BAAV PROJECT – ECON F355

BATTERY INDUSTRIES
Why This Industry?
We chose the battery industry for our business valuation assignment because it is a rapidly
growing and essential sector. Batteries are critical for daily life, powering devices like
remotes and torches while also driving innovation in energy storage and mobility. The
industry is currently growing at a CAGR of 8-10% globally, driven by demand for consumer
electronics, electric vehicles, and renewable energy storage. Analysts predict a significant
boom by 2030, fuelled by the global shift toward clean energy and electrification.

QUALITATIVE ANALYSIS

Porter’s Five Forces Analysis

A) Exide Industries
1. Threat of New Entrants: Moderate
• The manufacturing of batteries requires a lot of capital investment in technology,
machinery and research and development. Additionally, high environmental
compliant and safety measures act as barriers to the new entrants.
• This functioning is threatened by new entrants with superior technologies – for
example, new producers of lithium-ion batteries.
2. Bargaining Power of Suppliers: Moderate to High
• Key inputs include lead, lithium, and other raw materials form the major components
of batteries. Dependence on a few global suppliers for raw materials increases
supplier bargaining power.
3. Bargaining Power of Buyers: High
• Customers often compare prices and switch for cheaper alternatives or better
performance.
4. Threat of Substitutes: High
• Substitutes include lithium-ion batteries, solar energy systems, and other renewable
energy storage solutions.
• The push toward Electric Vehicles (EVs) and sustainable energy has increased
demand for advanced battery solutions.
5. Industry Rivalry: High
• Major Competitors: Amara Raja Batteries, Luminous, and global brands entering
the Indian market.
• Price Wars: The market is highly price competitive.
• Innovation Race: Companies are investing heavily in R&D for advanced battery
technologies.

B) Eveready Industries
1. Threat of New Entrants: Moderate

• Barriers to Entry: Eveready has a strong market presence and brand loyalty in the dry
cell battery market, making it difficult for new entrants to compete. Large-scale
operations and efficient production processes reduce costs, creating a barrier for smaller
players. Eveready has an extensive and well-established distribution network, which
new entrants would find challenging to replicate.
• Potential Threats: Emerging small-scale players and global brands entering the Indian
market with innovative technologies.
2. Bargaining Power of Suppliers: Moderate to High

• Factors: supplier concentration, price sensitivity

3. Bargaining Power of Buyers: High

• Dry cell batteries are considered a low-involvement product, so customers often

prioritize price over brand.
• Competitors like Duracell and Panasonic provide buyers with multiple options.
• Eveready's strong brand mitigates some buyer power, especially in rural markets
where brand trust is high.
4. Threat of Substitutes: High

• Factors: Rechargeable batteries may have higher upfront costs but are
economical in the long run. The shift toward devices with built-in
rechargeable batteries reduces the need for traditional dry cells.
5. Industry Rivalry: High

• Major Competitors: Duracell, Panasonic, Nippo, and other local brands.

• Factors: price wars, difficulty in differentiation, advertising

C) Panasonic Energy India Co. Ltd.

1. Threat of New Entrants: Moderate to Low

• Barriers to Entry: global reputation, large-scale production, compliance with environmental

and safety standards
• Potential Threats: Startups with innovative battery technologies (e.g., lithium-ion or
sustainable batteries) could enter the market.
2. Bargaining Power of Suppliers: Moderate

• Key Inputs: Raw materials like zinc, manganese, and lithium are critical for battery
production.
• Factors: limited suppliers, global sourcing, backward integration
3. Bargaining Power of Buyers: High

• Factors: price sensitivity, availability of alternatives, quality and brand preference

4. Threat of Substitutes: High

• Technological Shifts: Increasing use of rechargeable batteries and renewable energy solutions
threatens the demand for traditional batteries.
• Cost-effectiveness: Long-term cost benefits of substitutes like power banks or rechargeable
batteries can reduce demand for single-use batteries.
5. Industry Rivalry: High

• Factors: price competition, brand differentiation, market saturation

BCG MATRIX: -
A) EXIDE INDUSTRIES

Stars

Automotive Batteries: Exide is a leader in India's automotive battery market, contributing

about 70% of its revenue, making this a high-growth, high-market-share segment.

