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Entrepreneurship
Quarter 1 – Module 5:
Developing a Business Plan:
Screening Proposed Solutions

SELF -LEARNING MODULE

DIVISION OF GENERAL SANTOS CITY

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 What I Need to Know

This module was designed and written with you in mind. It is

here to help you master the Development of Business plan: Screening
proposed solutions based on viability, profitability and customer
requirements. The scope of this module permits it to be used in many different
learning situations. The language used recognizes the diverse vocabulary level of
students. The lessons are arranged to follow the standard sequence of the course.
But the order in which you read them can be changed to correspond with the textbook
you are now using.

In this module, you will develop a Business Plan and screen proposed solutions
based on viability, profitability and customer requirements
(TLE_ICTAN11/12PC-Ia-1).

The module is divided into three lessons, namely:

• Lesson 1 – Screening solutions based on viability

• Lesson 2 – Screening solutions based on profitability
• Lesson 3 – Screening solutions based on customer requirements
After going through this module, you are expected to:

1. describe viability, profitability and customer requirements;

2. recognize the important factors in determining viability, profitability and
customer requirements;
3. compute for profit; and
4. analyze if proposed solutions is viable, profitable and fits the customer
requirements.

What I Know

Let us know of your prior understanding about screening proposed solution/s based
on viability, profitability and customer requirements.

―Do I know it right?”

Instructions: Read each statement carefully and if you think it is True write the word
FACT and if you think it‘s False, write FAKE on the blanks provided.
_______1. Entrepreneurs who come up with an idea for a business, have a good business
plan, have the needed capital are most likely to succeed.
_______2. Understanding the need of the customers include guessing what they want.
_______3. Identifying what you can offer the market must be recognized before identifying
market needs.
_______4. A business shows viability if it does not gain profit.

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_______5. The ability to select and offer the right products or services in competitive
market will determine success in business.
_______6. Profitability means not losing nor gaining in business.
_______7. Viability is the ability of the business to earn a profit.
_______8. Revenue refers to the total collections from customer payments.
_______9. New products needs customer evaluation.
_______10. A new product would need customer viewpoint after it‘s launched in the
market.
_______11.Venturing into business, an entrepreneur must look into how it should be
funded.
_______12. Savings and wise investments are characteristics of successful entrepreneurship.
_______13. A viable business is profitable.
_______14. Customer requirements is the specified product feature the customer wants.
_______15. Capital can be acquired by making loans.

Lesson Developing a Business Plan:

1 Screen Solution/s for
Viability
Warm greetings to you, young entrepreneur! In the previous module you were made
to determine the possible product or service that you can offer to address the need of an
identified market.
Every person who goes into business or entrepreneurial activity aims to better their
chance of success and put their efforts to gain. This module will help you evaluate or
screen your proposed solution/s based on viability to help you achieve your goal.
It is important to remember salient points from the previous module on identifying
the market need, as they are relevant in proceeding to your new learnings. Let us answer
I Remember You first below.

What’s In

Instruction: Read each statement properly. Encircle the letter that best corresponds to
the statement.

1. Among the statements below, what is not considered a basic factor in making
market research?
a. competition c. loyalty of product users
b. size of the market d. geographical and cultural elements

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 2. In making a decision to make a business venture one should give utmost
consideration on _______________.
a. profit c. product/service
b. market needs d. business growth

3. What is needed to be done so as not to waste time, effort and money before
launching a product?
a. focus on wallet share, not market share
b. accept the market as a harsh, not fair judge
c. put your ideas to the test
d. pick proven categories then find your niche

4. Market research assists entrepreneurs in ________ development and business

______
a. growth, need c. product, growth
b. business, decisions d. needs, products

5. In every business, _____ is inevitable and they are called rivals in the industry.
a. entrepreneur c. profiteering
b. competitor d. competition

What’s New

Every person who goes to make an entrepreneurial or business

venture have one common goal, to achieve success, make substantial economic gain
and stay in business. However, he/she is also aware of the risk/s of not making it.
Questions as to what to offer the market that will be viable to gain profit and attain the
above reasons, is one primary decision to be made by you, our young entrepreneur.

Activity 1: Getting Inspired

Instructions: Read an inspiring story of a couple‘s entrepreneurial journey in having a
viable business as presented below. Kindly answer the guide questions on the space
provided.
Kwentong Negosyo of Kusina Batanguena
What a waste to throw surplus food away!
One palayok of sinaing na tulingan got spoiled all
because a customer who pre-ordered it failed to
show up to claim and pay for it. To put a stop at
throwing good food away, Nestor and Johna
Velasquez of Mataasnakahoy, Batangas, became
backyard manufacturers. They had a mission.
They were determined. They had each other to
offer much needed support and inspiration, and
they used the right tools such as a Pressure
Canner worth Php 50, 000. The couple sold their
old vehicle to get the business going.

