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B.SC in Visual Communication

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B.

Sc
IN
VISUAL COMMUNICATION

Affiliated To Mysore University


IIFA Lancaster
Group of Institutions
IIFA

To awaken the creative knowledge inside every individual. To emerge as a World - Class University in creating
and disseminating knowledge and providing students a unique learning experience in Science, Technology,
Management, and other areas of scholarship that will best serve the world and the betterment of humankind.

To Transform every individual as an expert move up through international alliances and collaborative initiatives
to achieve global excellence. Accomplish a process to advance knowledge in a rigorous academic and research
environment. ATTRACT AND BUILD PEOPLE in a rewarding and inspiring environment by fostering freedom,
empowerment, creativity, and innovation.
IIFA: LANCASTER Degree College for Interior designing, Game designing, Fashion designing, and anima-
tion is a part of the LANCASTER Group of Institutions, established in 1991 with Faith, Commitment & Em-
powerment. LANCASTER Group of Institutions currently has the following center of learning:

IIFA Multimedia, Bangalore.


LANCASTER Degree College of Management, Bangalore
IIFA - Lancaster International Campus – Degree College for Design Courses, Bangalore
Kalabharathi Public school, Mysore
Kalabharathi Pre-university College, Mysore
Kalabharathi Degree College, Mysore
Imperial Institutions, Vishakapatnam

MAGES, Singapore & MKS Fashion School, Italy


Accredited by National Assessment and Accreditation Council (NAAC)
Affiliated with Bangalore University and Mysore university
Approved by University Grants Commission (UGC)
Recognized by the Government of Karnataka

The institutions are located in the heart of Silicon Valley of India - Bangalore, Heritage City - Mysore, Mangalore and Vishakapatnam
The Academic Counsellors assist students
with general advising, connect students to
major and minor advisers and assist
students struggling academically with
tutoring, tools, seminars, and success
courses to stay on track.
Study Abroad offers a wider range of
courses, some of which include
skills-based training and research
options for students. It helps broaden
your horizons and open up new
educational opportunities.
Global exposure to foreign cultures in a
way that cannot be accomplished in the
classroom or on vacation. Acquired
skills and new perspectives make
students more competitive in their
future career searches.
Continuous improvement in higher
education is necessary for students to
face and solve complex challenges,
multiple sets of stakeholders, and
measurable impact on quantifiable
results.

Students are more open to new knowledge


and expertise when abroad, and that
knowledge is often more easily applicable
and adaptable to situations requiring
international interaction; thus, one can
expect to be more competitive in today's
era of globalization.
College is the perfect place where you build a path for your entire future, but there's so much more to it. College Cultural fest plays
a significant role in anyone's college life.
IIFA makes students participate in all the events that happen, and it helps everyone come out of their comfort zone and pushes
them to socialize with people. Most of these activities are group-oriented and have students from different niches, which gives
them a chance to know more about people of other passions and cultures. While pursuing these activities in college and educa-
tion, students learn prioritization and time management skills.

RGB and RGB Harmony is the Annual Cultural event of IIFA. The event is wholly packed with
Dance, Drama, Instrumental, Music, Singing, Beatboxing, Acting, Mono Acting, Fancy dress,
Fashion show, Painting, Photography & Short films, 3D Art & design, Mad Ads, Sketching,
Drawing, and Rangoli.
To awaken the creative knowledge
inside every individual

IIFA has a world-class infrastructure and modern training


facilities to provide a diverse learning environment to our
students. Our innovative pedagogy focuses on practical
learning fostered by faculty with necessary experience
who understand global industry practices.

We always make sure that we deliver phenomenal


knowledge and wisdom than the information. We
craft every student into a professional to make
them stand out from the crowd.

IIFA's International Dual Degree Programme


provides every student a consultative value
and insight that they cannot find in any other
place. We also help them to acquire and
experience different cultures.

“DEFINITENESS OF ITS

PURPOSE
IS THE STARTING POINT OF ALL

ACHIEVEMENT.”
We adopt a progressive approach
to drive continuous growth
with

At IIFA, we Understand that each


student possesses an Individual
talent and has a unique role in
their field. So we offer them
Different job Opportunities
across Global locations to
showcase their Potential.

