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7 8]Lightning App Builder
poland tol that makes it easy t create custom pages forthe
Salesforce motile ap and Lighting Experience, rng users what they nee
sllinone place
Ie provides Resible wy to create sngospage applications, custom
record pages, and ap homepage without equting any code
‘Working of Lightning App Builder
‘ean batt
+ singl-page aps tha drill down into standard pages
Dashboand-aye apps, such ab apps to tek top sales prospects or key
leads forthe quarer
+ "Point apps to solve a particular ask such aan expense app for users to
center expences and montar expenses they've submated
+ custom recon! pages for your objects, allred ro the needs of your users
+ Custom Home pages containing the components and festues that your
teersuse most
Lightning Components
AA Lishmng component is a compact, configurable, and reusable
eneat that yous add toa Lightning page the Lighting App Baler
guning pages support these component:
Standard Components «Standard components are Lightning components
true by Slesoree
Custom Components Cstom components ate Lighting components tha
teas eeated ty admin, One can congue custom Lighting components to
(workin Lighting App Buide
Thint-Party Components on AppExchange - The AppFschange provides
tnarleplce for Lhtning components. One cas Gn packages costing
Seapets area conbgwed a rndy tte the ihre APP
Lightning Page Types
app Page
‘Us 3 pp get cet hate page or hp app ta ya ca at
‘or ersten wa sp Rome age were hey cn uk ess he ost
Inport object a ea
Cast He pages wets eer a specie ype of ae. ad asta he
genni Mas eae ayy spre. sis embiiations Caso
Recon Page
‘Wath record pap, ou can rst cstmiad wen fa abort teed pe,
Auloving re Sour aero Custom record page ae sapprted in eg,
[Bpertace nd ate Sesbree moter
Lightning Components
A Lightning component is 2 compact, configurable, and reusable
‘lement hat you cana to Lighting page nthe Lghtalng App Bude
Ughtning pages suppor these components
‘Standard Components - Standard components are Lighting components
aly Saletone|
{stom Components « Castom components ae Lightning components that
‘was crated by adn One can configure custom Lightning components to
‘workin Lightning App Buller
‘Thre-Party Components on AppExchango- The AppEschange provides a
‘arieplace for lighting component: One ean nd packages contang
Sonponents already configted and tendy to toe inthe Lightning APB
fuer
Record Page
A customizable page Iyout specifically designed for viewing and
managing dual veords, toh san Acco, Conta, Gpporeanlty Case,
tray custom obec record
“The Lishning Record Page provides a userfendy inerface inthe
LighningEopertente niorsuees on
view
> edit ad
> interact withthe data rlated toa speciiereor,
Features of Record Page
> customizable Layout
> bynamic Components
> Standard and Custom Componente
> Enhanced User interaction
> Mobile-Friendly Design
> Performance Optimization
Home Page
A customizable anding pag that provides users with an overview of|
‘hte moet important and frequently accessed information,
1 serves as the staring polut for users when they log in to Salesforce,
ling em to qe view
> key meres
—
> calendar events. and
> other rlevant data
Features of Home Page
‘customizable Layout
Personalized Content
[iiclent Navigation
> Data Overview.
> Interactive Components
Dynamic Forms
A feature that els acnin to build highly eile ane dymic
‘experiences fr user o conigueig ecard deta fel and sections Inde
‘the Lighing pp Builder
Dynal Forms
> allows more flesible an dynamic page ayours
> enables actin to customize fl vsity directly on the Lighting App
Bilder pare
Dynamic Forms enhances
1 Antnstane upgrade from pag layouts
1 Place fd and xctione wherever ou want,
1 Dynamic yous:
Use visibility rule to show and hide fields and ection,
1 Sinpler layout management
Manage the ls and sections on your pages the Lighting App Bulder
‘witourcouching che page layla
“Reduce the suber of page layouts and eco types you eed by defining
Somponent rises
4 Assign a Lighning page without having sssgn a page aur,
Creation of Dynamic Forms
reste» fresh Lightning record page Then, click the Fels tab inthe
Lightang App Buléer component pane, and stat dragging sections and
‘elds anyrere you want tem onthe page
Open an existing record page ane with ac fev licks, migrate it cord
ets sing the Dynami Porms migration wizardDynamic Forms Vs Standard Record Pages
[i rl rs aah te aoa
Visibility Rules
Condition that detrmine when a component on s Lightning page
shoul be isle or hidden
‘Theseus ate set at the component level and ate based on
‘User tributes Profile, lear Permission Set.
