for Careers podcasts, video and audio conferencing, SMS, audio-visual messagin, aillion other media using multiple channels of communication have, communicating lightning fast, Grid computing is another amazing meq, Communication and is becoming a reality. It is @ revolution in the ing tion superhighway: A grid is made of thousands of desktops, laptops, rn Computers, data vaults, mobile phones, meteorological sensors and tee De ‘This ard will combine the resources of thousands of processors from mj. sites across countries and will be accessible to thousands of users glob will share computing power and data-sharing capacity. A user can log on, ih anywhere in the world to process data across the planet at very high aon ‘The grid will speed up drug discovery process during the outbreak of epider, such as swine flu, dengue, ete. : "As these new media of communication become part of your daily liv also need to learn to make proper use of them to communicate effectively. Barriers to Communication ‘Communication is a process through which you convey your idea to someon or a group of people. It is said to be effective if the idea is conveyed clearly and unambiguously. In such a case, the message should reach the r. with little change. Communication becomes successful only if the receiy understands what the sender is trying to convey. If your message is not clearly interpreted or the receiver does not give the desired feedback, you should are some of the major barriers: 1. Physical Barriers: One of the major barriers to communication is the physical barrier. Physical barriers include large working areas that physically separated from others; walls/obstructions; physical distance ‘between people; and distracting body movements. .Chapter 1 = What Is Communication? 2. Psychological Barriers: Your emotions could be a barrier to communica- - - approval, and in turn may accept some of our customs. tion. If you are too emotionally keyed up, you will have trouble listening to others or understanding the message conveyed to you. Emotional pre- occupation can be due to various reasons—hostility, anger, inhibitions, ego hang-ups, personal prejudices, tiredness, preconceived notions, stress, lack of confidence and introversion. Linguistic Barriers: The lack of capability or failure to communicate in a language that is known to both the sender and the receiver is the most crucial barrier to effective communication. Wrong or out-of-place words, mispronounced sounds, incorrect grammar and syntax as well as differ- ence in accent, lack of clarity, could lead to misunderstanding between the sender and the receiver while conversing or writing. Perceptual Barriers: The problem in communicating with others occurs because all of us perceive things differently. This is because we are made _and groomed differently due to our varied social, cultural and family backgrounds. If we weren't, we would have no need to communicate. We all see the world from different angles and if we lack the perspective to see other's point of view, we become victims of perceptual barriers. Debates often take place around issues that can be interpreted differently depending on how we perceive them. Some highly contentious are: Is censorship necessary? Should the party system in India be replaced by a presidential system? Should assisted suicide be legalized? Often, people have strong opinions on these issues and will not easily listen to or accept different positions. Cultural Barriers: Intercultural communication has become more com- mon in the present scenario than ever before. Differences in cultural values cause socio-cultural barriers. When we interact with a cross-cultural group and wish to associate with it, we need to adopt at least some behav “our patterns ofthe group. The group reverts by showing recognition ancl major barriers in communication. In addition, goal ition with conflicting intentions, ineffective