Cash Cows

Industrial Batteries: Used for telecom and backup power, these operate in mature markets
with stable demand.

Dogs

Lead-Acid Batteries for Non-Automotive Use: As the market shifts to lithium-ion, traditional
lead-acid batteries in this segment may face obsolescence.

B) EVEREADY INDUSTRIES

Cash Cows

Dry Cell and Alkaline Batteries: Eveready dominates India's traditional battery market, a
mature segment with steady demand but low growth. These products continue to generate
consistent revenue

Question Marks

LED Lighting Solutions: Although LED lighting is a growing market, Eveready faces strong
competition and has a relatively smaller market share here

Dogs

Legacy Flashlight Models: These products have declining demand in favor of LED solutions,
making them less competitive
C)PANASONIC ENERGY INDIA

Stars

Lithium Coin and Alkaline Batteries: These products cater to niche high-growth markets
like IoT devices and energy-efficient gadgets, where Panasonic has a significant presence

Question Marks

Renewable Energy Storage Solutions: Panasonic is exploring energy storage for renewable
applications. With limited market share but strong growth potential, this segment is a
"Question Mark"

SPACE ANALYSIS

A) EXIDE INDUSTRIES

Financial Strength (FS): +13/18

Market leader in automotive batteries Strong distribution network Stable revenue growth and
profitability

Competitive Advantage (CA): -6/18

Strong brand presence Wide product portfolio Faces competition from unorganized sector

Environmental Stability (ES): -9/18

Raw material price volatility Growing EV adoption impacts traditional battery demand
Environmental regulations becoming stricter

Industry Attractiveness (IA): +12/18

Growing automotive sector Increasing industrial battery demand Energy storage

opportunities

Position: Aggressive Quadrant (3,2)

B) EVEREADY INDUSTRIES
Financial Strength (FS): +8/18

Established brand in consumer batteries Recent financial restructuring Moderate profitability

Competitive Advantage (CA): -9/18

Strong in consumer segment Limited presence in industrial batteries High competition from
imports

Environmental Stability (ES): -11/18

High dependence on imported raw materials Changing consumer preferences Price sensitivity
in market

Industry Attractiveness (IA): +10/18

Growing consumer electronics market Potential in rechargeable batteries Government push

for Make in India

Position: Competitive Quadrant (1,-1)

C)PANASONIC ENERGY INDIA

Financial Strength (FS): +10/18

Global brand backing Stable financial performance Access to advanced technology

Competitive Advantage (CA): -7/18

Premium positioning Advanced technology products Limited market share compared to local
players

Environmental Stability (ES): -8/18

Import dependencies Technology changes Market price sensitivity

Industry Attractiveness (IA): +9/18

Growing demand for high-performance batteries EV battery potential Industrial storage

opportunities

Position: Conservative Quadrant (1,1)

SWOT ANALYSIS
A) Exide Industries
Strengths
1. Industry Leadership: With a wide distribution network and a solid reputation as a
brand, it leads the Indian battery industry.
2. Diversified Product Portfolio: Provides a large selection of goods for industrial,
automotive, and renewable energy uses.
3. Technological Developments: Makes R&D investments for lithium-ion and other
battery innovations.
4. Sturdy Manufacturing Capabilities: India boasts a robust industrial infrastructure with
plants spread throughout the country.
5. Established Clientele: Retail clients and OEMs (Original Equipment Manufacturers)
trust them.

Weaknesses
1. Dependency on Lead: Production costs are impacted by price changes for lead.
2. Environmental Concerns: Managing the recycling of lead-acid batteries and adhering to
environmental rules present difficulties.
3. Limited Global Presence: In comparison to rivals worldwide, there is a significant reliance
on the Indian market and little foreign expansion.
4. Competition in Emerging Segments: The markets for EV and lithium-ion batteries are
becoming more competitive.

