REVIEWER 3rd Quarter
ENGLISH
- Bias
o What is Bias?
o Bias refers to an author’s expression of their own opinion on a particular
issue without examining and presenting enough evidence.
Biased Writing
- A prejudice against something an author is writing about.
- Favoritism for something an author is writing about.
- An author letting feelings or emotions cloud his/her objectivity with regard to
something he/she is writing about.
Unbiased Writing
- Write ways that are free from gender and group stereotypes, including race,
age, ethnicity, ability level, and etc.
- Writers and avoid using offensive language and include all readers.
- This type of writing is appropriate for many situations, especially in formal
writing such as academic and journalistic.
- Issue
SOCIAL ISSUES
- A condition that involves harm to one or more individuals and/or one or more
social entities has at least one social cause and/or at least one social effect, and
consequently has at least one or more social remedies.
- EXAMPLES:
o Poverty
o Homelessness
o Social Inequality
o Violence
o Exploitation
o Unemployment
o Ageism
o Gentrification
o Climate Change
o Digital Divide
MORAL ISSUES
- A working definition of an issue of moral concern is presented as any issue
with the potential to help or harm anyone, including oneself.
- EXAMPLES:
o Abortion
o Population
o Corruption
o Death Penalty
o Gambling
o Privacy
o Divorce
o Alcohol Consumption
o Whether revenge is justified
o Employment discrimination
ECONOMIC ISSUE
- The problem of deciding or choosing how to satisfy unlimited wants with
limited resources.
- EXAMPLES:
o Inequality
o Poverty
o Education Problem
o Healthcare issues
o Corruption
o Insufficient Funds
o Scarcity
- Propaganda Techniques
CARD STACKING
- Card stacking is a propaganda technique where an organization may use media
to favorably show one side or an issue or an argument, while simultaneously
downplaying the other side. Propaganda is a form of communication aimed to
influence an audience, usually for political matters.
NAME-CALLING
- Propagandists use the name-calling technique to incite fears and arouse
prejudices in their hearers in the intent that the bad names will cause hearers to
construct a negative opinion about a group or set of beliefs or ideas that the
propagandist wants hearers to denounce.
TESTIMONIAL
- Testimonial propaganda is a content marketing strategy that utilises customer
testimonials to promote products or services. It is an effective way to create
persuasive messaging that resonates with the target audience. This helps
businesses reach their target audience in a more meaningful manner.
PLAIN FOLK
- is a form of propaganda and a logical fallacy. A plain folks argument is one in
which the speaker presents themselves as an average Joe — a common person
who can understand and empathize with a listener's concerns.
TRANSFER
- In this technique, an attempt is made to transfer the prestige of a positive
symbol to a person or an idea.
BANDWAGON
- This common propaganda method is when the speaker tries to convince us to
accept their point of view or else we will miss out on something really good. The
Band-Wagon technique is often used in advertising.
GLITTERING GENERALITIES
- A glittering generality is a type of propaganda technique that uses vague,
emotionally-charged words and phrases to appeal to people's values and beliefs
without providing any specific information or evidence.
SOFT SOAP
- flattery or insincere compliments designed to get the audience on the side of
the speaker.
LOADED WORDS
- in propaganda would include but not be limited to words that are: polarizing
(setting up us and them mentality) e.g. left, right, conservative, liberal. racist,
bigoted, sexist, etc, e.g. redneck, bucket of deplorables. marginalizing, e.g. anti-
americans.
