A

PROJECT REPORT
ON

“ A STUDY OF RETAIL MANAGEMENT ”

WITH SPECIAL REFERENCE TO

“Nike, Samsung, Subway, Dominos, Pizza Hut "

SUBMITTED TO

‘ SAVITRIBAI PHULE PUNE UNIVERSITY ’

IN THE PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

BY

AISHWARYA HARI SAWANT

SEAT NO:-
232102

UNDER GUIDANCE OF
PROF. SANGRAM GIRIGOSAVI

THROUGH

SMT. KASHIBAI NAVALE COLLEGE OF COMMERECE,

ERANDWANE, PUNE,
2023-2024

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 SINHGAD TECHNICAL EDUCATION SOCIETY,S
SMT. KASHIBAI NAVALE COLLEGE OF
COMMERCE
(Affiliated to University of pune and Recognized by Govt. of Maharashtra)
19/15 Erandwane Smt. Khilare Marg. Off Karve Road. Pune 411004.

Date:-

CERTIFICATE
This is to certify that Miss, Aishwarya Hari Sawant who is a
Bonafide student of Smt. Kashibai Navale College of Commerce, Erandwane, Pune
has worked on Project titled “A Study of Retail Management” and has successfully
completed the project work in partial fulfillment of award of degree of Bachelor of
Business Administration.

This report is the record of student’s own efforts under our supervision and
guidelines.

Prof. Sangram Girigosavi Dr. S. V. Deshpande

(Project Guide) (Principal)

Internal Examiner External Examiner

Date:
Place:

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 DECLARATION

I, Miss, Aishwarya Hari Sawant i hereby declare that this project is a record
of authentic work carried out by me during the academic year 2023-24 and has not
been submitted to any other University or Institute towards the award of any degree.

Aishwarya Hari Sawant

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 AKNOWLEDGEMENT

I am deeply indebted to many people for the successful completion of this

project.

I would like to take this opportunity and go on record to thank them for their
help and support.

I am thankful to the Smt. Kashibai Navale College of Commerce for all the
support provided for this project.

I express my deep sense of gratitude and sincere feelings of obligation to my

Project Guide Prof. Sangram Girigosavi who helped me in overcoming many
difficulties and who imparted me the necessary conceptual knowledge.

I wish to thank all my teachers and friends too, for their helpful inputs, insightful
comments, steadfast love and support.

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 BRIEF SUMMARY

In this survey I have getting a retail store visit experience, and

studied about the how a retailer interacts with customers to sell certain goods or
services. while working on this project I have notice store layout play a vital role in
the retail management.

Started with the selection of the particular topic. While searching for the topic I
Realize the retail management that enhance brand and product visibility in the
market for increased sales performance. Retailers includes all the steps required
to bring the customers into the store and fulfil their buying needs.

Then I chose my topic “A Study Of Retail Management”. For this I took (Nike,
Samsung, subway, Dominos, Pizza Hut ) Store for my survey. I collect the data of
the Store layout, In Store Dynamic, Product Display, Logistics, SWOC analysis of
retail Store.
While doing that I received findings and conclusions. This completed the objective
of my survey.

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 INDEX

Chapter Particulars Page No.

1 Introduction of Retail Management 7
2 Objectives of Retail Study 8
3 Importance of Retail Strategy 9
4 Retail Stores Visited
i. Nike 10
ii. Samsung 22
iii. Subway 33
iv. Dominos 41
v. Pizza Hut 51
9 Bibliography 61

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 ➢ Introduction of Retail Management

Introduction:-

Retailing is one of the world's largest industries. From a marketing perspective

retailers are closer to consumers than manufacturers. Retailers are the final stage
in the marketing change and the contact point between consumers and
manufactured products.

Today every business organisation has became or wants to become customer

centric. Customers have became the king and queen of the market.

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For customer shopping is not just limited to an activity but has become whole
new experience thanks to the retailer who have recognise the importance of
retail analytics and big data rather than doing guesswork.

Every business organisation at a particular stage has to offer its products to the
buyers or customers and get the products sold off. During the entire business
journey there comes a stage where the producer takes the help of mediator in
order to sell the products to the customers.

One of the way to sell the finished products to the customers is throw a retailer.
A retailer is an individual who buys products from the manufacturer or
wholesaler and sells to the customer physical Store or online store.

Retail Management includes various functions of planning, organisation and

coordination of activities and and processes which helps the customers in
procuring the desired merchandize from the retail stores for their personal use.

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 ➢ OBJECTIVES OF RETAIL STUDY:
1. Customer satisfaction :
retailers know that satisfied customers are loyal customer.
Consequently retailers must develop strategies intended to build
relationships that result in customers returning to make more
purchases.