Record attributes: Recon ype fe alos or elated obec
Device Type: Deskeop or mobile
Need of visibility rules
ynamic page pwrered by visibility rulesin the Lighting App Builder
Drove s fexble and powerful way to customize the user snterfce
Salesforce,
By implementing vst rules thoughtfully, admin can ensue that
‘ses see nly the information they need, enhancing bath user station
sed producti:
Visibility Rules - Use Cases
custom Navigation Menu:
Display fren mens tems base onthe uses profile role
eld Highlight Panel:
Show or hide specie felds based on the status of 2 record ike a ease or
epporeuniy stage
Mobile optimized Layout:
Displaya simplified page yout for bile uses
Conditional Messaging
Display insrctona et or help uesages based on record ves,
App tage tome age Rear age
Sean arg [Ba
my Sree een neem
Tar Riceceears Ratiatgeaea” Hacer
eiroansee Etat
‘Types of Components
Standard components:
Pre-built componente provided by Salesforce that you can drag and drop
‘nt your Liging pees.
“Reports, Dashboards, List Views, Recent tems, Record Detatls
‘custom Components:
Components hat are ctstomcdevelaped using the Lightning Web
Components (LC) or Ars Component
Talore fo mee specie busines requirements that tandaré components
aloe ta ae spe compan
Third Party Components:
Components bu by third-party developers or parters and made avalble
SrubeSaence appeccages eo
These components can be installed and used within your Salesforce
vironment eens ncttonal:
Formula fields
2 custom felde Hist cttomatialy cleat wales wing dat from
“other lds, objets or cords
‘Thor folds are power too for dyeamicaly displaying dats witht he
‘hod for manal update.
Formula Editor
‘todd tht allows rer to create and edit formals felde, valiaton|
‘les Wonow ules and oer proceses thar rele ormulas
‘The Formula Ear proves user-fendy aerfice to wre compen
Jocnler sing raious components an ncn
Debug Formulas
> Missing parentheses
correct parameter ype
> Incorrect number of parameter for fontion
2 Formula results ncompable with formals return ype
> Field dows not exit
> Unknown faction
Roll-up summary fields
Calulate vals fom se ofrelatd record sch a those ina relat
i.
Rollup summary ile can be ured to automaticly display a value on
maser record based anche aes of records in deal econ.
‘These deta records ur be dvelyrelited tothe mater trough
master elation.
‘Significance of Roll-up summary
allows to perform culations (och a SUM, MIN MAX, or COUNT)
‘nase of elated records yp records na related it.
‘This ferure i avalable only for Master-Detall reationships, where the
Roll-Up Summary felis ereared onthe parent objec to aggregate dat from
the il recor
Validation Rules
Used o ensure ata integrity by enforcing specie ritera or tandarés
cone daa eared by users
“Thy hel maintain clean, accurate and consistent data by preventing
serio saving ecards that oot meet the defined cera.
Validation rules can be applied to standard or custom objects and are
eggered when a uerattempesto save aYeord
‘Working of Validation Rules
erty thar data entered by users in records meets the standards you
specifyboforethey ean save
A validation ule can contin formula or expression tha evaluates the
sta inane oF more lds and yrurs ava of True” alse”
‘When he vision rule resus va of "Tr ths confirms hat he data
fteed by the user comaita an inva value Valdation vues can aso
Indlude error mtsages to splay to users Wwhea they eater lab values
Used on ape nersBenefits of Using Validation Rules
Improves ata quay
By preventing the etry of incorrect o incomplete dat vallstion rules lp
ensure tha your Salesforce data remains acute and use.
Increases User ficiency:
LUers receive immediate fed on data errors, reducing the need for
‘antl chee an corertionslaee
[Automates Error Checking.
Reduces the reliance on manual heck by automating data valdation,
Exceptions in Accounts and contacts
1 a busines with a stgle person, Ike a solo contactor oF an
Individual consumer youuse a specal account ype lla person acount
Person accounts are similar to business accounts, but because theyre
meant to recon informstion about an individ person, person accounts
on'tnave thelr on conta
[Best Practices for Managing Accounts and Contacts,
Know your company's naming conventions for accounts
Ahoayattcato contact with a acount
Dontlet nae accounts and conse get lost nthe shu
Maintain active onerip.
eep sour records updated.
