measured to bring about a return according to the
expectations of the investors
• To familiarise the fundamental and technical analysis of the diverse investment
avenues

Course Outcome :

• To enlighten the students with the Concepts and Practical applications of Security
Analysis and Portfolio Management.
• To make the students familiar with various aspects of portfolio management
ranging from analysis to performance.
• To make students understand trading system and helping them to make quality
investment decision.

BLOCK I: Investment

Investment – Concept - objectives - factors affecting - investment alternatives –bank

deposits -LIC schemes - government securities- mutual fund schemes-post office
schemes-provident fund-company deposits-real estate-Gold and Silver.

Risk and Return: Concepts of risk and return, measurement of risk in terms of standard
deviation and variance, the relationship between risk and return and protection against
risk.

M.B.A - General 53
 BLOCK II: Indian Stock Market

Indian Stock Market – Primary and Secondary markets – origins, growth, role
membership, management and methods of trading system in secondary markets –
listing requirements and regulation in stock exchange – SEBI regulation towards
capital market –Depository Participants.

BLOCK III: Economic & Industry Analysis

Economic Analysis – Forecasting techniques. Industry Analysis: Industry classification,

Industry life cycle – Company Analysis. Measuring Earnings – Forecasting Earnings –
Applied Valuation Techniques – Graham and Dodds investor ratios.

BLOCK IV: Fundamental Analysis

Fundamental Analysis Vs Technical Analysis- tools of technical analysis – Charting

methods – Market Indicators. Trend –Trend reversals – Patterns - Moving Average
– Exponential moving Average – Oscillators – Market Indicators – Efficient Market
theory.

BLOCK V: Capital Market Theory

Capital market theory – Efficient set with risk free lending and borrowing – CAPM –
APT – Evaluation of Portfolio performance – alternative measures and application of
evaluation techniques – Portfolio revision.

References:

1. Donald E Fischer, Ronald J Jordan, (2012), Security Analysis and Portfolio

Management, 6th Edition, Pearson, India.

2. Edwin J Elton, Martin J Gruber, Stephen J Brown, William N.Goef Z Mann, (2013),
Modern Portfolio Theory and Investment Analysis, Wiley, India.

3. Jones (2012) Investment Analysis and Management, 12th edition, Wiley, India.

4. Kevin, (2011), SAPM, PHI, New Delhi.

5. M. Ranganatham, R. Madhumathi, (2012), Security Analysis and Portfolio

Management, 2ndEdition , Pearson, India.

6. Prasanna Chandra, (2012), Investment analysis and Portfolio Management,

4th Edition, TMH, India.

54 M.B.A - General
7. Punithavathi Pandian, (2012), Security Analysis and Portfolio Management,
Vikas Publishing House Pvt Ltd, Chennai.

8. Reilly, Brown, (2012), Analysis of Investment and Management of Portfolios,

10th Edition, Cengage, India.

9. William. F.Sharpe, Gordon j Alexander & Jeffery V Bailey, (2012), Fundamentals

of Investments, Prentice Hall, India.

10. ZVI Bodie, AlexKane, Alan J Marcus, (2019), Investments, McGraw-Hill; Eleventh
edition, India.

M.B.A - General 55
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

Semester - IV
MBA General - Elective - I - Finance

Course Title Management of Financial Services

Course Code MSPS 31
Course Credit 3

Course Objective :

• To familiarise the concepts of Financial Management

• To know the various Financial Services and its functions

Course Outcome :

• Tackle traditional risk by understanding operational, business and financial

aspects.
• Distinguish among various financial intermediaries and markets.

BLOCK I: Financial Services

Financial Services: Concept and scope of financial services – functions concerning

public and private placement of capital issues – Merchant banking – functions – modes
of earning capitals from domestic and foreign markets – recent development in capital
markets – SEBI guidelines of merchant banking in India.
BLOCK II: Non-Banking Financial Company

NBFC: Scope and meaning – importance of NBFC’s in India and their growth. Mutual
fund services – concept, need and scope – types of schemes – SEBI guidelines for
mutual funds.

BLOCK III: Leasing & Hire Purchase

Leasing: Overview – Legal and tax aspects, Evaluation of leasing. Hire purchase: Legal
framework and taxation aspects – financial evaluation of Hire Purchase Finance,
consumer credit.

56 M.B.A - General
 BLOCK IV: Other Financial Services

Other financial services: Factoring and forfeiting factoring in India – concepts and forms
of Bills discounting – Bills discounting Vs. Factoring – Housing finance – Insurance
services – venture capital financing.

BLOCK V: Management of Financial Intermediaries

Strategic Issues in the Management of Financial Intermediaries: Capital policy, liquidity

policy, credit and investment policy – Credit rating: features and advantages – credit
rating process - Credit Rating: Introduction – Rating Process – Credit Rating Agencies
– CRISIL, ICRA, CARE – Credit Rating Symbols -Venture capital: meaning – origin
and growth of venture capital – stages of venture capital financing – venture capital
industry in India.

References:

1. Avadhani, 2017, marketing of financial services, 3rd edition, Himalaya

Publications

2. Sinha&Sahoo, 2011, Services marketing, 1st edition, Himalaya Publishing

house

3. Gordon &Natarajan, 2013, Financial markets and services, 8th edition,

Himalaya publishing house

4. P. Pandian, 2010, Financial services and markets, Vikas Publishing House pvt.
ltd.,

5. Gomez, 2013, Financial Marketing- institutions and financial services, PHI

6. Khan. M.Y., P K Jain (2012), “Financial Management-Text and Problems”,

6th Edition, TMH, India

M.B.A - General 57
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

Semester - IV
MBA General - Elective - I - Finance

Course Title Business Analysis & Valuation

Course Code MSPS 32
Course Credit 4

Course Objective :

• To know the basis and need for valuation

• To learn various methods of business valuation
• To discuss the share based payments and Distressed Assets

Course Outcome :

• Understanding the company valuation and its different approaches.

• Identify and utilise value-relevant information contained within financial
statements

BLOCK I: Business Valuation

Overview of Business Valuation: The nature and scope of Valuation -Need for Valuation;
Hindrances/ Bottlenecks in Valuation; Business Valuation Approaches; Principles of
Valuation (Cost, Price and Value).

BLOCK II: Methods of Business Valuation

Business Valuation Methods: Discounted Cash Flow Analysis (DCF); Comparable

transactions method; Comparable Market Multiples method; Market Valuation;
Economic Value Added Approach; Free Cash Flow to Equity; Dividend Discount Model;
Net Asset Valuation; Relative Valuation; Overview of Option Pricing Valuations.

58 M.B.A - General
 BLOCK III: Mergers & Acquisition

Business Strategy- Basic Concepts in Mergers and Acquisitions -Theories of Mergers

and Acquisitions -Valuation of Mergers and Acquisitions-The Merger Process - Major
Challenges to Success of Mergers - Restructuring and Financial Engineering - Take-
Over Defenses.

BLOCK IV: Accounting for Share Based Payments

Accounting for Share Based Payments: Applicability of Ind AS IND AS-102 - Share
Based Payment- Highlights of Ind AS 102- Contents of Ind AS 102 -- Important
Definitions - Objective, Scope- An Equity-Settled Share-Based Payment Transactions -
Transactions in Which Services are Received - Difficulties in Evaluating the Fair Value
of the Equity Instruments- International Valuation Standards Overview: Introduction
-Arrangements of IVS - Compliance with Standards - Assets and Liabilities

BLOCK V:Valuations of Business During Distressed Sale

Valuations of Business During Distressed Sale: Introduction - Life Cycle of Declining

Companies - Features of Declining Companies -Valuation Issues of Declining Companies
- Valuation Uncertainty - Distressed Assets – The Indian Scenario.

References :

1. McKinsey & Company, (2010), Valuation: Measuring and Managing the Value,
15th Revised Edition, John Wiley & Sons, United States.

2. AswathDamodara, (2011), The Little Book of Valuation: How to Value a Company,

Pick a Stock and Profit, 1st Edition, John Wiley & Sons, United States.

3. Registered Valuers: Study Material for Educational Course- Asset class:

Organisation A wholly Securities or Financial Assets. owned subsidiary of ICSI
and registered with IBBI)

4. David Parker, (2016) International Valuation Standards: A Guide to the Valuation

of Real Property Assets, 1st Edition, Wiley-Blackwell, United States.