2. Acquring the right product :

Customer will only be satisfied if they can purchase the right products
to satisfy the needs. Since a large percentage of retailers do not manufacture
their own products, they must seek supplier who will supply products
demanded by customers. Thus an important objective for retailer is to
identify the products customer will demand and negotiate with supplier to
obtain these products.

4. Layout :
For store-based retailers, store's physical layout is an important component
in creating a retail experience that will attract customers. The physical layout
is more than just deciding in what part of store to locate products. For many
retailers designing the right shopping atmosphere (e.g.,objects, light and
sound) can add to the appeal of a Store. Layout is also important in the online
world where site navigation and usability maybe deciding factors in whether a
retail website is successful

5. Location :
Where to physically locate a retail store may help or hinder tore traffic. Well
placed store with high visibility and easy access, while possibly commanding
higherland usage fees, may hold significantly more value and lower cost sites
that yield less traffic. Understanding the trade-off between costs and benefits
of location is an important retail decision.

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 ➢ IMPORTANCE OF RETAIL STRATEGY

A retail strategy is a comprehensive plan that outlines how a retailer will achieve
its business objectives, serve its target customers, and compete in the market.

Retail strategy is important for businesses for several reasons:

Customer Satisfaction: A well-planned retail strategy ensures that customers

have a positive shopping experience, leading to satisfaction and loyalty.

Competitive Advantage: It helps businesses differentiate themselves in a

crowded market, making them stand out from competitors.

Profit Maximization: Effective strategies can boost sales and profitability by

optimizing pricing, inventory management, and promotion.

Targeted Marketing: It enables businesses to reach their ideal customers

through segmentation, personalization, and the use of data-driven
insights.

Brand Building: It aids in building and reinforcing the brand's identity, thereby
creating a strong brand image and recognition.

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 Retail store visited

1. NIKE
"JUST DO IT"

➢ ABOUT :

Nike is an American multinational company that has evolved to become a

global leader in athletic wear,

It was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman,
his former track-and-field coach at the University of Oregon. The company was
renamed Nike in 1971,

Nike has been an innovation leader in product development, marketing and

consumer experience. Due to a dedication to continuous innovation, Nike has

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been able to sustain a competitive advantage within the athletic apparel and
footwear marketplace.

Formerly Blie Ribbon Sports, Inc

Type Public

Founded Jan 25, 1964

Founders Bill Bowerman

Phil knight

Headquarters Nike World Headquarters

Washington County

Area served Worldwide

Products Athletic shoes ,Athletic apparel,

sporting goods, accessories.

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 Website Nike.com

➢ RETAIL STRATEGIES:

Retail strategies of Nike:

Nike, a global sportswear and athletic apparel company, employs several key retail
strategies to reach and engage customers:

1. Branding and Marketing: Nike invests heavily in marketing and branding to

create a strong brand identity and connect with consumers through ,
sponsorships, and compelling advertising campaigns.

2. Direct-to-Consumer (DTC) Sales: Nike focuses on selling its products directly

to consumers through its website, mobile app, and Nike-owned stores. This
DTC approach allows for better control over customer experience and data.

3. Nike Stores: Nike operates its own retail stores worldwide, offering a unique
in-store experience, exclusive products, and customer engagement. The
flagship stores in major cities provide immersive brand experiences.

4. Nike.com: The company's e-commerce platform, Nike.com, is a significant

sales channel, offering a wide range of products, customization options, and
convenient online shopping experiences.

5. Nike App: Nike's mobile app offers personalized content, product

recommendations, and access to exclusive releases, enhancing customer
engagement and loyalty.

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 ➢ STORE LAYOUT

The design and lay-out of floor space and the placement of fixtures within a
department or retail store is important. A store layout is the design in which a
store's interior is set up. A well-planned retail store layout allows a retailer to
maximize the sales for each foot of the allocated selling space within the store. A
store layour is the design in which a store's interior is set up. Store layouts are well
thought out to provide the best experience possible.

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Objectives of store layout :

1. Optimum utilization of space

2. Minimum movement and product handling

3. Maximum visibility of products to customers

4. Entice customers to visit as many departments/product areas as possible

5. Ease in maintenance of the store cleaning the floor.

Surveys have shown that one of the most important criteria for customer
satisfaction is the ease with which the customer finds his way in the store. Besides,
the customer expects to be led along the main departments of the store.
Therefore a good layout is a matter of customer satisfaction.

