50 Questions to get the most

converting testimonials from

customers
 Getting a testimonial isn’t hard.
Asking the right question changes
everything

Testimonials make your

business stand out

When Conversion Expert

Michael Aagaard switched two
of his testimonials above the
fold on an eBook landing page,
conversions increased by
64.53%

Think about it. Customers might find it hard to give you a

testimonial if they don’t know what to talk about

You’ve done 70% of the task when you create a testimonial

request by asking the right questions
Look at the difference for yourself

Version 1

The testimonial sounds generic

A website visitor wouldn’t find it compelling to

sign up/buy after reading this testimonial
 Version 2

Describes the problem

Explains how their

problem was solved

This is a testimonial collected and shared using

Famewall
 The Testimonial Questions Guide

Now that everything is clear.

Let‘s have a look at the testimonial questions you can

ask your customers

We have compiled 50 of the best converting questions

categorized by industries
 General Testimonial Questions

1. How has our product/service helped you achieve your goals?

This question uncovers the specific benefits customers have

experienced, making the testimonial relatable and result-oriented.

2. What specific feature do you like the most and why?

Highlights unique selling points and reasons customers find value, which
can attract similar prospects.

3. Can you describe a situation where our product/service solved a

problem for you?

Provides a concrete example of problem-solving, increasing credibility.

4. What results have you seen since using our product/service?

Focuses on measurable outcomes, making the testimonial more

converting.

5. How would you describe your experience with our customer

service?

Sheds light on importance of support, showing potential customers they

will be well taken care of.
Industry-Specific Questions: Agencies/Freelancers

6. What was the scope of the project you hired us for?

Sets the context for the testimonial, providing background on the type
of work done.

7. How did our services help you achieve your project goals

Focuses on the direct impact of the services provided, making the

benefits clear to potential customers

8. What specific aspect of our work did you find most valuable?

Highlights key strengths of your service and areas of expertise.

9. Can you describe a challenge we helped you overcome?

Shows how effective you were in helping them solve a problem

10. Would you recommend our agency/freelancing services to

others? If so, why?

Direct recommendations serve as great conversion approaches.

 Industry-Specific Questions: Coaches

11. What was your biggest challenge before working with me?

Sets the stage for the transformation story, making the impact of
coaching more apparent.

12. How has my coaching impacted your personal or professional life?

Demonstrates the broader impact of coaching beyond immediate

results.

13. Can you share a specific breakthrough moment you experienced?

Personal stories of breakthroughs are relatable.

14. What specific tools or techniques from the coaching have you
found most valuable?

Highlights practical takeaways, showing the tangible benefits of

coaching.

15. How would you describe the overall coaching experience?

Provides an overview that can address various aspects of your coaching

process.
Industry-Specific Questions: Course Creators

16. What motivated you to enroll in my course?

Reveals the initial appeal and needs of the students, useful for attracting
similar enrollees.

17. How has this course changed your approach to [specific topic]?

Shows how the course has made a practical difference, making it more
appealing.

18. Can you share your biggest takeaway from the course?

Highlights the key benefits & insights gained, emphasizing value.

19. How has the course content been applicable in your real life or
work?

Shows real-world application, increasing the perceived usefulness of

the course.

20. Would you recommend this course to others? If so, why?

Word of mouth work really well with courses

 Industry-Specific Questions: Startups

21. How has our solution helped your startup grow?

Focuses on growth, a key concern for startups, showing the product's

effectiveness.

22. What metrics have improved since using our product/service?

Provides quantifiable evidence of success, adding credibility.

23. Can you describe a feature that has significantly benefited your
business?

Highlights specific functionalities, helping potential customers see the

relevance.

24. What has been the biggest benefit to your team since using our
product/service?

Emphasizes team-wide benefits, appealing to business decision-makers.

25. How has our solution integrated with your existing processes?

Addresses concerns about ease of implementation.

 Industry-Specific Questions: Companies

26. How does our product/service compare to others you've used?

Provides a comparative perspective, highlighting unique advantages.

27. What results have you seen since implementing our solution?

Focuses on outcomes, making the testimonial more persuasive.

28. Can you share feedback from your team about our
product/service?

Multiple perspectives show the usefulness of your product/service

29. How has our product/service improved your operations or

customer satisfaction?

Shows operational or customer service benefits, appealing to business

needs.

30. What future features or improvements would you like to see?

Indicates customer engagement and areas for future growth, showing

that you care about customers.
 Detailed Impact Questions

31. Can you quantify the benefits you've experienced (e.g., increased
revenue, time saved)?

Provides tangible evidence of success, which is highly convincing.

32. What long-term benefits have you noticed?

Emphasizes long-term value, not just short-term gains.

33. How has our product/service positively impacted your

customers/clients?

Shows indirect benefits, increasing the product's overall appeal.

34. Can you share any specific metrics or data points that highlight the
impact?

Detailed data points add credibility and convince potential customers.

35. How has our product/service helped you overcome industry-

specific challenges?

Tailors the testimonial to industry-specific needs, making it more

relevant.
 Emotional and Storytelling Questions

36. How did you feel before and after using our product/service?

Captures emotional transformation, which can be very persuasive.

37. Can you share a personal story that highlights the value of our
product/service?

Personal stories are engaging and relatable.

38. What part of our product/service makes you happiest?

Focuses on positive emotions, creating a favorable impression.

39. How has our product/service made your life easier or better?

Shows practical, everyday benefits, making it relatable.

40. What emotions come to mind when you think about your
experience with us?

Emotional responses are memorable and make your product/service

stand out.
 Comparative and Competitive Questions

41. Why did you choose us over other options?

Highlights unique selling points and decision-making factors.

42. How does our product/service stand out in the market?

Emphasizes differentiators, making the testimonial more compelling.

43. What would you say to someone considering our competitors?

Direct comparisons can sway potential customers.

44. Have you used similar products/services before? If so, how do we

compare?

Provides a comparative analysis, highlighting strengths.

45. What features or aspects convinced you to choose our

product/service?

Identifies key selling points that can attract new customers.

 Future-Oriented Questions

46. How do you plan to use our product/service in the future?

Shows long-term commitment and ongoing value.

47. Would you recommend our product/service to others? If so, why?

Direct endorsements are quite persuasive in terms of signup/purchase.

48. What future goals do you hope to achieve with our

product/service?

Shows potential for customer to grow in the future.

49. How do you see our product/service evolving to meet your

needs?

Indicates that your business cares about your customers & is open to
feedback

50. What suggestions do you have for our future development?

Engages customers in the product's future, showing that their input is

valued.
 Use [Link] to nail
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