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 Bottled Sinaing na Tulingan (braised tuna) —what else, became their first
product. Through the couple‘s efforts, they have extended the shelf -life of sinaing na
tulingan from a week to 2 years! How‘s that for a noteworthy and innovation-driven
kwentong negosyo?
Since joining trade fairs sponsored by the Department of Trade and Industry
(DTI) beginning 2015, the bottled Sinaing na Tulingan never fails to be included in the
list of nominees for Most Innovative Product. It received 3 rd place in the Most Innovative
Category at the DTI sponsored ‗Kalakal CALABARZON 2015‘ regional trade fair.
―I know that we are on the way to success when customers keep coming back
for more. They also tell us how much they love our product. We have established
institutional market outlets through the 50 branches of Robinson‘s Supermarket and
over 40 branches of Shopwise paving the way for more exposure and wider reach to a
bigger customer base,‖ shares Nestor.

Since the first product, they have come up with two others– ginataang tawilis
(indigenous freshwater fish found only in Taal Lake, cooked with coconut
milk) and ampalaya (bitter gourd) atshara (pickled). All you need to add to the
menu is hot steamy rice to enjoy a delicious Filipino meal. Yum!

The couple looks forward to a partnership with the Department of Science and
Technology (DOST). This partnership will enable them to acquire advanced technology
and packaging equipment. Innovate for success could very well be the motto of Nestor
and Johna .

Processing Questions:
1. What became as the primary objective and mission of the couple in putting up the
business?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

2. What could be the reason why they‘ve seen their business idea viable in terms of
materials to be used and its concept?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

3. In what way are their products different and innovative from their competitors?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

4. How did they finance their business venture?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

5. Where do they sell their products? Why do they choose to do that?

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 _________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

6. How many years is their business at present? What are their future plans for the
business?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

7. State at least four (4) reasons/characteristics that, in your opinion, made Kusina
Batangueña a viable business and still growing.
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

What is It

Creating solutions for an identified market need through product and/or service
offerings is an entrepreneur‘s way of spotting opportunity/ies of doing business.
However, conceived solutions need to be carefully evaluated as to viability in order to
avoid more problems to solve and worst make you leave the idea after spending time and
money.

Viability is defined as the ability to survive or persist; the quality of being able to
happen or having a reasonable chance of success. In a business sense that ability to
survive is ultimately linked to financial performance and position. It also refers to the
practical potential of start-up business idea to survive and grow in the marketplace.
Viability of the business is likewise measured by its long-term survival and its ability to
sustain profits and continue doing business over a period of time.

Entrepreneurs must give serious considerations based on viability in the following

areas:

1. Objectives or goals of the business serves as its direction. It must be clearly set
by the management in its Mission and Vision as a guiding tool for its plans and
programs to motion the enterprise to profitability.

2. Manpower or human resource refers to the people who work for the business
and the entrepreneur. As they are an important factor for the business success,
they must be given training, if necessary, and orientation of the company‘s
operation, Employees must be motivated to perform better, be persistent, must
know the management, and focused in the mission and vision of the business.
Their condition must be looked into by top management.

3. Management must capitalize in the use of new technology as it helps in easing

work for employees, speeds up work, increase productivity, improves quality of
products or service better. These are some of the benefits that technology can offer
the business. As product and service quality is improved, the business w ill be able

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 to create more satisfied customers which is essential in creating more loyal repeat
customers.

Things to Test-Check Business Viability of New Venture Idea Question

to ponder: How viable is my business idea?

1. Uniqueness. How do you stand out from others? It doesn‘t necessarily mean
you have to invent or create an entirely new idea for your target market but, it
should be advantageously different and stand out from your competitors. Most
successful businesses have a strong, unique concept and a clear
identity.