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 ➢ LOGISTICS:

Nike is a global athletic apparel and footwear company known for its extensive
logistics operations. Here are some key points about the logistics of Nike:

• Supply Chain: Nike's supply chain is highly complex and spans the globe.
They source materials, manufacture products, and distribute them to retail
locations worldwide.

• Manufacturing: Nike has manufacturing partners in various countries,

particularly in Asia. They outsource the production of their products, which
are then shipped to distribution centers.

• Distribution Centers: Nike operates numerous distribution centers globally

to manage inventory and order fulfillment. These centers are strategically
located to ensure efficient delivery.

• Transportation: Nike uses a combination of ocean freight, air freight, and

ground transportation to move products. They work with various logistics
companies to manage these shipments.

• Technology: Nike leverages advanced technology and data analytics to

optimize its supply chain, manage inventory, and plan for demand
forecasting.

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 • Direct-to-Consumer: Nike has been increasingly focusing on selling directly
to consumers through its online store and retail outlets, which has led to
changes in its distribution strategy.

• Sustainability: Nike has made efforts to reduce its environmental footprint

by improving the sustainability of its logistics and supply chain operations.

• Reverse Logistics: Nike also manages returns and product recycling to

minimize waste and environmental impact.

Nike continually invest in technology and sustainability initiatives to improve their

supply chain and reduce their environmental impact.

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 ➢ PRODUCT DISPLAY:
Nike, like many retailers, places a significant emphasis on product display to create
an engaging and appealing shopping experience for its customers. Here are some
common practices you might find in Nike stores:

Footwear Wall: One of the most prominent displays in Nike stores is the footwear
wall. Sneakers are often organized by style, gender, and sport. This can make it
easy for customers to find the shoes they are looking for.

Themed Displays: Nike frequently creates displays around specific themes or

collections. This could be based on a particular sport, season, or collaboration.
These displays help tell a story and generate excitement around the products.

Accessories: Accessories like socks, hats, and bags are often displayed near the
corresponding product sections. This encourages customers to complete their
outfit.

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Signature Products: High-profile or signature athlete products may have special
displays.

Lighting and Ambiance: Lighting plays a crucial role in highlighting products and
creating a welcoming atmosphere. Nike stores use innovative lighting designs to
draw attention to specific areas.

➢ SWOT ANALYSIS OF NIKE :

Strength :

1. It is a global brand and no.1 shoe maker.

2. Nike has the joint venture with Apple’s .
3. It has strong distribution channels.
4. Has innovative shoe design which enable consumer to design their own shoe
online.

Weakness :

1. Its sales highly depend on the footwear segment.

2. Has higher price compared to its competitors as Adidas.

Opportunity :

1. It can develop products such as sport’s wear, sunglasses and jewelry.

2. Its brand can also developed internationally.
3. It can support different market events globally as (the Olympics, FIFA).

Threats :

1. Economic recession and fluctuations in the currency can lead Nike to losses.
2. Higher competition as competitors are becoming more aggressive and
creating high quality products .
3. Maintaining reputation of eco-friendly.
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 ➢ Conclusion

Nike is a successful and innovative retail industry. It is seen that from

market and company's analysis that Nike has the potential execute it's objectives
and can offer new products and expand its share so by looking Nike's overall
strategies and objectives.

➢ Recommendations :

• They should increase its marketing communication ways i.e. using of social
media.
• its It may include online video training sessions for athletes celebrities and
as to increase its product awareness to them .
• Nike could have merger and acquisition with other companies to expand its
business

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 2. Samsung

Samsung watch founded as a grocery trading Store on March 1, 1938 by Lee

Buying-Chull.Samsung entered the electronics industry in the late 1960s and the
construction and shipbuilding industries in the mid-1970s; these areas would drive
its subsequent growth.

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 Native name 삼성그룹

Type Public

Founder Lee Byung-Chul

Headquarters Samsung Digital City, Yeongtong-gu,

Suwon, South Korea

Area served Worldwide

Products consumer electronics, electronic

components, medical equipment,
semiconductors, solid-state drives,
DRAM, flash memory, ships,
telecommunications equipment, home
appliances

Website www.samsung.com

Samsung is the world's second largest manufacturer of mobile phones and

smartphones since 2011, behind Apple, and is best known for its Samsung Galaxy
brand.

Samsung Electronics produces LCD and LED panels, mobile phones, memory chips,
NAND flash, solid-state drives, televisions, digital cinemas screen, and laptops and
many more products. The company previously produced hard-drives and printers

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 ➢ RETAIL STRATEGIES :

Samsung has employed several retail strategies to promote its products and
enhance customer experiences. Some of these strategies include:

Samsung Experience Stores: Samsung has established branded retail stores in

various locations to showcase its products and offer a hands-on experience to
customers. These stores often feature the latest Samsung devices and provide
expert staff to assist customers.