Opportunities
1. Electric Vehicle (EV) Market: As EV adoption rises, there are prospects for lithium-ion
battery manufacturing to grow.
2. Renewable Energy Storage: New market niches are created by the growing need for
energy storage solutions.
3. Government Support: Policies that promote local manufacturing and renewable energy
(like PLI schemes) help accelerate growth.
4. Export Marketplaces: Increasing exports to unexplored global markets.

Threats
1. Intense Competition: Competition, especially in the lithium-ion market, between domestic
and international battery makers.
2. Technological Disruption: As battery technology develops quickly, existing products may
become outdated.
3. Regulatory Difficulties: Tighter compliance regulations and environmental standards.
4. Economic Slowdowns: During recessions, consumer expenditure in the industrial and
automobile industries declines.

B) Eveready Industries

Strengths
1. Strong Brand Recognition: Known as a reliable household brand in LED flashlights and dry cell
batteries.
2. Broad Distribution Network: A robust network of distributors and merchants allows for
 extensive access into both rural and urban markets.
3. Cost-Effective Products: Highlights long-lasting, reasonably priced goods that appeal to budget-
conscious buyers.

4. Diverse Product Offering: Provides a selection of flashlights, batteries, and renewable energy
items.

5. Dry Cell Battery industry Leadership: Holds a sizeable portion of the dry cell battery industry in
India.

Weaknesses

1. Over-reliance on Legacy Products: There is a significant reliance on flashlights and

conventional dry cell batteries, with little diversification into contemporary energy options.

2. Declining Demand for Flashlights: The market for standalone flashlights is impacted by the
growing use of cell phones with built-in lighting.

3. Low Global Presence: Primarily focused on the Indian market with minimal foreign
expansion.

4. Brand Perception in Premium Segments: Faces challenges in establishing oneself as a

premium brand in new markets such as high-performance lighting or rechargeable batteries.

Opportunities

1. Growth in Alkaline and Rechargeable Batteries: As more people utilise electronic gadgets,
there is a growing need for rechargeable batteries.

2. Sustainability and Renewable Energy: Possibilities to diversify into energy storage and
solar-powered lights.

3. Rural Market Penetration: As rural areas become more electrified, there may be a greater
need for low-cost batteries and lighting options.

4. Export Opportunities: The ability to introduce reasonably priced goods into unexplored
foreign markets.

Threats

1. Intense Competition: Local producers of batteries and lighting solutions as well as

international names like Duracell are becoming more and more competitive.

2. Technological Obsolescence: Traditional dry cell products may become less relevant as
battery technology advances quickly.

3. The cost of raw materials Volatility: Variations in the price of essential raw minerals, such
manganese and zinc.

Economic Slowdowns: Sales may be impacted by lower discretionary expenditure during

economic downturns.
 B)Panasonic Energy India
Strengths
1. Strong Brand Legacy: As a component of the well-known Panasonic brand, which provides
reliability and quality control.
2. Broad Product Offering: Offers a range of batteries, such as rechargeable, alkaline, and
zinc-carbon batteries, in addition to torches.
3. Established Distribution Network: extensive network spanning India's rural and urban
markets.
4. Dedication to Sustainability: Prioritising environmentally sustainable and mercury-free
battery solutions complies with international environmental regulations.
5. Operational Expertise: Years of battery manufacturing experience with an emphasis on
superior goods.

Weaknesses

1. Heavy reliance on dry cell batteries: Rechargeable and lithium-based batteries are
becoming more and more popular, and zinc-carbon batteries are becoming less and less
popular.
2. Limited Global Presence: Compared to competitors worldwide, this company focusses less
on foreign expansion and primarily serves the Indian market.
3. Price Sensitivity: Limits margins in a very price-sensitive market.
4. Less Innovation in Emerging Technologies: Does not rapidly enter high-growth markets
such as large-scale energy storage batteries or electric vehicles.

Opportunities
1. Growing Demand for Alkaline and Rechargeable Batteries: As electronics and devices are
used more frequently, there is a growing market for high-end battery types.
2. Renewable Energy Solutions: Growing into battery storage and solar-powered gadgets.
3. Rural electricity and Development: As electricity advances, there are chances to access
India's expanding rural markets.