2. Financing the venture. How much would you need to finance your new
venture? Every business need money for costs and other expenses in starting
a business whether, buying or renting space and equipment, tools and basic
materials, or the like. You need to make realistic estimation and know where
to obtain your budget. Have a good finance understanding. The amount needed
could be from you own money, loan, or from a willing investor.
Sources of Capital/Funds for the business:

1. Internal source
a. Savings and assets (personal properties) of a starting entrepreneur
b. Sources from internal operation (business revenue)
c. Short-term sources of debt financing (banks, investment/lending
institutions)

2. External source
a. Long-term sources of debt financing
b. Bank loans

3. Other sources
a. Partners‘ contribution for partnership organization
b. Stock options for Corporations/ equity financing
c. Liquidation of assets

Even if sources come from other people, the entrepreneur must not lose
control in the management of the business and carefully choose partners or
investors so as not to lose focus of his projected venture due to interference of
partners.

3. Customer. Who’s going to buy? Knowing who will be buying your product or
service is important for your business success because you would know where
to find them. Who are your customers? Define your customers whether they
are students, busy professionals, mothers, teenagers, etc. Know your customer
profile to better understand what they need and afford to pay.

4. Competition. How can I do better than my competitors? It is more expected

than not that you have competitors in the market offering the same.
Competitors can be a great resource to you as an upstart; you can see how
much they charge, what marketing strategy they use and the location they
choose. Ask yourself: how can I do better than the competition? What is the

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 competitive advantage of the venture? Use your uniqueness identified in step
one to find ways to outdo your competitors.

5. Economic Mood: Where are consumers' mind right now? What are the concerns
that affect their spending behavior? Your business' success can greatly depend
on economic mood. Gauge the state of the economic environment and think of
how it relates to your new business venture. Are consumers cutting expenses
or spending more? Even in this trying times of pandemic and economic
downturn, can be an opportunity if you can meet the mood of the consumer. If
your business idea doesn't fit the current trends in spending, think of ways
you can fit it into today's needs.

6. Timing. Is your business seasonal or not? If you expect your business to be

seasonal, time to open your business at the strongest consumer demand. For
example, if your business is offering milk tea products, it is best to open during
summer months or hot seasons than rainy days. New customers will come and
will eventually become repeat customers.

7. Marketing of goods and services. What is your marketing strategy? In step

three you identified your customer. At this point develop a marketing strategy
for your potential buyers for them to know about your great new business and
on how to buy them. With today's internet capacity, marketing can be relatively
low-cost, using online coupons and mailing lists. Brainstorm ideas with friends
and family, and look at what your competitors do to get new business.

8. Continuing Cash Flow. Do you have a proper financial plan? Before you open
up shop, prepare a detailed financial plan. This is in preparation if the business
will already be booming and more supplies and costs will be needed to keep
with the demand. Plan at least for your business' first year, so that you get rid
of possible hindrances - especially financial ones.

9. Basic Feasibility. Is it legal? Can the product or service work? There are legal
requirements that needs to be complied for opening a business. Make sure that
your business idea will not violate government requirements and proper
documents can be legally obtained. The product or service offered must be
doable, legal, complies the standard of safety and health, and is relevant to
solve a need.

What’s More

Great! With the discussions that we had, let us check how viable your proposed
business ventures are.

Activity 2: Evaluating Viability of Ideas

Instructions: Choose three (3) business ideas you have in mind. Below is the viability
checklist that will be used in each of your proposed business venture. Write your
business idea besides the Business Viability Checklist. Put a check mark for those

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 item that is present in your proposed business venture and each check is equivalent
to one (1) point. Your business idea with the highest score have more chance of
viability when ventured into business.

Nature of Business _____________________________________

Business Viability Checklist √

1. Uniqueness of the proposed business venture
2. There is enough fund to finance the proposed business venture.
3. Target customers were already identified.
4. Presence of competitors and advantage over them is identified.
5. Economic status of consumers were also considered.
6. The proposed venture is in time for the season
7. Marketing strategies are planned proactively prior to the business operation.
8. Financial plan is established ahead before the business operation.
9. Legal aspects and feasibility study is conducted before the business venture starts.

Nature of Business _____________________________________

Business Viability Checklist √

1. Uniqueness of the proposed business venture
2. There is enough fund to finance the proposed business venture.
3. Target customers were already identified.
4. Presence of competitors and advantage over them is identified.
5. Economic status of consumers were also considered.
6. The proposed venture is in time for the season
7. Marketing strategies are planned proactively prior to the business operation.
8. Financial plan is established ahead before the business operation.
9. Legal aspects and feasibility study is conducted before the business venture starts.

Nature of Business _____________________________________

Business Viability Checklist √
1. Uniqueness of the proposed business venture
2. There is enough fund to finance the proposed business venture.
3. Target customers were already identified.
4. Presence of competitors and advantage over them is identified.
5. Economic status of consumers were also considered.
6. The proposed venture is in time for the season
7. Marketing strategies are planned proactively prior to the business operation.
8. Financial plan is established ahead before the business operation.
9. Legal aspects and feasibility study is conducted before the business venture
starts.