Online Presence: Samsung maintains a strong online presence through its official
website and e-commerce platforms. Customers can purchase products directly
from Samsung's website and take advantage of online-exclusive deals and
promotions.

Customer Support: Samsung offers customer support services in its retail

locations, ensuring that customers receive assistance with product inquiries,
technical support, and repairs. This enhances the overall customer experience.

Promotions and Loyalty Programs: Samsung frequently runs promotions,

discounts, and loyalty programs to attract and retain customers. This includes
trade-in programs, bundle deals, and exclusive offers for existing customers.

Partnerships and Collaborations: Samsung often collaborates with other

companies to enhance its retail presence. This could include partnerships with
software providers, content creators, or fashion brands to create special edition
products or exclusive content.

These strategies help Samsung attract and retain customers, provide a seamless
shopping experience, and maintain a competitive edge in the consumer electronics
market.

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 ➢ STORE LAYOUT
Samsung stores feature various sections for smartphones, tablets, smartwatches,
and other electronics. They also showcase Samsung's latest products.

. .

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 Samsung's store layout typically follows a modern and sleek design :

Product Display: Samsung stores showcase a wide range of products,

including smartphones, tablets, smartwatches, TVs, home appliances, and
other electronics. These products are often displayed prominently and are
available for customers to interact with.
Interactive Zones: Samsung stores feature interactive zones where
customers can try out devices. You can often find demo units for the latest
smartphones, tablets, and other gadgets
Dedicated Sections: Different sections are allocated for various product
categories. For example, there are separate section for Galaxy smartphones,
another for Samsung's line of QLED TVs, and another for home appliances.
Accessories: Samsung stores have areas dedicated to accessories such as
phone cases, chargers, headphones, and more.

➢ Logistics

Samsung is a multinational conglomerate with various divisions, including

consumer electronics, semiconductors, telecommunications, and more. Here are
some key logistics aspects of Samsung:

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 1. Supply Chain Management: Samsung has a complex global supply chain
that involves the sourcing of raw materials, components, and products from
various countries. They use advanced supply chain management systems to
optimize logistics, reduce costs, and improve efficiency.
2. Manufacturing Facilities: Samsung operates manufacturing facilities around
the world to produce a wide range of products, from smartphones and
televisions to memory chips and displays. These facilities are strategically
located to meet regional demand.
3. Distribution Centers: Samsung has distribution centers in various regions to
store and manage inventory. These centers play a crucial role in ensuring
products are available to meet customer demand.
4. Transportation: Samsung utilizes various transportation modes, including
sea, air, and land transport, to move goods within its supply chain. They
work with logistics partners to ensure timely and cost-effective deliveries.
5. Quality Control: Quality control is essential, especially for electronic and
technological products. Samsung has strict quality control processes in place
to ensure products meet their standards before they are shipped.
6. Returns and Repairs: Samsung has systems in place to handle returns and
repairs, including reverse logistics for returning faulty products, refurbishing
them, and reselling when possible.

➢ SWOT ANALYSIS OF SAMSUNG :

Samsung Strengths

1. Samsung is leading consumer electronics brand, which is present in the

market for a long time and has great brand recognition.
2. Samsung offers lot of models and options for every price range hence
increasing sales e.g. Samsung Galaxy series has phone in almost all price
ranges.

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 3. It is one of the largest manufacturer of TVs, home appliances and mobile
phones.
4. The company is known to launch new innovative models every year and
keep the market moving with its innovation.
5. Samsung Galaxy smartphone series is one of the most popular product line
offered by the company.
6. Samsung products are sold worldwide hence making it a global company

Samsung Weakness

1. Because of intense competition, Samsung has to invest aggressively even for

a small market share growth.
2. Past legal issues, lawsuits and challenges from environmental agencies
impact the brand image of the company.

Samsung Opportunities

1. Samsung can innovate more with their existing product line and diversify
into newer products.
2. Introducing geography specific phones and appliances can boost the brand.
3. Adopting newer technologies to improve upon products can help boost its
business.
4. Bringing a more affordable innovative products at difference price ranges
can help Samsung a lot.

Samsung threat

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1. Intense price competition in the mobile market can hamper the margins for
Samsung smartphones
2. Samsung has major competition with local brands in all the segments that it
operates in
3. The market is very dynamic and failed products can prove to be a big issue
for the company.
4. Global pandemic, economic crisis and fluctuating currencies can affect the
supply chain & business operations of Samsung.