4. Strategic Partnerships: Working together to create cutting-edge battery solutions with

OEMs and international technology companies.

Threats
1. Intense Market Competition: Faces competition from low-cost imports as well as well-
known companies like Duracell, Eveready, and Exide.
2. Technological Disruption: New developments in solid-state and lithium-ion battery
technologies may make conventional goods outdated.
3. Raw Material Costs: Profitability may be impacted by fluctuations in the price of raw
materials (such as manganese and zinc).
4. Economic Sensitivity: When the economy slows down, demand for luxuries like high-end
batteries may decrease.

PESTEL ANALYSIS
This is a quick PESTEL analysis of Exide Industries that focuses on the external macroenvironmental
elements that may have an effect on the business:

Political
1. Government Regulations Regarding EVs: Exide's expansion in EV battery production is aided by
favorable legislation, such as the Production-Linked Incentive (PLI) scheme's incentives for electric
vehicles and battery manufacture.
2. Recycling Regulations: Tighter guidelines for recycling lead-acid batteries demand adherence but
also offer chances for environmentally friendly projects.
3. Import policies and trade tariffs: Import taxes on battery materials and components raise domestic
production while affecting costs.

Economic

1. Economic Growth: The demand for automotive batteries is driven by rising disposable incomes
and a growth in the number of people who own cars.
2. Raw Material Costs: Production costs and margins are impacted by fluctuations in lead prices and
other inputs.

3. Interest Rates and Inflation: A number of economic factors, such as inflation or shifts in interest
rates, can have an impact on consumer spending and manufacturing costs.

Social
1. Growing EV Awareness: As more people become aware of and use electric vehicles, there are
more potential for lithium-ion batteries.
2. Customer Preference for Reliability: Automotive and industrial customers have a significant
demand for long-lasting, high-quality batteries.
3. Rural Electrification: Demand for energy storage solutions is increased in rural regions by
government-led electrification projects.

Technological
1. Battery Innovations: To remain competitive, lithium-ion and solid-state battery technologies need
constant R&D investment.
2. Renewable Energy Storage: Exide has prospects as a result of the growing demand for energy
storage systems brought on by the rise of renewable energy.
3. Automation and Digitization: Using IoT-enabled products and smart manufacturing technologies
can improve customer offerings and operational efficiency.

Environmental
1. Sustainability Focus: To address global environmental issues, there should be a greater emphasis
on recyclable and environmentally friendly products.
2. Growth in Renewable Energy: The need for storage batteries is increased by the expansion of wind
and solar energy projects.
3. Carbon Footprint Reduction: Adherence to climate-related goals is necessary due to the demand
for more environmentally friendly industrial techniques.
Legal
1. Adherence to Environmental Laws: Operations are impacted by stringent rules for the
management of hazardous materials and the disposal of batteries.
2. IP and Patent Concerns: In a cutthroat industry, safeguarding battery technology's intellectual
property is still essential.
3. Employment and Safety Laws: Operations depend on compliance with labour laws and workplace
safety regulations.

Here’s a brief PESTEL analysis of Eveready Industries, focusing on the macro-environmental factors
impacting its operations:

Political

1. Government Support for Rural Development: Policies that encourage the construction of
infrastructure and electrification in rural areas increase demand for lighting and battery solutions. 2.
Import and Export Regulations: Support for local manufacture promotes domestic production, while
tariffs on imported batteries and raw materials impact costs.
3. Environmental Regulations: As the government places more emphasis on battery disposal and eco-
friendly production methods, compliance and sustainable practices are necessary.

Financial
1. Economic Growth and Rural Economy: The need for inexpensive flashlights and batteries is driven
by electrification and an increase in rural disposable income.
2. Raw Material Price Fluctuations: Production costs and profitability are impacted by the volatility of
zinc and manganese prices.
3. Competition in Price-Sensitive industry: Price pressures in the consumer battery industry could be
exacerbated by inflation or economic slowdowns.