5. Kamal Garg : Valuation by Registered Valuers under Companies Act, 2013 &
Insolvency & Bankruptcy Code, 2016.

6. D.N.Banerjee, (2015) Principles and Practice of Valuation, 6th Edition, Eastern

Law House, Kolkata.

M.B.A - General 59
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

Semester - IV
MBA General - Elective - I - Finance

Course Title International Financial Management

Course Code MSPS 33
Course Credit 3

Course Objective :

•
To study the role that international trade and investment, currency movements,
derivative instruments, hedging strategies, international financial markets, and
international agreements
• To understand international capital and foreign exchange market
• To identify risk relating to exchange rate fluctuations and develop strategies to
deal with them
• To identify and evaluate foreign direct investment and international acquisition
opportunities
Course Outcome :

• Enable the students to acquire a firm grip on the conceptual foundations of

global financial markets, instruments and products and their use in managing
foreign exchange risk.
• To provide an understanding of financial environment of global operations of
business.
• To familiarise with the mechanics of foreign exchange markets.
• To develop an in-depth understanding of the types of foreign exchange exposure
and hedging instruments..

BLOCK I: Global Financing

Designing a Global Financing Strategy – institutional Structure – Euro Currency Loan –

International Equity Markets – International Financing Decision – Financing Overseas
Subsidiary – Borrowing International Equity Investment – Syndicated Loans – Block
Funds – Subsidized Financing.

60 M.B.A - General
 BLOCK II: Investment Analysis

International Project Appraisal – Issues involved in Investment Analysis – Profit and

Rent Maximisation – Cross Border Investment Analysis – Discounted Cash Flows –
Capital Asset Pricing Model (CAPM) – International Asset Pricing Model (IAPM).
BLOCK III: International Capital Budgeting & Capital Structure

International Capital Budgeting – Methods – Present Value Analysis – Decision Tree

Analysis – Contingent Claim Analysis.

Cost of Capital and Capital Structure – Cost of Debt and equity Across Countries –
Weighted Average Cost of Capital and Assessment of Foreign Projects – Capital
Structure Decision across the countries.
BLOCK IV: Foreign Exchange Risk & Exposure Management

Foreign exchange risk and exposure management - measuring and managing

transaction and translation exposure - Measuring and managing economic exposure
- Management of interest rate exposure.
BLOCK V: International Financial Markets

International Financial Markets - International Financial Centres - sources of funds -

long term and short term sources including GDRs, ADRs, IDRs, Euro Bonds, Euro Loans,
Repose, NIFs, CPs - Development Banks- International working capital management
- International project appraisal.

References:

1. Alan C.Shapiro, (2008), Multinational Financial Management, John Wiley, India.

2. Ephraim Clark, (2002), International Finance, 2nd Edition, Thomson.

3. Jeff Madura, (2012), International Corporate Management, Cengage, India.

4. MadhuVij, (2010), International Financial Management, Excel, India.

5. P.G.Apte, (2011), International Financial Management, TMH, India.

6. Reid. W.Click& Joshua D. Coval, (2002), The Theory and Practice of International
Financial Management, Prentice Hall, India.

7. S.EunChoel and Risnick Bruce, (2012), International Financial Management,

TMH, India.

8. Sharan.V, (2012), International Financial Management, 5Th Edition, PHI, New

Delhi.

M.B.A - General 61
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - Elective - II - Marketing

Course Title Marketing Research & Consumer Behaviour

Course Code MSPS 40
Course Credit 4

Course Objective :

• To learn the basic skills to conduct professional marketing research.

• To understand the applications of business research tools in Marketing decision
making.
• To highlight the importance of understanding consumer behaviour in Marketing.
• To study the environmental and individual influences on consumers

Course Outcome :

• To help the students to know the buyers’ motivation, and behaviour

(pre-purchase, purchase and post purchase), impact of social and cultural
variables on consumption decisions.
• To analyze consumers behaviour and use them in designing marketing strategies
and in enhancing the effectiveness of marketing programmes.

BLOCK I: Marketing Research &It’s Applications

Marketing Research and Scope of Marketing Research – Marketing Research – Types,

An aid to marketing decision making – The Marketing Research process - Marketing
Research Design –– Exploratory, Descriptive and Experimental. Applications of
Marketing Research – Product Research – Media and Advertising Research – Sales
and Forecasting Research
BLOCK II: Data Collection & Sampling techniques in Marketing

Primary and Secondary methods of data collection – Construction of Questionnaire –

Methods of Sampling techniques – Data Analysis and Research Report Writing. Rural
Marketing Research, Services Marketing Research, International Marketing Research,
Branding and Brand Equity Research.

62 M.B.A - General
 BLOCK III: Consumer Behaviour

Consumer Behaviour: Need to study Consumer Behaviour – Applications of Consumer

Behaviour principles to strategic marketing. Models of Consumer Behaviour – Market
segmentation and Consumer Behaviour. Factors influencing consumer behaviour –
social, economic, psychographic, group influences – Influence of religion, culture and
language & status. Motivation and Consumer Behaviour.
BLOCK IV: Buying Behaviour

Buying behaviour: Consumer Personality, Perception, Learning, Attitude. New product

purchase, repeat purchase, consumer spatial behaviour – consumption analysis –
product usage rates – expenditure pattern – Howard-Seth Model of Buyer behaviour
– Organisational Behaviour of buyer.
BLOCK V: Consumer Decision Process

Consumer decision processes – Problem recognition – search and evaluation –

purchasing processes – post – purchase behaviour – Consumerism – Industrial and
Domestic consumer characteristics.

References:

1. Bennet and Kassarjian, (1993)Consumer Behaviour, Prentice Hall of India,

New Delhi
2. Berkman& Gilson, (1986),Consumer Behaviour: Concepts and Strategies, Kent
Publishing Company.
3. Donald R. Cooper & Schindler, (2006), Marketing Research Concept & Cases,
Tata McGraw- Hill Publishing Company Limited, new Delhi,
4. Efraim Turban, Jae Lce, David King, & I-I.Michael Chung, (2018) Electronic
Commcrce: Managerial Perspective, Pearson Education Inc.,.
5. Loudon and Della Bitta, (2007)Consumer Behaviour: Concepts and Applications,
Tata McGraw Hill. New Delhi.
6. Michael R. Solomon,(2011) Consumer Behaviour, PHI Learning Private Limited,
New Delhi,
7. Naresh K. Malhotra, (2018),Marketing Research: An Applied Orientation,
7th Edition, Pearson Education, Asia.
8. Paul E. Green & Donald S. Tull,( 2009) Research For Marketing Decisions,
PHI Learning Private Limited, New Delhi,
9. RamanujMajumdar, (2011)Consumer Behaviour, Prentice Hall of India,
New Delhi,

10. S.C. Gupta, (2007), Marketing Research, Excel Books India.

M.B.A - General 63
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - Elective - II - Marketing

Course Title Integrated Marketing Communications

Course Code MSPS 41
Course Credit 4

Course Objective :

• To learn the nature of IMC and describe its environment;

• To explain how to set IMC objectives and formulate an IMC budget;
• To evaluate creative strategies in the light of given marketing objectives and
strategies;
• To analyse and evaluate the cost effectiveness of various forms of media;
• To discuss the behavioural factors that influence the effectiveness of
communications;

Course Outcome :

• Know how IMC fits into the marketing mix.