➢ Conclusion :
• Samsung is the main brand for mobile phones with its high-end
specifications The users are average consumers and companies. The main
competitor is Apple; however Samsung gives the competitive attention
through mobile features

• Samsung's ability to innovate and adapt its retail strategies to changing

consumer demands has been a key driver of its success. The company's
investments in flagship stores, digital marketing, and customer experience
have allowed it to maintain a strong presence in the retail sector.

➢ Recommendations :
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• Continue to strengthen the integration of offline and online retail channels.
Provide customers with a seamless shopping experience by enabling
features like buy online, pick up in-store, or easy returns and exchanges
across all retail touchpoints.
• Continue to prioritize customer experience by investing in well-trained staff,
interactive displays, and in-store technology that simplifies the shopping
process. Ensuring a positive and memorable customer experience is crucial.
• Actively seek feedback from customers and employees. Use this feedback to
drive continuous improvement in products, services, and the overall retail
experience.

3. Subway

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 Subway is an American multinational fast food restaurant franchise that
specializes in submarine sandwiches (subs), wraps, salads and drinks.
Subway was founded by Fred DeLuca and financed by Peter Buck in 1965 as
Pete's Super Submarines in Bridgeport, Connecticut. After several name
changes in the beginning years, it was finally renamed Subway in 1972, and
a franchise operation began in 1974 with a second restaurant in Wallingford,
Connecticut. Since then it has expanded to become a global franchise.

Trade name Subway

Formerly Pete's Super Submarines

(1965–1968)
Pete's Subs
(1968–1970)
Pete's Subway
(1970–1972)

Type Private

Genre Fast-food restaurant

Founded August 28, 1965; 58 years ago in

Bridgeport, Connecticut, U.S.

Founder Fred DeLuca

Peter Buck
Carmela DeLuca

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 Headquarters Milford, Connecticut, U.S

Area served Worldwide

Products Submarine sandwiches

Cookies
Pizzas (some locations)
Salads

Website Subway.com

➢ Retail Strategy

Subway, a popular fast-food chain, has employed several key strategies in its retail
approach:

Franchising: Subway primarily operates through a franchising model, allowing

individuals to own and operate their own stores. This has led to a widespread
global presence with thousands of locations.

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Customization: Subway's "Build Your Own" approach lets customers choose their
bread, fillings, toppings, and sauces. This customization caters to individual
preferences and dietary needs.

Healthy Options: Subway has promoted a healthy image by offering a range of

fresh vegetables and lean protein choices. They've also participated in various
health initiatives and marketed themselves as a healthier fast-food option.

Affordability: Subway offers a range of price points and value meals, making it
accessible to a broad customer base.

Advertising and Promotions: Subway has used advertising and promotions,

including partnerships with celebrities and sports figures, to raise brand
awareness.

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Global Expansion: Subway has expanded to numerous countries, adapting menus
and strategies to suit local tastes and preferences.

Menu Innovation: Periodic menu updates and limited-time offerings keep

customers engaged and entice them to try new items.

Subway's retail strategy combines customization, healthy options, affordability,

and global expansion to attract a diverse customer base while adapting to local
markets and trends.

➢ Store layout:
Subway store layouts are typically designed with efficiency and customer flow in
mind.

Entrance and Greeting Area: When you enter a Subway, you'll be greeted by staff
at a counter where you can place your order. This is where the customer journey
begins.
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Ordering and Food Preparation Area: After entering, you'll proceed along a
counter where you'll place your order. This area typically includes ingredients,
bread, and a sandwich preparation station. Customers can see their sandwiches
being made, reinforcing the "build your own" concept.

Ingredient Display: Subway prominently displays a variety of fresh vegetables,

meats, and cheeses in this area, allowing customers to choose their preferred
toppings.

Cash Register and Payment: After ordering, you move to the cash register area
where you pay for your meal.

Dining Area: Beyond the order and payment counter, you'll find tables and chairs
or seating booths for customers to enjoy their meals. Subway offers a dine-in
option for those who want to eat in the store.

➢ Logistics

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Subway restaurants typically follow a standard logistics and operational process:

1. Supply Chain Management: Subway relies on a complex supply chain to

ensure the availability of fresh ingredients. They work with various suppliers
to source items like bread, vegetables, and condiments.

2. Storage and Inventory: Ingredients are stored at the restaurant, and

inventory is managed to maintain freshness and prevent wastage.

3. Hygiene and Food Safety: Strict hygiene and food safety standards are
adhered to in the preparation process.

4. Distribution: In dine-in scenarios, customers receive their orders at the

counter. For delivery and takeout, the orders are handed to customers or
dispatched through delivery services.

Subway's logistics aim to provide a fresh and customizable dining experience while
adhering to quality and safety standards.