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 2 Screen Solution/s based on
Profitability

Good day students! In our previous lesson, we had learned on how to screen
solution/s based on viability of the business. However, how do we know if the
business venture we have in mind or is currently doing, profitable?

In today‘s lesson, we will screen solution/s based on profitability.

What’s New

Now, let us start our day by this guessing activity.

Activity 3: What’s in the word?

Instructions: Guess the missing letters to complete the word below. After guessing
the correct word, make a concept map and try to think any words that can be
associated to the word being guessed. Write your answer on the space provided below.

__ R __ __ I T __ __ I __ I T __

1. How do you find the activity?

_______________________________________________________________________________
_______________________________________________________________________________

2. What do you think is the connection of those words you identified in concept map
to the guessed word?
_______________________________________________________________________________
_______________________________________________________________________________

3. In your own understanding, how do you measure profitability?

_______________________________________________________________________________
_______________________________________________________________________________

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 Areas of Assessment 5 4 3 2

Ideas Presents ideas in an original Presents ideas in a consistent Ideas are too general Ideas are vague or
manner manner unclear
Organization Strong and organized Organized beg/mid/end Some organization; No organization; lack
beg/mid/end attempt at a beg/mid/end beg/mid/end
Understanding Writing shows strong Writing shows a clear Writing shows adequate Writing shows little
understanding understanding understanding understanding

Rubrics:

What is It

Many entrepreneur start their business partly because of the satisfaction that
they own a business, becoming their own boss and of course, to generate profits.

Emerging and existing entrepreneurs need to know the financial aspect of the
business and be critical as to the profitability of the business venture.

Profitability is a business‘ ability to gain profit from its business activities and
investment. Though profit is closely related to profitability, the latter is but, a
measurement of business efficiency – and ultimately it‘s success or failure. A further
definition of profitability is a business's ability to produce a return on an investment
based on its resources. To measure profitability, we use:

• Payback period refers to the allotted time, usually number of years that an
investment is recovered. Simply put, the payback period is the length of time
an investment reaches a break-even point.

Initial Investment/Capital
Payback Period =
Profit

• Return on Investment (ROI) also called Return on Assets is a performance

measure used to evaluate the efficiency of an investment or compare the
efficiency of a number of different investments. ROI tries to directly measure
the amount of return on a particular investment, relative to the investment‘s
cost. To calculate ROI, the benefit (or return) of an investment is divided by the
cost of the investment. The result is expressed as a percentage or a ratio.

Return on Investment = Net Income or Profit

Cost of Investment or Capital

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 • Return on sales (ROS) also called as Net Profit Margin measures the overall
operating results of an entity. The measure considers all income recognized
and all expenses incurred during the period. Return on Sales is a financial ratio
that shows how efficiently a company is able to generate operating profit from
its revenue. It is used to measure the performance of the company by analyzing
what percentage of the revenue eventually results in profit for the company
rather than being spent towards paying the company‘s operating cost.

Operating Profit = Net Sales – Operating Expense

Return on Sales = Operating Profit

X 100 %
Net Sales

Profit is what is left of the business revenue, income or sales after it pays all
expenses. Directly related expense to revenue include wages, expenses in producing
a product, operating expenses, debt-reduction payments and other expenses related
to the conduct of the business activities.

Profit = Revenue or Sales - Expenses

Break- even happens when there is no profit nor loss after deducting expenses from
revenue.
Profit = Expense

Illustrative example:

Kuya Keeno lost his job because of the pandemic and he wanted to earn
some money
On March 16, 2020 he decided to make frozen lumpiang shanghai to sell
online. His initial capital in starting his business is ₱ 640.00. Upon posting it online,
all lumpia were sold. More friends ordered and recommended his lumpia so he
decided to make a business out of it. Below is a record of the result of his business
transactions for 5 days. Let us check if he gained profit or not.