• Understand how the communications process fits into and works with consumer
behavior with emphasis on the consumer decision making process.
• Develop an awareness of the connection between marketing communications
tools, and how each can be used effectively- individually or in an integrated
marketing
BLOCK I : Integrated Marketing Communication

An Introduction to Integrated Marketing Communication (IMC): Meaning and role of IMC

in Marketing process - Communication Process – Communication models for urban
and rural Communication - Introduction to IMC tools – Advertising, sales promotion,
publicity, public relations, and event sponsorship - Advertising – Organizational
structure of advertising agency and its function - Evaluation of agency functioning -
perspective on consumer behaviour

64 M.B.A - General
 BLOCK II: Communication Process in Marketing

Understanding communication process: Source, Message and channel factors,

Communication response hierarchy- AIDA model, Hierarchy of effect model, Innovation
adoption model, information processing model, The standard learning Hierarchy,
Attribution Hierarchy, and low involvement hierarchy Consumer involvement- The
Elaboration Likelihood (ELM) model, The Foote, Cone and Belding (FCB) Model - Brand
objectives, -Consumer attitude and market structure - Brand position and brand image
strategy development
BLOCK III : Planning for Marketing Communication

Planning for Marketing Communication (MARCOM): Establishing MARCOM Objectives

and Budgeting for Promotional Programmes-Setting communication objectives - Sales
as MARCOM objective - DAGMAR approach for setting ad objectives - Budgeting for
MARCOM-Factors influencing budget - Theoretical approach to budgeting viz. Marginal
analysis and Sales response curve, -Method to determine MARCOM budget.
BLOCK VI : Developing the Integrated Marketing Communication Programme

Developing the Integrated Marketing Communication Programme: Planning and

development of creative MARCOM - Creative strategies in advertising, sales promotion,
publicity, event - Creative strategy in implementation and evaluation of MARCOM-
Types of appeals and execution styles - Media planning and selection decisions- steps
involved and information needed for media planning - Measuring the effectiveness of
all Promotional tools and IMC
BLOCK V: Digital Media & Advertising

Digital Media & Advertising: Digital Media, Evolution of Technology, Convergence of

Digital Media, E- Commerce and Digital Media, Advertising on Digital Media, Social
Media, Mobile Adverting, E-PR Advertising Laws & Ethics: Adverting & Law, Advertising
& Ethics, Pester Power, Intellectual Property Rights, ASCI

References

1. George Belch, Michael Belch & Keyoor Purani, (2009), Advertising & Promotion-
An Integrated Marketing Communications Perspective,7th Edition, TATA
McGraw Hill, US.
2. JaishriJethwaney & Shruti Jain (2009) Advertising Management, , Oxford
University Press
3. Kruti Shah and Alan D’Souza, (2008), Advertising & Promotions: An IMC
perspective, Tata McGraw Hill, US

M.B.A - General 65
 4. Aakar, Batra and Myers, (1995) Advertising Management, 5th edition, Prentice
Hall, India
5. S H Kazmi and Satish K Batra , (2008), Advertising & Promotions, 3rd Revised
Edition, Excel Books, New Delhi.
6. Terence A. Shimp Pub., (2020), Advertising & Promotion: An IMC approach, 10th
Edition, Cengage Learning, US

66 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - Elective - II - Marketing

Course Title Services Marketing

Course Code MSPS 42
Course Credit 3

Course Objective :

• To know the significance of services marketing in the global economy.

• To understand the deeper aspects of successful services marketing.
• To provide insights to the challenges and opportunities in services marketing

Course Outcome :

• Know the role of Positioning and Differentiation in Services Marketing.

• Understand 7 P’s of Marketing mix.
• Design and deliver product services.
• Maintain relationship with consumers and retain them.

BLOCK I: Marketing Services

Marketing Services: Nature and Definitions- Characteristics – Classification of Services

- Role in service Economy – Difference between goods and services – Marketing of
services- Growth of Service Sector-Trends and Challenges in Services Marketing.

BLOCK II: Marketing Mix

Marketing Mix in Service Marketing: Marketing mix Decisions – 7Ps:Product Decision,

Pricing ,Strategies and tactics, Promotion of Service and placing of Distribution
methods for Services –Additional Dimension in Service Marketing –People, Physical
evidence and Process

BLOCK III: Effective Management of Service Marketing

Effective Management of Service Marketing: Marketing demand and supply through

M.B.A - General 67
Capacity Planning and Segmentation -- Internal marketing of Services –Internal
VsExternal Orientation of Service Strategy

BLOCK IV: Service Life Cycle

Service Life Cycle, Service Blueprinting - Service quality dimensions – Gap model
customer satisfaction- SERVQUAL - Service Triangle - Service delivery – Employee and
customer role in service delivery- Retention – Building customer relationship -Services
Environment.

Gaps in Service: Quality Standards –Factors and Solution.

BLOCK V: Special Services of Marketing

Marketing of Service with special References: Marketing of Entertainment Services -

Financial Services - Health care Services-Hospitality Services including Tourism and
Hotel-Transportation services – Professional Services – Education Services – Media-
Public Utility Services.

References:

1. Bateman, J.E. and Hoffman, D., (2011), Services Marketing, 4thEdition, Cengage
Learning.

2. Gronoos, C., (2011), Service Management and Marketing: Customer Management

in Service Competition, 3rdEdition, Wiley India.

3. Iacobucci, D. and Swartz, T., (1999), Handbook of Services Marketing and

Management, Sage Publications, US.

4. Jauhari, V. and Dutta, K., (2009), Services: Marketing, Operations and Management,
Oxford University press.

5. Lovelock, C., Wirtz, J. and Chatterjee, J., (2011), Services Marketing, 7thEdition,
Pearson, India.

6. Srinivasan, R., (2012), Services Marketing: Indian Context, PHI Learning.

7. Zeithaml, V., Bitner, M.J., Gremler, D. and Pandit, A.,(2010), Services Marketing,
5thEdition, Tata McGraw-Hill Education, India

68 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - Elective - II - Marketing

Course Title Digital Marketing

Course Code MSPS 43
Course Credit 4

Course Objective :

• To Explain the role and importance of digital marketing in a rapidly changing

business landscape
• To Discuss the key elements of a digital marketing strategy
• To Illustrate how the effectiveness of a digital marketing campaign can be
measured

Course Outcome :

• Understand what social media is, the various channels through which it operates,
and its role in marketing strategy
• Use principles of consumer and social psychology to develop social media
content and campaigns that engage consumers
• Measure the impact of a social media campaign in terms of a specific marketing
objective

BLOCK I: Introduction to Digital Marketing

Introduction to Digital Marketing: Meaning and Concept- Evolution of digital marketing

– significance of digital marketing -Difference between traditional and digital marketing
– categories of digital marketing for business.-recent trend in digital marketing

BLOCK II: Search Engine Operations

Search engine optimization – introduction – tools used for Search engine optimization
– PPC – Google adWord-display advertising-techniques.

M.B.A - General 69
 BLOCK III: Social Media Optimisation

Social media optimisation-Introduction-meaning-understanding a website-difference

between blog, -Introduction – meaning-understanding a website-difference between
blog, portal, Website.

BLOCK IV: Additional Models

Additional models– Email marketing-affiliate marketing-Google analytics-GEO

marketing – strategies involved in digital marketing– Email marketing-affiliate
marketing-Google analytics- GEO marketing – strategies involved in digital marketing.

BLOCK V: Web Design

Web design-optimization of website – business opportunities-digital marketing

budgeting-cost estimating-cost budgeting-cost control.

References:

1. Damian Ryan (2019) Understanding Digital Marketing Strategies for Engaging

the Digital Generation, 4th edition, Brilliance Publishing inc.

2. Dawn McGruer(2019)Dynamic Digital Marketing: Master the World of Online and

Social Media Marketing to Grow Your Business, John Wiley & Sons publications.

3. Puneet Bhatia (2017) Fundamentals of Digital Marketing, 2nd edition, Pearson

Education India.

4. Ryan Deiss, Russ Henneberry (2016) Digital Marketing For Dummies , John Wiley
& Sons publications.

5. Simon Kingsnorth (2016)Digital Marketing Strategy: An Integrated Approach to

Online Marketing, 2nd edition, Kogan Publications.

6. Stephanie Diamond (2019), Digital Marketing All- in- one For Dummies,6th
edition, John Wiley & Sons publications.

70 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - Elective - III - Human Resource

Course Title Human Resource Development

Course Code MSPS 50
Course Credit 4

Course Objective :

• To acquire knowledge of the functions, systems, policies and applications of

Human Resource in organizations.

• To learn about theoretical foundations of key areas associated with

HR development in the organizations,

Course Outcome :

• Create a conceptual background required to undertake any activity to facilitate

and manage the HRD functions in an organisation
• Acquaint the students about different HRD concepts and system.
• Make students to learn different techniques of developing people through HRD
interventions.

BLOCK I: Human Resource Development

Human Resource Development –Meaning, Scope and importance - Vision, Mission

and Values – HRM and HRD – Strategic Framework for HRD- Role Analysor’s and
Human Resource Development – Key performance areas, critical attributes and role
effectiveness- Bench Marking and HR Audit
BLOCK II: Performance Appraisal

Performance Appraisal and its objectives – Considerations in performance appraisal

– The Appraisal process – Appraisal methods – Development oriented appraisal
system – Interpersonal feedback and performance counseling – Emerging trends,
opportunities and challenges in performance appraisal.