➢ Conclusion :
• The Subway retail case study highlights the company's successful business
model, which combines a wide variety of fresh and customizable menu
options with a focus on health-conscious consumers. Subway's commitment

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 to innovation, such as digital ordering and delivery services, has allowed it to
remain competitive in the ever-evolving fast-food industry.
• To maintain its market position, Subway may need to continually adapt and
innovate while staying true to its core values of fresh and healthy fast food.

➢ Recommendations :
• To maintain its market position, Subway may need to continually adapt and
innovate while staying true to its core values of fresh and healthy fast food.
• Emphasize the importance of providing comprehensive training and ongoing
support to franchisees to maintain consistent quality and service across all
locations. This will also help improve franchisee satisfaction.

4. Dominos
Domino’s started out small, with just one store in Ypsilanti, Michigan, in 1960.
Domino’s has grown to become one of the most recognized and leading pizza
brands in the world.

1983
Domino’s first international store opens in Winnipeg, Canada, and opened its first
store outside North America in Queensland, Australia.
Formerly Dominos pizza
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 Type Public

Industry Foodservice
Franchising

Founded December 9, 1960 in Ypsilanti,

Michigan, U.S.

Founders James Monaghan

Tom Monaghan
Dominick DeVarti

Headquarters Domino's Farms Office Park, Ann Arbor

Township, Michigan, United States

Area served Worldwide

Products Chicken wings,Dessert,Pasta,Pizza,

Submarine sandwiches

Website Dominos.com

➢ Retail strategy
Domino's Pizza employs several retail strategies to remain competitive and deliver
customer satisfaction:

Speed and Convenience: Domino's focuses on quick service and convenience.

They offer online ordering, mobile apps, and innovative delivery methods like GPS
tracking.

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Menu Innovation: Constantly updating their menu with new pizza options and
sides keeps customers engaged and encourages repeat business.

Customer Feedback: They actively collect and respond to customer feedback,

using it to make improvements.

Delivery and Packaging: Maintaining the quality of delivered pizzas is a priority,

which is achieved through efficient packaging and delivery systems.

Social Media Engagement: They leverage social media for marketing and customer
interaction.

Franchise Model: Domino's utilizes a franchise system, which allows for local
flexibility and entrepreneurship while adhering to corporate standards.

These strategies collectively help Domino's maintain its position as a leading pizza
chain in the highly competitive fast-food industry.

➢ Store layout
The layout of a Domino's Pizza restaurant typically includes areas for the following:

1. Order Counter: This is where customers can place their orders, pay, and
inquire about the menu.

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 2. Dining Area: Some Domino's locations have a dining area where customers
can sit and enjoy their pizza.
3. Kitchen Area: This is where the pizza is prepared. It includes ovens,
workstations for making pizza, and areas for preparing other menu items.

4. Pickup Counter: Once the pizza is ready, it's placed on a counter for
customers to pick up.
5. Delivery Area: In-store, this is where delivery drivers wait for their orders.
For delivery orders, it also includes areas for assembling and packaging
orders for delivery.
6. Storage and Refrigeration: There are storage areas for ingredients, as well
as refrigeration for items like cheese, dough, and toppings.

➢ Product display

In a Domino's Pizza store, the product display typically includes showcasing the
available pizza options on the menu. This can be done through various means,
such as:

39
 1. Menu Boards: Domino's typically has menu boards on display, either as
physical boards in the store or as digital screens, showing the variety of
pizzas, toppings, and other menu items available.
2. Pizza Images: Images of the pizzas are often displayed to give customers a
visual representation of what they can order. These images can be on the
menu, on promotional materials, or even on the store's website.
3. Promotional Materials: Special offers and promotions might be displayed,
such as "Pizza of the Day" or combo deals, often with images to entice
customers.
4. Online Ordering: Many Domino's locations offer online ordering through
their website or mobile app, where customers can see a digital display of the
menu and customize their orders.

The goal of the product display is to make it easy for customers to choose and
customize their pizzas, as well as to promote special offers and new items on the
menu.

➢ Logistics

The logistics of Domino's Pizza involve the management of various processes to

ensure efficient and timely pizza delivery. Here are some key elements:

Order Placement: Customers can place orders through the Domino's website,
mobile app, or by phone. Orders are processed at the nearest store.

Order Preparation: Once an order is received, the store's kitchen staff prepares
the pizza and other items, like sides and desserts.

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Packaging: The order is then packaged in boxes and bags, with appropriate labels
for delivery.

Tracking: Customers can track their order's status through the Domino's website
or app, including real-time updates on the delivery driver's location.