‘Three Key Account and Contact Relationships
Account Aecount Relationships
“This allows wert nk acount that have uss relationships with
fone another such a= parent cerpnies and subsites, or partner
ganiatons
Contactto-Account Relationships (Contacts to Multiple Accounts)
In Saleroree, contact canbe linked to more than ne account sing
‘he "contest Mule Accounts Fate
‘This helps track situations where a sil contaet works with muliple|
twsawseesor lds diferent roles across companies
Contact-to-Contact Relationships
Salesore allows user to trock relationships between contacts, such a5
lsiness partners collspues os buyers feltonship within the sme,
Sears companies
Contacts to Multiple Accounts
{nen you relate sgl conse to multiple acount, you xm ely eck
the reltonships beeween people and bsiesses without creating dupleste
records
‘The elaionship rules are stil simple
sory contact ees the direthy associated with an acount
‘This ithe account hat appears in Acoust Name ands usualy the company
Ahacontet lomost dovalyeoociate ith
‘Account Hierarchies
Allow bucueoes to rac rlatonshipo berween mulple accounts, suchas
patenecompantes aa her subsites or dist.
Thie festa hslpe ueers vieulze and manage complex organizational
‘Rrcnes onl enables efficent account management,
Best Practices for Establishing Account Hierarchies,
‘Global Enterprise Account
Establish one eos scout an nk all contacts. opportunites, cases, ahd
oon toto spe overrun sea
‘Location specific Accounts
Emilie counts foreach Toston and seat contacts, opportunites, es,
and so on separtely or each focation
Global Enterprise Vs Location-Specific Accounts
‘oy | Global Enterprise Account Location Spec Accounts
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Lead
huresatadyapetemnteasian|
oom
Before tos potential sale prospect (person of company) that
‘xpresed terest in a product or service bu hast pet become &CUSeReF
Leads ore typicly individuals or organizations that s sles team
‘dents as potential opportunities for busines.
eas are aypiclly atthe early stage ofthe sles process, where the
focus i on gathering information, astesing interest, and determining
thoreie pote rs barnes relationship
‘Need for Lead
Using leads in sles proces llowsfor
beter tack
+ reporton and
+ carpet marketing campaigns
to prospective customers.
Lads can also slp you concentrate on th potential dosle moet italy to
sore
Methods to find Leads
> References tom other customers
> Contact form submissions on sour website
> information exchanges wth parme cmpanes.
> verona in search rele and on soil ein
> Direct contact duringconfrences or rate shows.
Lead assignment process
Companies sgn lade sternal, based extra ike geograpial
‘ther companies arsignallnew eadsto a queveOpportunity
Represents a qualified lea thats progressed through the nal tages
ofewnltion ans consgereé sabe sites de,
1s generally farther along in the sles process and ines more
etal (hformation bout the potent sale, nealing the expected
ovens als nag, laze date sed proba cloning
Lead and Opportunity
Lead are earpstage pronpects that require farther qualification
‘Once eae qualified ican progress nt an opportunity whieh isthe nest
‘Sageefthe sls proces
Understanding Lead Records
‘The ead ecordisusedin a workspace for
> smacking interactions,
> eheekng campaign history ond
> panning arrest
sit move sour lead through the sales proces.
Information in lead record
Detalls tablet reviews fn and quick update ed information
Related tab - iver information such se eampugns or files asocaed with
ourlead
Marketing tab plays your les Campaign History.
Activity ace to log your ells, eral, and notes from
Comonaons lt youriod MF
“Within the Actity tab, one can plan for the fture by erating Tasks oF
Lead Intelligence View
Belpetoguichy
tered,
~ review agerogat acti tts forthe esuing records and
+ tal aetion—all oun within Least,
Lead activity metrics
‘Total eads: The otal numberof endsthat met iter ners
‘Noactvity: Leads with no completed seve,
le: Leads with past activi but no completed activites in the as 30 das.