M.B.A - General 71
 BLOCK III: Training

Concepts of Training – Learning Principles – Identification of training needs – Training

objectives – Training Programme Design – Training methods – Evaluation of Training
and follow-up training- e-training – Cross culture.
BLOCK IV: Management Development

Need and Importance of Management Development – Management Process –

Components of Management Development programmes – Techniques of Management
Development – Merits and Demerits of Management Development Techniques-
Individual Development through Non-training-Methods- competency mapping model
and succession planning-Career Planning and Development
BLOCK V: Organisational Effectiveness

Organisational Effectiveness – Organisational Culture –Managing change through OD

HRD and TQM -Diversity of Work Force- HRD programs for diverse employees- Impact
of Globalization on HRD-

References:

1. Donel son. R. Forsyth (2008),Group processes, Cengage learning, India

2. Khardelwal Anil K., Abraham, S.J., Verma K.K., (2010)., Alternative Approaches
and Strategies of HRD, National HRD Network, Rawat Publications, Jaipur,

3. Maheshwari, B.L., Dharni, P. Sinha, (1991), Management of Change through

HRD, National HRD Network, Hyderbaad, Tata McGraw Hill, New Delhi

4. PareekUdai, Rao, T.U., (2008), Designing and Managing Human Resource

Systems, Oxford & IBH Publication, New Delhi,

5. Pareek, Udai, R.P. Lynton, (2006)Training for Development, Vistar Publications,

New Delhi,

6. V.P. Michael , (2018), Human Resource Management & Human Relations, 1st
Edition, Himalaya Publishing House Pvt. Ltd., Mumbai.

7. Wendell, L. French & Cell H. Bellor Jr.(2017) Organisational Development.,

Revised 6th Edition, Pearson Education, UK.

8. Ramnarayan.s, T.V.Rao & Kuldeep Singh,(2009), Organisation

Development(interventions & Strategies), 7 edition, Response Books, New
th

Delhi

72 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - Elective - III - Human Resource

Course Title Labour Legislation

Course Code MSPS 51
Course Credit 3

Course Objective :

• To know the development and the judicial setup of Labour Laws.

• To learn the salient features of welfare and wage Legislations.
• To learn the laws relating to Industrial Relations, Social Security and Working
conditions.

Course Outcome :

• To familiarise the students with the understanding the statutory provisions

related to Industrial relations, health, safety &hygiene, social security and
labour welfare.
• To provide Case laws and problems involving issues in labour laws.

BLOCK I: Factories Act

Factories Act, 1948- Concept and Structure- Definitions of factory- manufacturing

process- worker, occupier-provisions under health, safety and welfare- working
hours- annual leave with wages-prohibition of employment of young children- Industrial
Hygiene & Occupational Health.
BLOCK II: Industrial Dispute Act & Trade Union Act

Industrial Dispute Act, 1947 – Industrial employment – Standing Orders Act, 1946
– Trade Union Act, 1926- Trade Union Movement in India-Position of Trade Union in
India-Roles and Functions of Trade Union.

M.B.A - General 73
 BLOCK III:Workmen Compensation Act

Workmen Compensation Act, 1923, Employees State Insurance Act, 1948, Employees
Provident Fund and Miscellaneous Provision Act, 1952, Payment of Gratuity Act,
1972-The Maternity Benefit Act,1961- Maternity Benefit (Amendment) Act, 2017.

BLOCK IV:Payment of Wages Act

Payment of Wages Act 1936, Minimum wages Act, 1948 – Equal remuneration Act,
1976-Payment of Bonus Act, 1965.

BLOCK V:Tamil Nadu Shops and Establishments Act

Tamil Nadu Shops and Establishments Act 1947– Tamilnadu catering Establishment
Act, 1958 – Plantation workers Act, 1951, Information Technology Act, 2000

References:

1. P.R.N. Sinha, Indubala Singh and SeemaPriyadarshiniShekhar (2013), Relations,

Trade Unions and Labour Legislation, Pearson, UK

2. Kapoor. N. D. (2016) Elements of Company Law, 30th Edition, New Delhi: Sultan
Chand & Sons.

3. Tulsian, P.C. (2014), Bharat Tulsian, Second Edition,McGraw Hill Education,

New Delhi,

4. Gulshan and Kapoor (2012) Principles of Company Law, S Chand & Co.,
New Delhi.

5. Maheswari, S.N and Maheswari, S.K. (2012). Elements of Corporate Laws.

HPH Pvt Ltd., Mumbai.

6. Gupta Sarla, (2008), Cyber Crime: Law Relating To Information Technology,

Premier Publishing Co, Allahabad.

74 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - Elective - III - Human Resource

Course Title Organisational Development

Course Code MSPS 52
Course Credit 4

Course Objective :
• To learn the concepts in organizational development
• To discuss and analyze diagnostic tools used to assess organizational
effectiveness.
• To identify major types of organizational development interventions.
• To discuss how to evaluate organizational development interventions.

Course Outcome :

• Able to diagnose organization and manage change.

• Able to understand performance management and provide training where
required.
• Understand organization transformation.
• Develop interpersonal and group process approaches.

BLOCK I: Overview and process of Organisation Development

Organisation Development - Nature, Models and Theories of planned change –

Change management process -Entering and Contracting – Diagnosing Organisations
– Diagnosing Groups and jobs – Collecting and analysing diagnostic information –
feeding back diagnostic information – designing interventions – leading and managing
change – Evaluating and institutionalizing Organisation Development interventions.

M.B.A - General 75
 BLOCK II: Human Process Interventions

Human Process Interventions- OD interventions technique- Interpersonal and group

process approaches – Organisation Process approaches- Organizational culture:
Definition, importance and components- Organizational development for managing
organizational culture- Management of organizational culture and employee
effectiveness.

BLOCK III: Socio-Technical Systems

Socio-Technical Systems-Techno-structural interventions-Types of Techno-Structural

Interventions- Physical Settings and OD - Restructuring Organisations – Employee
involvement – Work design.

BLOCK IV: Human Resource management Interventions

Human Resource management Interventions - Performance management – Developing

and assisting members- Managing Workforce Diversity-Employee Wellness.

BLOCK V: Strategic Interventions

Strategic interventions - Organisation and environment relationships – Organisation

transformation.-Organisational Development and Globalization, Emerging Trends in
OD - Expanding the use of OD.

References:

1. Cummings, Thomas G. & Christopher G. Worley (C & W), (2020), Organization

Development and Change,10th Edition,Cengage Learning, US.

2. Dipak Bhattacharyya, (2011)Organizational Change and Development, Oxford

University Press, New Delhi,.

3. French, W. H. and Bell; CH. (1999),Organisation Development, 6th Edition, Prentice

Hall of India, New Delhi

4. Kondalkar, (2009), Organization Effectiveness And Change Management, PHI Learning,

New Delhi,

5. Ramnarayan.s, T.V.Rao & Kuldeep Singh, (2009), Organisation Development

(interventions & Strategies), 7th edition, Response Books, New Delhi.

76 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General - Elective - III - Human Resource

Course Title Strategic Human Resource Management

Course Code MSPS 53
Course Credit 3

Course Objective :

• To impart knowledge related to the strategic issues surrounding people at the

work front
• To learn about multidimensional competitive forces affecting HR decisions..

Course Outcome :

• To understand the integration between corporate strategy and human resource

management from a general managerial perspective.
• To understand and identify the key HR areas where strategies can be implemented
in the long run to improve the overall employee productivity.

BLOCK I: Understanding SHRM

Meaning and definition of SHRM- Traditional Vs. strategic HR- Typology of HR activities-
Changing Business Environment – Globalisation – Technological Changes – Market
Changes – Business Strategy and Human Resource – Strategic Human Resource
practices – Strategic responses of Organisations to Changing Environment.

