ASSIGNMENT 2 BASED ON GROUP

Program: BBA
Semester: Fall 2024
Submitted by: Muneeb bin khalid, Younas, Syeda kinza, Muniba asad
Submitted to: Syed Naqi Abbas

Subject: Introduction to ICT

Date: 11/11/2024
 Topic: Data Representation

Question: How can data representation techniques be effectively applied

using Microsoft Word, Google Docs, and WPS Office to enhance the
clarity, accuracy, and professional quality of documented project findings?

Answer

IBM (International Business Machines Corporation)

Basic introduction:
IBM (International Business Machines Corporation) is a large American technology company
known for its work in computer hardware, software, and consulting services. Founded in
1911, IBM has a long history of innovation, contributing to major advancements in
computing. Today, the company is a leader in cloud computing, artificial intelligence (AI),
and data analytics. IBM provides solutions that help businesses across various industries
manage their data, improve efficiency, and make better decisions. Known for its research and
development, IBM is a key player in shaping technology's future.

Mission:
It is IBM’s mission to use the power of intelligence, logic, and science towards addressing
the most pressing issues of our time.

Goals:
First rate technologists with no lesser aim than building disruptive innovative solutions. To
always be able to provide secure, safe and convenient tailor-made solutions across industries.
To further extend competencies in the areas of cloud technologies, artificial intelligence, and
data analytics.

Objectives:
To create technology that allows business to streamline activities, enhance judgments and
improve efficiency. To provide clients with data-based tools and intelligent applications for
the solving their problems. And to take the responsibility towards sustainability and
responsible technology advancement for the better good.

Functionality
IBM's main function is to provide technology solutions that help businesses operate more
efficiently and make smart decisions.

Cloud Computing:

IBM offers cloud services, allowing companies to store and access data over the internet
instead of on-site servers. This makes it easier and more flexible for businesses to manage
their data.

Artificial Intelligence (AI):

IBM uses AI to help companies automate processes, analyze large amounts of data, and
improve customer experiences. Their AI system, Watson, is well-known for its ability to
understand and respond to natural language.

Data Analytics:

IBM's data analytics tools help organizations make sense of big data. This means collecting,
processing, and analyzing data so businesses can gain insights, spot trends, and make
informed decisions.

IT Services and Consulting:

IBM provides consulting services to guide businesses in adopting new technologies,

improving their existing IT systems, and optimizing their operations.

Cybersecurity:

IBM develops security solutions to protect businesses from cyber threats, safeguarding their
data and networks.

Through these functions, IBM helps various industries like finance, healthcare, and retail
achieve their goals using cutting-edge technology.

Adantanges
IBM has various alluring characteristics which makes its value proposition stronger for the
businesses. These are:
Innovative and Cutting-Edge Technology:
Over the years, IBM has earned itself a reputation as an innovator with tools such as cloud
solutions, AI and analytics, helping businesses to control the current trends in the industry.

Skill and Knowledge:

Spent over a century in the business, IBM has gained a lot of wisdom and expertise, this is
why they are able to provide trustworthy solutions that will be relevant to businesses.

Robust Security:
With IBM’s cyber security solutions, businesses are able to secure their data from breaches,
attacks and threats allowing sensitive information to be safeguarded.

Tailored Needs:
Commodities and services provided by IBM are adjustable to achieve the needed outcome
regardless of the industry be it health centre or financial institution.

International Presence and Assistance:

IBM is available in almost every corner of the world providing assistance and services to
various companies; the importance of this is most significant to multinational enterprises.

Research and Development:

They engage in intensive research which enables them to devise mechanisms that enhance the
level of technological application within firms.
Going by these benefits enjoyed by the clients of IBM, the company is focused on enhancing
operational efficiency, risk amelioration and efficiency in decision making through data and
technology.

Disadvantages
High Cost:

IBM’s products and services, especially in cloud and AI, can be expensive, making it harder
for small businesses to afford them.

Complex Systems:

Some IBM solutions can be complicated to set up and use, requiring skilled IT staff or
additional training, which can increase costs and time.

Less Flexibility:

IBM's systems and contracts may sometimes lack flexibility, making it challenging for
businesses that need highly customizable or adaptable solutions.
Dependency on IBM Support:

IBM’s systems can be complex, which can lead to a reliance on IBM’s support services. This
dependence might lead to delays if support is not immediately available.

Competition in the Market:

IBM faces strong competition from other tech giants like Amazon (AWS) and Microsoft
(Azure), which sometimes offer more user-friendly or affordable solutions.

These disadvantages can affect how accessible and practical IBM solutions are for certain
businesses, especially smaller ones or those looking for simpler setups.

Today’s use
Today, IBM is appreciated and employed by various businesses and organizations around the
world for its various technological capabilities. Here’s how IBM is used:

Cloud Services:
With the use of IBM’s cloud services, many businesses can keep data online and control
access making it easy to run and expand their business activities as required.

Artificial Intelligence (AI):

Watson is one of [theoretical] IBM’s artificial intelligence services that help in healthcare,
customer interaction services, and business solutions by extraction of data and performing
meaningful tasks in decision making.

Data Analytics:
Analysis of vast amounts of data has become possible for the companies with the help of
IBM’s data analytics solutions, which allows for the identification of patterns and
information that can be utilized to enhance goods, services, and consumer satisfaction.

Cybersecurity:
Tighter security threats are such a nuisance for business cybersecurity threats which IBM has
provided a solution to by provision of robust software and several services enhancing
business security.

Business Consulting:
There is a seamless provision of consultancy services from IBM that allows organizations to
seek relevant customers and broaden their available solutions as well as tackle numerous
business challenges.
Considering the advances in technology IBM in today’s world is an essence in the day-to-day
activities of industries such as healthcare, banking as well as retail among others which
enable companies to operate effectively and efficiently while at the same time having
powerful competition.

Data Representation
Data representation in microsoft word, google docs and wps office, features such as tables,
charts and formatting options like font styles can be employed. These techniques enable the
audience to comprehend data as well as make it pleasing to the eye. Here’s a step by step
description of what other tools can be utilized to ensure that the documents have reasonable
level of clarity, accuracy and professionalism.

MS Word

Key Features:

Tables:
Tables are very convenient as they present information in rows and columns making it easy
for the reader to scan the text and comprehend the text.

Charts:
A chart is an effective means of displaying data of a certain trend. Types of charts provided
by Microsoft Word include bar, pie and line.

Formatting Tools:
Other important elements such as bold, italics, headings and bullet points assist in promoting
easier readability as well as emphasizing important areas in the content.

How to Use:

Insert Tables:
Move to the insert tab, click on table, then select the number of rows and columns you need.
An example is using tables for data comparison and budgeting.

Insert Charts:
Click on Insert > Chart to access a wide variety of charts. Click on the chart you need and fill
in the data in the box that appears (an Excel-like grid).
A bar chart for instance would be ideal for depicting outcomes of a survey.
Formatting:
Use home > styles. Select different subheadings. Alternatively you can emphasise points by
using bold/italic.