‘No upeoming: Leas with recently completed activity bur no fur activites
Shelled
‘Overdue Lass with setts thst are ove
‘Due today: Leads with actines dueteday
‘Upcoming: Less with activites dein the nest 30 days
Sales Engagement
Proidae 3 highpeoductty workpace with evothing your team
needs to handle eds and opportunities more qc
Lightning Sales Console: An itive, customizable interface within
Sdesfoee that empowers ter with reine isha, outer ara 48d
Prealined workflows to accelerate sles ler and eance products
‘Work Queue: dynamics or dashboard within» RM peter whore weor
can view prize, avd nage user tas, leads, opportunities, of ater
‘lonablelteme based o predefined eadencet
Sales Diser & tool intersted Joo CRM systems that automates outbound
falling proceses for user, etablng to often connect ith Teade of
respects tack call outcomes, and streamline fllowup.acoves
inoreave productivity and drive sale efectvenes.
cadences: Managers con create custom sale proveses that guide wer
through working th decent pest ade
‘Automation: User can odd sutemations to Sales Engagement to dive
produc.
For eample, user can automate actions, cadence seen Rows, and cadence
‘ho launehed flows
‘Buyer Assistant: Generate lends, deliver personalized conversations, and
‘lose deals faster wth a buyer asta, Ber Aslstant bts transform te
‘webtoread experience and lp your sls fear ell more
Sales Engagement: Understand how the Lightning Sales Console, Work
‘Queve,Saler Dslr. Quick Catences, Automated tions. and othe Sales
[Engagenontfenuresworttogthor ep aeclerate our anes
Opportunities as Deals
‘Opporeuniis represent potential ales
Opportunities can be crested for existing accounts or by converting »
‘alfed one : Pee:
a} Ce SS Home GE)
‘Opportunity Stages
Prospecting: Prospecting isthe intl phaso of te sles process where the
Tous bon denrfing and qualfing potential customers or leads, Sle eps
fgage in see sich market ven, coltealing ane nensorkng 0
‘issver and cola prospects
Quulifestion/needs identification: Qualification ane needs identification
‘Su ndersnding the prospee'sregeremene, challenges a pose Tale
e emphasizes uncovering their specie needs 2nd pain pols, and
SSELAAD Wow pois ov sonicee tan nes thems Binaes te
Tistenng, coking probing questions, and engaging in thorough discovery
conversations withthe prospect
Proposs/rie quote: ths stage you might outline dhe specie products
‘rsorior being offered. thor fattor snd bof picing dete a=
‘ther relevant terme mid conditions Te smn at comnts the rue
Droposiion eect addressing the prospee’s neds and concerns.
Negotition/teview: Negotiating involves @ back-and-forth conversation
bout terms, condkons, and pricing, whieh may be adjstd to reach 3
‘rally bone aprement
Closed/won: ifthe sls proces successful the opportuni elosed, end
‘he ead becomes a cstoner. The prospect has ered fo he tr the
necessary contracts, paperwork, abd Toises are lized. Uptat the
‘teva frmaton a Saetoros to reflect the soredevon opportunity
losed/los: Unforunately nt every prospect converts ito a customer In
the Clsed/Lost sage, the salesperson acknowledges that te del ld not
Intra de to reasons such as budget conceit, mismatched bead,
[Smpettie oerngs orator reson
‘Manage Opportunities with Pipeline Inspection.
Pipeline Inspection gives sales teams consolidated view of pipeline
mets opportunites, wel-iowek changes Alsdeien insights, close date
bredeions and acry information 30 they can flatly ange
{pportutiee and close he dea
ish thie itellgence, sles teams can forus on the most important
‘portunities and orcas evenve more eccuratel‘Manage Opportunities with Pipeline Inspection
Comprehensive viibilty:
Pipeline Inspection provides « conlidated view of your entre cler
pbpeline offenng insights int the uber vale, and tages of potas.
‘This comprehensive vlsiily allows sles teams and managers to gully
‘secs he beat ofthe pipelie and deni aeas tt equestenton.