BLOCK II: Aligning HR Systems with Business Strategy

Strategic Role of HRM- Alternative HR systems- Linking HRM practices to organizational

outcomes- Human Resource Strategy Formulation- HR Strategy in workforce utilization-
Strategic Performance Management- HR Strategy for Training and Development

M.B.A - General 77
 BLOCK III: SHRM in Global Context

Multinational, Global, and Transnational Strategies in HRM Multinational- Global,

and Transnational Strategies-Strategic Alliances- Sustainable Global Competitive
Advantage-Globally Competent Managers- Location of Production Facilities-
Expatriation and repatriation management in global HRM- Evaluating HR functions in
International Context- HR Scorecard
BLOCK IV: E-HRM Practices

E-HRM Meaning- Objective- Types,- E-HRM outcomes- E-HRM Functions- E-HRM tools
and software- benefits- Influences of E-HRM on HR Practices
BLOCK V: Emerging Issues in Strategic HRM

Multi Source Feedback- Competency Development- HR Strategy in workforce

diversity- Organizational HR in the future- The corporations of tomorrow, Information
age, Virtual corporation, Diversity, and Social responsibility- virtual teams flexi time
and telecommuting HR outsourcing contingent and temporary workers- Employee
Engagement Strategies.

References:

1. Armstrong, M. (2000), “Strategic Human Resource Management”, London: Kogan

Page

2. Aswathappa, K. (2007), “Human Resource and Personnel Management, Tata

McGraw Hill.

3. Audea, T., S. Teo, et al. (2005), “HRM professionals and their perceptions of
HRM and firm performance in the Philippines.” International Journal of Human
Resource Management

4. Dessler/Varkkey, (2015), ‘’ Human Resource Management’’, 14th edition,

Pearson Education India.

78 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General – Elective - IV - Operations

Course Title Project Management

Course Code MSPS 60
Course Credit 4

Course Objective :

• To analyze the iterative processes of a project correctly.

• To identify and effectively communicate best practices within the framework of
projects management.
• To evaluate and describe the process of progressive elaboration
independently.Identify how organizational culture impacts a project.

Course Outcome :

• Understand the framework for evaluation of capital expenditure proposals, their

planning and management in the review of the projects undertaken.
• Give an understanding of project phases, project planning and project monitoring
tools and
• Develop the ability to design and develop a project through its complete life-cycle.

BLOCK I: Product Life Cycle

Introduction – Project life cycle – Phases of project life cycle – Project selection –
Types of project selection models – project manager – Selection of Project Manager-
Functions of Project Manager

M.B.A - General 79
 BLOCK II: Project Organisation

Project Organisation – types – Project planning. Sorting out the project – Work
breakdown structure and Linear Responsibility charts – Conflict and Negotiation –
Conflict and Project life cycle – some requirements and principles of negotiation.
BLOCK III: Budgeting & Network Techniques

Budgeting and cost estimation – Scheduling – Network techniques: PERT and CPM –
Gantt charts – Resource allocation – Resource loading – Resource Levelling.
BLOCK IV: Monitoring Information Systems

Monitoring and Information Systems – Project Control – Types of control processes –

Control as a function of Management-Project Management Information System.
BLOCK V: Project Audit

Project auditing – Purposes of evaluation – Project Audit Life Cycle – Project termination
– Termination process.

References:

1. Bhavesh .M Patel (2008) Project Management, latest Edition, Vikas Publishing

House PVT Ltd.,

2. Choudhury.S, (2009), Project Management, 32nd Reprint, Tata Mcgraw Hill Co.
New Delhi

3. Cido I Clements, (2010) Project Management, Cengage learning, US.

4. Gopalakrishnan.P& VE. Ramamoorthy, (2009), project management, latest

Edition, Macmillan India Ltd.,

5. Gray D.F. and Erik .w Carson (2012),Project Management, latest edition, Tata
Mcgraw Hill Co, New Delhi

6. Joy PK. (2010) Total project Management The Indian context, latest Edition, Mac
millan India Ltd.,

7. Panneerselvam.R and P. Senthilkumar (2009), Project Management latest Edtion,

PHI learning India PVT Ltd.,

8. Prasanna Chandra (2010), Projects, Planning, analysis, selection financing,

Implementation and Review, TataMcgraw Hill Co. New Delhi.

80 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General – Elective - IV - Operations

Course Title Total Quality Management

Course Code MSPS 61
Course Credit 3

Course Objective :

• To understand the concept of Quality

• To understand the Implication of Quality on Business
• To Implement Quality Implementation Programs
• To have exposure to challenges in Quality Improvement Programs

Course Outcome :

• To acquaint the students with the basic concept of Total Quality (TQ) from design
assurance to service assurance.
• To emphasis on International Quality Certification Systems – ISO 9000 and other
standards on their applicability in design manufacturing, quality control and
services to closely interlink management of quality, reliability and maintainability
for total product assurance.
• To focus on quality of services in contemporary environment.

BLOCK I:Introduction to Total Quality Management

Introduction to Total Quality Management – Evolution, Definition, Elements and

Dmension –QC, BQA & QP concepts-Deming’s 14 points –TQM Tools and Techniques-
Planning Phase –Barriers to TQM Implementation.

M.B.A - General 81
 BLOCK II: Management of Process Quality

Human Resource Development and Management – Management of process quality –

Customer focus and satisfaction – Bench marking-Types and Process.
BLOCK III: Organising for Total Quality Management

Organising for Total Quality Management – Productivity and Quality – Cost of Quality
–Juran’s Model-Analysis for COQ for development.
BLOCK IV: Processes & Quality tools

Processes and Quality tools – The Concept of a process – Total Quality Management
and data – Quality improvement tools – Understanding process variation.
BLOCK V: Quality Programs

Criteria for Quality programs –: Universal Standards of Quality – Reengineering.

References:

1. Ansari, A. and B. Modarress, (1990), JIT Purchasing, Free Press, New York

2. Dale H. Besterfield, Carol Besterfield-Michna (2012), Total Quality Management:

et al, Pearson, New Delhi.

3. Gopal K. Kanji and Mike Asher, (1996), 100 Methods for Total Quality Management,
Sage Publication, New Delhi

4. Gupta. N, Valarmathi, B(2010), Total Quality Management, latest Edition, Tata

McGraw Hill

5. James R Erans, David A Collier, (2007), Operation Management, latest Edition,

Cengage Learning, New Delhi

6. Palpandi. A, U. Surya Rao, D. Jeyathilagan, (2009), Total Quality Management,

latest Edition, Vrinda Publication, New Delhi

7. Poornima M Charantimath (2009), Total Quality Management, latest Edition,

Pearson, New Delhi

8. ShridharaBhat, K., (2004), Total Quality Management, latest Edition, Himalaya

Publishing House, Mumbai.

9. Suresh Dalela&Saurabh, (2004) ISO 9000 A Manual for Total Quality Management,
latest Edition, S. Chand & Company Ltd., New Delhi.

82 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General – Elective - IV - Operations

Course Title Supply Chain Management

Course Code MSPS 62
Course Credit 4

Course Objective :

• To learn about Supply Chain, Operations, Channels of Distribution fit in to various

types of Business.
• To understand the management components of supply chain management
• To know the various management inventories and network design techniques
useful in implementing supply chain management.

Course Outcome :

• To provide the analytic model based approach for solving logistics and supply
chain problems.
• To underline the importance of using total supply chain costs in all analysis,
• To provide students with techniques for measuring and managing supply chain
uncertainty.
• To explain the idea of using segmentation and a portfolio of solutions, rather
than a single approach, for real-world logistics problems.

BLOCK I: Introduction to Supply Chain Management

Introduction to Supply Chain Management –Concept of SCM Building –Components

of Supply Chain - a strategic framework to analyze supply chains.Understanding the
supply chain – Supply chain performance: Achieving strategic fit and scope –Supply
chain Drivers and Obstacles-Value Chain Management.

BLOCK II: Supply Chain Management

Customer Focus in SCM -Planning demand and supply in a supply chain . Demand
forecasting in a supply chain – Aggregate planning in a supply chain – Planning supply
and demand in a supply chain .Managing predictable variability.

M.B.A - General 83
 BLOCK III: Managing Inventories

Planning and managing inventories in a supply chain - Managing Economies of scale

in a supply chain : Cycle inventory – Managing uncertainty in a supply chain. Safety
inventory – Determining optimal level of product availability.
BLOCK IV: Network Design

Transportation, Network design and information technology in a supply chain- Facilities

decisions. Network Design in a supply chain – Information Technology in a supply chain
BLOCK V: Recent Trends in Supply Chain

Coordinating a supply chain and the role of E-Business - Coordination in a supply chain-
E-business and the supply chain- Financial evaluation of supply chain decisions-Best
Practice in Supply Chain.