Delivery: Drivers follow the optimized route to deliver the order to the customer's
location within the estimated time.

Payment: Customers can pay in various ways, including cash, credit cards, or
online payment methods.

Feedback: Domino's encourages customers to provide feedback on their

experience, helping them improve their service.

Efficient logistics are essential for ensuring that pizzas are delivered hot and fresh
to customers, which is a significant part of Domino's brand promise.

➢ SWOT analysis
Strengths of dominos:

1. Strong Brand Recognition: Domino's is a well-known and recognized brand

globally.
2. Efficient Delivery System: Known for its quick and reliable pizza delivery
service.
3. Diverse Menu: Offers a variety of pizzas and other food items.

Weaknesses of dominos:

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 1. Quality Concerns: Some customers may perceive the quality of ingredients
as lower than competitors.
2. Reliance on Franchisees: Most stores are owned by franchisees, which can
lead to variations in service quality.
3. Health Concerns: Increased awareness of health issues may affect sales of
fast food.

Opportunities:

1. Menu Expansion: Introducing healthier or more diverse menu options.

2. International Growth: Expanding into emerging markets.

Threats:

1. Health Trends: Growing health-conscious consumer trends could impact fast

food sales.
2. Competition: Intense competition in the pizza industry.
3. Economic Conditions: Economic downturns may affect consumer spending
on dining out.

➢ Conclusion

• Domino's Pizza is a successful retail case study because it shows how a

company can adapt to changing consumer preferences and technological
advancements. By focusing on online ordering, efficient delivery, and quality
products, Domino's has not only survived but thrived in a competitive
market. This case study teaches us the importance of embracing innovation
and putting customers at the center of business strategies to achieve long-
term success in the retail industry.

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 ➢ Recommendations

• They can create exciting new pizza flavors to attract more customers.
• Special Deals: Offer special discounts and deals to encourage people to
order more often.
• Fresh Ingredients: Always use the freshest ingredients to make delicious
pizzas.

5. Pizza Hut
Pizza Hut is an American multinational restaurant chain and international
franchise founded in 1958 in Wichita, Kansas by Dan and Frank Carney.

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Pizza Hut is split into several different restaurant formats: the original family-style
dine-in locations; storefront delivery and carry-out locations; and hybrid locations
that have carry-out, delivery, and dine-in options.

Type Subsidiary

Industry Pizzeria - resturant

Genre Casual dining

Take out

Founded May 31, 1958

Founders Dan Carney

Frank Carney

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 Products Pizza
Fries
Italian taco
Pan pizza
Pasta
Chicken wings
Breadsticks

Services Franchising

Website Pizzahut.com

➢ Retail strategy

Pizza Hut's retail strategy typically focuses on the following key elements:

1. Global Presence: Pizza Hut operates in numerous countries, adapting its

menu and marketing strategies to suit local tastes and preferences.
2. Franchising: The majority of Pizza Hut's locations are franchised, which allows
for local customization and expansion with lower corporate risk.
3. Digital and Mobile Ordering: Pizza Hut has invested heavily in online and
mobile ordering systems to make it convenient for customers to place orders.

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4. Delivery and Takeout Services: They offer various delivery and takeout
options to cater to the growing demand for off-premises dining.
5. Marketing and Promotions: Pizza Hut frequently runs marketing campaigns
and promotions to attract and retain customers, such as limited-time offers
and loyalty programs.
6. Customer Experience: The company emphasizes creating a welcoming and
comfortable dining experience in their restaurants.

➢ Store layout

• Entrance: Customers enter through the main entrance,

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 • Dining Area: There's a dining area with tables and chairs where customers
can sit and enjoy their meals.

• Counter or Host Station: This is where you may place your order, get seated
by a host, or pick up takeout orders.

• Kitchen: The kitchen is where the pizza and other menu items are prepared.

➢ Product display

Product displays at Pizza Hut primarily involve showcasing their menu items,
particularly their pizzas, in an appealing and informative manner.

1. Menu Boards: Pizza Hut typically has large menu boards or digital screens
where they display their pizza offerings, including various sizes, crust types,
and toppings.

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2. Digital Displays: In modern Pizza Hut branches, you might find digital
screens displaying rotating images of their pizzas, promotions, and
nutritional information.
3. In-Store Advertising: You may see promotional materials such as banners,
standees, or tabletop displays that highlight special deals, new menu items,
or limited-time offers

➢ Logistics
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The logistics of Pizza Hut, like any restaurant chain, involve a complex system to
ensure efficient operations. Here are some key aspects:

Supply Chain: Pizza Hut manages a supply chain to source ingredients, including
dough, cheese, toppings, and more. They have distribution centers to ensure a
steady supply to their various locations.