Metrics and analytics
‘The to! provides detaled metrics and analytics related to opportunites,
‘naling eas to analjze key performance inietors (RPL) tt move dels
fonwan
Focus om high-value activites:
Pipeline Inspection helps sles teams concentrate their llores around
Aartirtios with tho mos impact sucha coaching or matey tbe at more
Gaon thea line
Holistic activity tracking:
Integrating activity information invo the pipeline inspection provides a
kate afsales amare seated wi each enperasi ie festre
Isles terme ancertand eer of engagement, ent tore
‘antes and esos soning to moss dee onan
Enhanced forecast accuracy:
Siles managers can improve forecast acum. by Wenig pipeline
hanes and sick dose helping a cisteetlyeoneing when nsedod,
‘elige foecnting pape, abd crate more forecasting accuse
‘Gain insights with Einstein:
In Fipeineneportion, Alediven insights and fostures help you gin 2 docpor
‘understanding of yout len pupeline’» Heat Mf yur cman hae Esta
ppertunty Scag. youll sever a newe way wawalse opportunity
Opportunity teams
Helps to relate particular people at user company to accounts or
opportunities
‘Opportunity sem is temporary group composed of people who help close a
- >|
etal opportunity team can be erate if often she same coworkers
wore on the Opportunies ahd automaticly that tenth to all ew
ppovdunites
Default opportunity teams make it cagy ose up sles teams for your
Spportuniies
‘Split Credit for an Opportunity
“yper of opportunity spite
+ evens pit
+ Overy spite
+ Oppornnity produ pits,
Revenue Splits
eve spits nove dstbuting cet forthe deal stnong team
members earng tt teat ade to 100%.
Tis i often used in scenasos where compensation 18 ted drectly to
‘even Is inportant to note that the sum of eevee splits canna ceed
100% preventing overcompensstin,
For example fa salesperson worked on adel and multe team members
‘be commbute, the reve spt enous bir diesbution of the ere
‘Bed on tho contebuton tothe ovealsevenaegonratod bythe del
Overlay Splits
‘overly spite allow for «ttl cri lloston that can exceed 100%, Tie
‘ape a pit snot ied oa speci revenue target but ater acknowledges
‘Elona ofr or expertise brought ito dos, offen beyond te pray
prot or eric bein ol
For example, a technical account manager with spectized software
Srnowlodge miokecontibat tos del by dong = demain this cx. the
‘veray split ensures they resive extra comalsson ontop of the primary
Sclespersons 100% ‘commission, reecing. the ditional efor and
expense
Opportunity Produet Splits
07 rod splits provide 2 more granular breakdown of how
ea el a elidel predic ne ein de
ech earn member can seeder portion of the entite deal and get» deta
tunderstandingof contibtins-
grerony ra tont e e
ete a el tet or
hoieinitiec se Sete
In complex opportunities icoving multiple products, opportunity progct
Spits enable tung to allocate revente sta tore Getated eve. Ten
ienbers cap trek their cotebutions i spec producto within the
{portunity fosteringteanspareney and sccountably.
Price Books
Apricebokisa clloction of produsts and hsirasociatd prices,
ts used to manage aiferear preg strates.
Businesses often mantan multiple price Dooks for diferent customer
seementsreplons or tine periods
‘The purpose ofa price book 810 fer ele pricing souctures,
‘Standard Price Book This yell iets th bae price ofall prodact
Custom Price Boole There could isco specal pricing for specie
‘eustomer groups discounts fr large orders seasonal promotions, te
Each produc cas ive dilernt price depending on the price book i
Sool wi
How products and price books work together,
Assigning Products to Price Books:
‘When products ar added to «price book, the gnttn atsocates them wih
spetpace
‘The same product can exis n multiple price books, each with dierent
pale
Sales Process
‘When sales rep crates an order ar a quote. they select price book based
‘nthe easomers profile (eg, seandard VIE wholes)
‘The pice Dock then determites the price ofeach product beng sold
‘Managing Discounts or Promotions:
having maliple price books, busineses can offer special preg for
beste promotions or regions tithou aerng the stra pie ri
Quotes
‘quotes shows customers the prices of tbe products and services a
compaty oes
‘Sales reps work sir deals they prepare quotes for customers,
Saleo po have he fly to crete a oet of quotes thet chow
Aiterent combinations of products, discounts, and quantities.
‘Campaigns in sales
Ave exsental for
+ aligning marketing efor withsaes objectives,
¥ devng revenue growth. and
+ improving overall ffcency In the lead generation and conversion
Need for Campaigns in Sales
Lead Generation and Qualification
‘Tracking Lead Engagement
Optimizing Sales Eforts
‘Measuring Campaign tmpacton Revenue
Aligning Sales and Marketing Teams
Personalized Sales approach
‘Stratogic Decisions
Improving Sales ForecastingLead Generation and Qualification
‘Campaign ly slo teams identify nd privitte potential customers
(ods hat marketing flores have tracted aking it easier
ost engaged prospects,
focus on the
‘Tracking Lead Engagement
‘Sales tame need to understand hove Teds fteract with marketing
campainsto determine their level ofintrest and reainess to purchase,
Optimizing Sales Efforts
‘campaigns help sales reps atfy which lade are most engaged and
ely to convert, opiming ime and resources.
