Creating a generative AI-
enabled workforce with
Udemy
1
GenAI is
transforming
how you work
and redefining
the skills you
need to succeed
30%
of hours worked today
could be automated
by 2030 with GenAI
McKinsey Global Institute, 2023
2
The potential impact of AI on
the global economy
$17.1-25.6
$13.6-22.1
$11.0-17.7
~15-40% ~35-70%
Value (trillion)
Productivity gains
GenAI increased driving increased
impact impact
Traditional AI GenAI GenAI Enabled
Impact Impact Productivity Impact
McKinsey Global Institute, June 14, 2023.
3
Global investment in AI
$4.7T 47% 38%
of corporate of tech executives say of CFOs are increasing
technology spend that AI is their top spend on improving
in 2023 (up 4.3%) priority investment skills in 2023 (up 4%)
in 2023
Gartner, Inc. 2023 Workday, 2023 CNBC, 2023
4
Obstacles to staying
ahead of this change?
Stuck in a reactive cycle vs. being proactive
Outdated content or content that’s not localized
Teams go rogue
Difficult to demonstrate impact
5
What if you could
anticipate what’s
coming next?
6
Be prepared
to lead the way
Develop skills
Respond faster
Stay ahead
7
Rethinking work with GenAI
Strategic work
Achieve
AI-enabled Enhance products, services, and
processes business
knowledge worker Improve communication and outcomes
collaboration
Redesign employee and customer
AI-enabled experiences
Reduce costs
work apps Improve data-driven decision
making
Increase productivity
Explore new markets
Improve retention
Drive revenue
Tactical work
Optimize business operations Support business
Ethical, responsible use
Expedite business administration Continuity
Gather data and information
8
First to market When ChatGPT hit
100M active users,
OpenAI announces Udemy customers
ChatGPT
5 days, 1M users
ChatGPT hit
100M active users
had a 2-month head
start on the
November 30, 2022 January 2023
competition.
December 29, 2022 January 15, 2023
“ ChatGPT Udemy: 140 courses
added to Competitors: 0
Udemy taxonomy
9
We see the rise of GenAI and ChatGPT on Udemy
2M 57M
1,229
5K
10 28K
Dec 2022 Present Dec 2022 Present Dec 2022 Present
Courses on GenAI Enrollments Minutes learned
10
Four urgent skilling use cases
Org-wide
understanding
GenAI Prompt Applications Ethics
foundations engineering across the
basics business
Emerging
technical acumen
AI/ML Emerging tech Model Product Data management
models upskilling configuration innovation practices
Productivity
& role-based skills
Communication Presentation Time Project Marketing, Sales,
skills management management CS, HR, G&A
Transformational
leadership
GenAI GenAI strategy Risks & Leading
technology basics development opportunities through change
11 Source: Udemy Business Generic Content Maps for Urgent GenAI Skilling Use Cases
Enabling all of your employees to use GenAI effectively
Udemy Business offers a diverse range of practical and localized courses that enable learners to incorporate AI into their roles
effectively, whether in technical or business applications.
310+ 14 1560+
GenAI courses Languages Hours of training
12 Data as of 10/9/23
Areas of increased learning
386% 278% 190%
ChatGPT Generative AI Prompt engineering
Workplace Learning Trends, Udemy, Q2 2023
“ AI will drive “new ways of doing business that will
result in major shifts in industry dynamics.”
