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Week 1: (Total video duration= 4.17 Hours. You will be
required to spend 40 minutes/day along with
practicing datasets and quizzes)
Learning Outcomes from the Module:
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ZN4L9ICF3G
After learning from this module, learners will be able to understand:
Overview of Marketing
Marketing Terminologies
RFM Analysis using Tableau and KNIME tools.
Different functions in KNIME
Cluster Analysis and K Means Segmentation for Marketing and Retail
Analysis
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Mentor Session Duration: Faculty Name: No. of videos:
2 hours Mr. Raghavshyam Ramamurthy 9
Video Duration Conceptual or
Video Name Topics Covered
No. of the Hands On
video(mi
ns)
Overview of Marketing Introduction to Marketing and Retail Conceptual
1 8.62
Marketing Terminologies Part Basic MRA terminologies
28.72 Conceptual
2
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1
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3 Marketing Terminologies Part 31.22 Basic MRA terminologies Conceptual
2
RFM Analysis - Using Tableau 24.65 Understanding Recency, Frequency and Monetary (RFM) and Conceptual+Hands-On
4
implementing using Tableau on Online Retail
RFM Analysis Using - 26.25 Introduction to KNIME Analytics Platform and Understanding Hands-On
5
KNIME-Part 1 Recency, Frequency and Monetary (RFM) using KNIME
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Mentor Session Duration: Faculty Name: No. of videos:
2 hours Mr. Raghavshyam Ramamurthy 9
Video Duration Conceptual or
Video Name Topics Covered
No. of the Hands On
video(mi
ns)
RFM Analysis - Using Introduction to KNIME Analytics Platform and Understanding Hands-On
6 39.10 Recency, Frequency and Monetary (RFM) using KNIME
KNIME-Part 2
pawangs@gmail.com
ZN4L9ICF3G
Percentiles and Auto Binner Understanding implementation of Percentiles like 25%, 50%,
39.37 Hands-On
7 Function in KNIME 75% in KNIME and using them to Bin the data in KNIME
8 Cluster Analysis 23.38 Understanding Clustering use in Marketing and Retail Conceptual
K Means Segmentation 29.47 Implementing K Means Clustering in KNIME Hands-On
9
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Sharing or publishing the contents in part or full is liable for legal action. 3