Campaign Impact on Revenue
Sales teams need to kone which marketing efforts lend to ssc
dealto understand the Rl of diferent camprigns
Allows to assess the effectiveness of marketing inaives and adjust
strategies according:
“Aligning Sales and Marketing Teams
Collaboration between sales and marketing is crucial fr consistent
messaging ad converting leaden sales opportuni.
Campaigns provide share framework for marketing to generate leas ad
forsale to autute and conve those et
‘Campaign Reporting for Strategic Decisions
Sues managers need data to mak informed dessous about resource
sllostion ad ste.
ee agen fou oe st sce npg a ase
Salesforce Campaign
Acompaignis folder or acontsine for lated marketing efforts
A campaign recor helps usergroup mareting ses and interested
‘customers topetie 5 that you cn organize sour plans or ookback at what
sor've accomplished,
Significance of Campaigns
‘Campoignscan lp them tackinorketinginitintvesin det
‘These can include typical advertisements and soletations, ems, oF more
speclalaed marketing event ke demos and conferences.
By tracking leads and contacts targeted by each initiative, as well as their
‘The marketing manager can tilor each campaign tothe typeof marketing
fff it represents,
Application of hierarchies marketing practices
Method 1 Methode
‘Top level can represent an overall stati focus, suchas sllng a new
prodctin company ‘slineup or building brand awareness.
Second level can befor the diferent aspects ofthat fens like the product
launch, geting feedback rom purchasers oF upsling previous customers.
‘Third fevel can represent Individual marketing efor, ke an en an
saline a nvitationst demos. or the demo tele
Method 2 - Group campaigns by time period,
‘Top level can be for the marketing efforts for the entire year,
Second level can be for each facal quarter, and
‘Third level for individual campaigns in each quarter
Method 3- Group campsignby events
Frstlevel fora large event, such aan anal conference
Second level can thon be for supporting markoting efor ike the
rgisrationand emails and
‘Third lovel can be for dividual essons at the confers.
Sales paths:
Ie helps sour sales reps adopt and adhere to your company’s sales
procecenhowt govt atetaced,
th guide slo usrs and lp thom ty focused on important eles ache
Sotheycan cose thelr deals que
‘Te Path component used on the opportunity, lea, campalgn, contrat,
fentact, onder, and cactom object recon! detall paged im Lightning
EsperenceOpportunity Stages:
Represent the various phases a sale eal goes trough fom tart to
lows,
‘hese sage are crtial for managing the sales pipeline and tacking
the progress ofeach opportunity.
‘The stages ar often aligned with company’s specific sales proces,
Dur here ar standandotges commonly wed neal
‘Prospecting: Initial stage where potential customers are identi, and
‘trench bois The goalisto qualify them as leads
‘Qualification: Determine te lead has the interest, need and budge tobe
‘vale opportunity The eed becomes a formal sles opportunity
‘Needs Analysis: Sales represettives werk closely withthe prospect
ndrstand tn pee Reva how te roi or aac ah met
‘Proposal/Price quote: The sales team presents the propotl or quotation
{othe prosper dealing the saluton. preg. anders
‘Negotation/Review: The customer and the sales team discuss terms and
‘conditions prciag, and make aay necessnyreisons athe proposal
{Closed Won/lost: The opportunity is successfully converted into sale or
Features of Kanban View in Salesforee
cabsed gt.
‘Boece represents ad
drsgana oop
‘Rie Sap ou ip es om, sheer co muvee rugs
ea Tine tates
can agers cnt asen hm etn te
Shae rf eae ene hehe fe opts
Ste tones team we by cet sp et ean tg
ite ng ge or Ea 28 To eye ee
Data Import Wizard
‘This oo. geese dough the Setup men
‘common standart objects, sch as contact eal
ststom objets.
Roan iportup to 50,000 recede a te
provides» simple interface to specify the configuration paramsters,
ota sources, ana the el mappings at ap he fe names in Your iNporE
‘swith the eld name In Salesforce,
ets you import dat in
acounis a el a
> Need load es than 30,000 records.
> The tects you nee import ae supported ty the wizat.
