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Marketing Promotion Worksheet

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75 views3 pages

Marketing Promotion Worksheet

Uploaded by

jabirmirre
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Section 3

Marketing 14 The marketing mix:


promotion and technology

Worksheet 15: Promotion

Key information
DD Fruits plc needs to promote its new fruit drink. Promotion gives the consumer information about
the rest of the marketing mix. Without it, customers would not know about the new fruit drink, the
price it sells for or the place where the drink is sold. Promotion includes not only advertising the
new drink but also other methods (e.g. free samples, money-off coupons) used to attract
customers. In addition, promotion can include public relations, e.g. exhibitions.

Task 1: advertising
You have been asked to help the Marketing department decide what promotion to use by helping
them answer the following questions:
a) On the diagram below, write down as many different forms of advertisement for products as
you can think of. (Two have been filled in to give you a start.)

Local newspapers Television

Forms of advertising media

b) Collect examples of as many of the different types of advertising media as you can. You should
try to collect examples of at least ten different types.
c) Choose five different products and five different services. Where are each of these products
and services advertised and why? Who and where are their target customers?
___________________________________________________________________________
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___________________________________________________________________________

Cambridge IGCSE Business Studies Teacher’s CD © Hodder & Stoughton Limited 2013 1/3
Section 3
Marketing 14 The marketing mix:
promotion and technology
d) Find out the costs of advertising in these different types of media. Try to find out the costs of at
least five different types of advertising media.
e) Why do the costs differ for the different forms of advertising media?
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f) What benfits would DD Fruits plc gain by advertsing on social media websites such as
facebook?
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Task 2: other forms of promotion


a) On the diagram below, write down as many different types of promotional activity as you can
think of. (Two have been filled in to give you a start.)

Point of sale demonstrations Competitions

Types of promotion

b) Collect, from local outlets or publications, at least five different examples of promotion used by
businesses.
c) When do businesses use promotions and why? (Hint: Think of the time of year or the stage of
the product life cycle.)
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d) The packaging in which the product is sold is also an important part of the promotion. Explain
how the packaging can help reinforce the brand image of a particular product.
___________________________________________________________________________
___________________________________________________________________________

Cambridge IGCSE Business Studies Teacher’s CD © Hodder & Stoughton Limited 2013 2/3
Section 3
Marketing 14 The marketing mix:
promotion and technology
e) Investigate the different types of packaging that drinks are sold in. How are they different and
why?
f) The final type of promotion is public relations (PR). Why do businesses want good public
relations, and how can they go about achieving this?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Cambridge IGCSE Business Studies Teacher’s CD © Hodder & Stoughton Limited 2013 3/3

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