References:

1. Bowersox, Closs, Cooper, (2012), Supply Chain Logistics Management, latest

Edition, McGraw Hill, New Delhi

2. Burt, Dobbler, Starling, (2003),World Class Supply Management, latest Edition,

TMH, New Delhi

3. Chopra, S, and P. Meindl, (2010), Supply Chain Management Strategy, Planning

and Operation, latest Edition, Pearson Education New Delhi

4. D. Simchi-Levi, P. Kaminski and E. Simchi-Levi, (2012), Designing and Managing

the Supply Chain: Concepts, Strategies and Case Studies, latest Edition, McGraw-
Hill, New Delhi.

5. Donald J Bowersox, David J Closs, (2010), Logistical Management

(The integratedSupply Chain Process), latest Edition, TMH, New Delhi

6. Janat Shah , (2010), Supply Chain Management latest Edition, Pearson Education,
New Delhi

7. Joel D. Wisner, G. Keong Leong, KeahChoon Tan (2010), Principles of Supply Chain
Management: A Balanced Approach, latest Edition, Cengage Learning, India

8. Raghuram, G. and N. Rangaraj, (2010), Logistics and Supply Chain Management:

Cases and Concepts, latest Edition, Macmillan, New Delhi

9. Sunil Chopra, Peter Meindl,(2012), Supply Chain Management (Strategy, Planning

andOperation), latest Edition, Pearson Education, India.

10. Sunil Sharma, (2010), Supply Chain Management, latest Edition, Oxford
University Press, New Delhi

84 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General – Elective - IV - Operations

Course Title Materials Management

Course Code MSPS 63
Course Credit 3

Course Objective :

• To understand the Materials Management function starting from Demand

Management through Inventory Management.
• explain the concepts and evolution of materials management, the economic
justification of investing in materials management related activities.

Course Outcome :

• Expose the students to an integrated view of materials management and

inventory management, its functions, the latest concepts, tools and techniques,
and the practices prevalent in various organisations.
• Acquiring the knowledge of the process of determining how much, from whom
and when to buy?
• Plan and implement suitable materials handling principles and practices in the
operations.

BLOCK I: Overview of Materials Management

Introduction – Systems approach to Materials Management – Forecasting, objectives

and the Materials Organisation – Materials Planning.
BLOCK II: Purchasing & Value Analysis

Purchasing – Purchasing in Materials Management – System Concept – Purchasing

and Procurement activities under Materials management – Value Analysis and Value
Engineering – Purchasing and Quality Assurance.

M.B.A - General 85
 BLOCK III:Material Quality Control

Incoming Material Quality Control – Statistical Quality Control – Purchasing capital

equipment, plant and machinery – International Buying and Import purchasing –
Governmental purchasing practices and procedures-
BLOCK IV:Inventory Management & Control Systems

Inventory Management and Control Systems – Stores Management and Operation

– Material Accounting, Flow of Costs and Inventory Valuation, Physical Verification,
Security and Materials Audit- Inventory optimizing: ABC, FSN and VED.
BLOCK V: Materials Handling & Storage Systems

Materials Handling and Storage Systems; Physical Distribution Logistics –

Transportation, Traffic and Claims Management – Operations Research and Related
Techniques.

References:

1. Arnold, Ramakrishnan (2010), Introduction to Materials Management, latest

Editon, Pearson Publication, New Delhi

2. Dobler D.W., Lee, L. and Burt D.N., (2012), Purchasing and Materials Management,
latest Edition, McGraw Hill, New Delhi

3. Gopalakrishna and Sundaresan (2008), “Materials Management”, latest Edition,

Tata McGraw Hill, New Delhi.

4. J. R. Tony Arnold, Stephen N. Chapman (2008), Introduction To Materials

Management, latest Edition, Prentice Hall, New Delhi

5. Max Muller, (2011), Essentials of Inventory Management, 2nd Edition, AMACOM/

American Management Association, New York, US.

6. Menon, (2008), Store Management, latest Edition, Macmillan, New Delhi.

7. Richard J. Tersine (2010), Principles of Inventory and Materials Management ,

latest Edition, Prentice Hall, India

8. Seetharama. L Narsimhan, Dennis W McLeavy, Peter J Billington, (2009),

Production Planning And Inventory Control, latest Edition, Prentice Hall Of India
Pvt Ltd, New Delhi.

9. Westing J.H. , Fine I.F. and Zens G.J., (2010), Purchasing Management, latest
Edition, Eastern Ltd., New Delhi.

10. Zipkin, (2008), Foundations of Inventory Management, latest Edition, McGraw

Hill, New Delhi

86 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General – Elective - V- Information Technology

Course Title Managing Information Technology

Course Code MSPS 70
Course Credit 4

Course Objective :

• To describe the role of information technology and information systems in

business.
• To contrast and compare how internet and other information technologies
support business processes.
• To give an overall perspective of the importance of application of internet
technologies in business administration.

Course Outcome :

• Analyse critical problems and manage information system

• Promotes good organisation culture
• Update and maintain business data efficiently.

BLOCK I: Roles of Information Technology

Roles of Information Technology (IT): Roles of Chief Information Officer (CIO) as Chief
Technical Officer (CTO) – Chief Asset Officer (CAO) – Chief Knowledge Officer (CKO)
BLOCK II: Enterprise Innovation

IT / CIO and Promotion of Enterprise Innovation: A Framework for Enterprise Innovation

by IT – Business Innovation by IT – Product Supply Innovation by IT – Management
Innovation by IT – Promotion of Enterprise Innovation by IT
BLOCK III: System Architecture

IT Strategies: Information System Architecture – Important IT Techniques and Trends

– Construction of Information System Architecture.

M.B.A - General 87
 BLOCK IV: Management of IT

CIO and Management of IT Management: Framework for IT Management – IT Asset

Management – IT Process Management – System Cost Management – Innovation
Strategies for IT Organisation – Management of IT Outsourcing.
BLOCK V: Preparation and Development of IT

Preparation and Development of IT Master Plans: Case Studies - Preparation and

Development of Security Policy: Overview of Computer Security – Risk Assessment –
Security Policy. Managing Information Systems.

References:

1. ArpitaGopal, (2009), MIS for Strategic Business Processes, latest Edition, Excel
Publication, India.

2. Brien, Marakas, Behl,( 2010), Management Information Systems, latest Edition,

TMH, India.

3. Goyal .D P., (2010), Management Information Systems–Managerial Perspective,

3rd Edition MacMillan, Chennai.

4. Gupta A K, Sharma, (2012), Management of Systems, latest Edition, Macmillan,

Chennai.

5. Jawadekar, (2012), MIS Text and Cases, latest Edition, TMH, India.

6. Joseph P T,( 2012), E-Commerce, an Indian Perspective, PHI, India.

7. Laudon&Laudon, Management Information Systems, latest Edition, Pearson,

India.

8. Milind M Oka (2012), Cases in Management Information system , latest Edition,

‘Everest Publication, India.

9. Murthy, (2013), Management Information System, latest Edition, Himalaya

Publication, India.

10. Nina Godbole&SunitBelapure, (2012), Cyber Security, latest Edition, Wiley India.

11. NirmalaBagchi, (2012), Management Information Systems, latest Edition, Vikas

Publication, India.

12. Sandra Senf, (2012), Information Technology Control and Audit, 3rd Edition, CRC
Press.

88 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General – Elective - V- Systems

Course Title Information System Development

Course Code MSPS 71
Course Credit 3

Course Objective :

• To explain the need, usage and importance of an Information System to an

organization.
• To know about the activities that are undertaken while managing, designing,
planning, implementation, and deployment of computerized information system
in an organization.

Course Outcome :

• Identify and select different system development projects.

• Determine the requirements for project development.
• Implement and install projects.
• Maintain the projects cost effectively.

BLOCK I: Introduction to Information Systems Development

Introduction to Information Systems Development - Framework and Definitions –

Types of Information systems - System Development Life Cycle. System Analysis Skills:
Analytical Skills – Management Skills – Interpersonal Skills.
BLOCK II: Managing Information Systems Projects

Managing Information Systems Projects: Initiating and Planning the Project –

Executing the project – Gantt and PERT charts – Project management software. CASE
tools: Diagramming tools – Form and report generator tools – Analysis tools – CASE
Repository. Identifying and Selecting Systems Development Projects: Corporate
Strategic planning – Information Systems Planning.