Gartner, August, 2023
13
The Udemy difference
Content density Instructor velocity
Udemy AI-enabled platform
Learner-centric
Millions of
design, appeal, and
data points
effectiveness
14
Robust GenAI roadmap to support organizations,
learners and instructors
Discussion
forum
analysis
Organizations
Skill-based
guidance
Automated
question
generation
Automated
practice tests
Microlearning
Automated Coding exercise
Q&A generation
Instructors Labs peer Learners
assistant
15
Thank you
16
Appendix
17
GenAI course topics
Business operations Leadership and management Productivity skills
● Data analysis ● Career success ● Career development
● Operations management ● Communication ● Communication
● Management ● Content creation
Data science ● Strategy ● Ethics
● Personal growth
● Analytics
Marketing ● Presentation skills
● Big data ● Time management
● Data visualization ● Content marketing
● Machine learning ● Digital marketing
Role-based skills
● Math and statistics ● Marketing analytics
● Marketing automation ● Finance
Design ● Marketing strategy ● HR
● SEO ● Procurement
● Midjourney, DALL-E ● Social media marketing ● Product management
● Project management
Development ● Sales
● DevOps ● Security awareness
● Mobile development
● Programming languages
● Software engineering
● Prompt engineering
18 ● Web development
GenAI-related technical and business skill development
Technical skills Technical roles
● GenAI application development ● Software developer
● OpenAI ● Software engineer
● AWS/Azure/Google = Cloud GenAI ● DevOps
● Large language models ● Data scientist
● Prompt engineering ● Data engineer
● Data cleaning, analysis, and visualization ● Security analyst, security engineer
● Cybersecurity threat detection ● IT administrator
● Software testing ● QA engineering
Business skills Business roles
● Communication ● Digital marketing, SEO
● Presentation skills ● Content marketing
● Content creation ● Product management
● Time management ● HR, recruitment
● Career development ● Graphic design
● Ethics ● Public relations
● Project management ● Sales
● Procurement
19
GenAI competitor course comparison
Tech and business (English) Business only (English)
Provider Courses Hours Provider Courses Hours
Udemy Business 233 1295 Udemy Business 158 517
Competitor A 34 32 Competitor A 24 21
Competitor B 17 267 Competitor B 7 53
Competitor C 31 20 Competitor C 10 18
Competitor D 46 47 Competitor D 24 21
Data as of 11/15/23
20
When it comes to GenAI, we
don’t know what we don’t
know… Can Udemy help us
understand what our
marketing teams need to
think about to leverage GenAI
to drive productivity?”
Customer story, Professional services firm
21
With generative AI
(GenAI), 30% of hours
worked today could be
automated by 2030
McKinsey Global Institute, 2023
22
GenAI powered analysis and insights
Thematic analysis
● Each learner post/reply is analyzed and organized
by theme using a large language model n=82*
● Specific learner quotes are identified and
presented to support surfaced themes Communication and asking the right questions
● The model selects the optimal number of themes “From my experience there is a lack of communication between business owners and
data scientists or, to put it differently, translating real business problems with data
(2 to 7 themes) scientists. It comes down to communication but specifically the ability to translate a
business need effectively to the data scientists, and for the data scientist to have the
business knowledge to ask the right questions.”
Data synthesis and insight analysis Learning tools and language
“Some best practices would include [that] non-data scientists, like myself, undergo
training in this field (like taking up this course) so that we are exposed to the data
● Unbiased synthesization of discussion activities science language and can then use this to communicate any goals with them more
effectively.”
from any number of learners
● Most-compelling insights from learners are Validating and displaying data
“As an owner of business process, driving the business to align to data-centric product
identified information, there is still a lot of variability in how and where business records info.
Working with the data scientists to model the data from the common system is
● Any discourse shared in discussion activities is challenging. As business is working toward alignment, we simply aren’t there and the
surfaced to inform leaders’ next steps answer to the modelers is nearly always ‘that depends.’”
23
Developing GenAI Marketing streams
Personalization advertising
B2B
SEO optimization
Analyzing SERPs
skills for marketing Lead scoring
Lead
Platform selection
Platform adoption
SEO content creation
generation
Search engine
Crafting ad copy
Social media optimization
Advertising (SEO)
AI understanding Strategy formulation
Content generation AI
Personalization Advertising Trend forecasting
Prompt engineering fundamentals Campaign evaluation
Data analytics Market strategies
Ethics and considerations Customer data
Analysis
Customer Market Third-party messaging
engagement research Channels
Omnichannel strategy
AI implementation
AI integration Data analytics
AI-driven campaigns Productivity
Task automation
optimization
Platform adaptation Customer interactions Data classification
Process automation Enhancement Insights generation
Customer segmentation Predictive analytics
Customer experience Technological foresight
User engagement Pattern recognition
Chatbots
24
We created a skills map leveraging Bloom’s Taxonomy to
enable strategy development and learning program creation
25
GenAI is transforming
how you work and
redefining the skills
you need to succeed
30%
of hours worked today
could be automated
by 2030 with GenAI
McKinsey Global Institute, 2023
27
