PIANCA PROFESSIONAL EXPERIENCE
LIRIANO SR. BUSINESS DEVELOPER/ ACCOUNT EXECUTIVE
CCS MARKETING AGENCY | NYC 2019 - 2022
Created lead generation processes using social
BUSINESS
channels and data sourcing tools increasing
DEVELOPMENT/ qualified leads by 28%.
MARKETING/ SALES Closed over $700k in accounts receivable by
following high-level sales strategies and offering
PROFESSIONAL
custom digital marketing and B2C solutions to
consumer brands.
PROFILE Negotiated and secured brand partnerships that
Based in NYC. A proactive people- resulted in the increase of event and campaign
oriented business professional with sponsorship revenue.
over 10 years of combined Communicated and worked cross-functionally across
experience across multiple various departments, agency vendors, and c-suite
industries. Specialties include high- executives.
level marketing strategies, business
development/ lead generation/ BUSINESS DEVELOPMENT MANAGER/ CONTRACTED
sponsorship procurement/ event PRODUCER
FREELANCE | NYC 2015 - 2021
production, and account
Led and executed brand-building strategies and
management skills.
campaigns that generated over $2.3 million in
contracted business.
Today my credentials span across
Implemented CRM tools that increased sales by 25%
B2B, saas, consumer tech, retail,
per year, improved sales forecasting, and enhanced
CPG, media, entertainment,
account tracking on 350+ new and existing clients.
healthcare, airlines, and fintech - at
Created and presented client sales pitches that
global and regional levels.
consistently resulted in new business and meeting
SKILLS quarterly sales objectives and quotas.
Attended many industry functions, events, and
Bilingual: English/Spanish conferences in an effort to build relationships and
Brand Partnerships/ Sponsorship generate new leads.
Procurement/ Business Successfully produced over 75 corporate events,
Development/ Lead Generation tradeshows, and festivals.
Negotiation Skills/ Sales Strategies/
Management BUSINESS DEVELOPMENT MANAGER/ PRODUCER
Budget Forecasting/ Resource SOUL DANCE CO. | NYC 2013 - 2015
Planning Contracted and produced over 50 live stage shows
Client/ Account Management that resulted in $500k + in revenue in the first year.
Content Production/ Digital Created and presented client sales pitches that
Advertising consistently resulted in new business and meeting
Project Management/ Team quarterly sales goals.
Building/ Leadership Development Procured brand sponsorship deals and produced
Google Suite. Microsoft Office. SEO/ all the marketing activations for our CPG brands.
CRM Tools
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CONTRACTED WORK MANAGING PARTNER, SR. MARKETING DIRECTOR/
CONSULTANT
PINK REPUBLIC MARKETING GROUP | NYC 2009 - 2013
AIMR ANALYTICS (FINTECH) - 2022
Led a six-person marketing team to support the
company's growth from a startup organization.
TRILLER ART BASEL MIAMI - 2021
Owned all phases of project/ campaign
management from lead generation through planning
TRILLER FESTIVAL MIAMI - 2021
and execution of all projects worth over 6 million in
NFT BAZL MIAMI/ NY - 2021
revenue.
Created integrated ad campaigns, produced
SPIRIT AIRLINES CAMPAIGN- 2021 branded events, executed offline marketing
strategies, and managed public relation timelines
PEPSI/ ROCKSTAR CAMPAIGN - 2021 and deliverables.
Developed branded collateral, products and
GROW.HOUSE (CRYPTO BRAND) - 2021 managed talent, and hosted VIP celebrities.
Built a b2b database of a vast network of
DELTA AIRLINES PARTNERSHIP - 2021 executives, brands, artists, and other entertainers.
COL BLEU VODKA CAMPAIGN - 2021
REMY MARTIN 1738 CAMPAIGN - 2019
EDUCATION
MAJORED IN COMMUNICATION
LEHMAN COLLEGE - CUNY | 2002 - 2006
INTEL X THE WINTER 2018 OLYMPICS - 2018
PROJECT MANAGEMENT CERTIFICATE
UNIVERSITY OF PHOENIX | 2008 - 2009
INTEL SUMMIT VR NARRATIVE - 2018
DIGITAL MARKETING CERTIFICATE
NEW YORK UNIVERSITY 2014 - 2015
INTEL CORPORATE STRATEGY - 2018
COCO-COLA SOCIAL STRATEGY - 2018
CONTACT
AMERICAN AIRLINES CAMPAIGN - 2018 (646) 393-6874
LIRIANO.PIANCA@GMAIL.COM
OREO CONTENT STRATEGY - 2017
NEW YORK CITY, NY 10468
TRIBECA FILM FESTIVAL - 2016, 2017 WWW.LINKEDIN.COM/IN/PIANCALIRIANO
JET BLUE AIRLINES CAMPAIGN - 2014