2 Don't need the import process tobe automated
Data Loader
‘This isa cient appieaion tht can import up to 150 milion records at
‘atime, ofan datatype rom Mesor a atebase connection.
ream be operated elther through the user interface othe command
In the later ase you need to specly dat sources, eld mappings, and
ciner parameter onguaton fs. ie
‘This mabesieyorsbleto automate the import proces, using AP calls
> Need oad 50,000 9150 milion records you need toad more than
10min ecorde (Recommendation Work wth aSalestone partner oF
‘ostthe AppEachnige ora aultable partner proce)
> Neod to land into am objec Sst knot supported by the Dat Inport
Wien
Pause to schedule regula data oats, suchas nightly imports.
Common Data Import Best Practices
‘est with a Smal Sample:
“Eee org Ig Gaon, pre al spe wo a te procs and
“Chae been ats pert Wir and Data Loder bat an the ae and
‘omen athe da” ean Seely
Badap Data:
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Data Preparation for Import
Data cleansing
‘sRemoveany duplicates or lava at,
‘Standardize formate (og, dete formats cpitaliation)acroze the dataet
slate data to ensute all required Sele ae filed out, ad the dot ie
‘onsstnt with Saesorce eld ouaement
lela Mapping:
sldeatify which lds in your extemal dota comrepond tothe Selden
‘Sslosires
crate + fsld mapping document that pairs extort folds with thei
‘Sslesfore equivalents to avlderors during the tport process.
Data Export Service
Lnvbrowser service accessible through the Setup men
tally to export data tll once every 7 days (for week export) oF 29
days for monthly export)
You can also export data automaticaly at weeRy oF monthly intervals
Weeki’ espoes re avalable i Enters, Peetrmance, and Unlimited
einen
‘m Professional Eon and Developer Eaton, you can generate back es
‘nly every 29 dap, orastontialr st monty Stora one
Duplicate data
nayBtO 1 the reeton of Kel sma code within &
‘Wasted Resources:
Duplicate records crave storage requletents, whch can result her
Entire cots and ower oyu oramnane, :
Inofficient Process
Duplicate data complicates reporting and analytics, making it dificult to
forte anurans
Impacton Decision-Making:
Duplicates skew dat. making tific to analyze customer behavior see
Derformance or marketing eiectveness.
Preventing Duplicate Data
Improved Eficiency:
Eo
Better customer Experience:
" frumtbi need pmipeconacrercaicmgnessges
+ caters ear petsnaled ee ung cto asic,
Preventing Duplicate Data
[Enhanced Reporting & Insights:
=n i pe os si ne eg
sisenste ses
Rash Saha oe Settee ee in
cost savings:
~ ede dt tty toe so ania cone pers
Duplicate Management
‘Helps youand your sales tums quickly and easily manage dupliestes
+ Business accounts
+ Leads
+ Person accounes
1+ Recor created om custom objects{Identifying and Handle Duplicate Records
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Data Import Wizard Vs Data Loader
Dedphaten — enwibbrorintewtecrip Rowton easton ake
Detain Fee noes
‘dig fore cde despa
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an lanka eps tole
JAnadkanced too that incorporterdaguand-dropfntror to msko the
reporting procesin companies quicker and easier
‘customize sn ltr the data incade and then export the report to
ster members of the company.
Filter Type
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cross Filters
‘Tee ter ype low you to extend your eepors to abject felted to
‘he onl oboe debe nthe repo he
Filter Logic
OR Finds recon that math ether ae,
NOT Finderecord that exclude values,
‘Tabular Reports,
> Tabular eportsae the simplest and fstest way o look t data
> similar to spreadsheet they consist simply of an ordered set of felts
clus, ith each matching record sedi a rove
> Thay fen bes sed for as ike generating ning et,
‘Summary Reports
> Summary seports are snular tabular reports bt ale allowe tou
roves of data, ew subtotals. a create charts
> summary report gives many more option for onmniaing dhe data and
sre great for ure in dacboar
> Summary reports ae th workhorses of reporting—most people find shat
most of thot reporestend ro be of th format,
‘Matrix Reports
> Taso reports are the mist time-consuming to sot up ft they ala
Dashboards
> Saleeorce dashiboanis present snikiple seports sidety-ride axing
dashboard widget on sage dashboard page aut.
> Das
ard widgets come In varous char types table, mete, and
uges and you can customize how datais grouped,
‘I adition to dahon you aie have options to add charts to repotzand
recartpage ous