Social
1. Greater Electrification: As rural areas' access to electricity grows, so does the demand for low-cost
batteries and lighting supplies.

2. Shifting Customer Preferences: The market for conventional products is impacted by the move
towards rechargeable batteries and LED-based lighting.
3. Brand Recognition: Despite market competition, Eveready's strong brand loyalty, particularly in
rural areas, supports consistent demand.

Technological
1. Emergence of Rechargeable Batteries: In order to stay competitive, the growing use of lithium-ion
and rechargeable batteries requires innovation.
2. Developments in Lighting Technology: As LED lighting solutions replace conventional flashlights,
further product improvements are necessary.
3. Automation in Manufacturing: Streamlining production procedures can lower expenses and
increase efficiency.
Environmental
1. Emphasis on Sustainability: Growing consumer and governmental demand for recyclable goods
and environmentally friendly, mercury-free batteries.
2. Renewable Energy Integration: Possibilities to diversify into energy-efficient and solar-powered
lighting options.

3. Battery Recycling Regulations: Tighter guidelines for dry-cell battery recycling and disposal raise
compliance costs while promoting environmentally friendly behaviour.

Legal
1. Consumer Protection Laws: To prevent legal issues, products must meet safety and quality
requirements.
2. Environmental Compliance: Following rules pertaining to recycling and the handling of hazardous
waste.
3. Protecting its well-known brand against abuse or fake goods is known as trademark and brand
protection.

The following is a brief PESTEL study of Panasonic Energy India Co. Ltd. that focuses on the external
macroenvironmental elements influencing its business operations:

Political
1. Government Incentives for manufacture: Policies that encourage domestic production include the
Make in India campaign and PLI programs for electronics manufacture.
2. Environmental Regulations: Operations depend on adherence to more stringent battery recycling
and waste management legislation.

3. Trade Policies: Import taxes on batteries and raw materials may increase prices while promoting
domestic production and sourcing.

Financial
1. Economic Growth in India: The demand for consumer batteries is being driven by urbanisation and
rising disposable incomes.
2. Raw Material Cost Volatility: Profitability is impacted by changes in the cost of manganese, zinc,
and other inputs.
3. Changes in Consumer Spending: The demand for higher-margin, non-essential goods like luxury
batteries may be impacted by inflation or economic downturns.

Social
1. Growing Rural Electrification: As rural regions gain more access to electricity, there is a greater
need for affordable batteries and energy-saving devices.
2. Changing Consumer Preferences: The markets for conventional zinc-carbon batteries are being
challenged by a move towards rechargeable and environmentally friendly batteries.
3. Brand Loyalty: Consistent demand is supported by Panasonic's well-established reputation as a
dependable and trustworthy brand.
Technological

Transition to Advanced Battery Technologies: Ongoing research and development is necessary due to
the growing emphasis on rechargeable, lithium-ion, and other high-performance batteries.
2. LED Lighting and Renewable Energy: Diversification is made possible by technological
advancements in solar-powered items and LED-based lighting.
3. Production Automation: Using automated production technologies can lower expenses and
increase efficiency.

Environmental
1. An emphasis on sustainability Growing focus on recyclable, mercury-free batteries complies with
national and international environmental regulations.
2. Growth of Renewable Energy: As the use of renewable energy increases, there are opportunities in
solar-powered energy storage and lighting solutions.
3. Eco-Friendly Regulations: Sustainable manufacturing methods and product disposal must adhere
to environmental standards.

Legal
1. Environmental Compliance: Tighter rules on the recycling and disposal of batteries need large
expenditures in environmentally friendly methods.

2. Protection of Intellectual Property: To stay competitive, battery technological advancements must

be protected.
3. Consumer Safety Laws: Preventing legal challenges or recalls by guaranteeing product safety and
adherence to quality standards.

