Where do “blogs” come from?
An online journal where users can present a record of
activities, thoughts, or beliefs. It provide commentary
on a particular subject or topic, ranging from politics to
lifestyle
The modern blog evolved from the online diary where
people would keep a running account of their personal
lives to online brand advertising.
Justin Hall, who began eleven years of personal
blogging in 1994 while a student at Swarthmore
College, is generally recognized as one of the earliest
bloggers
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A blog or microblog is really a
conversation or self expression
It is a one to many
conversation but also one
to few (they are not
talking to you !)
You publish, people
comment
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The blog is dead, long live the blog
The function of the blog of self expression is
increasingly being handled by a growing number of
disparate media forms that are blog-like
Instead of blogging, people are more actively
engaged in creating personal, expressive content to
share on web sites such as Tumblr, Reddit, Twitter,
Snapchat, Instagram etc.
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Twitter – What are you doing ?
People want to follow who they may find useful to follow
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What is good about Twitter
Provide real time information from real people
“live tweet” an event
Be able to break news live
Read time event search engine
Real-time global bullhorn that lets users make their
voices heard about anything under the sun
Government officials can use the technology to
communicate and share information around the clock
5
Twitter – Hash Tags
‘hash tags’ which in real time provide the information
to anyone in the world if they’re tweeting about
something in particular, with the results even
becoming available in Google
Hash tags allow you to create communities of people
interested in the same topic by making it easier for
them to find and share info related to it
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Twitter- The Power of Simplicity
People soon got themselves not just a one way
communication like a TV station. They get a network!
They get all the networks of those who follow them,
plus all the networks of those who follow those who
follow them, plus all the networks of those who
follow those who follow those who follow them
And all in 140 characters or less !
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Blogs and Web 2.0 Principles
Democratic – openness and interactivity
It allow everyone to have a voice. It allow millions of people
to easily publish their ideas, and more people to comment
on them. Bypassing the media. Discussing things the media
won’t
e.g. Twitter allows ordinary people, politicians, celebrities
and members of the media exchange information, trade
barbs, post GIFs and, once in a while, rationally debate
ideas
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Blog and Community
The pulse of the web (within a given audience
or community)
Discussions "in the Blogosphere" have been
used by the media as a gauge of public opinion
on various issues
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Blogosphere vs. MSM (Mainstream Media)
As the Blogosphere (a system or networks of blogs)
grows in size and influence, the lines between what is
a blog and what is a mainstream media site become
less clear
Larger blogs are taking on more characteristics of
mainstream sites and mainstream sites are
incorporating styles and formats from the
Blogosphere
95% of the top 100 US newspapers have reporter
blogs
http://www.huffingtonpost.com/
http://boingboing.net/ (culture)
http://gawker.com (celebrity and media)
http://gizmodo.com (technology)
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