DISCIPLINES and IDEAS in
the APPLIED SOCIAL
SCIENCE
UNIT I: APPLIED SOCIAL SCIENCE
CHAPTER 1
PURE SOCIAL SCIENCE
and
APPLIED SOCIAL
SCIENCE
Learning Objectives:
➢ Differentiate Pure Social Sciences and Applied Social
Sciences
➢ Determine the relationship between Pure Social
Sciences and Applied Social Sciences
➢ Enumerate the different Applied Social Sciences
disciplines
Guide Question
“What is the difference between Pure Social Science and Applied
Social Science?”
STARTER
Direction. Supply the needed information below to
complete the chart.
Pure Social Science
Social Science
Applied Social
Science
Defining Social Science
Social Science – is the study of society and the way people behave and
influence the world around us.
The Social Science is a very complex study. There are basic or pure social
science disciplines and applied social science fields.
“What is the difference between Pure Social Science and Applied
Social Science?”
Defining Pure Social Science
Pure Social Science - this field can help us increase our knowledge
base of a particular field of study through research via use of scientific
method.
Demographics
Figure 1. Different Areas of Pure Social Science
Defining Applied Social Science
Applied Social Science - is the study that uses the knowledge base of
pure social science to understand the society and to help address a social
problem.
Applied Social Science provides help to the underprivileged or for those with
less opportunities in society like the poor and indigenous people to improve
the condition of their lives or protect their rights in society.
How can Applied Social Science help us?
Applied Social Science can help us in various ways by using the insights
across different areas to solve real-life problem, enhance individual and
community well-being, and create more equitable society.
1. Self – Development
It includes actions that affect the person’s awareness and
identity, develop talents and potential, build human capital and
facilitate employability, enhance quality of life, and contribute to the
realization of dreams and aspirations.
In self – development, Counseling plays a vital role. In fact, this is one
of the main goals of counseling which is to promote development into
every individual.
• Counseling – a form of repair work applied to deal with
something “wrong.”
Four Approaches in Self – Development
➢ Great guidance from life coaching
➢ Career counseling
➢ Hypnotherapy
➢ Personal growth counseling
2. Persuasion
Persuasion can attempt to influence a person’s beliefs, attitudes,
intentions, motivation, or behaviors (Seiter, 2010). Persuasion is a
symbolic process in which communicators try to convince other people
to change their behavior or attitudes regarding an issue through the
transmission of a message, in an atmosphere of free choice.
In communication, persuasion is very important. If you cannot
persuade, you are not a good communicator. Persuasion is a
communicative process; thus, there must be a message for persuasion,
as opposed to other forms of social influence, to occur.
3. Arts and Entertainment
Entertainment is a form of activity that
holds the attention and interest of an audience or
gives pleasure or delight. It can be an idea or a
task, but is more likely to be one of the activities or
events that have developed over thousands of years
specifically for the purpose of keeping an
audience’s attention.
4. News and Information
News is packaged information about current
events happening somewhere else; or, alternatively,
news is that which the industry sells. News moves
through any media, based on word of mouth, printing,
postal systems, broadcasting, and electronic
communication.
5. Organizing Advocacy and Mobilization
Advocacy groups use various forms of advocacy to influence public
opinion and/or policy; they have played and continue to play an important
part in the development of political and social systems.
A group is “a social group system consisting of two or more persons
who stand in status and role relationships with one another and
possessing a set of norms or values which regulate the attitudes and
behaviors of the individual members in matters of consequence to the
group (Klein, 1972, pp. 125-126).”
6. Education
Education is a powerful driver of
development and is one of the strongest
instruments for reducing poverty and improving
health, gender equality, peace, and stability.
Education is a process of facilitating learning.
(Dewey) Education is also often perceives as place
where children can develop according to their unique needs and
potentials, with the purpose of developing every individual to their full
potential.
7. Socialization
Socialization is the process by which
children and adults learn from others. We
begin learning from others during the early
days of life; and most people continue their
social learning all through life.
Effects of Applied Social Science
Awareness Knowledge
Awareness is the ability to perceive, to feel, or to be conscious of events,
objects, thought, emotions, or sensory patterns.
Attitude and Value Change
Attitude is an expression of favor or disfavor toward a person, place,
thing, or event (the attitude). A value is a measure of the worth or importance
a person attaches to something; our values are often reflected in the way we
live our lives.
Behavioral Change
Behavior change can refer to any transformation or modification of
human behavior. A type of counseling called motivational interviewing may
help people change behaviors such as addictions.
Structural Change
Structural change refers to a long-term shift in the fundamental
structure of a society. Which is often linked to growth and economic
development.
Careers in Applied Social Science
1. Counseling is a field/discipline of applied social sciences which
provides guidance, help and support to individuals who experience a
diverse set of problems in their lives. In this discipline you can learn
about how important it is to listen to some problems of other people
and provide guidance to them to help them solve their own problems.
2. Social Work is another professional activity of the applied social sciences.
Here practitioners or those who practice a certain work, help individuals
and families to improve their collective being
3. Communication Studies provide adequate training for careers in the field
of journalism and mass communication. If it happened you see news in TV,
those people who work to provide us information through any media or
means fall in this discipline. Good communication skills are also important
in counseling as well as in social work.
Performance Task
Direction. Fill in the table below.
Effects of Applied Social Science
Effect on Individual
Effect on Groups
Effect on Society
Direction. Link is provided in the google classroom.
Arcinas, PhD. M.M. (2016). Discipline and Ideas in the Applied Social Science.
Quezon, Philippines: Phoenix Publishing House, Inc.
Online Resources:
https://www.scribd.com/document/519301901/DIASS12-Q1-Mod1-Social-
Sciences-and-Applied-Social-Sciences-v2