Customer Lifetime Value

Formula for CLV:

CLV = (Average Revenue per Customer×Gross Margin×Customer

Lifespan)−Cost of Acquisition (CAC)

Customer Lifespan is assumed to be 15-30 years

Exide

Based on the Exide’s Annual Report, the data is as follows:

Total revenue from operations: ₹16,029 crores

Automotive division contributes 69% of the total sales
Estimated Automotive Revenue: ₹11,060 crores.
Operating Profit Margin: 11.67%
Extensive channel network with over 1,15,000 dealers/distributors

Gross Margin per Year = ARPC×Profit Margin = ₹11,060×11.67% =

₹1,291.50.
Total Gross Margin = Gross Margin per Year × Customer Lifespan =
₹1,291.50×15 = ₹19,372.50.

CLV = Total Gross Margin−CAC = ₹19,372.50−₹200 = ₹19,172.50.

Eveready

Data:

Annual Unit Sales: 1.3 billion batteries sold annually

Revenue from Operations: ₹1,314.16 crores
Market Share: 53%
Profit Margin: 11.77%
Average Price per Battery = ₹1,314.16 crores/1.3 billion units =
₹10.11 per battery
Profit Margin per Battery = ₹10.11×11.77% = ₹1.19
50 batteries per household, 50×10.11 = ₹505

Profit per customer per year: ₹505×11.77% = ₹59.44

For 30 years, 59.44×30 = ₹1783.2

CLV = ₹1783.2-30 = ₹1753.2

Panasonic

Data:

Total sales turnover: ₹292.42 crores for FY 2023-24

Net Profit Margin: 5.3%
Average Price Per Unit: ₹9
Customer Acquisition Cost (CAC):
Approx ₹30 per customer.
The average customer is assumed to use 50 batteries per year.
Revenue Per customer per Year = 50×₹9 = ₹450.
Profit Per Year = ₹450×5.3% = ₹23.85.

Assuming a customer lifespan of 30 years:

Total Profit = ₹23.85×30 = ₹715.50.

CAC is assumed to be ₹30.

CLV = ₹715.50−₹30 = ₹685.50.
Therefore, the CLVs of all the three companies are as follows:

1. Exide = ₹19,172.50
2. Eveready = ₹1753.2
3. Panasonic = ₹685.50

RFM Analysis
Data for RFM Analysis

Analysis for Exide Industries

Recency: Exide is aggressively expanding in both automotive and

industrial sectors, investing in technology like Lithium-ion batteries
(indicating recent engagement with future-oriented customers).
Frequency: Automotive batteries have a replacement cycle of 4-5
years. This indicates medium frequency for individual customers but
high frequency from OEMs and fleet operators.
Monetary:Revenue per customer is high, as most automotive customers
contribute ₹6,000+ per transaction (as shown in the CLV).
Analysis for Eveready Industries

Recency: The company is focusing on improving its distribution network

and e-commerce presence, emphasizing recent customer acquisition
and retention strategies.
Frequency: Batteries are consumable products with frequent
replacements (e.g., 50 units per year per household).
Monetary: The revenue per customer is relatively lower, given the low
price per unit (₹10 on average).
Analysis for Panasonic Energy India

Recency: Panasonic focuses on Zinc Carbon and Alkaline batteries,

with an increasing market share in Alkaline. Their expansion in high-
demand segments shows current customer interest.
Frequency: Similar to Eveready, batteries see frequent consumption,
and Panasonic targets both household and industrial buyers.
Monetary: The revenue per customer is moderate, as the company
emphasizes premium products like Alkaline batteries (₹10 per unit,
higher contribution).

Scoring and Normalization

Assign scores (1-5) for Recency (R), Frequency (F), and Monetary (M)
based on relative performance.
Higher scores indicate better performance relative to others.

Analysis Results
Exide
R = 5, F = 3 & M = 5. Total = 13

Eveready
R = 4, F = 4 & M =3. Total = 11

Panasonic
R = 5, F = 4 & M = 4. Total = 13

Conclusion

Exide Industries: High monetary contribution from automotive

customers and ongoing expansion into future technologies keep it
ahead. Moderate frequency due to product nature.
Eveready: Slightly lower monetary contribution but consistent demand
for Zinc Carbon batteries boosts frequency. Recency is boosted by its
revamped distribution strategy.
Panasonic Energy India: Balances high recency with a focus on
Alkaline batteries and high-frequency customer segments, delivering a
strong RFM score.