Operating Net Income/

Gross Sales Cost of Net Sales Net Profit
Day (Gross sales – Cost of Expenses
Goods Sold (Net Sales –
Good Sold)
Operating Expenses)
1 200 pcs. x 5.00 = 1,000.00 500.00 500.00 140.00 360.00

2 300 pcs. x 5.00 = 1,500.00 800.00 700.00 250.00 450.00

3 350 pcs. X 5.00 = 1,750.00 1,250.00 500.00 500.00 0

4 250 pcs. X 5.00 = 1,250.00 550.00 700.00 200.00 500.00

5 320 pcs. X 5.00 = 1,600.00 800.00 800.00 250.00 550.00

Total 7,100.00 3,900.00 3,200.00 1,340.00 1,860.00

Net Income or Profit

Return on Investment =
Cost of Investment or Capital

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 1,860.00
=
3,900.00
X 100 %
= 48%

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 Operating Profit
Return on Sales = X 100 %

Net Sales

(Net Sales – Operating Expense)

X 100 %
= Net Sales

3,200.00 – 1,340.00

= 3, 200.00 X 100 %

1,860.00
X 100 %

3,200.00
= 3, 200.0058 %

Initial Capital
Payback Period =
Profit
640.00
=
360.00
= 1.78 or 2 days

Analysis:
Is the business venture of Keeno profitable? Yes.

Why is it profitable? Answers: He was able to earn back his capital within 2 days

He was able to have an ROI of 48%

He earned a total of ROS of 58%

Venturing into business means needing financial resources, money. However be the
size of the organization, money is needed for its business operation. Being able to wisely
invest money in a profitable operation and earning savings, are characteristics of a
successful entrepreneur.

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 What’s More

Great! Now, let‘s try this.

Activity 4 – Am I Earning?

Instructions: Solve the problem below and make a justification after if the business manifests
profitability or not. Write your answer on the space provided below.

BNSF Inc. started its operations with 300,000.00php initial investment and has following
items on its financial statements. Calculate for the missing items on the table and answer
what is further asked below using the formula we recently discussed.

Operating Net Income/

Year Gross Sales Cost of Goods Net Sales
(Gross sales – Cost of Expenses Net Profit
2019 Sold Good Sold)
(Net Sales –
Operating Expenses)
1st Qtr 230,000.00 93,500.00 35,000.00

2nd Qtr 190,000.00 88,000.00 35,500.00

3rd Qtr 200,000.00 90,500.00 36,000.00

4th Qtr 110,000.00 80,000.00 30,000.00

Total

Questions:
1. What is the rate of Return on Investment? Show solution on the space provided.
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

_________________________________________________________________________________
2. In what quarter did the company experience break-even? Why is it called breakeven
point?
________________________________________________________________________________
________________________________________________________________________________

4. Is the business of BNSF Inc. profitable? _______________________________

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 Lesson Screen Solution/s based

3 on Customer Requirement

Good day students! In our previous lesson, we had learned on how to screen
solution/s based on profitability of the business.
In today‘s lesson, we will screen solution/s based on customer requirement.

What’s New

I know that you already had knowledge on viability and profitability for a
business venture to be successful.

Now, let‘s start this module by putting some twist on our activity. I want you
to think outside of the box to give the possible answers on the activity below.

Activity 5 – What are my Requirements?

Instructions: Let‘s say that you are a consumer who is very particular on the features
and benefits of products and services for your satisfaction. With the
products/services listed below, try to list down your requirements for you to be
convinced to buy/avail the products/services you want.

Product/Service Your Requirement/s

Soap

Shampoo

Cellphone

Masks

Movie

Bus ride

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 1. What do you consider in identifying your requirement/s for you to buy/avail the
product/service you want?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

2. As a customer, why is it that we set requirement/s for us to buy/avail the

product/service we need?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

3. As a business owner, why do we need to understand and be aware of the

requirement/s of our customers?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

Rubrics:

Content/Ideas - 10pts
Organization - 5pts
Coherence of Ideas - 5pts
Total
- 20pts

What is It

Customer Requirement refers to characteristics or specifications that should be

present in a product for it to be deemed desirable by the consumer .

There can be two types of customer requirements:

1. Service Requirement
Intangible aspects of purchasing a product that a customer expects to be fulfilled.
It consists of elements like on-time delivery, service with a smile, easypayment
etc. It encompasses all aspects of how a customer expects to be treated while
purchasing a product and how smooth his buying process goes.
2. Output Requirement
These are mostly the tangible characteristics, features or specifications that a
consumer expects to be fulfilled in the product. If a consumer is availing a service

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 as a product, then various service requirements can take the form of output
requirements. For other products such as gadgets, the product specifications like
the loudness and clarity of a pair of speakers becomes its output requirements.