M.B.A - General 89
 BLOCK III: Initiation and Planning

Initiation and Planning: Assessing Project Feasibility – Cost / Benefit Analysis and ROI
– Building a Baseline Project Plan. Preparing and Presenting the Project Proposal:
Organising the Proposal – Effective Written Communication – Presenting the Proposal.
BLOCK IV:Requirements Determination

Requirements Determination: Interviewing – Questionnaires – Prototyping.

Requirements Structuring: Process modeling –Logic modeling – Conceptual data
modeling. Designing the Interface: Forms and Reports – Interface design technique.
BLOCK V: Implementation

Implementation: Coding - Verification and validation - Testing – Installation –

Documentation – User training. Maintenance: Types of maintenance – Cost of
maintenance – Managing maintenance.

References:

1. Kenneth E. Kendall, Julie E. Kendall, (2013), System Analysis and Design,

9th Edition, Pearson Education, India

2. J.L. Whitten, L.D. Bentley &K.C.Dittman,(2003), System Analysis and Design,

6th Edition,McGraw Hill, New Delhi

3. Donald C.Gause& Gerald M.Weinberg, ( 2011), Exploring Requirements,

Dorset House, Taikoo

4. Ian Sommerville, (2016), Software Engineering, 10th Edition,

Pearson Education, India.

90 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General – Elective - V- Systems

Course Title Data Mining & Big Data Analytics

Course Code MSPS 72
Course Credit 4

Course Objective :

• To understand basic descriptive and predictive data mining techniques.

• To use data mining tool on different data sets
• To understand Clustering algorithms.
• To know the Big Data Platform and its Use cases

Course Outcome :

• Identify appropriate data mining algorithms to solve real world problems

• Compare and evaluate different data mining techniques like classification,
prediction, clustering and association rule mining
• Identify Big Data and its Business Implications

BLOCK I: Data Mining

Data Mining Definition and functionalities - Needs, Classifications of DM,Integration of a

Data Mining system - Technologies used,Issues in Data Mining – Business Intelligence
and Data warehouse – What is data warehouse – Data Marts – Metadata – Trends in
data warehousing.
BLOCK II: Online Analytical Processing

Online Analytical Processing (OLAP) – Online Transaction Processing (OTP) - Data

Cleaning – Data integration and transformation – Data reduction – Data compression
– Data Mining primitives – Kind of knowledge to be mined – Discretisation and concept
hierarchy.

M.B.A - General 91
 BLOCK III: Classification

What is classification and prediction – Issues regarding classification and prediction

– Classification methods - Decision Tree, Bayesian Classification, Rule based, CART,
Neural Network Prediction methods – Linear and Non-linear regression.
BLOCK IV: Business Application

Data Mining for business applications Like balance scorecard, fraud detection, click
stream mining, Market segmentation, retail Industry, Telecommunication industry,
Banking and Finance and CRM.
BLOCK V: Big Data

Big data: Definition -Characteristics,Big Data: Applications, Correlations and

Predictions, Big data: Privacy concerns – Custering, Spatial Mining, web mining, text
Mining – Bid data business analytics – role of data scientists – Main phases of life
cycle – Developing core deliverables for stakeholders.

References:

1. AmbigaDhiraj Michael Minelli, Michele Chambers, (2013), “Big Data, Big Analytics:
Emerging Business Intelligence and Analytic Trends for Today’s Businesses”,
Wiley India.

2. Ian H. Witten and Eibe Frank, (2016), “Data Mining: Practical Machine Learning
Tools and Techniques”, 4th Edition, Morgan Kaufmann.

3. Jiawei Han and MichelineKamber,(2017), “Data Mining, Concepts and

Techniques”, Third Edition, Morgan Kaufmann Publishers.

4. Margaret H. Dunham, (2006), “Data Mining: Introductory and Advanced Topics”,

Pearson Education.

5. Phil Simon, (2015), “too Big to Ignore: The Business case for Big Data”, Wiley
India.

6. Ramesh Sharda, Efraim Turban, DursunDelen, (2018),“Business Intelligence

and Analytics: Systems for Decision Support”, 10th edition, Pearson,

7. Viktor Mayer, Schonberger, Kenneth Cukier, (2017), “Big Data: The essential
guide to Work, Life and Learning in the Age of Insight”, John Murray.

92 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General – Elective - V- Systems

Course Title E-Commerce

Course Code MSPS 73
Course Credit 3

Course Objective :

• To understand the main activities of E-Commerce.

• To learn about the various components of E-Commerce
• To understand and identify security issues of E-Commerce
• To aware of the ethical, social, and security issues of information systems

Course Outcome :

• Knowing the electronics transactions like business to business, business to

commerce, for sharing, processing the business activities.
• Demonstrate how to transact financial and document interchange between two
or more business parties.
• Promote the knowledge of the students on the impact of IT in business
• Make them familiar to the change in the business framework due to IT innovations.

BLOCK I: Introduction to E-Commerce

E-commerce Technology: Principles – Potential – Data Warehousing – Temporal

Coherency – Networking Infrastructure – Software Tools – IP, TCP HTTP, HTML –
Cryptography – Consumer Interface Technologies – OALP & Data mining.
BLOCK II: Applications of E-Commerce

E-commerce: Effect on job, growth, trade, international co-operation – Tax problems

– Applications of E-commerce in different sectors – service, industry, domestic etc.,
multidisciplinary approach to E-commerce – Softwares.

M.B.A - General 93
 BLOCK III: E-commerce Management

E-commerce Management: Net Centrism – Navigation – Digital Design – Web Metrics

– Business models – Hyper Markets – Intelligent Agents – Auctions – Design, Protocol.
BLOCK IV:Channel Conflict Management

Channel conflict management: Security and Encryption – Abuse and Netiquette –

Internet Governance – Economics of E-commerce – Equilibrium price – Electronic
Marketing – Taxing – e-business – Road map for success.
BLOCK V: Legal Aspects

E-commerce – Legal Issues: Software Intellectual property law – Contract law for
E-commerce, warranties and new products – Cyber law issues – Privacy and Trans
border flows, fraud – Security of Information and Risks – Electronic Highway Robbery
– Consumer Protection.

References:

1. Dave chaffey, (2013), e-business & e- commerce management- strategy,

implementation and practice, 5th Edition, Pearson, New Delhi.

2. Elias M Awad,(2012), Electronic Commerce, latest Edition, PHI, India.

3. Jawadekar, (2012), MIS Text and Cases, latest Edition, TMH, India.

4. Kulkarni et al., (2012), E-Business, latest Edition, Oxford Press, India.

5. Milind M Oka (2012), Cases in Management Information system, Latest Edition,

Everest Publication, India.

6. Napier et al., (2012), Creating A Winning E-Business, latest Edition, Cengage,

India.

7. ParadDiwan, Sunil Sharma, (2013) e-commerce A Manager’s Guide to e-business,

latest Edition, Excel Publication, New Delhi.

94 M.B.A - General
 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

MBA General

Course Title Project

Course Code MSPS -25
Course Credit 6

GUIDELINES FOR PROJECT COURSE MSPS - 25

Students can register for the Project Course with Course Code MSPS-25 in the second
year. For registration purposes, the Project Course is treated as one Course, carrying
a weight of 6 credits.

OBJECTIVE
The objective of the Project Course is to help the student develop his/her ability to apply
multi-disciplinary concepts, tools and techniques to solve organizational problems and/or
to evolve new/innovative theoretical frame work.

TYPE OF PROJECT
The Project may take any one of the following forms:
i) Comprehensive case study (covering single organization/multifunctional area
problem, formulation analysis and recommendations)
ii) Inter-organisational study aimed at inter-organisational comparison/ validation of
theory/survey of management services.
iii) Evolution of any new conceptual / theoretical framework.
iv) Field study (empirical study).