Value Chain Analysis

Exide
Primary Activities:

1. Inbound Logistics:
o Strong supplier network for raw materials like lead and
lithium.
o Efficient cost management for bulk sourcing of components.
2. Operations:
o Advanced manufacturing plants for automotive and industrial
batteries.
o Expansion into Lithium-ion and energy storage solutions,
showing cutting-edge operational capabilities.
3. Outbound Logistics:
o Extensive dealer and distributor network for automotive and
industrial customers.
o Integrated supply chain for faster delivery to OEMs.
4. Marketing & Sales:
o Focused campaigns on automotive OEMs and fleet
operators.
o Leveraging partnerships with auto manufacturers for
increased market penetration.
5. Service:
o Comprehensive service offerings, including warranties and
maintenance for industrial batteries.
Support Activities:

1. Infrastructure:
o Well-established management structure for strategic
decision-making.
o Strong presence in international markets.
 2. Human Resources:
o Training programs for employees in advanced technologies
like Lithium-ion.
o Focus on safety and efficiency in the workplace.
3. Technology Development:
o Significant investment in R&D for green energy solutions and
electric vehicle batteries.
o Innovations in product life extension and efficiency.
4. Procurement:
o Strategic partnerships for sustainable raw material sourcing
(e.g., lead recycling initiatives).

Eveready
Primary Activities:

1. Inbound Logistics:
o Efficient supply chain for raw materials, focusing on Zinc
Carbon and Alkaline production.
o Strong focus on cost optimization in sourcing.
2. Operations:
o Large-scale production capacity for dry cell batteries.
o Operational efficiency reflected in improved profit margins.
3. Outbound Logistics:
o Distribution through a vast network of retailers, wholesalers,
and e-commerce platforms.
o Strengthened by partnerships with modern trade outlets.
4. Marketing & Sales:
o Aggressive campaigns highlighting affordability and
reliability.
o E-commerce and modern trade channels are key drivers.
5. Service:
o Limited post-sale services due to the nature of consumable
products.
Support Activities:

1. Infrastructure:
o Focus on robust financial restructuring to improve
profitability.
o Strategic management to regain market share.
2. Human Resources:
o Investments in training and talent retention for sales and
distribution.
3. Technology Development:
 o Moderate emphasis on R&D for new battery types, e.g.,
rechargeable batteries.
4. Procurement:
o Focused on cost-effective sourcing of raw materials to
maintain competitive pricing.

Panasonic

Primary Activities:

1. Inbound Logistics:
o Close collaboration with Panasonic Japan for raw materials
and components.
o Emphasis on sustainable procurement aligned with
government regulations.
2. Operations:
o Strong manufacturing capabilities, focusing on Alkaline, Zinc
Carbon, and Lithium batteries.
o Focus on premium products like Alkaline and rechargeable
batteries under the "Eneloop" brand.
3. Outbound Logistics:
o Well-established network covering modern trade, mom-and-
pop stores, and e-commerce.
o Strength in catering to both urban and rural markets.
4. Marketing & Sales:
o Targeting affluent customer segments with premium
products.
o Aggressive branding as a high-quality, durable product line.
5. Service:
o Minimal after-sales support due to the consumable nature of
products.
Support Activities:

1. Infrastructure:
o Backed by Panasonic's global infrastructure and expertise.
o Strong governance and financial management.
2. Human Resources:
o Skilled workforce trained in advanced production and quality
control processes.
3. Technology Development:
 o Focus on premium segments like Alkaline and Lithium
batteries.
o R&D collaboration with Panasonic Japan for cutting-edge
technologies.
4. Procurement:
o Efficient supply chain management to ensure high-quality
inputs for premium products.

Conclusion
Exide Industries excels in technology and service offerings due to its
focus on Lithium-ion and industrial applications.
Eveready Industries leverages cost efficiency and wide distribution but
lags in technology innovation compared to competitors.
Panasonic Energy India balances premium product focus with
operational excellence and global expertise from its parent company.