Our Success is Directly linked to


the bright future of every
student. Our creative team is
committed to helping every
individual reach their Goals,
personalize their Study
Experiences, and bring a
Difference in their career.
B.Sc IN
VISUAL COMMUNICATION
Visual Communication - Conveying ideas and information
through images, symbols, signs, colors, typography, and
Animation.
IIFA multimedia, the best visual communication college in India,
offers a BSC in Visual Communication for three years. The visual
communication course covers the topics of introduction to
communication, drawing, fundamentals of advertising,
photography, Film studies, Media ethics, print production, web
designing, commercial broadcasting, etc. Our Lecturers trains
and enables every student to learn the potential skills needed in
the media field, which significantly helps them face all the
challenges. Throughout the curriculum, students will receive a
complete knowledge of Visual communication by undergoing
regular assignments, practical, live projects, workshops, and
internships. IIFA provides well-equipped computer laboratories
with the latest and relevant software, well-designed classrooms,
etc., to improve the learning environment. With the help of
IIFA'sIIFA’s International Placement cell, students get good
placement opportunities to play successful roles in the media
industry.

Course Fees INR 150,000 per year

12th/PUC(From any recoginized board) Course duration: 3 years Adobe Photoshop, premire pro, Adobe Illustrator,
Flash, 3D Maya, Final Cut Pro, After Effects,
Nuke, Audition, Sound Forge, Digital Photography

Teaching Methods
With the main goals of “Field-Based Study” and ‘Learning By Doing,” which we believe helps the stud ent translate
classroom learning to real-life situations,impacting “practices right now”,the pedagogy includes cl assroom learning,
learning through mini-projects,and interactions with executives from the industry.Regular presentations by prominent
fashion industry leaders and guest lecturers from the creative industries are beneficial to the students in our
programme.The fourth-year industrial project enables students to work on a real-world brief in collabration with a foreign
company,and it can be completed by participating in a one-day-per-week internship. In so far as is practical,module
coursework is designed to allow students to build their portfolios,which are crucial for beginning a career in the
creative sector.
CAREER PATH
• Graphic Designer • Communications Manager
• Web/App Designer • Design Education
• Advertising
• Video Editor
• Photojournalist
• Art/Design Director

CURRICULUM
SEMESTER I SEMESTER II SEMESTER III
Visual Literacy and Drawing Broadcast Design Printing & Publication
Design and Visualization Essentials Jingle Production (Adobe Audition)
Introduction to Visual Communication Digital Visual Design (Graphic Designing) Videography and Studio
and Advertising Studio and Digital Lightning Techniques
Digital Fluency Photography Artificial Intelligence / Office Management Tools
Study of Emulsion Art Health & Wellness / Social & Emotional Learning Open Elective
Open Elective Colour Concepts

SEMESTER IV SEMESTER V SEMESTER VI


Media Marketing & Media Ethics Infrographics E2 Elective II:(Choose any one)
Content Creation Mastering in Media & Public Relations & a. Introduction to 3D
Audio & Video Editing Advertising b. Media Culture & Society
(Adobe Audition, Adobe Premiere Pro) Introduction to Cinematography & Compositing c. Business and IPR in Multimedia
E1 Elective I Choose any two DSE courses listed for Semester VI
(Choose any one) i. Photo Journalism
a. Motion Graphics Computer in Media ii. Television Production
b. Computer in Media iii. Broadcast Journalism
c. Digital Marketing Media Law & Ethics
Event Management
Professional Communication

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Proper Recruitment is essential to any student's future and growth. We at IIFA, Specialize in Acquiring talent
that caters to any Company's requirement across Industries and Nations.

Proper Placement Assistance is given to all the students during their course duration. We collaborate with
the top International Companies for Placement Recruitment and Conduct campus interviews. Based on their
Performance, Students get offer letters from much-coveted and Prestigious Companies even before they
appear for the Final Exam.

We make efforts to train all the Students and organize Technical Seminars, Workshops, and placement
training Sessions. Students are also given an opportunity for International jobs through IIFA's International
placement cell. Our placement team is regularly trained based on the latest recruitment process and
provides International Exposure to prepare the student in a better way. Students who are willing to learn and
looking for a Progressive career are always welcome to join IIFA.
CONNECT WITH IIFA
facebook.com/indianinstituteoffashionandanimation
facebook.com/iifalancaster

https://www.instagram.com/iifamultimedia

+91 7349208111, +91 7349210111, +91 9845006824,


+91 7349241005, +91 9591592999,+91 9845984211,
+91 7349249815, 080-23241999, 080-79653057

#5 Suvarna Jyothi Layout, Sir M Vishveshwaraiah


Layout, Jnanabharathi post, Nagadevanahalli,
Bhuvaneshwari Nagar, Bengaluru, Karnataka 560056.
#261, 80 feet Main Road Srinivasanagar,
Hanumanthnagar, Bsk 1st stage, Bengaluru-560050

https://iifamultimedia.in

info@iifamultimedia.in
info@iifadegreecollege.com

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