PROJECT PROPOSAL (SYNOPSIS)

PROPOSAL FORMULATION
Synopsis of the project should be prepared in consultation with the guide and sent to
THE CO-ORDINATOR (PROJECTS), School of Management Studies, Tamil Nadu Open
University, Saidapet, Chennai – 600 015. The synopsis should clearly state the objectives
and research methodology of the proposed project to be undertaken. It should have
full details of the rationale, sampling instruments to be used, limitations if any, and
future directions for further research etc.,

M.B.A - General 95
ELIGIBLE PROJECT GUIDE
i) Faculty at the School of Management Studies, Tamil Nadu Open University,
Chennai 15.
ii) Faculty employed at Colleges / Institutions in the department of Business
Management affiliated to any Indian University and having minimum five years of
teaching experience.
iii) Professionals holding Master’s degree in Management or allied disciplines and
having minimum 5 years of experience in the relevant area.
Students are advised to send their project synopsis and a complete and duly signed
bio-data of the guide (in case of (ii) and (iii) above) to the Coordinator (Projects), School
of Management Studies, TNOU, Saidapet, Chennai – 15.

In case the proposed guide is not acceptable to the Faculty at the School of Management
Studies, TNOU, the student shall be advised so. In such cases, the student will have to
resubmit the proposal afresh, the same one or a different one, with the signature of
the new guide and it will be considered as a new proposal. Similarly, if the student
wants to change her/his guide for any reason, she/he would be required to submit the
project proposal along with the signature of the new guide on the new project proposal
pro-forma, and it would be considered as a new proposal.

If Academic Counsellors of TNOU are selected as guides it should be clearly mentioned

as to which are the Courses she/he is counseling for, and since when, along with the
name and code of the TNOU centre she/he is attached with. The project guide will be
paid a token honorarium of Rs.300/- by the University for guiding the student. At any
given point of time a supervisor cannot guide more than five students.

96 M.B.A - General
 NOTE:

In order to facilitate the students, the School of Management Studies, Tamil

Nadu Open University, has uploaded a list of approved guides who belong to
various Colleges / Management Institutes / Universities in the state of Tamil
Nadu in our website www.tnou.ac.in. The students may also contact them and
get their acceptance.

Students are advised to select guides who are active professionals in the
relevant area of selected topic, i.e., if the topic is in the areas of Finance, the
guide should be a specialist in Finance and so on. Guides are also advised to
restrict guiding projects in their core specialization area only.

PROJECT PROPOSAL SUBMISSION AND APPROVAL

After finalizing the topic and the selection of the guide, the student should send the
Project Proposal Proforma along with a Copy of the synopsis and Bio-Data of the
guide to the Co-ordinator(Projects), School of Management Studies, Tamil Nadu Open
University, 577,Anna Salai, Chennai – 600 015 for approval.Proposals incomplete in
any respect will straight away be rejected. Students are advised to retain a copy of
the synopsis. Proposals not accompanying a complete and signed Bio-Data of guide
will not be considered for approval. The Project Proposal should be submitted atleast
2 months before the last date of submission of the project work.

COMMUNICATION OF APPROVAL

A written communication regarding the approval/non-approval of the project proposal

will be sent to the student within two weeks of the receipt of the proposal in the school.

RESUBMISSION OF PROJECT PROPOSAL

In case of non-approval of the proposal the comments / suggestions for reformulating

the project will be communicated to you. In such cases the revised project synopsis
should be submitted with revised project proposal pro-forma and a copy of the rejected
synopsis and project proposal pro-forma bearing the comments of the evaluator and
P.P.No. (Project Proposal Number) allotted by the School of Management Studies.

M.B.A - General 97
PROJECT REPORT
FORMULATION
a) The length of the Project Report may be about 75 double line space typed pages.
b) Each Project Report must adequately explain the research methodology
adopted and the directions for future research.
c) The Project Report should also contain the following:
i) Copy of the approved Project Proforma
ii) Certificate of originality of the work duly signed by the student and the guide.
SUBMISSION OF PROJECT REPORT
One typed copy of the project report is to be submitted to the Controller of Examinations,
Tamil Nadu Open University, Chennai 600 015. For Academic Year students who submit
their Project Reports before June 30th ever year, the results will be declared along with
the June term-end examinations. For Calendar year students who submit their Project
Reports before December 31st every year, the results will be declared along with the
December term-end examinations. The students are requested to fill in and collect an
acknowledgement from the Examination Section of the Controller’s Office.
ENQUIRIES
Enquiries regarding the project approval should be addressed to the Co-ordinator
(PROJECTS), School of Management Studies, Tamil Nadu Open University, Saidapet,
Chennai 600 015 and regarding Project Reports, it should be addressed to: The
Controller of Examinations, TNOU, Saidapet, Chennai 600 015.
SOME IMPORTANT NOTES WHILE PREPARING THE PROJECT PROPOSAL
1) Send only one copy of the Project Proposal, and retain a copy with you,
2) MSP - 25 should be written prominently on the envelope and should be
addressed to The Coordinator (Projects), School of Management Studies,
Tamil Nadu Open University, Saidapet, Chennai – 600 015.
3) Enclose the following while submitting the Proposal:
a) Proforma for Approval of Project Proposal duly filled and signed by both,
the student and the guide.
b) Bio-data of the guide duly signed by her/him
c) Synopsis of the Project

98 M.B.A - General
4) The synopsis should include the following:
a) Rationale for the study
b) Objectives of the study
c) Research Methodology used for carrying out the study (detailing
nature of data, data sources, collection methods, tools and techniques
of analysis, sampling etc., )
d) The expected contribution from the study
e) Limitations, if any and the direction for future research

CERTIFICATE OF ORIGINALITY

This is to certify that the Project titled ” _____________________________

_________________________________________________________
______________________” is an original work of Mr/Ms _______________
_________________________________________________________
and is being submitted in partial fulfilment for the award of the Master’s Degree in
Business Administration of Tamil Nadu Open University. This report or part of this
report has not been submitted earlier either to this University or to any other University
/ Institution for the fulfilment of the requirement of a course of study or published /
presented for any other purpose.

SIGNATURE OF THE STUDENT SIGNATURE OF GUIDE WITH SEAL

Place: Place:

Date: Date:

M.B.A - General 99
SOME IMPORTANT NOTES WHILE PREPARING THE PROJECT REPORT

1) The Project Work should be submitted in original in A-4 Size (29 x 20 cm), typed
in double line space in a bound volume to the” Controller of Examinations “of
the University by the Registered insured post.
2) Before binding the Project report the student should ensure that it contains the
following:
i) Copy of the approved Project Proposal Pro-forma
ii) Certificate of Originality duly signed by the Student and the Guide
(Pro-forma enclosed) If any Project Report is received in the absence of the
above, the same will be returned to the students for compliance.
3) Mention on the top of the envelop “PROJECT REPORT- MSPS 25”
4) Students should keep a copy of the Project Report with them. The submitted
Project Report will not be returned to the student.

100 M.B.A - General

 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

Project Proposal No. ________________

MSPS -25
(To be assigned by the School)

PROFORMA FOR APPROVAL OF PROJECT PROPOSAL

Enrolment No. ________________ Learner Support Centre Code No: ________________

Name and Address of the Student:

E-mail id & Mobile No.

Title of the Project:

Subject Area: HRM Finance Operations Mgt. Marketing Systems

Name of the Guide:

Designation:

Office Residence

Address with Phone No:

No. of the Students currently working under the Guide for MBA Degree:

Signature of the Student Signature of GuideWith seal__________________

Date ………………….

Please do not forget to enclose the synopsis of the project and the Bio-data of the Guide. In case
thecomplete and signed Bio-Data of the Guide (Even if the proposed guide is an academic counsellor of
TNOU’s Management Programme) is not enclosed, the proposal will not be entertained.

SYNOPSIS SUPERVISOR
APPROVED APPROVED
NOT APPROVED NOT APPROVED
(For Office Use only)

(SIGNATURE OF THE FACULTY)

Comments / Suggestions for reformulation of the Project.

M.B.A - General 101

 TAMIL NADU OPEN UNIVERSITY
School of Management Studies
Chennai-15

BIO-DATA OF THE PROPOSED GUIDE FOR MBA PROJECT WORK

1. PERSONAL INFORMATION

NAME (in block letters) :

Date of Birth & Age :

Sex :

Academic Qualification :

Official Address :

Phone No. and e-mail id :

2. DETAILS OF EMPLOYMENT

Designation :

Field of Specialisation : HRM Finance Operations Mgt Marketing Systems

Others (Specify) _______________________

Teaching Experience (in years) :

Industrial Experience (in years) :

I _____________________________do hereby accept to guide Mr/Ms

____________________________ the student of the MBA Programme of the Tamil Nadu Open
University, Saidapet, Chennai – 600 015.

Signature of the Student Signature of the Guide with seal

102 M.B.A - General