Delivery and Takeout: Pizza Hut offers both dine-in and delivery/takeout options.
They have a delivery fleet and systems to manage orders.

Location Selection: Choosing the right locations for outlets is crucial for the
success of the chain.

Quality Control: Ensuring that each pizza meets the brand's quality standards.

Customer Service: Managing customer inquiries, complaints, and feedback.

Overall, Pizza Hut's logistics involve a blend of food production, supply chain
management, and customer service to provide pizzas efficiently to customers.

➢ SWOT analysis
Strengths of Pizza Hut:

1. Strong Brand Recognition: Pizza Hut is a well-known and established brand

in the pizza industry.
2. Wide Menu Variety: They offer a diverse range of pizzas, pasta, and other
food items.
3. Marketing and Advertising: They have effective marketing campaigns and
promotions.

Weaknesses of Pizza Hut :

1. Competition: Face stiff competition from other pizza chains and local
pizzerias.
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 2. Changing Consumer Preferences: As consumer tastes change, Pizza Hut
must adapt its menu.
3. Negative Health Perceptions: Concerns about the healthiness of fast food
can impact sales

Opportunities of Pizza Hut :

1. Healthier Menu Options: Expanding the menu to include healthier choices.

Threats of Pizza Hut :

1. Economic Fluctuations: Economic downturns can affect consumer spending.

2. Health and Wellness Trends: Increased awareness of health can reduce fast
food consumption.
3. Competition: Strong competition from the likes of Domino's and local
alternatives.

Conclusion

• Pizza Hut can make its pizza business better by offering more types of pizzas
and improving the ingredients they use. They should also get faster at
delivering pizzas and let people order online easily. Listening to what
customers say and using their advice to improve is important. They can do
special deals and ads for different areas, and be more eco-friendly. they can
make special deals for families and lunch. By doing these things, Pizza Hut
can make customers happier and sell more pizza.

Recommendations

• Offer special discounts and deals to encourage people to order more often.
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 • Encourage customers to provide feedback on their experiences. Use this
feedback to make improvements in service, food quality, and the overall
dining experience
• .Create value meal options to attract budget-conscious customers, such as
family meal deals or lunch specials.

➢ Bibliography
• Retail Marketing -
https://ycmou.ac.in/media/publication/ycmou_book/SNP_YB_144.pdf
• Book : Retail Management
Dr. Shaila bootwala
Dr. Zakira shaikh

Nike
•Linkspringer.com
•https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2760631
•https://link.springer.com/chapter/10.1007/978-3-030-86347-0_10
•https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=nike+logistics
+supply+chain&oq=nike+LOGISTICS+#d=gs_qabs&t=1698316024952&u=%2
3p%3D3PCzNNgqhGgJ
• Book : Retail Management
Dr. Shaila bootwala
Dr. Zakira shaikh

Samsung
• https://link.springer.com/chapter/10.1007/978-3-030-86347-0_10

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 • https://insights.samsung.com/2022/11/08/reshaping-retail-how-shopping-
will-look-tomorrow-2/
• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=store+layout+
of+Samsung+&btnG=#d=gs_qabs&t=1698316338546&u=%23p%3DA-
lxPM4d9bQJ
• Book : retailing management
By Michael levy, and Barton A. Weitz

Subway
• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=subway+retail
+research+&btnG=#d=gs_qabs&t=1698317036490&u=%23p%3DP56WOIJU
qlIJ
• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=SWOT+analysi
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Dominos
• https://biz.dominos.com/about-us/history/
• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=dominos+reta
il+strategies+&btnG=#d=gs_qabs&t=1698317402193&u=%23p%3DeEDJSXsv
LfQJ
• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=SWOT+analysi
s+of+dominos+&btnG=#d=gs_qabs&t=1698317504514&u=%23p%3DhL6Feb
2gXzIJ
• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=logistics+of+d
ominos+&btnG=#d=gs_qabs&t=1698317570815&u=%23p%3DD5TPsp_cPW
8J
• Book Retail Management by Suja Nair

Pizza Hut
• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=pizza+hut&oq
=pizza+#d=gs_qabs&t=1698317660890&u=%23p%3D5ivFxOBqz_MJ

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• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=pizza+hut+ret
ail+strategies+&btnG=#d=gs_qabs&t=1698317686048&u=%23p%3Da7j18w
d-320J
• https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=pizza+hut+sw
ot+analysis&oq=pizza+hut+SWOT+#d=gs_qabs&t=1698317777363&u=%23p
%3Dz48t3XyOtLgJ

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