Three levels of customer requirements :

1. Must Haves
These are the bare minimum requirements expected by the customers; if fulfilled
customers will be not show any exceptional appreciation but if not fulfilled, the
customer will show dissatisfaction. The customers do not explicitly express their
desire for these but expect it to be understood. For example, a washroom in a
restaurant; the customer will feel that it is imperative to have a washroom in a
decent restaurant where families or people from business organizations come to
dine.

2. Satisfiers
There are the requirements that customers express their desire for, explicitly. If
you offer better or more of these satisfiers, then the customers will appreciate
it more and will be more satisfied. For example, the assortment of desserts in a
buffet; the customers might feel that they‘re entitled to at least two as they‘ve paid
heavily for the buffet and will be happier if they get four.

3. Delighters
These are the extras or the add ons. Absence of these will not leave the customer
dissatisfied; in fact, the absence of these characteristics might not even be
noticed. But adding these would increase the customer‘s satisfaction greatly and
will leave them delighted. For example, you order a-la-carte in a restaurant and
get complimentary wine.

What’s More
Good job! Now, let us check whether your proposed business
venture will pass the requirement/s set by your customers.

Activity 6 – Meeting Halfway!

Instructions: With your proposed business venture in Module 4, write the

features/benefits of it and try to ask somebody or neighbor in your community what
are their requirement/s for them to patronize your product/service using the template
below.

Original Proposal from Module 4

Proposed Remarks for

Business Customer Improvement and
Features/Benefits
Venture Requirement/s Suggestions

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Additional Proposals
Proposed Remarks for
Customer
Business Features/Benefits Improvement and
Requirement/s
Venture Suggestions

Proposed Remarks for

Customer
Business Features/Benefits Improvement and
Requirement/s
Venture Suggestions

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 What I Have Learned

Nice job! Now, let‘s try this.

Instructions: Please complete the following statement. Use the space provided below.

1. For the business venture to become viable it should

___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

2. Profitability of the business venture can be measured

through
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

3. In considering customer requirement for the business venture it will lead to

___________________________________________________________________________
___________________________________________________________________________
__________________________________________________________________________

Rubrics:
Content/Ideas - 10pts
Organization - 5pts
Coherence of Ideas - 5pts
Total - 20pts

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 What I Can Do

Hooray! Now, that you have learned on how to screen solutions based
on viability, profitability and customer requirement, it‘s time to assess
our proposed business venture.

Activity 7 – Am I Doing It Right?

Instructions: Choose only one business idea from the 3 you had presented earlier.
Complete the template below by filling-out the necessary information about your
proposed business venture. Make it sure that viability, profitability, and customer
requirement were highlighted.

Proposed Business
Venture
Viability Factor √
Viability Uniqueness
Instructions: Put a check
mark on the factors that Financing
are present to your Customer
proposed business Competition
venture.
Economic Mood
Timing
Marketing
Feasibility

Profitability

Instructions: Compute for

possible profits for its first
month of operation. Use
estimated amounts.

Customer Requirements

Instructions: Based on the

result in Activity 6, kindly
indicate in the space
provided your plan/s on
the suggested
improvement of your
customers.

Rubrics:

Understanding of the Topic - 20pts

Coherence of Ideas - 15pts
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 Content - 15 pts
Total - 50pts
Assessment

Instruction: Read each statement carefully and if you think it is True write the word
TRUE and if you think it‘s False, write FALSE on the blanks provided.
_______1. Entrepreneurs who come up with an idea for a business, have a good
business plan, have the needed capital are most likely to succeed.
_______2. A new product would need customer viewpoint after it‘s launched in the
market.
_______3. Venturing into business, an entrepreneur must look into how it should be
funded.
_______4. Savings and wise investments are characteristics of successful
entrepreneurship.
_______5. A viable business is profitable.
_______6. Customer requirements is the specified product feature the customer wants.
_______7. Capital can be acquired by making loans.
_______8. Understanding the need of the customers include guessing what they want.
_______9. Identifying what you can offer the market must be recognized before
identifying market needs.
_______10. A business shows viability if it does not gain profit.
_______11. The ability to select and offer the right products or services in a competitive
market will determine success in business.
_______12. Profitability means not losing nor gaining in business.
_______13. Viability is the ability of the business to earn a profit.
_______14. Revenue refers to the total collections from customer payments.
_______15. New products needs customer evaluation.

Additional Activities

Congratulations! Job well done. You have reached the end of this module with flying
colors. At this time, you need to present a documentation of your actual survey
activity. In the space provided, post a picture and a copy of your survey guide duly
filled-out by your interviewee. If in case you don‘t have a printer, send the picture
through messenger to your subject teacher.

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